Marketing Resources: Corporate Blogging

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Results for Corporate Blogging

Thirty Ideas to Help You Tackle Blogger's Block by Amanda Maksymiw
A corporate blog can be a key component of any marketing strategy. It can help generate leads, demonstrate a customer-centric culture, and engage your audience. Here are 30 ideas for creating a well-rounded corporate blog.
More articles on Corporate Blogging, Creativity, Customer-Centric, Lead Generation, Marketing Strategy, Marketing Tips
Why Your B2B Website Needs Social Interactionby Bob Egner
If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at your analytics. Learn why and how B2B marketers should socialize ...
More articles on B2B Marketing, Community, Consumer Electronics, Corporate Blogging, Lead Generation, Social Media, Web Analytics, Websites
10 Ways to Entice Your Whole Company (Not Just Marketing) to Blogby Ann Handley
It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or shine, in sickness and in health. One place to look ...
More articles on Brand Awareness, Corporate Blogging, Creativity, Marketing Tips, Social Media, Thought Leadership, Writing
Take off Your Twitter Goggles: Why Marketers Still Need a Blogging Strategyby Clay McDaniel
Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about your brand. The emergence of Twitter as a hyper-popular social-media ...
More articles on Blog Monitoring, Blogging Strategy, Brand Ambassadors, Community, Corporate Blogging, Keywords, Marketing Smarter, Social Media, Twitter
Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experienceby Shaun Ryan
In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional ...
More articles on Corporate Blogging, E-Commerce, Marketing Tips, SEO, Testimonials, Videos, Website Design, Websites
Social Media's 'Gee-Whiz Factor' Must Die: Time to Get Down to Businessby Chris Brogan
Social media is cool! Blogging and podcasts are cool! We're so cutting edge! Yeah, whatever. The people looking at social media long and hard fall into a few camps, and this article is for those who are scrunching their noses up ...
More articles on Blogging, Blogging Strategy, Community, Corporate Blogging, Digital Marketing, Facebook, Social Media, Social Networking, Twitter
Open Letter to the Would-Be CEO Bloggerby Todd Defren
Dear CEO: Welcome to the blogoshere! So, umm, how do you really start? How do you get started blogging, and do it well? Let's avoid the technical requirements. (You've got people who can figure that stuff out!) Instead, let's focus ...
More articles on Blog Monitoring, Blogging, Blogging Strategy, Corporate Blogging
Honest to Blog: 5 Tips For Developing a Corporate Blogging Policyby Kimberly Smith
The key to a corporate blog's success lies in a company's ability to earn the trust of its readers, and a well thought out blogging policy can provide the necessary foundation. Here are some of the factors any organization should ...
More articles on Blog Comments, Blogging Policy, Blogging Strategy, Corporate Blogging, Feedback, Marketing Tips
Top Five Rules for Creating a Successful Video Blog for Businessby Brent Altomare
Blogs provide rich opportunities for organizations to interact with customers. But now marketers are wondering how to create even more dynamic content and "stickiness." That next level of intimacy has already started to emerge with video blogs, or vlogs.
More articles on Blogging Strategy, Corporate Blogging, Marketing Tips, Video Blogs
Five Key Considerations Before Launching a Company Blogby Carrie Shearer
Consider this: Every business, company, and organization is made of a unique group of people functioning in a unique culture. Accordingly, every organization considering a blog must address its own unique set of circumstances before it can determine whether a ...
More articles on Blog Monitoring, Blogging, Corporate Blogging, Thought Leadership
Eight Ways Your Company Can Benefit From Bloggingby Mack Collier
Blogging takes advances in marketing one step further by allowing businesses to initiate conversations with their audience. Gaining a better understanding of your customers allows you to more effectively and efficiently market to them. This, of course, lowers your marketing ...
More articles on Blog Monitoring, Blogging, Corporate Blogging, Thought Leadership
Corporate Blogging: Getting Past 'No' If You're Not the CEOby Rich Julius
When Bob Lutz of GM or Jonathan Schwartz of Sun set up their blogs, they probably didn't worry too much about the review with Legal. But how does, say, a midlevel corporate marketer or product manager set out to create ...
More articles on Corporate Blogging
How to Measure the Effectiveness of Your Company Blogby Mack Collier
One of the biggest hurdles that many companies face in adopting a blogging strategy is that they aren't sure how to quantify the results of their efforts. But as blogging has evolved, and it has become much easier to accurately ...
More articles on Blog Monitoring, Blogging Strategy, Corporate Blogging
Which Comes First: The Policy or the Blog?by Christine Whittemore
Should a marketer simply start blogging or wait instead until all of the blogging policies and procedures are established before beginning? In other words: Which comes first the policy or the blog?
More articles on B2B Marketing, Blogging, Blogging Policy, Corporate Blogging, Social Media
Getting Old-Fashioned Buzz With New Media: Q&A With Paul Dunayby Mack Collier
Paul has earned his keep over the past 20 years by building buzz for heavyweights like Google, IBM, and Microsoft. These days he's immersed himself in social media, which serves him well as the director of Global Field & Interactive ...
More articles on B2B Marketing, Corporate Blogging, Social Media, Social Networking, Word of Mouth
Seven Ways Your Company Can Harness the Power of Blogsby David Felfoldi
Blogging is a phenomenon that can no longer be ignored by today's competitive companies. So how does your company best harness the power of blogs? Here are common-use cases for any organization.
More articles on Blogging, Corporate Blogging, Customer Engagement, Customer Experience, Marketing Tips, Thought Leadership
Eight Easy Ways to Grow Your Blogby Mack Collier
The social media landscape over the last year or so has changed dramatically. Companies that were once skeptical about tools such as blogs are now blogging or considering starting one. Unfortunately, many companies that do so still have little idea ...
More articles on Blog Comments, Blogging, Corporate Blogging, Customer Engagement, RSS, Targeting
Charting the Waters of the Blogosphereby G.A. 'Andy' Marken
The major problem with blogs is that they are a relatively new—albeit rapidly growing—Web phenomenon. As a result, they constitute a more or less uncharted realm for companies, with few official policies or guidelines.
More articles on Blogging, Corporate Blogging, Word of Mouth
Eight Ideas for Revitalizing Your Company Blogby Mack Collier
After hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the blogging waters. But that was months ago, and even though you've posted a few times, your blog has gotten little ...
More articles on Blog Comments, Corporate Blogging, Customer Engagement
Ten Steps to Starting a Company Blogby Mack Collier
More articles on Blog Comments, Blogging Policy, Blogging Strategy, Corporate Blogging, Market Research

