Marketing Resources: Customer Experience

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Results for Customer Experience

10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Successby Hanna Andrzejewska
Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success.
More articles on Customer Experience, Marketing Tips, Promotions, Sales, Segmentation
Five Tips for Implementing a Successful QR Code Campaignby Michelle Eichhorn
QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code campaign.
More articles on Customer Experience, Landing Pages, Marketing Tips, Mobile Marketing, Web Analytics, Websites
Seven Tablet and Mobile Trends to Expect in 2012by Thierry Costa
In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
More articles on Consumer Electronics, Customer Experience, E-Commerce, Forecasts, Mobile Marketing, Smart Phones, Social Networking, Website Design
Can We Hug? Six Tips for Getting Customers to Show You Loveby Loren McDonald
Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to get customers to embrace you and market for you.
More articles on Customer Engagement, Customer Experience, Customer Relationships, Social Media
How Digital Customer Behavior Is Changing Brand Managementby Jen Evans
More than ever before, brands today are shaped by customer experiences—including those online. Create positive digital experiences with these four tips that'll help you effectively build and manage your brand online.
More articles on Brand Management, Channel Marketing, Customer Behavior, Customer Experience, Marketing Tips
How to Evolve Your B2B Customer Experience Using Imagesby Chad McCloud
Do you know why your customers behave as they do? People tend to have difficulty explaining exactly why they like a product, but using images can help you get to the root of the real drivers of customer behavior.
More articles on B2B Marketing, Brand Equity, Customer Experience, Customer Relationships, Voice of the Customer
Want Sophisticated Real-Time Marketing Campaigns? Take These Five Stepsby Joshua Smith
How can you engage customers via real-time marketing? Marketers are adopting technology that can help recognize a customer's interests and provide actionable intelligence in real-time to any customer channel.
More articles on Channel Marketing, Customer Engagement, Customer Experience, Marketing Strategy, Marketing Tips, Segmentation
Real-Time Marketing: How Today's Marketers Are Deploying New Tacticsby Joshua Smith
Real-time marketing is constantly evolving, and it's more competitive than ever now. A wave of new technologies can help businesses enrich the customer experience—and boost results—in real time.
More articles on Customer Engagement, Customer Experience, Marketing Tips, Personalization
How to Use Customer Experience to Differentiate Your Brandby Wayne Marks
Differentiating a brand today requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on customer experience as well. Here are four strategies that'll make your brand shine.
More articles on Brand Positioning, Branding, Customer Behavior, Customer Experience
Grow the Bottom Line With Voice of the Customer Researchby Laura Patterson
When executed well, a VoC program can provide insight about customers and what is important to them. Besides the obvious reasons why that's important to know, there are business benefits to making this type of investment of time and money.
More articles on Customer-Centric, Customer Experience, Market Research, Marketing Tips, Voice of the Customer
The Power of Customer Feedbackby Carolyn Hall
Don't keep your marketing insight languishing in a silo, away from your core business processes. The technology exists to generate real business value from this often-untapped information, so take advantage of the chance to link knowledge about your customers to ...
More articles on Collaboration, CRM, Customer Engagement, Customer Experience, Personalization
Best-Practices in Customer-Experience Leadership: Voices From the Topby Jack Mitchell, Larry Senn, Teresa Laraba
How do customer service champs maintain their loyal following? Three key speakers at this week's annual Customer Experience Leadership conference preview their talks and share best-practices on customer-centric cultures.
More articles on Customer-Centric, Customer Experience, Customer Loyalty, Customer Service, Marketing Tips
Avoid the High Cost of Untargeted Marketingby Mark Smith
Targeted campaigns have become a necessity for companies trying to meet the demand for customer personalization. Learn how to replace your mass outreach with tailored messages that'll reap results and increase brand trust.
More articles on Consumer Electronics, Customer Experience, Personalization, Social Media, Targeting
How to Plan a Successful Website Redesignby Andrew Follett
Website redesigns have become an addiction. Every year or two, Marketing decides it's time to "freshen up the ol' site." But before you go out and rebuild the most important weapon in your marketing arsenal, make sure you have a ...
More articles on Collaboration, Customer Engagement, Customer Experience, Hiring Outside Resources, Measurement, Website Design
Three Techniques for Real Innovation in Product Development by Jeff Greenhouse
Product, price, place, and promotion are the four Ps of marketing. These days, however, there's a frenetic obsession with promotion, confusion about place, and a hectic battle over price. Amid the chaos, that first P is often overlooked.
More articles on Collaboration, Community, Creativity, Customer Experience, Product Marketing
Evolving the Customer Experience With Mobile Technologyby Nathan Pettyjohn
Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss the opportunity to use these budding technologies to evolve the ...
More articles on Brand Loyalty, Customer Experience, Marketing Smarter, Mobile Marketing, Personalization, Social Networking
Customer Experience Leadership Survival Guide, Part 2by Jeanne Bliss
To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Here, based on working with scores of clients from around the world, is the real-world ...
More articles on Collaboration, Customer Experience, Customer Retention, Management, Marketing Plans, Marketing Tips
Why and How You Should Be Using Triggered Email, Part 2by Karen Talavera
This article looks at the first two of four triggered-email campaigns that no email-marketing program should be without: Welcome and onboarding emails, and remarketing emails (such as resending to nonoperners and clickers but nonconverters).
More articles on Customer Experience, Email Campaigns, Email Marketing, Marketing Tips, Web Analytics
Customer Experience Leadership Survival Guide, Part 1by Jeanne Bliss
To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Without it, customer experience becomes one more customer-focused tactic that your company tried for a ...
More articles on Community, Customer-Centric, Customer Experience, Customer Relationships, Customer Service, Management
The '8Ps' of Buying Triggersby Adrian Ott
Time is today's scarcest resource, and everyone is suffering from attention overload. Many marketers have therefore resorted to just getting louder (literally and figuratively). Rather than pushing (and annoying) customers, one way to break through the cacophony is via triggers ...
More articles on Customer Engagement, Customer Experience, Marketing Smarter, Marketing Tips, Social Networking

