Marketing Resources: Customer Relationships

• Seven Tips for Forging an Appropriate Online Apologyby Denise Keller
  Despite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers—the right way—and assure them that you are still worthy of their trust, confidence, and respect.
  More articles on Customer Relationships, Email Marketing, Marketing Tips, Small Business, Social Media
• Six Steps for Rebuilding Your Brand After a Crisisby Larry Berg
  It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and after a crisis—that'll help rebuild customer confidence.
  More articles on Brand Equity, Customer Relationships, Digital Marketing, Marketing Strategy, Personalization
• Five Ways Your Loyalty Program Can Deliver the 'Wow' Factorby Fred Thompson
  To deliver the critical wow factor that draws people into loyalty programs and keeps them there, marketers must get inside customers' heads to identify what motivates them. Learn five key points about driving customer behavior.
  More articles on Customer Evangelists, Customer Loyalty, Customer Relationships, Marketing Smarter
• A Seven-Step Guideline in Crisis Communication (Lessons From the Sony PlayStation Network Breach)by C. Edward Brice
  A crisis can serve as a stage to show the world that your company is either unorganized and uncaring or responsible and human. Learn how to preserve your brand equity—and keep your customers—during a crisis.
  More articles on Customer Relationships, Management, Marketing Tips, Public Relations, Social Media
• Can We Hug? Six Tips for Getting Customers to Show You Loveby Loren McDonald
  Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to get customers to embrace you and market for you.
  More articles on Customer Engagement, Customer Experience, Customer Relationships, Social Media
• Jeff Bezos and the Shoe-Store Owner: How to Build Instant Rapport With Your Customersby Aman Basanti
  In April 2009, Amazon founder and CEO Jeff Bezos convinced Zappos founder Tony Hsieh to sell his online shoe store despite his initial reluctance. The story serves as a lesson to all marketers on building rapport with customers.
  More articles on Customer Engagement, Customer Relationships, Market Research, Sales, Thought Leadership
• Customer Advocacy and the New Purchase Funnelby Michael Brito
  President Obama's 2008 presidential campaign was successful because he created and mobilized advocates. Brands can apply that winning strategy, too—if they invest in and drive customer advocacy programs.
  More articles on Community, Customer Engagement, Customer Relationships, Lead Generation, Social Media, Social Networking
• SMS Marketing: How to Harvest Your Customers' Mobile Detailsby Bill Hilton
  SMS marketing is a huge growth area for all businesses. It's cheap, easy to track, direct, and personal. Interested? Learn how to collect your customers' mobile numbers—and keep them open to receiving texts.
  More articles on Customer Relationships, Email Marketing, Marketing Strategy, Mobile Marketing, SMS
• The Funnel Is Dead, Long Live the Measurable Customer Narrativeby Jen Evans
  One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It's simpler to draw straight lines about people's behavior, so to date we have typically pushed people through carefully scripted marketing processes. ...
  More articles on Collaboration, Content, Customer Behavior, Customer Relationships, Social Media
• Seven Simple Ways You Can Strengthen Customer Relationshipsby Stephanie Phillips
  A company can successfully build its brand name in many ways, but perhaps the factor most important for its continued success is its relationships with clients. Learn to keep the magic alive—and get results.
  More articles on Branding, Customer Relationships, Marketing Plans, Marketing Smarter, Marketing Tips
• How to Evolve Your B2B Customer Experience Using Imagesby Chad McCloud
