Marketing Resources: Community

• Five Steps for Building Your Email and SMS Lists via Social Mediaby Chris Watland
  Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers.
  More articles on Community, Customer Acquisition, Email Lists, Email Marketing, Facebook, Marketing Tips, Personalization, Social Media
• The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave Wieneke
  The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business.
  More articles on Community, Creativity, Marketing Tips, Segmentation, Social Media, Twitter
• Marketing Destination: Online Community... How to Survive and Thrive by Ronald Ladouceur, Melissa Fiorenza
  Online communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction.
  More articles on Community, Customer Engagement, Marketing Smarter, ROI, Social Media
• How Communities Are Changing Marketing (And Four Community-Building Lessons)by Jen Evans
  Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ahead of the pack.
  More articles on Community, Content, Customer Engagement, Digital Marketing, Marketing Tips, Social Networking
• Customer Advocacy and the New Purchase Funnelby Michael Brito
  President Obama's 2008 presidential campaign was successful because he created and mobilized advocates. Brands can apply that winning strategy, too—if they invest in and drive customer advocacy programs.
  More articles on Community, Customer Engagement, Customer Relationships, Lead Generation, Social Media, Social Networking
• 25 Keys to Getting Waaaaay More Out of Your Social Media Marketingby Tom Shapiro
  Social media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans if you use it the right way. So why are so many businesses still treading water with social media marketing?
  More articles on Community, Customer Engagement, Marketing Strategy, Marketing Tips, Metrics, Social Media
• Online Marketing Judo: How to Convince Influencers to Help Youby Ivy Worldwide
  To get the most out of your online marketing, don't go it alone. Get powerful influencers in your corner to help spread the word about you. Here's how to build your team of evangelists and create a winning word-of-mouth campaign.
  More articles on Blogging, Community, Content, Online Marketing, Social Media
• How and Why Email Marketers Should Integrate Social by Bob Hale
  When social media use first took off, many posed the question, "Is social media going to kill email?" But savvy email marketers soon realized they could use social media to their advantage. Here's how.
  More articles on Community, Content, Customer Engagement, Email Marketing, Social Media
• Facebook, Twitter, LinkedIn, Blog... Where Is Your Hub?by Sally Marshall
  Is your online presence scattered about and disconnected? Learn how to centralize and connect your presence across different social sites by creating a social hub that'll get the right people to see your content.
  More articles on Community, Marketing Tips, Social Media, Social Networking, Targeting
• Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe)by Laura Patterson
  Think marketing automation platforms are just a way to make your marketing organizations more efficient? Wrong. These systems—if used properly—can do wonders for your interactions with prospects and customers.
  More articles on Community, Customer-Centric, Customer Engagement, Marketing Tips
• Five Reasons Why Quora Matters to Marketersby Niel Robertson
  Love it or hate it, Quora is a phenomenon that can't be ignored. It embodies a set of principles and trends that will be critical to the future of community management and social media marketing.
  More articles on Community, Content, Social Media, User-Generated Content
• Social-Media-Phobes: Put Out a Contract on 'Em!by Ken Gordon
  Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.
  More articles on Collaboration, Community, Creativity, Management, Social Media, Writing
• Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated Industriesby Glenn Engler
  "We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red tape and get back in the game.
  More articles on Community, Content, Marketing Tips, Social Media, Word of Mouth
• Seven Principles for Social Success and the Companies Already Getting Them Rightby Barry Libert
  Let's face it: Business is changing. It's now being conducted through meaningful conversations between organizations and constituents. But it isn't easy. Here are seven rules to live by to achieve social success.
  More articles on Collaboration, Community, Customer Engagement, Customer Relationships, Social Networking
• Five Steps to Engaging Online Communitiesby Sarah Manley
  Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. Here are five steps to engaging online communities and finding ...
  More articles on Brand Ambassadors, Community, Customer Evangelists, Marketing Tips, Social Media, Targeting, Word of Mouth
• Make Your Next Tradeshow a 'Qualified' Successby Rob Murphy
  Tradeshows remain one of the most effective ways to market your brand. But it's essential to understand who your key targets are—and aren't. Implementing a well-thought-out engagement strategy will lead to qualified customers and increased event ROI.
  More articles on Community, Creativity, Lead Generation, Marketing Tips, Targeting, Trade Shows/Events
• Why Your B2B Website Needs Social Interactionby Bob Egner
  If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at your analytics. Learn why and how B2B marketers should socialize ...
  More articles on B2B Marketing, Community, Consumer Electronics, Corporate Blogging, Lead Generation, Social Media, Web Analytics, Websites
• Three Techniques for Real Innovation in Product Development by Jeff Greenhouse
  Product, price, place, and promotion are the four Ps of marketing. These days, however, there's a frenetic obsession with promotion, confusion about place, and a hectic battle over price. Amid the chaos, that first P is often overlooked.
  More articles on Collaboration, Community, Creativity, Customer Experience, Product Marketing
• Online Reputation Management's Top 3 Challengesby Monica Giffhorn
  Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top 3 ORM challenges, and let your brand shine.
  More articles on Community, Digital Marketing, Marketing Smarter, Measurement, Social Media, Word of Mouth
• The Four Essential Phases of Social Media Adoptionby Tom Pick
  Using social media as a comprehensive, effective marketing channel for your organization can be met with challenges or seem daunting. It doesn't have to be. This four-phase adoption model will help your company see the bigger picture when it ...
  More articles on Collaboration, Community, Content, Market Research, Marketing Strategy, Social Media

