• Achieving Relevance in Direct Digital Marketing: An Introduction by Bryce Marshall
  There are five keys to making a relevance-centered approach a reality in your direct digital marketing programs(such as email, websites, mobile, and so on).
  More articles on Copywriting, Customer Engagement, Digital Marketing, Direct Marketing, Marketing Strategy, ROI, Segmentation
• Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation by Yael K. Penn
  Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider ...
  More articles on Blogging, Digital Marketing, Landing Pages, Lead Generation, Market Research, Newsletters, PPC Campaigns, Promotions, Targeting, Web Analytics
• E-Marketing: Greening the Digital Process by Chet Dalzell
  For those of us who were brought up e-marketing, e-shopping, e-dating, e-gossiping—and all things e—we may feel smug that we are truly paperless (are we really?), and thus we are so green in our behavior that who would dare cast ...
  More articles on Digital Marketing, Direct Marketing, E-Commerce, Green Marketing, Marketing Analytics, Targeting
• Reading Your Buyers' Digital Body Language: A How-To Guide by Steve Woods
  Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search all make the required information readily available and, by doing ...
  More articles on Channel Marketing, CRM, Customer Behavior, Digital Marketing, Marketing Analytics, Marketing Tips, Metrics, Sales
• Pushing One-to-One Marketing Beyond Email by R.J. Talyor
  You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the spam folder. When an email renders, it should load images perfectly, guide the eye through stunning, effective design that drives ...
  More articles on Channel Marketing, Digital Marketing, Email Marketing, Measurement, RSS, SMS, Social Networking, Websites
• Social Media's 'Gee-Whiz Factor' Must Die: Time to Get Down to Business by Chris Brogan
  Social media is cool! Blogging and podcasts are cool! We're so cutting edge! Yeah, whatever. The people looking at social media long and hard fall into a few camps, and this article is for those who are scrunching their noses up ...
  More articles on Blogging, Blogging Strategy, Community, Corporate Blogging, Digital Marketing, Facebook, Social Media, Social Networking, Twitter
• The Top 4 Ways Smart Marketers Use Digital Branding Applications to Operate More Efficiently by Allen Adamson
  As part of the research I did in preparation for my recent book, BrandDigital, I interviewed some of the best and brightest people in the fields of marketing and digital technology, and they provided incredible insight on how digital tools ...
  More articles on Customer Engagement, Customer Satisfaction, Digital Marketing, Social Media, Word of Mouth
• Digital Alchemy: How to Get Gold From the Fusion of Digital Marketing Elements by Karen Talavera
  Digital marketing isn't just an ever-growing collection of components anymore (if it ever was). Don't limit your perception of it to adding the latest Web 2.0 gadget to your site or playing in the newest online community. It's not simply ...
  More articles on Customer Engagement, Digital Marketing, Email Marketing, Social Networking
• Special Report: How the 'Obama for America' Campaign Used Digital Media to Turn Ordinary Citizens Into Campaign Evangelists by Kimberly Smith
  How did the Obama for America campaign do it? By its adherence to several game-changing strategies.
  More articles on Digital Marketing, Obama
• How to Target Your Prospects With Military Precision by J. Woody Meachum
  Predicting where your prospects are online is tricky—and often expensive. And it's not always about where they are but also what are the best ways to reach them. How should you decide where to start? The military has utilized a system called ...
  More articles on Digital Marketing, Lead Generation, Marketing Smarter, Marketing Tips, Personas
• Digital-Marketing Series: 9 Ways to Reach Digital Natives (and the Rest of Us, Too) by Ann Handley
  New media and technology have inherently changed the way the newest generations experience the world: how they learn, live, play, and communicate. So what's this mean for marketers, specifically, who want to reach digital natives... and the rest of us, ...
  More articles on Digital Marketing, Marketing Tips, Social Media, Video Blogs
• When the Media Becomes the Marketing: Q&A With CC Chapman by Mack Collier
  While blogs and social networks seem to get most of the attention when it comes to social media talk, podcasts and videos also remain viable channels to reach and connect with an audience. CC Chapman should know, as he's been active ...
  More articles on Digital Marketing, Podcasting, Videos
• Direct-to-Consumer PR Reflects Power of Do-It-Yourself by Gail Martin
  With the rise of search engines, Wi-Fi, and a Do-It-Yourself mindset, today's consumers are more empowered than ever before. They not only believe that they're entitled to information but also have unprecedented access to information on a global scale. An increasing ...
  More articles on Digital Marketing, Public Relations
• How to Keep Up With Social Media: 'Think Liquid' Applied by Geoff Livingston
  Marketers are better served by liquid fluidity in their thought processes and approaches. That way they can adapt to sudden changes and new, hot technologies as social media continues its march forward. As this natural process continues to unfold over ...
  More articles on Digital Marketing, Public Relations, Social Media
• Four Keys to Developing Digital Marketing Strategies to Meet Your Audience's Needs by John Lakey, Jon Borg-Breen
  New technologies are becoming increasingly harder to ignore. Today's strategies must address the full spectrum of channels, as they offer unique opportunities for differentiation and for developing real competitive advantage. Mind these four key points to develop a winning digital ...
  More articles on Customer Engagement, Digital Marketing, Marketing Strategy, Marketing Tips, Targeting
• 30 Tips for Creating a Digital Press Kit by Gail Martin
  Given the ease of online publishing, there's no excuse for a company not to have a current, effective press kit. But why are press kits missing from so many Web sites? What's their real value? What must absolutely must be ...
  More articles on Creativity, Digital Marketing, Marketing Tips, Press Kits, Website Design
• Under Pressure: Moving From Traditional to Digital Media by Michael Emerson
  By now you've all heard—Internet ad spending is up, spending on traditional media is down. With so much attention given to Web 2.0 and its technology-enabled marketing tactics, marketers using traditional approaches are under increased pressure to become more digital and ...
  More articles on Advertising, Digital Marketing, Mobile Marketing, Targeting
• Navigating the Emerging 'VirtuReality' Market by Ray Podder
  Last month, Kwik-E-Mart's opened around the country. You know, the one from the imaginary world of The Simpsons? What's more, the Geico Cavemen have their own sitcom, and fictitious TV-character blogs like Monk's are things that real viewers can comment ...
  More articles on Branding, Digital Marketing, Marketing Challenges, Word of Mouth
• Bridging Real and Virtual Worlds Through Marketing by David Schendowich
  Marketing within social networks and Virtual Worlds is becoming a viable means for reaching and influencing the attitudes and behavior of consumers in ways that was never before believed possible. In fact, marketers who have dabbled in Virtual Worlds recognize ...
  More articles on Advertising, Customer Behavior, Digital Marketing, Interactive Marketing, Second Life, Social Networking
• Going Mobile: Portable Media Market Finally Getting Traction? by Howard Greenfield
  Last year, MP3 player sales totaled $4.23 billion. Half of all US teens now own a player (with video capabilities increasingly becoming the norm). And of the two billion cell phones in use worldwide, 236 million now contain 3G technology ...
  More articles on Customer Experience, Digital Marketing, Mobile Marketing, Videos

