community management: How-to articles covering the latest marketing tactics, tips, and strategies.

• Facebook Graph Search, a Pinterest Campaign, Dropify, and More: This Week in Social Media #SocialSkimAngela Natividad
  Facebook's Graph Search tops this week's buzz list. In campaigns, we've got VSP and fashion icon Diane Von Furstenberg's #PinToGiveAndGet (remember Pinterest? It's still hot...). And you'll love this week's ...
  Advertising, B2B Marketing, Community, community management, Customer Behavior, Demographics, Digital Theory, Facebook, LinkedIn, Mobile Marketing
• Online Branded Communities: Best-Practices, Top-Performing Brands and Sectors
  Over the past year, America's top brands have made few improvements in how they use online branded communities to reach their customers: A dwindling proportion is using a strategic approach ...
  Brand Ambassadors, Community, community management, Customer Engagement, Customer Relationships, Research Summaries, Social Media, Word of Mouth
• For Effective Company Web Events and Presentations, Learn From the PoliticiansEric Vidal
  Whether you like politicians or not, you've got to hand it to them: On either side of the aisle, they know how to connect with others and win hearts and ...
  Career Management, community management, Conferences, Corporate Communications, Management, Trade Shows/Events, Webinars
• Social Is Shifting Beyond Marketing
  Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the ...
  Brand Management, community management, Customer Loyalty, Customer Relationships, Customer Retention, Digital Theory, Research Summaries, Social Business, Social Media

community management: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]by Matthew Grant
  We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between ...
  Community, community management, Content, Content Marketing, Customer Relationships, Marketing Smarts, Positioning, Sales, Thought Leadership, Vision Statements
• Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]by Matthew Grant
  "There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author ...
  Community, community management, Customer Relationships, Local Marketing, Marketing Smarts, Recession, Word of Mouth
• Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast]by Matthew Grant
  Getting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer service. The problem is that many companies fail because they ...
  community management, Customer Service, Marketing Smarts, Referrals, Word of Mouth
• If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast]by Matthew Grant
  In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective—and become more human.
  community management, Corporate Communications, Management, Marketing Smarts, Social Media
• How Community Management Can Help Your Business Grow: Rachel Happe [Podcast]by Matthew Grant
  There is no question that communities are going to play a bigger and bigger role in the way we all do business. The question is, Is your company ready for it? Rachel Happe of the Community Roundtable offers insights.
  B2B Marketing, Community, community management, Marketing Smarts