See all 38 marketing articles related to Corporate Blogging

Fortune 500 Adoption of Social Media Slowing
The use of blogging, Twitter, and Facebook among the nation's largest companies has leveled off in 2011, according to a new study by the University of Massachusetts at Dartmouth.
More articles on Corporate Blogging, Facebook, Research Summaries, Social Media, Twitter
Three Ways to Enhance Your Blog's Lead-Generation Potential
"Most corporate blogs are ghost towns, in terms of both content and reader engagement," writes Ian Greenleigh at the MarketingProfs Daily Fix blog. "Abandoned blogs litter the web, making the ...
More articles on Corporate Blogging, Lead Generation, Writing
Three Ways to Replace a Superstar Blogger
Companies may find themselves in a touchy situation when their established social-media star leaves to pursue other interests. Just what do you do with a famous blog when its author ...
More articles on Corporate Blogging, Marketing Tips, Social Media, Thought Leadership
How to Get Your Whole Company Blogging
"Maintaining a blog that's consistently interesting and relevant isn't an easy task," writes Ann Handley at MarketingProfs. "It's a challenge to create consistently awesome blog posts, and it's a challenge ...
More articles on Corporate Blogging, Marketing Tips, Small Business, Thought Leadership
How Calls to Action Can Generate Monster Leads
In a post at HubSpot, Kipp Bodnar argues for the integration of your business blog and your corporate website. "Blogs are dynamic; they drive fresh content that prospects and search ...
More articles on Corporate Blogging, Lead Generation, Website Design
Blogging Boo-Boos
By now, it's pretty clear to most people what works in the blogosphere—and what doesn't. Not everyone, however, has caught on. Accordingly, Frank Days used a post at Tangyslice to ...
More articles on Corporate Blogging, Marketing Tips, Small Business
Five, Four, Three, Two, Gone
"You've decided to launch a blog for your business and you're busy laying the groundwork," says Mack Collier in an article at MarketingProfs. "You've selected a name for it, and ...
More articles on Corporate Blogging, Marketing Strategy, Small Business
Problem Solved: What's the Right Social-Media Fit?by Claire Coyne
You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the ...
More articles on Blogging, Community, Corporate Blogging, Marketing Strategy, Measurement, Social Media
Three Tips for Improving Your Business Blog
Business blogging can do wonders for your bottom line. It can bring in more Web traffic, give you more exposure, allow you to tailor your company's message, and give you ...
More articles on B2B Marketing, Blog Comments, Community, Corporate Blogging, Creativity, Customer Engagement, Social Media
Twitter + Wine = Dream Job
With all that negativity about today's job market, a bit of lightheartedness doesn't hurt, right? Well, looks like Murphy-Goode Winery in Sonoma City, has done so by creating THE dream ...
More articles on Blogging, Career Management, Corporate Blogging, Facebook, Job Search, Social Media, Social Networking, Twitter, Video Blogs, Videos, Web Content
It's Not All About Business, OK?
A lot of CEOs seem to shy away from blogging. And a lot of PR teams keep asking, "Why?" Actually, it's understandable: the head honcho must always represent the entire ...
More articles on B2B Marketing, Corporate Blogging, Creativity, Writing
I'm the CEO, Dammit. Read My Blog!
If you're a hard-charging CEO with lots of vision and business acumen, you've undoubtedly wondered if you should blog. Before you take the plunge, though, Todd Defren has some advice: ...
More articles on Blog Monitoring, Blogging, Corporate Blogging, Small Business
Get Fresh! Go Organic!
According to comScore, Americans conducted 11.5 billion searches in June 2008, 61.5% of those searches using Google. This is living proof, if we still needed it, that marketers should not ...
More articles on Corporate Blogging, Links, Search Engine Marketing, SEO, Social Media
Peeling Back the Top Few Layers
In a recent article at MarketingProfs, Mike Volpe of HubSpot likens search engine optimization to a gigantic onion. There's no end to the number of layers you can peel back ...
More articles on Corporate Blogging, Links, Search Engine Marketing, SEO, Social Media, Writing