See all 308 marketing articles related to Customer Experience

Forrester: 'Customer Experience' Roles Gaining Popularity
Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the ...
More articles on Customer Experience, Customer Relationships, Management, Research Summaries
The Importance of the Right Offer in Lead Generation
According to Dan McDade, the foundation of any lead generation program is the right offer—one that intelligently addresses a prospect's real problems. "When you fully understand their pain points and ...
More articles on Copywriting, Customer Experience, Lead Generation
How to Keep the Subscribers You Already Have
The growth of a substantial email list doesn't just happen; it takes time, energy and money. But all that effort goes to waste if your campaigns don't continually engage hard-won ...
More articles on Content, Customer Engagement, Customer Experience, Email Marketing
Three Ways to Avoid Disastrous Customer Service
"The company clearly understood the market," writes Barbara Bix at MarketingProfs. It had created a new product with all the right features and benefits, one that was earning rave reviews ...
More articles on Customer Experience, Customer Relationships, Customer Service, Management
Smartphone Users Frustrated With Mobile Web Experience
Many mobile users are unsatisfied with the mobile Web experience: 18% of smarphone users say their recent mobile browsing experiences have been frustrating and 70% describe their experiences as "just ...
More articles on Customer Experience, Research Summaries, Smart Phones, Social Media
Why Surprising and Delighting Customers Isn't Enough
"As much as creative marketing and promotions can help a product, service, or company stand out," writes Linda Ireland at the MarketingProfs Daily Fix blog, "it always comes down to ...
More articles on Customer Behavior, Customer Evangelists, Customer Experience
Marketing Can't Fix a Broken Business [Slide Show]by Mark Stevens
Contrary to conventional thinking, marketing can't fix a broken business. This slide show explores the hidden plagues that could be hurting your business.
More articles on Customer Experience, Management, Marketing Smarter, Marketing Tips
Five Ways to Handle Negative Comments
Whether bad-mouthing a product via Twitter or leaving a scathing review on Yelp, unhappy customers—or mischievous competitors—can and will sully your business, often through anonymous accounts. "While brand-bashing is nothing new," ...
More articles on Community, Customer Experience, Customer Relationships, Marketing Tips
How to Sift Through Unintentional Lies
When you ask for feedback on a proposed innovation, writes Scott Anthony at Harvard Business Online, sit back and brace yourself for one lie after another from your stakeholders. They ...
More articles on Community, Customer Experience, Marketing Tips
Quick Tips for Transforming Your Enterprise Into a People-Pleaser
The Temkin Group's Bruce Temkin has a six-step philosophy for pleasing users. "The trick to getting customer experience right," he notes in an article at 1to1 Media, "is simply to ...
More articles on Customer Experience, Marketing Tips, Social Media
Bad News (About Brands) Travels Fast
More than one-quarter of US consumers (26%) say they are more likely to tell family, friends, and coworkers about a bad experience with a product or service than a good ...
More articles on Brand Equity, Customer Behavior, Customer Experience, Research Summaries
Social Sign-In Favored Over Traditional Web Registration
Consumers are frustrated with online registration: When required to register or create an account at a website, only 25% do so, whereas 75% leave the site; 66% say social sign-in ...
More articles on Customer Experience, Research Summaries, Website Design
Brands Don't Use Social Media Effectively
Though growing numbers of companies are using social channels to connect with their customers, only 12% of business executives say their companies are using social media effectively, according to a ...
More articles on Branding, Customer Experience, Research Summaries, Social Media
Four Ways to Enchant Your Customers
"I love to do business with small businesses—in-store, online, for myself, for others, for pleasure, for work—it doesn't matter to me," writes Guy Kawasaki at his eponymous blog. Based on ...
More articles on Customer Experience, Marketing Tips, Small Business
Using Twitter to Calm Complaints
With an article proclaiming "the democracy of fine dining," USA Today recently covered a growing trend of restaurants using Twitter to improve diner experiences and expectations. Among companies like Chipotle and ...
More articles on Customer Experience, Marketing Tips, Twitter, Word of Mouth
Social Media Payoff for Brands, but 'Friends' Finicky
Companies that deliver high-quality customer experiences via new media are rewarded for their efforts, often in the form of higher brand awareness and likelihood to purchase among those who engage, ...
More articles on Customer Engagement, Customer Experience, Research Summaries
Three Ways to Balance Data Collection With Customer Service
Debra Ellis recently received an unusual question during a visit to her doctor: "Has capturing information replaced service?" he asked. The doctor had recently taken a vacation with his family, ...
More articles on Customer Experience, Customer Service, Marketing Analytics
Go Shopping: It's a Cool Way to Check Out the Competition
You spend a lot of time ensuring the best-possible experience for every customer purchasing your product or service. You've trained a friendly, knowledgeable staff, and you use customer feedback—both positive ...
More articles on Benchmarking, Customer Experience, Recession
Beware the Danger of Strategic Shortages: Hot ≠ Loved
In a recent article in the Harvard Business Review, Uzma Khan discusses the results of a study she and her colleagues conducted that examined the difference between consumers' wanting a ...
More articles on Customer Behavior, Customer Experience, Marketing Tips
Consumer Confidence Tanks in June
The Conference Board Consumer Confidence Index, which had been on the rise for three consecutive months, declined sharply in June and now stands at 52.9 (1985=100), down from 62.7 in ...
More articles on Customer Experience, Forecasts, Research Summaries

