• 22 Cheap or Free Web Usability Tools, Part 1: An Introduction by Craig Tomlin
  Usability testing can increase your website's conversion rates and improve sales. Here are some cool tools to help you do just that.
  More articles on E-Commerce, New Media, Testing, Websites
• Three Strategies for Inspired Holiday Email in Tough Times by Karen Talavera
  The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us, even though we're barely past the back-to-school rush. Already, it's holiday marketing time. Yet, in recessionary periods, what is normally ...
  More articles on Creativity, Customer Relationships, E-Commerce, Email Marketing, Marketing Tips, Recession
• Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experience by Shaun Ryan
  In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional ...
  More articles on Corporate Blogging, E-Commerce, Marketing Tips, SEO, Testimonials, Videos, Website Design, Websites
• Put Your Site Search to Work and Improve Your Targeted Marketing, Part 1 by Shaun Ryan
  If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing efforts. For example, did you know that you can use data ...
  More articles on Branding, Customer Relationships, E-Commerce, Email Lists, Keywords, Online Marketing, ROI, Websites
• Anatomy of a Novel-Sized Landing Page, Part 2 by Kim MacPherson
  In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing page: You need "bones" to hold it all together; you need to keep the message on track and motivating by ...
  More articles on E-Commerce, Landing Pages, Sales, Testimonials, Writing
• E-Marketing: Greening the Digital Process by Chet Dalzell
  For those of us who were brought up e-marketing, e-shopping, e-dating, e-gossiping—and all things e—we may feel smug that we are truly paperless (are we really?), and thus we are so green in our behavior that who would dare cast ...
  More articles on Digital Marketing, Direct Marketing, E-Commerce, Green Marketing, Marketing Analytics, Targeting
• Should You Launch a Brand Community? by Nancy Strauss
  On company Web sites everywhere, community sections are popping up—both a cause and an effect of a climate in which more and more marketing directors and brand managers are being asked by their companies, "Why don't we do something 2.0?" Although ...
  More articles on Collaboration, Customer Engagement, E-Commerce, Search Engines, Web Content, Websites, Word of Mouth
• Account Sign-in: Eight Design Mistakes to Avoid by Jared M. Spool
  Designing an account registration and sign-in process that doesn't frustrate users is very difficult to achieve. It looks easy at the outset, but a pile of subtleties can sneak up, making something that should be simple... instead stressful for the ...
  More articles on Customer Experience, E-Commerce, Website Design
• Six Tips for Building Better E-Commerce Customer Relationships: If You Build It, Will They Come? by W. Kimathi Marangu
  Looking at the robust projections for online shopping, it would be tempting to think that if you build it, they will come. Yet marketers must resist temptation and take a more strategic approach—one that focuses on customer experience. The truth ...
  More articles on Customer Experience, Customer Relationships, E-Commerce, Marketing Tips, Targeting, Website Design
• Marketing on MySpace by Stephan Spencer
  The cardinal rule in MySpace is the same one as in the blogosphere: Keep it real. Before you leap in to MySpace as a marketer, you'd best understand it. Because if you don't, the MySpace community can turn on you the ...
  More articles on Customer Acquisition, E-Commerce, MySpace, Word of Mouth
• High Tech Marketing/Business Model Boot Camp: Go-to-Market Mix in the Web 2.0 Era (Part 4) by Nilofer Merchant
  Web 2.0 has changed what product definitions look like, and how things that are sold as 'free' can make money. So while the 4 Ps are a good start as buckets, let's update them for today's era and discuss what ...
  More articles on E-Commerce, High-Tech Marketing, Interactive Marketing, Sponsorship, Targeting, Women
• The 'Tail' of the Headline: Rethinking the Call to Action by Nick Usborne
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• The Next Generation of Web Analytics by Xavier Casanova
  The Web analytics space is hot, customers are engaged, consultants busy, vendors optimistic. There's no question this is a healthy "industry." But intense competition among the top vendors has somewhat killed product innovation. Unfortunately, that's happening at a time when the ...
  More articles on E-Commerce, Landing Pages, Search Engine Marketing, Web Analytics, Word of Mouth
• Lessons in Experience Marketing: The 'Sideways' Wine Club  by Dave Chambers
  Imagine a California wine club modeled after the movie "Sideways"? Sure, it sounds cool. But there are many inherent challenges -- the decay curve on the "Sideways" recall, for example, and the fact that marketing a sensory product online is ...
  More articles on Blogging, Brand Loyalty, E-Commerce, Marketing Plans, Product Marketing, Segmentation, Videos, Websites
• Bridging the Gap: Click-to-Call 101 by John Federman
  With click-to-call, it's now possible to bridge the gap between the online and phone channels, and track the effectiveness of both.
  More articles on E-Commerce, Local Marketing, PPC Campaigns, ROI, Sales, Websites
• Is Your Cost-per-Click Advertising Actually Profitable? by Glen Hamilton
  Shopping portals, comparison-shopping sites, and search engines allow merchants to promote increasingly detailed merchandising offers with the goal of cost-effectively increasing brand visibility, acquiring new customers, and driving incremental revenues. But how does an online retail merchant ensure that third-party shopping ...
  More articles on E-Commerce, Metrics, PPC Campaigns, Segmentation
• B2B Marketing on Search Engines—A Largely Untapped Resource by Scott Buresh
  Even those familiar with SEO have common misconceptions about its value in B2B marketing. Frequently, I encounter prospects who understand that achieving a high ranking on a search engine is a valuable marketing tool that can make an impact on ...
  More articles on B2B Marketing, E-Commerce, Search Engine Marketing, Search Engines, SEO
• Case Study: Pricefish.com's Holiday Sweepstakes by Ian Gertler
  As a relatively new player in the increasingly competitive comparison-shopping and online retail arena, pricefish.com needed a comprehensive and creative marketing campaign and strategy to re-launch the pricefish.com brand and generate consumer awareness for the site, among other things. Here's how ...
  More articles on Advertising, Case Studies, E-Commerce, Landing Pages, Lead Generation, Local Marketing, Targeting, Websites
• What's the Difference Between Customer Experience Management and Experiential Marketing? by Leigh Duncan
  Many people equate Customer Experience Management with Experiential Marketing. But in recent years, "experiential marketing" has become perceptually aligned with "marketing execution". This is because it largely focuses on developing highly visible, stimulating, interactive, and sensory-engaging environments in which products ...
  More articles on Advertising, Customer Engagement, Customer Experience, E-Commerce, Interactive Marketing, Online Marketing
• Chance Discovery: An Emerging Japanese Marketing Analysis by Matthew Syrett
  Despite being little known in the North America and Europe, Chance Discovery has groundbreaking implications for Western marketing analytics. It endeavors to solve a longstanding paradox of standard quantitative marketing analysis: how to find new opportunities in our data that ...
  More articles on E-Commerce, Measurement, Targeting