  Do you know why your customers behave as they do? People tend to have difficulty explaining exactly why they like a product, but using images can help you get to the root of the real drivers of customer behavior.
  More articles on B2B Marketing, Brand Equity, Customer Experience, Customer Relationships, Voice of the Customer
• How an Unhappy Customer Can (Paradoxically) Help Your Businessby CB Whittemore
  Many businesses simply fix issues when customers complain. But there's a lot of effort—and angst—that precedes an actual complaint. Learn how to funnel that energy positively and generate productive, lasting outcomes.
  More articles on Customer Behavior, Customer Relationships, Customer Satisfaction, Marketing Tips
• Humanize Your Email Marketing With a Well-Timed Thank Youby Karen Talavera
  If you're in the business of building lasting customer relationships, saying "thank you" is essential. Without it, you're at greater risk of customer flight—and you're a sitting duck for the competition. Here's how to thank your customers via email—the right ...
  More articles on Brand Equity, Customer Loyalty, Customer Relationships, Email Marketing, Marketing Tips
• Seven Principles for Social Success and the Companies Already Getting Them Rightby Barry Libert
  Let's face it: Business is changing. It's now being conducted through meaningful conversations between organizations and constituents. But it isn't easy. Here are seven rules to live by to achieve social success.
  More articles on Collaboration, Community, Customer Engagement, Customer Relationships, Social Networking
• Five-Star Books: Content Rules by Ann Handley and C.C. Chapmanby Roy Young
  If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, use the book to elevate the quality and impact of the output. Regardless of your level in the organization and ...
  More articles on Content, Customer Engagement, Customer Relationships, Marketing Tips, Social Media
• How Vulnerable Are You to Customer Defection?by Laura Patterson
  Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.
  More articles on CRM, Customer Acquisition, Customer Loyalty, Customer Relationships, Marketing Tips, Measurement, Segmentation, Targeting
• Social CRM: Measuring Relationships (the Wrong Way, and the Right Way)by Sean Howard
  If you've invested a lot in social media, you hopefully have a growing number of people talking about you. If so, who are they? Which ones are driving the conversation? Do your social CRM measurement tools tell you anything?
  More articles on CRM, Customer Relationships, Marketing Tips, Measurement, Social Media
• Five Relationship Blunders to Avoid in Your Sales and Marketingby Kathy Sacks
  With Valentine's Day here, I'm reminded that marketing is like dating. You have to attract leads and differentiate yourself from the competition. Steer clear of these five mistakes, and build long-term relationships with your customers.
  More articles on Customer Relationships, Email Marketing, Lead Generation, Marketing Tips, Sales, Testing, Thought Leadership
• Customer Experience Leadership Survival Guide, Part 1by Jeanne Bliss
  To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Without it, customer experience becomes one more customer-focused tactic that your company tried for a ...
  More articles on Community, Customer-Centric, Customer Experience, Customer Relationships, Customer Service, Management
• Why Amazon Doesn't Understand Social Commerceby Leigh Duncan-Durst
  Even before the recent furor over Amazon's sale of the self-published "The Pedophile's Guide to Love and Pleasure," and the subsequent less-than-stellar and social-media-inept response by Amazon, it seemed clear that the pioneering e-commerce giant had begun to fall behind ...
  More articles on Blogging, Customer Engagement, Customer Relationships, E-Commerce, Social Media, Word of Mouth

