• Take off Your Twitter Goggles: Why Marketers Still Need a Blogging Strategy by Clay McDaniel
  Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about your brand. The emergence of Twitter as a hyper-popular social-media ...
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• Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experience by Shaun Ryan
  In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional ...
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• Social Media's 'Gee-Whiz Factor' Must Die: Time to Get Down to Business by Chris Brogan
  Social media is cool! Blogging and podcasts are cool! We're so cutting edge! Yeah, whatever. The people looking at social media long and hard fall into a few camps, and this article is for those who are scrunching their noses up ...
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• Open Letter to the Would-Be CEO Blogger by Todd Defren
  Dear CEO: Welcome to the blogoshere! So, umm, how do you really start? How do you get started blogging, and do it well? Let's avoid the technical requirements. (You've got people who can figure that stuff out!) Instead, let's focus ...
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• Honest to Blog: 5 Tips For Developing a Corporate Blogging Policy by Kimberly Smith
  The key to a corporate blog's success lies in a company's ability to earn the trust of its readers, and a well thought out blogging policy can provide the necessary foundation. Here are some of the factors any organization should ...
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• Top Five Rules for Creating a Successful Video Blog for Business by Brent Altomare
  Blogs provide rich opportunities for organizations to interact with customers. But now marketers are wondering how to create even more dynamic content and "stickiness." That next level of intimacy has already started to emerge with video blogs, or vlogs.
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• Five Key Considerations Before Launching a Company Blog by Carrie Shearer
  Consider this: Every business, company, and organization is made of a unique group of people functioning in a unique culture. Accordingly, every organization considering a blog must address its own unique set of circumstances before it can determine whether a ...
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• Eight Ways Your Company Can Benefit From Blogging by Mack Collier
  Blogging takes advances in marketing one step further by allowing businesses to initiate conversations with their audience. Gaining a better understanding of your customers allows you to more effectively and efficiently market to them. This, of course, lowers your marketing ...
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• Corporate Blogging: Getting Past 'No' If You're Not the CEO by Rich Julius
  When Bob Lutz of GM or Jonathan Schwartz of Sun set up their blogs, they probably didn't worry too much about the review with Legal. But how does, say, a midlevel corporate marketer or product manager set out to create ...
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• How to Measure the Effectiveness of Your Company Blog by Mack Collier
  One of the biggest hurdles that many companies face in adopting a blogging strategy is that they aren't sure how to quantify the results of their efforts. But as blogging has evolved, and it has become much easier to accurately ...
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• Which Comes First: The Policy or the Blog? by Christine Whittemore
  Should a marketer simply start blogging or wait instead until all of the blogging policies and procedures are established before beginning? In other words: Which comes first the policy or the blog?
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• Getting Old-Fashioned Buzz With New Media: Q&A With Paul Dunay by Mack Collier
  Paul has earned his keep over the past 20 years by building buzz for heavyweights like Google, IBM, and Microsoft. These days he's immersed himself in social media, which serves him well as the director of Global Field & Interactive ...
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• Seven Ways Your Company Can Harness the Power of Blogs by David Felfoldi
  Blogging is a phenomenon that can no longer be ignored by today's competitive companies. So how does your company best harness the power of blogs? Here are common-use cases for any organization.
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• Eight Easy Ways to Grow Your Blog by Mack Collier
  The social media landscape over the last year or so has changed dramatically. Companies that were once skeptical about tools such as blogs are now blogging or considering starting one. Unfortunately, many companies that do so still have little idea ...
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• Charting the Waters of the Blogosphere by G.A. 'Andy' Marken
  The major problem with blogs is that they are a relatively new—albeit rapidly growing—Web phenomenon. As a result, they constitute a more or less uncharted realm for companies, with few official policies or guidelines.
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• Eight Ideas for Revitalizing Your Company Blog by Mack Collier
  After hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the blogging waters. But that was months ago, and even though you've posted a few times, your blog has gotten little ...
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• Ten Steps to Starting a Company Blog by Mack Collier
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• Ten Steps to Starting a Company Blog by Mack Collier
  Blogs are continuing to grow in popularity, and they are no longer merely a way for angst-ridden teenagers to express themselves. Today, progressive companies are communicating with bloggers in their industries—and even creating their own blogs as marketing communications tools. ...
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• Blogging and the Boardroom: Six Steps to Starting a Corporate Blog by Anil Dash
  Why do you want a blog? Simply put, blogs make it easy to communicate more effectively with the audience you care about. They're the easiest way to update a Web site, provide simple and effective ways of automatically organizing the ...
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• How to Create a Successful Business Blog: 9 Steps to Implementing by Bill Comcowich
  This second article in a series focuses on implementing a successful business blog. It dissects the steps of selecting development tools, working out a content plan for launch, making a debut, developing a style and personality, handling responses, monitoring consumer ...
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• Problem Solved: What's the Right Social-Media Fit?by Claire Coyne
  You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the ...
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• Three Tips for Improving Your Business Blog
  Business blogging can do wonders for your bottom line. It can bring in more Web traffic, give you more exposure, allow you to tailor your company's message, and give you ...
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• Twitter + Wine = Dream Job
  With all that negativity about today's job market, a bit of lightheartedness doesn't hurt, right? Well, looks like Murphy-Goode Winery in Sonoma City, has done so by creating THE dream ...
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• It's Not All About Business, OK?
  A lot of CEOs seem to shy away from blogging. And a lot of PR teams keep asking, "Why?" Actually, it's understandable: the head honcho must always represent the entire ...
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• I'm the CEO, Dammit. Read My Blog!
  If you're a hard-charging CEO with lots of vision and business acumen, you've undoubtedly wondered if you should blog. Before you take the plunge, though, Todd Defren has some advice: ...
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• Get Fresh! Go Organic!
  According to comScore, Americans conducted 11.5 billion searches in June 2008, 61.5% of those searches using Google. This is living proof, if we still needed it, that marketers should not ...
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• Peeling Back the Top Few Layers
  In a recent article at MarketingProfs, Mike Volpe of HubSpot likens search engine optimization to a gigantic onion. There's no end to the number of layers you can peel back ...
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Corporate Blogging case studies, deconstructing real life examples and illustrating lessons learned

• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Salesby Fairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings.
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Corporate Blogging online seminar broadcasts from the best minds in marketing

• Next Steps with Your Blog: Building Excitement, Readership and CommunityAttendee rating:  - 3/27/2009
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• WHAT WORKS SERIES: QuickBooks Makes Blogs Part of the Marketing MixAttendee rating:  - 1/26/2006
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• Blogs: What Every Marketer Needs to Know NowAttendee rating:  - 12/16/2004
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