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Five Tips for Online Public Relations Success [Slide Show]by Allie Gray Freeland
It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of ...
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Six Ways to Make Your Content Shareable
Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More ...
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Maximizing Your Brand Presence on Google+
Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about."
As Google's ...
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The Importance of Relevance: A Cautionary Tale
"Today I was sad," writes Tara Jacobsen at the Marketing Artfully blog. "I got a message from someone who I like a lot and have been 'friends' with on the ...
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Some Do's and Don'ts of Social Updating
It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself.
Amalia Agathou of ...
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A Social Platform That Serves Your Team Members One at a Time
There are plenty of internal computer platforms that promise to make employees more efficient: standalone CRMs, heavy-handed intranets and project management software that needs managing all on its own. Then ...
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Four Ways to Monetize Your Brand Without Charging Your Direct Customers [Slide Show]by David Oates
Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.
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Don't Let Google+ Catch You by Surprise
This summer, Google+ cannonballed into the middle of the social networking pool. Whether it's the next big thing is still open to debate—but here's why Google+ matters to you: "Someone ...
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What You Can Learn From Steve Jobs
"Few of us have the chance to achieve 1/100th of what Steve Jobs has achieved," writes Bill Taylor at Harvard Business Online. "But all of us can look at his ...
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Three Ways That Monitoring Social Media Can Help PPC Campaigns
"Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon," writes Jared Reed at SteadyRain. "These days, it ...
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Three Tips for Making a Business Social
IBM is a prime example of a major enterprise that has flourished over the years as a social business. Its social roots go way back: In the 1970s, its mainframe ...
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Four Lessons From the Social Business Trenches
On CMSWire, Web engagement strategist Dion Heathcliff shares what he has learned from successful—and not so successful—social businesses in recent years. The lessons he offers address "what to focus on and what ...
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Five Ways to Handle Negative Comments
Whether bad-mouthing a product via Twitter or leaving a scathing review on Yelp, unhappy customers—or mischievous competitors—can and will sully your business, often through anonymous accounts. "While brand-bashing is nothing new," ...
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Why Quora Matters
"Love it or hate it," writes Niel Robertson at MarketingProfs, "Quora is a phenomenon that can't be ignored." The social media site defines itself as a continually improving collection of ...
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How to Sift Through Unintentional Lies
When you ask for feedback on a proposed innovation, writes Scott Anthony at Harvard Business Online, sit back and brace yourself for one lie after another from your stakeholders. They ...
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How to Build Facebook Friends and Fans for Your Small Businessby Tim Reeve
[Slide Show] Though it's great to have tons of Facebook friends, those friends are worthless if they aren't engaged. Here are six ways to attract and retain Facebook friends who ...
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How to Use Social Media Chatter in Your Email Campaigns
Unless your company finds itself at the epicenter of a major scandal—à la BP—social media chatter can be a valuable sales-generating tool.
"[C]onsider every mention of your brand for potential use ...
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What to Listen For in Social Media
Any good conversationalist will tell you: It's not enough to listen, you must know how to listen. That principle holds true in the sprawled social world as well. In a ...
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Three Ways to Boost Blog Comments and Your SEO Program
You might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase ...
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Brands With Most Online Impact: Apple and Google
The Apple and Google brands had the most significant impact online in the fourth quarter of 2010, generating "impact values" of $941.5 million and $875.8 million, respectively, based on high ...