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• Five Tips for Online Public Relations Success [Slide Show]by Allie Gray Freeland
  It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of ...
  More articles on Community, Content, Digital Marketing, Keywords, Marketing Tips, Public Relations, Twitter
• Six Ways to Make Your Content Shareable
  Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More ...
  More articles on Community, Content, Social Media, Social Networking
• Maximizing Your Brand Presence on Google+
  Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's ...
  More articles on Brand Management, Community, Customer Engagement, Google, Social Media
• The Importance of Relevance: A Cautionary Tale
  "Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the ...
  More articles on Community, Content, Customer Retention, Email Marketing
• Some Do's and Don'ts of Social Updating
  It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of ...
  More articles on Brand Equity, Collaboration, Community, Social Media
• A Social Platform That Serves Your Team Members One at a Time
  There are plenty of internal computer platforms that promise to make employees more efficient: standalone CRMs, heavy-handed intranets and project management software that needs managing all on its own. Then ...
  More articles on Collaboration, Community, CRM
• Four Ways to Monetize Your Brand Without Charging Your Direct Customers [Slide Show]by David Oates
  Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.
  More articles on Brand Equity, Branding, Collaboration, Community, Marketing Smarter, Promotions, Search Engine Marketing
• Don't Let Google+ Catch You by Surprise
  This summer, Google+ cannonballed into the middle of the social networking pool. Whether it's the next big thing is still open to debate—but here's why Google+ matters to you: "Someone ...
  More articles on Community, Email Marketing, Google, Marketing Strategy, Social Networking
• What You Can Learn From Steve Jobs
  "Few of us have the chance to achieve 1/100th of what Steve Jobs has achieved," writes Bill Taylor at Harvard Business Online. "But all of us can look at his ...
  More articles on Collaboration, Community, Management
• Three Ways That Monitoring Social Media Can Help PPC Campaigns
  "Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon," writes Jared Reed at SteadyRain. "These days, it ...
  More articles on Community, Google, PPC Campaigns, Social Media
• Three Tips for Making a Business Social
  IBM is a prime example of a major enterprise that has flourished over the years as a social business. Its social roots go way back: In the 1970s, its mainframe ...
  More articles on Community, Marketing Tips, Social Media
• Four Lessons From the Social Business Trenches
  On CMSWire, Web engagement strategist Dion Heathcliff shares what he has learned from successful—and not so successful—social businesses in recent years. The lessons he offers address "what to focus on and what ...
  More articles on Community, Management, Social Media
• Five Ways to Handle Negative Comments
  Whether bad-mouthing a product via Twitter or leaving a scathing review on Yelp, unhappy customers—or mischievous competitors—can and will sully your business, often through anonymous accounts. "While brand-bashing is nothing new," ...
  More articles on Community, Customer Experience, Customer Relationships, Marketing Tips
• Why Quora Matters
  "Love it or hate it," writes Niel Robertson at MarketingProfs, "Quora is a phenomenon that can't be ignored." The social media site defines itself as a continually improving collection of ...
  More articles on Community, Social Media, User-Generated Content
• How to Sift Through Unintentional Lies
  When you ask for feedback on a proposed innovation, writes Scott Anthony at Harvard Business Online, sit back and brace yourself for one lie after another from your stakeholders. They ...
  More articles on Community, Customer Experience, Marketing Tips
• How to Build Facebook Friends and Fans for Your Small Businessby Tim Reeve
  [Slide Show] Though it's great to have tons of Facebook friends, those friends are worthless if they aren't engaged. Here are six ways to attract and retain Facebook friends who ...
  More articles on Advertising, Community, Facebook, Small Business, Social Media
• How to Use Social Media Chatter in Your Email Campaigns
  Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool. "[C]onsider every mention of your brand for potential use ...
  More articles on Community, Email Marketing, Social Media, Testimonials, Twitter
• What to Listen For in Social Media
  Any good conversationalist will tell you: It's not enough to listen, you must know how to listen. That principle holds true in the sprawled social world as well. In a ...
  More articles on Community, Customer Service, Marketing Tips, Social Media
• Three Ways to Boost Blog Comments and Your SEO Program
  You might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase ...
  More articles on Blog Comments, Community, Search Engine Marketing, SEO
• Brands With Most Online Impact: Apple and Google
  The Apple and Google brands had the most significant impact online in the fourth quarter of 2010, generating "impact values" of $941.5 million and $875.8 million, respectively, based on high ...
  More articles on Branding, Community, Google, Research Summaries, Social Media