See all 261 marketing articles related to Customer Relationships

• Why a Silent Customer Can Be Deadly
  Never assume a customer who doesn't complain is a happy customer. According to a Bain & Company survey, major companies typically lose half of their customers over a five-year ...
  More articles on Customer Engagement, Customer Relationships, Customer Satisfaction, Sales
• Forrester: 'Customer Experience' Roles Gaining Popularity
  Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the ...
  More articles on Customer Experience, Customer Relationships, Management, Research Summaries
• Four Ways Small Businesses Can Make a Big Email Splash
  "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the ...
  More articles on Customer Relationships, Email Campaigns, Email Marketing, Small Business
• Top 12 Customer Loyalty Trends for 2012 [Slide Show]
  Customer loyalty is critical for driving sustainable business growth, but retaining customers remains a challenge for many businesses. To improve your customer loyalty strategies, tap into these trends that'll be ...
  More articles on Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention
• Four Reasons Haters Are Good for Your Company
  Your company will always have haters—unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. "They often find their way onto ...
  More articles on Branding, Customer Behavior, Customer Relationships, Social Media
• How to Nurture Brand Advocates and Keep Them Loyal
  John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
  More articles on Brand Ambassadors, Customer Engagement, Customer Relationships, Twitter
• 'Tis the Season to Be Grateful: Five Thank-You Email Triggers
  It's the time of the year when businesses need to say "Thank you!" to their customers during the holiday season. And what better way than event-driven email campaigns that show ...
  More articles on Customer Relationships, Email Campaigns, Email Marketing
• Four Ways to Treat Your Email Subscribers Like Friends
  According to the 60 Second Marketer blog, email marketing is powerful because it delivers your message to a subscriber's inner sanctum—alongside party evites from friends and photos from recent family ...
  More articles on Customer Relationships, Email Marketing, Marketing Tips, Writing
• The Customer Is Always Right -- Except When He Isn't
  We say the customer is always right. But what happens when bad customers co-opt the adage to justify their bad behavior? At least one company "fires" them—to the delight of ...
  More articles on Customer Behavior, Customer Relationships, Humor
• Four Ways to Treat Your B2B Audience Like Real People [Slide Show]by Christian Gulliksen
  The term "business to business" (B2B) might inherently obscure an important aspect of marketing to that category. Behind the "B" in business are "Ps" (people). Here are four ways to ...
  More articles on B2B Marketing, Customer Relationships, Marketing Tips, Social Media
• Twitter Users Want Brands to Respond to Their Complaints
  Twitter users who use the microblogging platform to lodge complaints about bad customer experiences say they expect companies to read and respond to their complaints, according to a poll from ...
  More articles on Customer Relationships, Demographics, Research Summaries, Twitter
• Should You Appeal to Your Audience's Right Brain or Left Brain? [Video]by Brent Walker
  Science tells us that the brain's two hemispheres process information quite differently. Knowing that, we can shape our writing to appeal to either the left brain or the right brain. ...
  More articles on Content, Customer Relationships, Marketing Smarter
• Three Ways to Avoid Disastrous Customer Service
  "The company clearly understood the market," writes Barbara Bix at MarketingProfs. It had created a new product with all the right features and benefits, one that was earning rave reviews ...
  More articles on Customer Experience, Customer Relationships, Customer Service, Management
• Don't Introduce Yourself to a Customer You've Already Met
  How is an existing customer supposed to feel when you send a form letter inviting her to sample your product or service and become a new customer? According to Allison ...
  More articles on CRM, Customer Engagement, Customer Relationships
• Five Ways to Handle Negative Comments
  Whether bad-mouthing a product via Twitter or leaving a scathing review on Yelp, unhappy customers—or mischievous competitors—can and will sully your business, often through anonymous accounts. "While brand-bashing is nothing new," ...
  More articles on Community, Customer Experience, Customer Relationships, Marketing Tips
• Avoid These Four Personalization Mistakes
  "Whether it's a story recommendation on NYTimes.com, song suggestions on Pandora, or search results on Google, online personalization has become ubiquitous, shifting consumer expectations toward anticipating more targeted Web experiences ...
  More articles on Customer Behavior, Customer Relationships, Personalization, Websites
• 'Human Voice' in Social Media Helps Build Customer Relationships, Positive WOM
  Using a personal, human voice when communicating via social media leads to much higher user satisfaction ratings than impersonal communication from businesses and nonprofits, a University of Missouri researcher has ...
  More articles on Customer Relationships, Research Summaries, Social Media, Word of Mouth
• How the Epsilon Breach Might Affect Your Email Campaigns
  "The recent Epsilon breach that exposed millions of email addresses has the potential to create a very big problem for all email marketers and will demand development of new best ...
  More articles on Customer Relationships, Email Lists, Email Marketing
• Three Ways to Thank Your Loyal Customers via Email
  "Unless you were raised by wolves in the wild," writes Karen Talavera in an article at MarketingProfs, "at some point you learned that it is polite to say thank you. ...
  More articles on Content, Customer Relationships, Email Marketing, Writing
• Three Steps to Getting B2B Client Endorsements
  There's nothing like a good case study from a happy client to prove your worth in a public endorsement. But if you're like a lot of B2B marketers, getting clients ...
  More articles on B2B Marketing, Case Studies, Content, Customer Relationships

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Customer Relationships case studies, deconstructing real life examples and illustrating lessons learned

