• Five Ways to Build Trust—and Tipping Points for Choice by Anthony Cirillo
  A column by noted coach and businessman Harvey Mackay contended that trust is the most important word in business. It made the point that people buy from people, not from companies. To help build trust, start with the following five ...
  More articles on Brand Positioning, Community, Marketing Tips, Non Profits, Word of Mouth
• Planning an Online B2B Community by Nancy Strauss
  B2B communities are often aimed at highly specialized populations and may even be closed to outsiders. However, a growing number of enterprises regard their B2B communities as a secret weapon that gives them a powerful competitive advantage.
  More articles on B2B Marketing, Case Studies, Collaboration, Community, Marketing Strategy, Social Media
• Brand Control to Major Tom: The New Rules of Brand Management by Roger Sametz
  The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint. And though the new age of extreme participation is a challenge, you as brand manager haven't lost ...
  More articles on Brand Ambassadors, Branding, Community, Customer Engagement, Social Media, Website Design
• Earning Customer Raves: Make These Five Decisions, and Customers Will Grow Your Business for You by Jeanne Bliss
  When you make decisions that respect and honor customers, you will earn their admiration and, eventually, their love. Then customers will begin to grow your business for you.
  More articles on Community, Customer Loyalty, Customer Relationships, Value Propositions
• Ten Commandments for Effective Online Social Networking by Paul Chaney
  Here's a 10-step game plan for social-network involvement. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.
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• Five Tips for Building an Online Community by Cynthia Francis
  Building a successful online community isn't as easy as it might seem. A thriving community requires defined goals and a clear strategy. Below are five tips to help you build an online community.
  More articles on Community, Marketing Plans, Marketing Strategy, Metrics, Social Media
• Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It by Morgan Stewart
  Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers are welcome in social networks at all. But here's how ...
  More articles on Community, Customer Engagement, Facebook, Social Media, Targeting
• Transforming Customers Into a Community by Adam Boyden
  When your customers feel that they are part of a community, they visit your website more often, provide feedback, and recommend your products and services to people they know. They do so because they now have a significant relationship with ...
  More articles on Community, Customer Relationships, Marketing Smarter, Segmentation, Social Networking, Twitter, Web Content
• Trust Agents: The New Digital Natives by Chris Brogan, Julien Smith
  What are so-called Trust Agents? Trust Agents have established themselves as non-sales-oriented, non-high-pressure marketers. They are digital natives using the Web to be genuine and to humanize their business. They're interested in people (like prospective customers, employees, and colleagues), and ...
  More articles on Blog Comments, Collaboration, Community, Customer Behavior, Networking, Social Media, Social Networking
• A Corporate Field Guide to Social-Media Policy Development by Kimberly Smith
  Your employees are already on Facebook, Twitter, LinkedIn, and the like... so isn't it high time for companies to acknowledge that activity and implement a protective framework that will assist them in mitigating the risks related to employee productivity, confidentiality, ...
  More articles on Community, Facebook, LinkedIn, Marketing Tips, Social Media, Social Networking, Twitter
• Green Marketing Claims: Whom Do You Trust? by Jacquelyn A. Ottman
  Deservedly or not, industry these days is accused incessantly of greenwashing. It's not surprising, for several reasons, that industry isn't trusted to make truthful green marketing claims and provide information that is credible, straightforward, and useful. So how do we restore trust ...
  More articles on Community, Customer Relationships, Green Marketing, Marketing Challenges, Word of Mouth
• Take off Your Twitter Goggles: Why Marketers Still Need a Blogging Strategy by Clay McDaniel
  Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about your brand. The emergence of Twitter as a hyper-popular social-media ...
  More articles on Blog Monitoring, Blogging Strategy, Brand Ambassadors, Community, Corporate Blogging, Keywords, Marketing Smarter, Social Media, Twitter
• The Tao of Green Marketing by Irv Weinberg, Carolyn Parrs
  Consumers have begun to suffer from "green fatigue." It's not hard to understand why when you can buy organic gummy bears and free-range beef jerky nestled between the six-packs and the rolling paper in a convenience store. For your green message ...
  More articles on Advertising, Brand Positioning, Community, Creativity, Customer Behavior, Green Marketing, Marketing Tips
• A Newbie's Field Guide to Twitter for Business: 29 Questions (and Answers) About Starting Out by Beth Harte, Ann Handley
  So you've heard that Twitter is a great tool for connecting with customers in ways that haven't been previously possible. But you still don't get it, right? Not only doesn't Twitter make obvious and immediate sense, but it's also marked by ...
  More articles on Blogging, Community, Customer Engagement, Google, SMS, Thought Leadership, Twitter
• How to Develop a Successful Facebook Page by Mark Ivey
  Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business. Recent changes have improved their functionality. Check out the following strategies for leveraging some of the key features.
  More articles on Brand Equity, Community, Facebook, Management, Marketing Tips, Services Marketing, Social Media, Twitter, Videos, Writing
• Three Essential Market-Research Methods in an Online Community by John Kembel
  How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, obligations, and goals. No doubt about it: It's important to ...
  More articles on Community, Customer Engagement, Economic Crisis, Market Research, Social Media, Voice of the Customer
• Why Gen Y Is Passing You By by Kimberly Smith
  What works in enticing a new generation of buyers? Here's why some of your efforts to reach this demographic might be going amiss.
  More articles on Advertising, Community, Customer Engagement, Marketing Tips, Promotions, SMS, Targeting, Videos
• How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network by William Arruda
  Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy ...
  More articles on Blogging, Community, Economic Crisis, Facebook, Google, LinkedIn, Networking, Personal Branding, Social Media, Social Networking, YouTube
• Deliver a One-Two Punch: Tap the Synergy Between Email and Social Media by Ross Kramer
  There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; ...
  More articles on Brand Awareness, Channel Marketing, Community, Customer Retention, Email Lists, Email Marketing, Social Media, Social Networking
• Why All the Talk About Dog Food? by Aaron Strout
  Have you ever heard the expression "eat your own dog food"? It's a concept that essentially means that one is "walking the talk," or leading by example. Many companies have talked about being "customer-focused," but how many really are? Unfortunately, ...
  More articles on Blog Comments, Community, Customer Engagement, Customer Relationships, Social Media, Social Networking