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Community case studies, deconstructing real life examples and illustrating lessons learned

• How a Mom-and-Pop Operation Turned Itself Into a Cult Brandby Coconut Bliss
  CASE STUDY: Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers.
  More case studies on Brand Ambassadors, Case Studies, Community, Customer Relationships, Social Media
• How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online Adsby Pioneer Electronics (USA) Inc.
  CASE STUDY: Here's how Pioneer Electronics earned amazing click-through rates on its targeted online ads.
  More case studies on Case Studies, Community, Copywriting, PPC Campaigns, Targeting, Web Analytics
• How AAA Went to Where Its Members Needed Help: Social Media Sitesby American Automobile Association (AAA)
  CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
  More case studies on Community, CRM, Customer Engagement, Keywords, Non Profits, Smart Phones, Social Media, Twitter
• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
  More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
• How Low-Cost Conversation Starters Built Community, Generated Leadsby Open Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
  More case studies on Brand Awareness, Case Studies, Community, Creativity, Humor, Lead Generation, Marketing Budgets, Social Media, Videos, Word of Mouth, YouTube
• Twitter + Coffee = A Delicious Elixir for Customer Acquisition and Salesby Coffee Groundz
  CASE STUDY: The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared.
  More case studies on Advertising, Case Studies, Community, Customer Acquisition, Marketing Smarter, Twitter
• How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!by Sony Electronics
  CASE STUDY: Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth.
  More case studies on Branding, Case Studies, Community, Customer Engagement, Sales, Social Networking
• How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.
  More case studies on Brand Awareness, Case Studies, Community, Facebook, Interactive Marketing, New Media, Newsletters, Social Media, Videos, YouTube
• How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product Lineby Eastman Kodak Company
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little marketing ingenuity if it was to gain market share.
  More case studies on Case Studies, Community, Consumer Electronics, Customer Engagement, Customer Relationships, Interactive Marketing, Market Research, Product Marketing, Social Media

