E-Commerce: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Use Google Analytics to Increase E-Commerce SalesMor Friedman
  Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
  Business Intelligence, Customer Behavior, Data, Digital Marketing, E-Commerce, Email, Google, Google Analytics, Keywords, Landing Pages
• Moms More Likely to Use Social Media and Mobile, and to Shop OnlineAyaz Nanji
  Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to ...
  Demographics, E-Commerce, Google+, Instagram, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Smart Phones, Social Media
• #SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph MobileAngela Natividad
  The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open ...
  Advertising, B2B Marketing, B2C, E-Commerce, Facebook, Google+, LinkedIn, Marketing Strategy, Retail Marketing, Small Business
• Social Takes Up 27% of Time Spent OnlineVahe Habeshian
  If time spent online in the US via personal computers were compressed into one hour, 16 minutes of it, or 27%, would be spent on social networking and forums, according ...
  Customer Behavior, E-Commerce, Email, Mobile Marketing, Research Summaries, Retail Marketing, Social Media, Web Content, Websites
• Three Steps to Using Instagram for E-Commerce (Without Sharing a Single Photo)Thibaut Davoult
  If Pinterest is great for driving referral traffic, Instagram takes the lead in customer retention and engagement. The practices outlined here are only just starting to spread, and they will ...
  B2C, Content, Customer Engagement, Customer Relationships, E-Commerce, Instagram, Product Marketing, Retail Marketing, Social Business, Social Media
• Mobile Innovation (Part 3): Innovating Sales Channels Through MobileChristina "CK" Kerley
  As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can ...
  Customer Acquisition, Customer Experience, Digital Marketing, Digital Theory, E-Commerce, Gamification, Interactive Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing
• Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than OnlineVahe Habeshian
  Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing ...
  Consumer Electronics, Demographics, E-Commerce, Facebook, Google+, Instagram, Research Summaries, Retail Marketing, Smart Phones, Social Media
• #SocialSkim: Ebert, Government Vines, Facebook and Millennials, Twitter CVs, Branded BlockbustersAngela Natividad
  Death was a big social theme with the passing of two cultural icons. See how government is using Vine and how MTV's voting via Instagram and Twitter works. Find stats ...
  Advertising, Career Management, Content, Content Marketing, Demographics, Digital Theory, E-Commerce, Facebook, Social Business, Social Media
• Six Reasons Your Website Will FailOllie Bigler
  Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs ...
  Content, Customer Experience, E-Commerce, Mobile Marketing, SEO, Small Business, Social Media, Web Content, Website Design
• Helpful Conversion Optimization Advice From Rich Page: Get Started, Get ResultsHunter Boyle
  Conversion-rate optimization can be intimidating, especially since marketers don't have many sources of clear advice on how to avoid common pitfalls, generate strong ideas, and run tests that get real ...
  Customer Acquisition, E-Commerce, Measurement, Segmentation, Testing, Web Analytics, Web Content, Website Design, Websites

E-Commerce: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew Grant
  Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
  Benchmarking, Customer Behavior, Digital Marketing, E-Commerce, Marketing Analytics, Marketing Smarts, Measurement, Online Marketing, Research, Web Analytics

E-Commerce: Online seminar broadcasts from the best minds in marketing

• Shopping Made Smarter: Employing Smart Marketing in E-CommerceBroadcast on 3/19/2013 with Doug Broujos, Tim Brechlin
  Join us to explore strategies and tactics you can use today to improve your e-commerce efforts. You'll learn the elements of a smart online commerce program, from planning and deployment to evaluation and refinement. Sponsored by WhatCounts.
  B2C, Customer Behavior, Data, Digital Marketing, E-Commerce, Marketing Strategy, Online Marketing, Web Analytics
• Conversion in a Social World: From Likes to LeadsBroadcast on 6/9/2011 with Tim Ash
  Online conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers.
  Customer Acquisition, Digital Marketing, E-Commerce, Landing Pages, Lead Generation, Social Media, Websites
• Content Marketing: How to Position Your Company as a Trusted Expert ResourceBroadcast on 12/4/2008 with Joe Pulizzi
  What's the best way to start building a relationship with potential buyers?  Educate them about your industry, possible solution choices, best practices, and the right questions to ask.
  Content Marketing, E-Commerce, Marketing Strategy, Marketing Tips, Positioning, Thought Leadership, Web Content, Word of Mouth, Writing
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on 5/22/2008 with Regina Brady
  Most marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI.
  Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
• Search Marketing Essentials for Online RetailersBroadcast on 2/8/2007 with Stephan Spencer, George Michie
  Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face.
  Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO
• Best Practices in Web Content: Beauty Doesn't Matter (much)Broadcast on 12/7/2006 with Gerry McGovern
  This seminar is packed full of practical advise and real world examples. For 12 years, Gerry has worked with some of the best organizations in the world (BBC, UCLA, Microsoft, Pioneer, HP), and has written four books on the subject of web management.
  Customer Experience, E-Commerce, Online Marketing, Search Engines, Web Content
• Boosting E-Commerce Conversion Rates with Persuasion ScenariosBroadcast on 11/9/2006 with Bryan Eisenberg
  By modeling customer behavior with Persuasion Scenarios, you can fix holes in your sales process by understanding your customers’ buying process.
  Customer Engagement, E-Commerce, Marketing Tips, Personas, ROI, Web Content, Websites
• Crash Course in Direct Marketing: First Seminar in a 10-Seminar SeriesBroadcast on 10/19/2006 with Ruth Stevens
  The broad scope of direct marketing makes it easy to misunderstand some of its basic principles. DM expert Ruth Stevens covers the elements that every marketing professional needs to know.
  Advertising, Copywriting, Direct Marketing, E-Commerce, Lead Generation, Mail Order, Marketing Tips, Metrics
• Search Engine Optimization: Maximize Your Natural Search ChannelBroadcast on 11/18/2004 with Stephan Spencer, Brian Klais
  There is a science behind designing websites that achieve top rankings in the search engine. In this seminar, you will learn practical tips you can apply immediately to maximize your reach.
  E-Commerce, Keywords, Measurement, Search Engine Marketing, SEO, Web Copy, Website Design, Websites

E-Commerce: Marketing downloads for the busy professional

• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  Case Studies, Customer Engagement, E-Commerce, Search Engine Marketing, Website Design, Websites