See all 79 marketing Daily Posts related to Customer Experience

Customer Experience case studies, deconstructing real life examples and illustrating lessons learned

How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User Interestsby Cisco Systems
CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.
More case studies on Advertising, Case Studies, Customer Engagement, Customer Experience, High-Tech Marketing, Humor, Marketing Budgets, PPC Campaigns, Social Media, Targeting
Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on a Global Scaleby Microsoft Corporation
CASE STUDY: With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring tools, social-media analytics, and the energy of influencers. Read on for valuable insights.
More case studies on Case Studies, Customer Experience, Customer Satisfaction, International Marketing, Social Media, Twitter, Web Analytics, Word of Mouth
How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%by FreshBooks
CASE STUDY: Small businesses need all the TLC they can get. Billing and invoicing online-solution provider FreshBooks knows that better than most. Its customer-centric focus is so fresh and refreshing, word-of-mouth has spread far and wide—and helped grow its user base 150%.
More case studies on Case Studies, Customer Experience, Customer Relationships, Newsletters, Services Marketing, Social Media, Twitter, Word of Mouth
How MyFax Upped Customer Engagement, Achieved a 79% NetPromoter Scoreby MyFax
Internt fax service provider MyFax wanted to tap into the power of word-of-mouth referrals by improving the customer experience and maintaining highly personalized customer interactions. But as an online company, it faced the issue of how to individually engage customers to ensure long-term relationships. Here's what it did.
More case studies on Case Studies, Customer Engagement, Customer Experience, Customer Service, Net Promoter, Surveys, Websites, Word of Mouth
How a Rental Car Firm Upped New York Revenue 24%, Improved Customer Serviceby Dollar Thrifty Automotive Group
In late 2006, Dollar's business was slowing at New York's LaGuardia airport. With some outside help, the local marketing manager developed an email survey, then used the answers to pinpoint Dollar's weaknesses. The resulting efficiencies helped Dollar grow its parking-related business by 24%.
More case studies on Case Studies, Customer Experience, Customer Service, Sales, Surveys
How a Web Services Firm Used 'Fanatical' Customer Care to Increase Sales 60% Year Over Yearby Rackspace
With Web hosting fast becoming a commodity, Web hosting firm Rackspace realized it needed to stand out from the pack. Its founders decided they would stake a claim to "fanatical" commitment to customer service. Rackspace wove the concept into its very business structure, even trademarking the term "Fanatical Support." And it worked: Revenues grew more than 60% from 2005 to 2006, and the number of employees more than doubled.
More case studies on Case Studies, Creativity, Customer Experience, Customer Service, Management, Sales