• How a Mom-and-Pop Operation Turned Itself Into a Cult Brandby Coconut Bliss
  CASE STUDY: Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers.
  More case studies on Brand Ambassadors, Case Studies, Community, Customer Relationships, Social Media
• Reviving the Dead List to Grow Email Revenuesby Perricone MD
  CASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made.
  More case studies on Case Studies, Copywriting, Customer Relationships, E-Commerce, Email Marketing, Segmentation
• Harnessing Web 3.0 to Pump Up Brand Preference and Loyaltyby ASUS (North America) and Intel
  CASE STUDY: In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer insight and in the process building not just a PC but customer loyalty.
  More case studies on Brand Awareness, Brand Loyalty, Case Studies, Customer Advisory Programs, Customer Engagement, Customer Relationships, Online Marketing, Social Media, Word of Mouth
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Salesby Fairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings.
  More case studies on Case Studies, Corporate Blogging, Customer Engagement, Customer Relationships, Facebook, Keywords, PPC Campaigns, Search Engines, Twitter, Writing
• How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%by FreshBooks
  CASE STUDY: Small businesses need all the TLC they can get. Billing and invoicing online-solution provider FreshBooks knows that better than most. Its customer-centric focus is so fresh and refreshing, word-of-mouth has spread far and wide—and helped grow its user base 150%.
  More case studies on Case Studies, Customer Experience, Customer Relationships, Newsletters, Services Marketing, Social Media, Twitter, Word of Mouth
• How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer Loyaltyby Days for Business Alliance (Days Inn)
  CASE STUDY: Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. Read on to see how.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Customer Relationships, Economic Crisis, Mobile Marketing, SMS
• How a Medical Imaging Company Helped a New Sales Team Establish Client Relationships and Surpass Sales Goalsby Toshiba America Medical Systems, Inc.
  CASE STUDY: In tough economic times, one company set out to care for its people in a unique way. Toshiba America Medical Systems efforts to align and nurture its sales team means the team is now on track to exceed sales goals.
  More case studies on Case Studies, Customer Relationships, Direct Marketing, Sales, Targeting, Telemarketing
• How New Media Helped Auction Direct USA Boost Sales 40%by Auction Direct USA
  CASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales.
  More case studies on Blogging, Case Studies, Customer Relationships, Facebook, Mobile Marketing, MySpace, Newsletters, Sales, Social Media, Twitter
• How Intrigue and Personalization Helped a Marketing Firm Connect With Handpicked Leadsby Babcock & Jenkins
  CASE STUDY: Relationship-marketing firm Babcock & Jenkins didn't tell prospects what it could do, it gave them a taste. Its campaign, launched with a package of brownies from a mystery source, showed how it uses intrigue, personalization, humor, and the soft-sell to establish and advance client relationships. Results: A tasty 50% response rate.
  More case studies on Brand Awareness, Case Studies, Creativity, Customer Relationships, Lead Generation, Personalization, Targeting, Websites
• How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product Lineby Eastman Kodak Company
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little marketing ingenuity if it was to gain market share.
  More case studies on Case Studies, Community, Consumer Electronics, Customer Engagement, Customer Relationships, Interactive Marketing, Market Research, Product Marketing, Social Media
• How a Patient-Support Program Increased Therapy Participation 20%, Upped Salesby Actelion Pharmaceuticals US, Inc.
  Tracleer won approval in 2001 as the first oral treatment for pulmonary arterial hypertension, an illness difficult for patients to grasp. Tracleer helps patients control the symptoms, but it has drawbacks. Faced with high patient-dropout rates early on in treatment, the drug's maker needed to change patient perceptions.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Relationships, Direct Marketing, Market Research, Sales, Websites
• How Garden Fresh Realized a Huge Gain in Web Traffic and Longer-Term Loyalty via Emailby Garden Fresh Restaurant Corp.
  Garden Fresh Restaurants sought to increase customer engagement with its "Club Veg" loyalty club, totaling more than half a million opt-in members. Its two interactive email campaigns worked like a charm -- leading to huge increases in site traffic and boosting customer loyalty.
  More case studies on Case Studies, Customer Relationships, Customer Retention, Email Campaigns
• How a Manufacturer's Sales Team Found the Secret to Efficiently Service a Low-Tech Customer Baseby Fabcon
  The manufacturing sector is more traditional than most. Many of its customers aren't high tech—some don't even have Internet access. Fabcon, a Minnesota builder of precast wall panels, struggled with marrying its desire for high-tech operational efficiency and its need to service customers in the method that they preferred.
  More case studies on Case Studies, Customer Behavior, Customer Relationships, Customer Service
• How a High-Tech Company Created a Searchable Customer Reference Database that Tripled References and Closed Salesby Network Appliance
  The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates approached new prospects. By putting together a customer reference management database filled with relevant data on customers, the company was able to cut the amount of search time from days to seconds. The new information, along with the timely way it can be accessed, has more than tripled the number of customer references at the sales force's disposal.
  More case studies on Case Studies, Customer Relationships, Lead Generation, Sales

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Customer Relationships online seminar broadcasts from the best minds in marketing