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• Don't Leave Me This Way
  It's the bane of every retailer with an online store—somewhere between adding products to shopping carts and finalizing their purchases, some customers vanish into thin air. According to Brendan Regan ...
  More articles on Customer Behavior, E-Commerce, Small Business, Testing
• Cheer-in the Holidays!
  "The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us," says Karen Talavera in an article at MarketingProfs. ...
  More articles on Creativity, E-Commerce, Email Marketing, Websites
• Top 10 Online Retail Categories, September 2009
  The top online-retail category by average order size ($) in September was automotive, followed by computer hardware in second place, and event and movie tickets in third.
  More articles on E-Commerce, Market Research, Segmentation, Websites
• Top 10 Online Retailers, September 2009
  September's top online retailer—based on conversion rate—was food home-delivery and mail-order service Schwan's, followed by florist ProFlowers, according to Nielsen.
  More articles on E-Commerce, Mail Order, Surveys, Websites
• Top 15 Shopping and Classifieds Sites, July 2009
  The triumvirate of eBay, Amazon.com, and Craigslist sat atop the shopping and classifieds website rankings, with eBay clearly the leader, according to Hitwise data.
  More articles on E-Commerce, Market Research, Surveys, Websites
• I'm Sold, but I Still Don't Get It
  Even if you use the product or service you sell, that doesn't mean you know what it's like to be a customer. The reason, argues Rohit Bhargava in a post ...
  More articles on Customer Experience, E-Commerce, Interactive Marketing, Small Business
• Shall We Morph?
  Wondering how your retail website will survive the next digital innovation? Read on. In a post at the Standing Out From the Crowd blog, Luis Serpa offers advice for website ...
  More articles on Customer Behavior, E-Commerce, Website Design, Websites
• Top 15 Auto Industry Search Terms, June 2009
  Demand for "pre-owned" automobiles has been hot during the recession, and the automotive search terms used most in June reflect consumers' interest in buying and selling cars online.
  More articles on E-Commerce, Keywords, Search Engine Marketing, Surveys
• Turn That Downturn Upside-Down
  "Downturns provide significant opportunities for calculated growth by smart and aggressive firms," notes a post at the Gerson Lehrman Group (GLG) blog. But it also offers this caveat: "Global expansion, ...
  More articles on Branding, E-Commerce, International Marketing, Recession
• The Year of Mobile Marketing (Finally)
  Year after year for the past several years, pundits have prognosticated the rise of mobile marketing. But with recent developments in the mobile space, it seems the prediction is now ...
  More articles on E-Commerce, Marketing Smarter, Mobile Marketing, Videos, YouTube
• Limit Your Negative Exposure
  In a post at the MineThatData blog, Kevin Hillstrom poses a scenario in which 100 of your online customers abandon their shopping carts on a Monday. The following day, after ...
  More articles on E-Commerce, Email Marketing, Marketing Analytics
• No Peeking!
  When you order a gift for someone, it's always disappointing if they discover what they're receiving ahead of time. This must have been a problem for L.L.Bean customers who share ...
  More articles on Customer Satisfaction, E-Commerce, Email Marketing, Writing
• The Deep Pockets of Chatters
  Do Chatty Cathies spend more money online than other cyber citizens? New research says indeed they do. A recent survey of regular online shoppers from BoldChat and Bravestorm, LLC presents ...
  More articles on Customer Behavior, Customer Experience, Customer Retention, E-Commerce, Website Design
• Just Ask the Man Who Owns One
  You've probably made a practice of asking customers to review your products, but are you using their praise to its full advantage? "Recently," says Kelly Lorenz at the Bronto blog, ...
  More articles on E-Commerce, Email Marketing, Testimonials
• It's OK to Repeat Yourself
  The news is out: consumers are changing their buying—and search—habits. SearchIgnite reports that users are taking longer to make purchase decisions online: the average time between when they click on an ...
  More articles on Customer Behavior, E-Commerce, Pricing, Search Engine Marketing, Targeting, Web Analytics
• No Downturn in Flatland
  Empty aisles. Echoing footsteps. Silence where there used to be chatter. Real-world retail is clearly suffering. And now new research suggests that if bricks-and-mortar merchants want to ...
  More articles on Channel Marketing, Customer Behavior, E-Commerce, Online Marketing
• Frankly, You Just Scare Me
  Uh-oh. Just when you thought e-commerce might survive these dreary days, a new report comes along that says online merchants didn't do nearly as well last year as they could ...
  More articles on Customer Behavior, Customer Relationships, E-Commerce, Pricing, Website Design, Websites
• Glad You Could Join Us!
  Smith-Harmon just released its Retail Welcome Email Benchmark Study, which examines best practices at 112 of the Internet's largest retailers. And in a recent post at the Email Karma blog, ...
  More articles on E-Commerce, Email Deliverability, Email Marketing, Writing
• Enough, Already!
  In a post at the ExactTarget blog, Nate Romance recounts a visit with his tech-savvy mother, a woman who makes frequent online purchases through sites like Craigslist and Amazon. While ...
  More articles on E-Commerce, Email Marketing, Targeting
• Stood Up at the Altar
  Because your customers will abandon online purchases if they encounter a tedious checkout process, it's critical to make your e-commerce functionality simple and efficient. In a post at the Conversation ...
  More articles on Customer Behavior, E-Commerce, Small Business

