• Four Key Components of E-Newsletter Advertising by Drew Adams
  How do companies reap solid advertising ROI from email newsletters? They incorporate four key marketing tactics into their campaigns: relevancy, list quality, design, and tactical landing pages. And then they apply them, like this....
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• Email Deliverability Is in Your Hands by Adam Covati
  Deliverability is high up on the list of an email marketer's concerns. In fact, a recent report from Jupiter Research, the 2008 Email Marketing Buyer's Guide, found that deliverability is the number-one consideration for marketers when selecting an email service ...
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• Email Hygiene: Six Ways to Polish Your List by Eric Groves
  You already know the importance of a permission-based email list. You even practice list segmentation to improve the relevance of the emails you send to your customers and prospects. But how much time do you devote to cleaning your email list? ...
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• Customer Acquisition: Improving Subscription Rates by Helen Ching
  Customer acquisition directly contributes to your bottom line. Use the following five strategies to help you improve subscriptions to your content—print or online.
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• Showing Stability Through e-Newsletters by Hank Stroll, Tamara Halbritter
  Stability is a vital component of a healthy company. Here's how to communicate this to your marketplace in a powerful way.
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• Great. More Spam Jargon.
  When you read about spam in email marketing blog posts and articles, you probably notice writers rarely pause to define industry-specific lingo. While you undoubtedly know what block, bounce and ...
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• A Tale of Two Emails
  In a post at the Emma blog, Jim Hitch tells the story of two emails he received within 20 minutes of each other. "They're similar at first glance," he says. ...
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• Love the MIME
  In a wide-ranging video interview with BNET, strategist RJ Talyor of ExactTarget discusses a range of email marketing issues, and provides insight on the best way to handle messages sent ...
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• Did You Clean That?
  "Fifty million people changed their email address last year," says Eric Groves. "How many of those are on your email list right now?" ...Not happy with your answer to that ...
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Email Hygiene online seminar broadcasts from the best minds in marketing

• Getting Through and Staying Clean: Improving Your Email Sender ReputationAttendee rating:  - 8/15/2008
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