• Adapt or Die: the Changing Behavior of Today's Connected CustomerBroadcast on 1/19/2012 11:00:00 AM
  More seminars on Customer Behavior, Customer Relationships, Marketing Strategy, Social Media
• The Art of Sales Conversations: Winning Clients and Increasing RevenueBroadcast on 10/27/2011 11:00:00 AM
  More seminars on Customer Acquisition, Customer Relationships, Lead Nurturing, Relationship Marketing, Sales
• The State of the Thank You EconomyBroadcast on 9/22/2011 11:00:00 AM
  More seminars on Customer Engagement, Customer Relationships, Marketing Inspiration, Marketing Smarter, Social Media, Thought Leadership
• Managing Your Reputation in a Social WorldBroadcast on 3/10/2011 11:00:00 AM
  More seminars on Brand Equity, Community, Customer Engagement, Customer Relationships, Social Media, Websites, Word of Mouth
• Social Media is a Powerful Tool for Small BusinessesBroadcast on 9/2/2010 11:00:00 AM
  More seminars on Customer Relationships, Marketing Smarter, Marketing Tips, Small Business, Social Media
• Social Media Slowpokes: It’s Not too Late to Connect with Your Customers OnlineBroadcast on 6/24/2010 11:00:00 AM
  More seminars on Customer Engagement, Customer Relationships, Facebook, Marketing Tips, Measurement, Metrics, Social Media, Twitter, Word of Mouth
• He's Just Not That Into You: When Your Customer Doesn't Want a Relationship (and What to Do About It)Broadcast on 3/18/2010 11:00:00 AM
  More seminars on Customer Loyalty, Customer Relationships, Marketing Strategy, Marketing Tips
• The New Consumer and Social Media: Energizing Your BrandBroadcast on 9/10/2009
  More seminars on Branding, Customer Behavior, Customer Relationships, Marketing Smarter, Metrics, Social Media
• The Art Of Social Media: It's All About The RelationshipsBroadcast on 7/16/2009 11:00:00 AM
  More seminars on Blogging, Customer Engagement, Customer Relationships, Facebook, Social Media, Twitter
• Twitter Power: How to Dominate Your Market One Tweet at a TimeBroadcast on 7/2/2009 11:00:00 AM
  More seminars on Brand Equity, Branding, Customer Relationships, Marketing Strategy, Marketing Tips, Social Media, Twitter
• Seven Fast-Acting Methods to Drive B2B Revenue NowBroadcast on 5/14/2009 11:00:00 AM
  More seminars on B2B Marketing, Benchmarking, Customer Acquisition, Customer Relationships, Customer Satisfaction, Lead Quality, Marketing Tips, Sales
• Mobile Marketing: How to Harness the Power of the Small ScreenBroadcast on 11/20/2008 11:00:00 AM
  More seminars on Benchmarking, Branding, Customer Engagement, Customer Relationships, Email Marketing, Measurement, Mobile Marketing, New Media, SMS, Word of Mouth
• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationBroadcast on 11/6/2008 11:00:00 AM
  More seminars on B2B Marketing, Blogging, Copywriting, Customer Relationships, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sales, Social Networking
• Getting Through and Staying Clean: Improving Your Email Sender ReputationBroadcast on 8/15/2008 11:00:00 AM
  More seminars on Customer Relationships, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing
• Using Facebook to Market Your Offering, Enhance Your Brand, and Develop CommunityBroadcast on 6/26/2008 11:00:00 AM
  More seminars on Brand Awareness, Customer Relationships, Facebook, LinkedIn, Marketing Tips, Product Marketing, Social Networking
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on 5/22/2008
  More seminars on Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
• How to Develop a B2B Lead Nurturing Program that Really WorksBroadcast on 12/20/2007
  More seminars on B2B Marketing, Customer Relationships, Lead Generation, Lead Nurturing, Referrals, Sales, Thought Leadership
• Marketing Through Stories: The Selling Power of NarrativeBroadcast on 3/22/2007
  More seminars on Brand Awareness, Branding, Creativity, Customer Engagement, Customer Relationships, Writing
• The Ultimate Question, with Fred ReichheldBroadcast on 7/11/2006 11:00:00 AM
  More seminars on Customer Experience, Customer Relationships, Customer Satisfaction, Metrics, Net Promoter, Referrals, Segmentation, Targeting
• Marketing’s Role as Chief Customer OfficerBroadcast on 4/27/2006 11:00:00 AM
  More seminars on Collaboration, Customer Experience, Customer Relationships, Management

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Customer Relationships Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10 Author Series: How to Enchant and Engage Your CustomersReleased on 11/11/2011 10:00:00 AM
  More Take 10 on Customer Engagement, Customer Relationships, Marketing Tips
• Take 10: How to Get Your LinkedIn Contacts Into Your CRM SystemReleased on 7/16/2010 10:00:00 AM
  More Take 10 on Community, CRM, Customer Relationships, LinkedIn, Marketing Tips

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Customer Relationships marketing downloads for the busy professional

• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  More tools on Brand Awareness, Case Studies, Customer Engagement, Customer Evangelists, Customer Relationships, Marketing Smarter, Sales, Word of Mouth
• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  More tools on Branding, Case Studies, Customer Relationships, Lead Generation, Mobile Marketing, Sales, Smart Phones, SMS
• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
  More tools on Branding, Case Studies, Customer Relationships, Email, Email Deliverability, Email Marketing, Lead Generation

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