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• Digital Marketing Factbook: A Glimpse Inside
  This article presents a small sampling of the vital research data about today's email, search, and social media marketing that's contained in the MarketingProfs Digital Marketing Factbook, designed to be ...
  More articles on Digital Marketing, Email Marketing, Facebook, Market Research, Permission Email Marketing, Search Engine Marketing, Social Media
• Eyes Glued Open: Video on the Internet
  Media—from television to Internet video sites like YouTube and Hulu—consume more and more of our time nowadays. A Nielsen quarterly report gauges the influence of these media in our every ...
  More articles on Digital Marketing, Surveys, Videos, YouTube
• Spice Up That Limbo Space
  Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page ...
  More articles on Customer Engagement, Digital Marketing, Interactive Marketing, New Media, Social Media, Videos
• Entrepreneurs Can Change the World
  A video can empower. It can inspire, creating a moment or a feeling that moves you to sally forth and conquer the world. It can leave you feeling capable and ...
  More articles on Customer-Centric, Customer Engagement, Customer Relationships, Digital Marketing, Small Business, Videos, YouTube
• Hold the Plastic
  Susan Boyle wowed the world when she recently debuted on "Britain's Got Talent." What are the lessons in her success for marketers?
  More articles on Brand Awareness, Branding, Community, Digital Marketing, Social Media, Television, Videos, Websites, YouTube
• Behold the Golden Channel
  If you're new to digital marketing, you're not alone—and it's never too late to start making an online impact. This especially holds true with email—which, for many marketers, has proved ...
  More articles on Digital Marketing, Email Deliverability, Email Marketing
• Kickin' it Old School
  "Digital marketing has become the way to communicate in the 21st century," says Elaine Fogel in a premium article at MarketingProfs. "Social media, email, search engine marketing, interactive marketing, blogs, ...
  More articles on Digital Marketing, Print Collateral, Small Business
• Are You Ready for Total Recall?
  It's hard to believe, but only fifteen years ago almost no one used email in the course of a business day. Today, meanwhile, we can't imagine life without a mobile ...
  More articles on Digital Marketing, Marketing Inspiration, Videos
• Turning Digital into Gold
  While attending MarketingProfs' Digital Marketing Mixer in Scottsdale, Karen Talavera finally understood the importance of mixing various sorts of online marketing together. Take email and social media: Each is a ...
  More articles on Digital Marketing, Email Marketing, Online Marketing, Social Media