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• They Say Everybody Has One
  Point of fact: One of the most alluring things about Facebook is its infinite capacity to find us a new distraction—be it Farmville, virtual gift-giving or browsing through an old flame's ...
  More articles on Community, Facebook, Social Media
• The Birth of a Blog
  When building an online community, there are some underlying principles that hold true whether a company is large or small, and among those is a genuine commitment to openness and ...
  More articles on Community, High-Tech Marketing, Sales
• Lessons of the Little Mermaid
  You're probably familiar with the story of The Little Mermaid. In this classic tale of unrequited love, a girl exchanges her voice for the chance to be close to a ...
  More articles on Community, Marketing Strategy, Social Media
• Taking Groupthink Up a Notch
  News flash: LinkedIn still boasts one of the largest, tightest-knit collections of professionals in the social-networking space. And now it wants to be even more useful to marketers. Custom Groups ...
  More articles on Branding, Community, LinkedIn, Social Media, Social Networking
• How to Be Heard When Everyone's Talking?
  The rise of blogging and other social media has created millions of conversations worldwide whose volume and reach both impress, and dismay, the marketer. How to be heard above the ...
  More articles on Blogging, Blogging Policy, Community, Creativity, Marketing Strategy
• Online Forum Users Are Influential Consumers
  Consumers who contribute to online forums are overwhelmingly more engaged in "influential" activities–– both online and offline––than people who don't use forums, according to a study by PostRelease and Synovate.
  More articles on Blogging, Community, Customer Behavior, Research Summaries
• Peter Shankman: Email, Social Tools, Musings on a Web 2.0 Washing Machine
  In a fun but informative short video, Ann Handley talks with PR guru/gadfly Peter Shankman about how he turned a natural gift for schmoozing into a successful business, why his ...
  More articles on Community, Networking, New Media, Public Relations, Small Business, Social Media
• Twitter: Rocking Marketers' World
  Twitter rocks their world, say online marketers, and Facebook gets some serious attention. But LinkedIn, despite its name, gets almost no love at all.
  More articles on Community, Facebook, Survey Data, Twitter
• Where Everybody Holds Your Name
  If there's anything Second Life has taught us, it's that people like having a place to come back to—a virtual hideaway where you're always well-coiffed and surrounded by friends, and ...
  More articles on Community, Digital Marketing, Mobile Marketing
• Untapped Opportunities for Online Communities
  Companies tend not to understand what people want from online branded communities––or the role that the brand plays in fulfilling those needs, according to a study by ComBlu.
  More articles on Community, Customer Engagement, Research, Research Summaries
• Study Explores 'Social' in Social Media
  The integration of social media into American lives has created a world that is simultaneously expanding and narrowing, making it easy to create connections with people and businesses around the ...
  More articles on Community, Research, Segmented Research Data, Social Media
• Brother, Can't You Spare the Time?
  Though the recession may be drawing to a close, we are still dealing with the stark reality of very high unemployment rates. Many people have been without work for far ...
  More articles on Community, Job Search, Recession
• Polish Your Brand With Co-Creation
  "A revolution in both marketing thought and practice is at hand," say three researchers in an interesting new report on brand marketing. In their research, these authors examined "consumer co-creation in ...
  More articles on Branding, Community, Customer Behavior
• Problem Solved: What's the Right Social-Media Fit?by Claire Coyne
  You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the ...
  More articles on Blogging, Community, Corporate Blogging, Marketing Strategy, Measurement, Social Media
• They Like Us! They Really Like Us!
  Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
  More articles on Branding, Community, CRM, Interactive Marketing, Social Media, Twitter
• STAMP Out the Ad Noise
  Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
  More articles on Advertising, Brand Awareness, Community, Interactive Marketing, Marketing Tips, Social Media, Social Networking
• It's a Secret (Wink, Wink)
  According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of ...
  More articles on Community, Facebook, Marketing Inspiration, Social Networking, Twitter, Word of Mouth
• Daft Punk Plays Here
  It's not just the recession; the digital revolution has wreaked havoc on traditional music retailers, who can rarely match online juggernauts like iTunes or eMusic on price or convenience. "As ...
  More articles on Community, Creativity, Customer Engagement, Recession
• Searchers to Subscribers to Fans
  "If you're interested in building a flourishing online brand and website that generates links and traffic organically as part of your Internet marketing efforts, it's important to develop an active ...
  More articles on Community, RSS, Search Engine Marketing, Web Content, Websites
• Problem Solved: You've Built a Social Media Fan Base, Now What Do You Do to Keep Them Engaged?
  There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Once a week, this column will pose a problem, and invite a MarketingProfs ...
  More articles on Branding, Community, Customer Loyalty, Social Media