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E-Commerce case studies, deconstructing real life examples and illustrating lessons learned

• Reviving the Dead List to Grow Email Revenuesby Perricone MD
  CASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made.
  More case studies on Case Studies, Copywriting, Customer Relationships, E-Commerce, Email Marketing, Segmentation
• How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, Salesby Diapers.com
  CASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big.
  More case studies on Case Studies, E-Commerce, Keywords, Online Marketing, Search Engines, SEO, Testimonials, Website Design
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
  More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites
• A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site Experienceby Sydney's Closet
  Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach.
  More case studies on Case Studies, Customer Behavior, E-Commerce, Personalization, Segmentation, SEO, Targeting, Websites
• How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
  More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design

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E-Commerce online seminar broadcasts from the best minds in marketing

• Content Marketing: How to Position Your Company as a Trusted Expert ResourceAttendee rating:  - 12/4/2008
  More seminars on E-Commerce, Marketing Strategy, Marketing Tips, Positioning, Thought Leadership, Web Content, Word of Mouth, Writing
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreAttendee rating:  - 5/22/2008
  More seminars on Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
• Search Marketing Essentials for Online RetailersAttendee rating:  - 2/8/2007
  More seminars on Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO
• Best Practices in Web Content: Beauty Doesn't Matter (much)Attendee rating:  - 12/7/2006
  More seminars on Customer Experience, E-Commerce, Online Marketing, Search Engines, Web Content
• Boosting E-Commerce Conversion Rates with Persuasion ScenariosAttendee rating:  - 11/9/2006
  More seminars on Customer Engagement, E-Commerce, Marketing Tips, Personas, ROI, Web Content, Websites
• Crash Course in Direct Marketing: First Seminar in a 10-Seminar SeriesAttendee rating:  - 10/19/2006
  More seminars on Advertising, Copywriting, Direct Marketing, E-Commerce, Lead Generation, Mail Order, Marketing Tips, Metrics
• Search Engine Optimization: Maximize Your Natural Search ChannelAttendee rating:  - 11/18/2004
  More seminars on E-Commerce, Keywords, Measurement, Search Engine Marketing, SEO, Web Copy, Website Design, Websites

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