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Digital Marketing case studies, deconstructing real life examples and illustrating lessons learned

• How Sherwin-Williams Used Digital Collateral for a Newly Launched Product to Engage Retailers and Consumersby Sherwin-Williams Company, Krylon division
  You have a snazzy new product and need marketing collateral to show it off. You want to rally your sales force around it, and at the same time excite the retailers who'll carry it. Print won't do. But digital will.
  More case studies on Advertising, Case Studies, Customer Engagement, Digital Marketing, Interactive Marketing, Marketing Budgets, Product Marketing
• How a Bed & Breakfast Inn Boosted Its Bookings with One Video Adby Morning Glory Inn
  As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail initiatives continued to bring in some new customers. But here's how the inn boosted its online visibility through rich media, and learned three valuable lessons on the way.
  More case studies on Advertising, Case Studies, Digital Marketing, Interactive Marketing, Product Marketing, Small Business, Videos
• How Digital Asset Management Helped a Videogame Manufacturer Efficiently Market Its 1,000 Titlesby Ubisoft
  A developer/distributor of 1,000+ videogames found it overwhelming to keep track of its digital marketing collateral for the huge inventory. A new digital-asset management system was the first step in solving the problem; the second was getting geographically dispersed staffers to use it.
  More case studies on Case Studies, Digital Marketing, Marketing Challenges, Product Marketing

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Digital Marketing online seminar broadcasts from the best minds in marketing

• The Digital Marketing Mixer Sneak Peek: Fire-up Your Digital Marketing StrategyAttendee rating:  - 10/1/2009
  More seminars on Customer Engagement, Digital Marketing, ROI, Social Media, Trade Shows/Events
• What Matters Now in Branding: Ten Ideas to Get RefocusedAttendee rating:  - 5/21/2009
  More seminars on Brand Loyalty, Branding, Digital Marketing, Public Relations, Social Media

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Digital Marketing marketing downloads for the busy professional

• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  More tools on Digital Marketing, Email Marketing, Obama, Search Engine Marketing, Social Media, Social Networking, Videos, Websites, Word of Mouth
• Benchmark Research: Marketing in the Economic Crisis
  These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  More tools on Digital Marketing, Economic Crisis, Marketing Budgets, Marketing Plans

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