See all 40 marketing Daily Posts related to Community

Community case studies, deconstructing real life examples and illustrating lessons learned

• How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online Adsby Pioneer Electronics (USA) Inc.
  CASE STUDY: Here's how Pioneer Electronics earned amazing click-through rates on its targeted online ads.
  More case studies on Case Studies, Community, Copywriting, PPC Campaigns, Targeting, Web Analytics
• How AAA Went to Where Its Members Needed Help: Social Media Sitesby American Automobile Association (AAA)
  CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
  More case studies on Community, CRM, Customer Engagement, Keywords, Non Profits, Smart Phones, Social Media, Twitter
• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
  More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
• How Low-Cost Conversation Starters Built Community, Generated Leadsby Open Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
  More case studies on Brand Awareness, Case Studies, Community, Creativity, Humor, Lead Generation, Marketing Budgets, Social Media, Videos, Word of Mouth, YouTube
• Twitter + Coffee = A Delicious Elixir for Customer Acquisition and Salesby Coffee Groundz
  CASE STUDY: The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared.
  More case studies on Advertising, Case Studies, Community, Customer Acquisition, Marketing Smarter, Twitter
• How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!by Sony Electronics
  CASE STUDY: Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth.
  More case studies on Branding, Case Studies, Community, Customer Engagement, Sales, Social Networking
• How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.
  More case studies on Brand Awareness, Case Studies, Community, Facebook, Interactive Marketing, New Media, Newsletters, Social Media, Videos, YouTube
• How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product Lineby Eastman Kodak Company
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little marketing ingenuity if it was to gain market share.
  More case studies on Case Studies, Community, Consumer Electronics, Customer Engagement, Customer Relationships, Interactive Marketing, Market Research, Product Marketing, Social Media

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Community online seminar broadcasts from the best minds in marketing

• New Tips on Marketing with LinkedIn TodayAttendee rating:  - 2/25/2010
  More seminars on Community, LinkedIn, Marketing Tips, Networking
• Love or Marketing? How Word-of-Mouth Will Save Your BrandAttendee rating:  - 11/6/2009
  More seminars on Branding, Community, Creativity, Customer Engagement, Word of Mouth
• Create Once, Deliver Twice: Spreading Content Across Social NetworksAttendee rating:  - 9/3/2009
  More seminars on Community, Marketing Tips, Newsletters, Social Networking, Videos, Word of Mouth
• Getting Buy-in with Social Media Measurement: Don't Sweat the Small StuffAttendee rating:  - 8/20/2009
  More seminars on Community, Customer Engagement, Marketing Strategy, Measurement, ROI, Social Media
• Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion ForumAttendee rating:  - 8/13/2009
  More seminars on Branding, Community, Customer Engagement, Management, Measurement

See all On Demand Seminars in our library

Community marketing downloads for the busy professional

• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  More tools on Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking

See all Tools and Downloads in our library