Ebooks: How-to articles covering the latest marketing tactics, tips, and strategies.

• B2B Content Marketing: Trends and Benchmarks for 2012
  Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who ...
  B2B Marketing, Blogging, Brand Awareness, Case Studies, Content Marketing, Copywriting, Ebooks, Lead Generation, LinkedIn, Research Summaries
• Eight Content Marketing Lessons From a Zombie Apocalypse GuideVerónica Maria Jarski
  To inspire people to prepare emergency kits for real-life disasters, the CDC brilliantly crafted an imaginative and educational "zombie apocalypse" campaign, generating some 80,000 Likes and 2,500 tweets. Here's how.
  Content, Content Marketing, Creativity, Customer Engagement, Ebooks, Humor, Public Relations, Word of Mouth
• iPad Matches Kindle in Awareness, Purchase Intent
  Less than a week before iPad's April 3 ship date, nearly two-thirds (65%) of consumers are aware of Apple's tablet device and 15% are already thinking about buying it in ...
  Brand Awareness, Consumer Electronics, Ebooks, Research Summaries
• The Problem with E-BooksAllen Weiss
  Barnes & Noble and others are making a serious attempt at the market for e-books. But they're missing a key element, and it spells problems ahead.
  Customer Behavior, Ebooks, Targeting, Websites

Ebooks: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast]by Matthew Grant
  The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, and it was our best-attended. Our guests were Jeff Mayersohn, owner of the Harvard Bookstore in Harvard Square, Cambridge, and ...
  Community, Customer Engagement, Customer Relationships, Ebooks, Local Marketing, Marketing Smarts, Promotions, Sales