E-Commerce: How-to articles covering the latest marketing tactics, tips, and strategies.
Seven Marketing Mistakes That Cause Chargebacks and Profit LossJessica VelascoMarketing is supposed to make—not cause you to lose—money. But if you aren't careful, simple flaws in your marketing and website can lead to chargebacks. And nothing can drain profits ...
Experimentation as a Mindset: The Key to a Culture of OptimizationKim Ann KingTo find business truths, the experimentation mindset goes beyond testing—and applies not only to your digital marketing and analytics teams but also your product marketing, user experience, and development teams.
How Often Do Americans Shop Online?Ayaz NanjiNearly one-fourth of online shoppers in the United States say they make a Web purchase at least once a week, according to a recent report from Bronto Software.
Don't Kill Your Sales! Top 3 Shopping Cart TurnoffsLiesha PetrovichHere are three of the biggest shopping cart turnoffs that can kill your e-commerce sales—and some easy solutions to keep customers engaged throughout the checkout process.
10 Tips to Ensure Your Emails Resonate in the InboxLen ShneyderAn email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage ...
10 Ways to Improve Shopping Cart ConversionsJohn WieberAfter your website visitors arrive at your online shopping cart, it's simply a shame if your cart then fails you by not helping you achieve the conversion.
#SocialSkim: SXSW Reveals What's Next in Social, Plus 10 More Stories in This Week's RoundupAngela NatividadSXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's ...
#SocialSkim: Facebook Topic Data, Where to Post Various Video Types, Why People Unfollow, More!Angela NatividadSee the top brand video spreading across socnets, learn more about Facebook Topic Data, and find out why people unfollow brands—and what kinds of engagement to expect for your social ...
Dramatically Increase Conversions Using the Scarcity PrincipleJosh BrownThe impulse to acquire what is scarce is wired deep into the oldest part of our brain, alongside our other survival instincts. Here are four ideas for how to ...
#SocialSkim: Facebook 'For Sale' Groups and News Show, Strong Visual Content, V-Day Drones, More!Angela NatividadWe've got the first-ever Facebook news show, stats on YouTube vlogger brand discovery, the biggest and most info-packed visual content infographic you'll ever find, and the world's cutest drone… right ...
E-Commerce: Podcasts containing in-depth interviews with smart marketers from all walks of life.
Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]by Matthew GrantBefore we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer ...
E-Commerce: Online seminar broadcasts from the best minds in marketing
- Conversion in a Social World: From Likes to LeadsBroadcast on 6/9/2011 with Tim AshOnline conversion expert Tim Ash discusses the principles of social dynamics and the specific strategies you can use to energize your online audience and convert them to customers.
- Content Marketing: How to Position Your Company as a Trusted Expert ResourceBroadcast on 12/4/2008 with Joe PulizziWhat's the best way to start building a relationship with potential buyers? Educate them about your industry, possible solution choices, best practices, and the right questions to ask.
- Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on 5/22/2008 with Regina BradyMost marketers use a “one size fits all" approach to email marketing instead of segmenting their campaigns. There are some simple but effective personalization techniques that can be used to make a mailing feel more targeted to the individual—and earn better ROI.
- Search Marketing Essentials for Online RetailersBroadcast on 2/8/2007 with Stephan Spencer, George MichieStephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face.
- Best Practices in Web Content: Beauty Doesn't Matter (much)Broadcast on 12/7/2006 with Gerry McGovernThis seminar is packed full of practical advise and real world examples. For 12 years, Gerry has worked with some of the best organizations in the world (BBC, UCLA, Microsoft, Pioneer, HP), and has written four books on the subject of web management.
- Boosting E-Commerce Conversion Rates with Persuasion ScenariosBroadcast on 11/9/2006 with Bryan EisenbergBy modeling customer behavior with Persuasion Scenarios, you can fix holes in your sales process by understanding your customers’ buying process.
- Crash Course in Direct Marketing: First Seminar in a 10-Seminar SeriesBroadcast on 10/19/2006 with Ruth StevensThe broad scope of direct marketing makes it easy to misunderstand some of its basic principles. DM expert Ruth Stevens covers the elements that every marketing professional needs to know.
- Search Engine Optimization: Maximize Your Natural Search ChannelBroadcast on 11/18/2004 with Stephan Spencer, Brian KlaisThere is a science behind designing websites that achieve top rankings in the search engine. In this seminar, you will learn practical tips you can apply immediately to maximize your reach.
E-Commerce: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Striking The Balance Between Merchandising and Branding for Your Ecommerce WebsiteReleased on 6/7/2013 with Brent NiemuthIn just 10 minutes, learn how to appeal to basic human instincts and create an online experience that will delight anyone who visits your site while encouraging sales.
E-Commerce: Marketing downloads for the busy professional
- Website Metrics: What to Measure and How to ImproveIn this 27-page guide, you'll learn how to focus on the website data that matters most when you're intent on getting the most from your website—specifically, that which concerns website traffic, the visitor journey, visitor engagement, and conversions. It covers the various metrics to track in order to assess your website's performance in these areas and offers actionable tips for improving those results.
- Website Conversion Success StoriesMany marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.