E-Commerce: How-to articles covering the latest marketing tactics, tips, and strategies.

• Five Steps to Successful Experience-Driven CommerceLoni Stark
  Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver ...
  B2C, Community, Content, Customer Acquisition, Customer Experience, Customer Relationships, E-Commerce, Integrated Marketing, Mobile Marketing, Retail Marketing
• #SocialSkim: Social Media This Week, Including Apple's Big AnnouncementsAngela Natividad
  This week was full of surprises. Get the lowdown on Apple's big announcements (and what matters most to marketers). Check out Chirpify, which lets you take payments on Twitter, Facebook, ...
  Digital Theory, E-Commerce, Facebook, Google, Instagram, Retail Marketing, Smart Phones, Social Media, Twitter
• Online Shoppers Want More Delivery and Return OptionsAyaz Nanji
  More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates ...
  Customer Behavior, E-Commerce, Mail Order, Research Summaries
• Social Media Lags Search, Email in E-commerce ConversionsAyaz Nanji
  Social media is lagging as a traffic source to e-commerce websites and as a driver of online purchases, despite increased brand investment, according to a recent report.
  Benchmarking, E-Commerce, Lead Generation, Pinterest, Research Summaries, Social Media
• 62% of Shoppers Use a Mobile Device in Stores to Check PricesAyaz Nanji
  The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.
  Digital Marketing, E-Commerce, Mobile Marketing, Pricing, Research Summaries, Social Media
• How to Use Google Analytics to Increase E-Commerce SalesMor Friedman
  Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
  Business Intelligence, Customer Behavior, Data, Digital Marketing, E-Commerce, Email, Google, Google Analytics, Keywords, Landing Pages
• Moms More Likely to Use Social Media and Mobile, and to Shop OnlineAyaz Nanji
  Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to ...
  Demographics, E-Commerce, Google+, Instagram, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Smart Phones, Social Media
• #SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph MobileAngela Natividad
  The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open ...
  Advertising, B2B Marketing, B2C, E-Commerce, Facebook, Google+, LinkedIn, Marketing Strategy, Retail Marketing, Small Business
• Social Takes Up 27% of Time Spent OnlineVahe Habeshian
  If time spent online in the US via personal computers were compressed into one hour, 16 minutes of it, or 27%, would be spent on social networking and forums, according ...
  Customer Behavior, E-Commerce, Email, Mobile Marketing, Research Summaries, Retail Marketing, Social Media, Web Content, Websites
• Three Steps to Using Instagram for E-Commerce (Without Sharing a Single Photo)Thibaut Davoult
  If Pinterest is great for driving referral traffic, Instagram takes the lead in customer retention and engagement. The practices outlined here are only just starting to spread, and they will ...
  B2C, Content, Customer Engagement, Customer Relationships, E-Commerce, Instagram, Product Marketing, Retail Marketing, Social Business, Social Media

E-Commerce: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew Grant
  Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
  Benchmarking, Customer Behavior, Digital Marketing, E-Commerce, Marketing Analytics, Marketing Smarts, Measurement, Online Marketing, Research, Web Analytics

E-Commerce: Online seminar broadcasts from the best minds in marketing

• Conversion in a Social World: From Likes to LeadsBroadcast on 6/9/2011 with Tim Ash
  Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers.
  Customer Acquisition, Digital Marketing, E-Commerce, Landing Pages, Lead Generation, Social Media, Websites
• Content Marketing: How to Position Your Company as a Trusted Expert ResourceBroadcast on 12/4/2008 with Joe Pulizzi
  What's the best way to start building a relationship with potential buyers?  Educate them about your industry, possible solution choices, best practices, and the right questions to ask.
  Content Marketing, E-Commerce, Marketing Strategy, Marketing Tips, Positioning, Thought Leadership, Web Content, Word of Mouth, Writing
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on 5/22/2008 with Regina Brady
  Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI.
  Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
• Search Marketing Essentials for Online RetailersBroadcast on 2/8/2007 with Stephan Spencer, George Michie
  Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face.
  Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO
• Best Practices in Web Content: Beauty Doesn't Matter (much)Broadcast on 12/7/2006 with Gerry McGovern
  This seminar is packed full of practical advise and real world examples. For 12 years, Gerry has worked with some of the best organizations in the world (BBC, UCLA, Microsoft, Pioneer, HP), and has written four books on the subject of web management.
  Customer Experience, E-Commerce, Online Marketing, Search Engines, Web Content
• Boosting E-Commerce Conversion Rates with Persuasion ScenariosBroadcast on 11/9/2006 with Bryan Eisenberg
  By modeling customer behavior with Persuasion Scenarios, you can fix holes in your sales process by understanding your customers’ buying process.
  Customer Engagement, E-Commerce, Marketing Tips, Personas, ROI, Web Content, Websites
• Crash Course in Direct Marketing: First Seminar in a 10-Seminar SeriesBroadcast on 10/19/2006 with Ruth Stevens
  The broad scope of direct marketing makes it easy to misunderstand some of its basic principles. DM expert Ruth Stevens covers the elements that every marketing professional needs to know.
  Advertising, Copywriting, Direct Marketing, E-Commerce, Lead Generation, Mail Order, Marketing Tips, Metrics
• Search Engine Optimization: Maximize Your Natural Search ChannelBroadcast on 11/18/2004 with Stephan Spencer, Brian Klais
  There is a science behind designing websites that achieve top rankings in the search engine. In this seminar, you will learn practical tips you can apply immediately to maximize your reach.
  E-Commerce, Keywords, Measurement, Search Engine Marketing, SEO, Web Copy, Website Design, Websites

E-Commerce: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Striking The Balance Between Merchandising and Branding for Your Ecommerce WebsiteReleased on 6/7/2013 with Brent Niemuth
  In just 10 minutes, learn how to appeal to basic human instincts and create an online experience that will delight anyone who visits your site while encouraging sales.
  Brand Positioning, Branding, Customer Behavior, Digital Marketing, E-Commerce, Online Marketing, Take 10, Websites

E-Commerce: Marketing downloads for the busy professional

• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  Case Studies, Customer Engagement, E-Commerce, Search Engine Marketing, Website Design, Websites