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Community online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Growing & Engaging Your Subscribers, Fans, and FollowersBroadcast on 2/9/2012 11:00:00 AM
  More seminars on Community, Customer Engagement, Marketing Smarter, Marketing Strategy, Social Media
• Charting New Frontiers: Marketing Discoveries from the B2B ForumBroadcast on 4/21/2011 11:00:00 AM
  More seminars on B2B Marketing, Community, Email Marketing, Lead Quality, Marketing Strategy, Marketing Tips, ROI, Videos
• The NOW Revolution: Make Your Business Faster, Smarter & More SocialBroadcast on 3/24/2011 11:00:00 AM
  More seminars on Community, Creativity, Digital Marketing, Marketing Strategy, Marketing Tips, Social Media, Word of Mouth
• Managing Your Reputation in a Social WorldBroadcast on 3/10/2011 11:00:00 AM
  More seminars on Brand Equity, Community, Customer Engagement, Customer Relationships, Social Media, Websites, Word of Mouth
• How To Be a Social Media Strategist, Not the Social Help DeskBroadcast on 1/27/2011 11:00:00 AM
  More seminars on Career Management, Collaboration, Community, Social Media, Thought Leadership
• Kick Off the New Year With Seth Godin: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for YouBroadcast on 1/13/2011 11:00:00 AM
  More seminars on Community, Corporate Blogging, Customer Engagement, Marketing Tips, Social Media, Thought Leadership, Word of Mouth
• FREE: Cisco and the Social Web: Our Adoption and EvolutionBroadcast on 8/26/2010 11:00:00 AM
  More seminars on Case Studies, Community, Marketing Smarter, Social Media, Thought Leadership
• microMARKETING: Get Big Results by Thinking and Acting SmallBroadcast on 8/12/2010 11:00:00 AM
  More seminars on Branding, Community, Customer Engagement, Marketing Strategy, Social Media, Social Networking
• New YouTube Features That Will Make You Stand Out from the CrowdBroadcast on 6/10/2010 11:00:00 AM
  More seminars on Advertising, Community, Marketing Tips, PPC Campaigns, Videos, YouTube
• 7 Steps to Take Your Brand Social ... and Still Be in ControlBroadcast on 4/22/2010 11:00:00 AM
  More seminars on Branding, Collaboration, Community, Customer Engagement, Marketing Smarter, Measurement, Social Media
• New Tips on Marketing with LinkedIn TodayBroadcast on 2/25/2010 11:00:00 AM
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• Love or Marketing? How Word-of-Mouth Will Save Your BrandBroadcast on 11/6/2009 11:00:00 AM
  More seminars on Branding, Community, Creativity, Customer Engagement, Word of Mouth
• Create Once, Deliver Twice: Spreading Content Across Social NetworksBroadcast on 9/3/2009
  More seminars on Community, Marketing Tips, Newsletters, Social Networking, Videos, Word of Mouth
• Getting Buy-in with Social Media Measurement: Don't Sweat the Small StuffBroadcast on 8/20/2009 11:00:00 AM
  More seminars on Community, Customer Engagement, Marketing Strategy, Measurement, ROI, Social Media
• Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion ForumBroadcast on 8/13/2009 11:00:00 AM
  More seminars on Branding, Community, Customer Engagement, Management, Measurement

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Community Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Deal With Negative Comments on FacebookReleased on 8/19/2011 10:00:00 AM
  More Take 10 on Community, Customer Experience, Facebook, Public Relations, Reputation Management, Social Media
• Take 10: How to Host a Successful Twitter ChatReleased on 7/8/2011 10:00:00 AM
  More Take 10 on Advertising, Community, Marketing Tips, Naming, Twitter, Writing
• Take 10: How to Gather Competitive Intelligence from Q&A ForumsReleased on 4/29/2011 10:00:00 AM
  More Take 10 on Community, Market Research, Marketing Tips, Thought Leadership
• Take 10: The Secret to Making New Contacts on LinkedInReleased on 10/8/2010 10:00:00 AM
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• Take 10: Everything You Need to Know About LinkedIn PollsReleased on 10/8/2010 10:00:00 AM
  More Take 10 on Brand Awareness, Community, Customer Engagement, LinkedIn, Marketing Tips, Thought Leadership
• Take 10: How to Build a Twitter Following in a WeekReleased on 8/20/2010 10:00:00 AM
  More Take 10 on Community, Marketing Tips, Segmentation, Twitter
• Take 10: Everything You Need to Know About LinkedIn GroupsReleased on 7/16/2010 10:00:00 AM
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• Take 10: Everything You Need to Know About LinkedIn AnswersReleased on 7/16/2010 10:00:00 AM
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• Take 10: How to Get Your LinkedIn Contacts Into Your CRM SystemReleased on 7/16/2010 10:00:00 AM
  More Take 10 on Community, CRM, Customer Relationships, LinkedIn, Marketing Tips

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Community marketing downloads for the busy professional

• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  More tools on Community, Content, Content Marketing, Marketing Strategy, Marketing Tips, SEO, Social Media, Social Networking
• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  More tools on Case Studies, Community, Customer Engagement, Customer Loyalty, Email Marketing, Referrals, Segmentation, Social Media, Videos
• Research Spotlight: Facebook
  Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
  More tools on Community, Customer Behavior, Facebook, Segmentation, Smart Phones, Social Networking
• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  More tools on Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking

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