E-Commerce: How-to articles covering the latest marketing tactics, tips, and strategies.
Mobile and E-Commerce: Email and Direct Traffic Drive Most SalesAyaz NanjiThose responding to email marketing and those navigating directly to online stores (including app traffic) accounted for the highest share of purchases on phones in the first quarter of 2014, ...
Four Ways to Give Your Website That Local Flavor All Over the WorldRachel ChilsonYour website is your storefront to the world. If you want to reach targeted locales around the globe, you need to localize your site to meet your audiences' unique ...
10 Ways to Challenge Amazon's DominanceHillary WilmothHere are five things Amazon is doing that your business isn't—and five things you can do that Amazon doesn't.
Four AdWords Mistakes That Drag Your CTR DownLarry KimMarketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how.
The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to MarketersHeidi Cohen"Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. And those costs are often higher than marketers anticipate.
Multichannel Marketing in E-Commerce: Critical TodayRoman ViliavinNo longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing.
Four Email Marketing Tips to Help You Get the Most Out of GmailEdward TouwGmail has been making lots of waves lately: priority inboxes, promotions tabs... Every new release seems intended to make life harder for email marketers. But if we'd stop complaining for ...
#SocialSkim: Salesforce vs. HootSuite, Twitter E-Commerce, Facebook Video Metrics, More!Angela NatividadThis week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a ...
What Do Moms Want for Mother's Day?Ayaz NanjiMoms want quality family time more than anything else on Mother's Day, according to a recent survey conducted by PriceGrabber.
If A/B Testing Can Help Win Elections, What Can It Do for Your Business?Dan SirokerThe director of analytics on the 2008 Obama campaign offers actionable insights to help retailers optimize their sales by running website experiments that help them deliver a better experience to ...
E-Commerce: Podcasts containing in-depth interviews with smart marketers from all walks of life.
Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew GrantBefore we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
E-Commerce: Online seminar broadcasts from the best minds in marketing
- Data Diligence: Leveraging Data to Improve Email Marketing ResultsBroadcast on 7/1/2014 with Yvette Mitchell, Kelly Jo Crantas, Nicole PoulsonJoin us for this free seminar to learn how Joyus, a new and innovative e-commerce brand, is using their data to build out distinct customer personas. You'll get tips and best practices on collecting and utilizing cross-channel data to optimize your email campaigns and see real results. Sponsored by Experian Marketing Services
- Conversion in a Social World: From Likes to LeadsBroadcast on 6/9/2011 with Tim AshOnline conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers.
- Content Marketing: How to Position Your Company as a Trusted Expert ResourceBroadcast on 12/4/2008 with Joe PulizziWhat's the best way to start building a relationship with potential buyers? Educate them about your industry, possible solution choices, best practices, and the right questions to ask.
- Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on 5/22/2008 with Regina BradyMost marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI.
- Search Marketing Essentials for Online RetailersBroadcast on 2/8/2007 with Stephan Spencer, George MichieStephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face.
- Best Practices in Web Content: Beauty Doesn't Matter (much)Broadcast on 12/7/2006 with Gerry McGovernThis seminar is packed full of practical advise and real world examples. For 12 years, Gerry has worked with some of the best organizations in the world (BBC, UCLA, Microsoft, Pioneer, HP), and has written four books on the subject of web management.
- Boosting E-Commerce Conversion Rates with Persuasion ScenariosBroadcast on 11/9/2006 with Bryan EisenbergBy modeling customer behavior with Persuasion Scenarios, you can fix holes in your sales process by understanding your customers’ buying process.
- Crash Course in Direct Marketing: First Seminar in a 10-Seminar SeriesBroadcast on 10/19/2006 with Ruth StevensThe broad scope of direct marketing makes it easy to misunderstand some of its basic principles. DM expert Ruth Stevens covers the elements that every marketing professional needs to know.
- Search Engine Optimization: Maximize Your Natural Search ChannelBroadcast on 11/18/2004 with Stephan Spencer, Brian KlaisThere is a science behind designing websites that achieve top rankings in the search engine. In this seminar, you will learn practical tips you can apply immediately to maximize your reach.
E-Commerce: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Striking The Balance Between Merchandising and Branding for Your Ecommerce WebsiteReleased on 6/7/2013 with Brent NiemuthIn just 10 minutes, learn how to appeal to basic human instincts and create an online experience that will delight anyone who visits your site while encouraging sales.
E-Commerce: Marketing downloads for the busy professional
- Website Conversion Success StoriesMany marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.