Marketing Resources: Email Lists

• Five Steps for Building Your Email and SMS Lists via Social Mediaby Chris Watland
  Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers.
  More articles on Community, Customer Acquisition, Email Lists, Email Marketing, Facebook, Marketing Tips, Personalization, Social Media
• How Your Customers and Analytics Can Help Increase Online Salesby Nick Stamoulis
  Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate.
  More articles on Customer Engagement, E-Commerce, Email Lists, Marketing Analytics, Sales, Websites
• You Botched That Marketing Email. Now What?by John Murphy
  Mistakes will happen—even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively.
  More articles on Email Campaigns, Email Lists, Email Marketing, Links, Marketing Tips
• The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore by Michelle Boockoff-Bajdek
  Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people via the appropriate channel. Here how.
  More articles on B2B Marketing, Collaboration, Content Marketing, Customer Behavior, Email Lists, Lead Generation, Marketing Strategy
• Five Proven Ways to Increase Email Subscriptionsby Tim Grahl
  Gaining access to your prospects' inboxes is one of the most important things you can do. Building a solid email list of leads is the best way to grow your business, but just how do you get people to subscribe?
  More articles on Content, Customer Behavior, Customer Engagement, Email Lists, Email Marketing, Lead Generation, Testing
• The Real Reason Your Email Marketing Is Insufferableby Josh Nason
  Many companies ditch email marketing because it doesn't yield results, but the truth is—it's underperforming because they don't care about it. Here's how you can give your email campaigns a little love, and watch them flourish.
  More articles on Email Lists, Email Marketing, Email Service Providers, Marketing Tips
• List Segmentation: Why It's Important and How to Do Itby Georgia Christian
  List segmentation increases the relevancy of your email messages—resulting in higher open and click-through rates and increased sales. Not sure how to get started? Here are eight factors to consider when segmenting customers.
  More articles on Customer Loyalty, Email Lists, Email Marketing, Segmentation, Targeting
• 17 Email Marketing Terms Every Business Should Knowby DJ Waldow
  Every industry—including the email marketing community—has its own jargon. Whether you send email campaigns (as a marketer) or receive them (as a consumer), you should know the following 17 terms to successfully navigate the world of email marketing.
  More articles on CAN-SPAM, Email Lists, Email Marketing, Marketing Tips, Permission Email Marketing
• How to Identify Brand Loyalists on Your Email Listby Karen Talavera
  On any email list, there will be three populations: those who love you, those who like you, and those who are just hanging in there. This article focuses on by far the most appealing sector: the people who love you. ...
  More articles on Brand Loyalty, Customer Behavior, Email Lists, Email Marketing, Marketing Tips, Segmentation, Social Media, Word of Mouth
• Four Ways to Deal With Inactives on Your Email Listby Karen Talavera
  On any email list, there will be subscribers who signed up and never again showed signs of life. In email lingo, we call such list members "inactives." They may have opted in to a specific offer, then disengaged, or they ...
  More articles on Email Campaigns, Email Lists, Marketing Tips, Social Media
• Eight Questions to Ask When Buying a Marketing Listby Chris Golec
  Targeting the right audience is the key to success for any marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves for any marketer, yet they are by no means assured ...
  More articles on Email Lists, Hiring Outside Resources, Marketing Tips, Segmentation, Targeting
• 10 Tips for Building a Revenue-Generating Mailing List for Email Marketingby Wendy Lowe
  If no one's reading your email campaign, no matter how great it is, it's not going to make any sales. You need a great email list filled with customers and prospects who have said yes to receiving information from you ...
  More articles on Customer Engagement, Email Campaigns, Email Lists, Email Marketing, Marketing Tips
• Your Three-Step Plan for Continual Email-List Growth and Engagement (Part 2 of 3)by Karen Talavera
  It's been said before and it bears repeating: When it comes to those traditional three pillars of direct-response marketing, "The gold is in your list." So here are four customer email-address acquisition tactics you should put in place (if ...
  More articles on Direct Marketing, E-Commerce, Email Lists, Email Marketing, SMS
• Nine Effective Tactics to Get Opt-In Email Subscribersby David Godot
  The sweeter the deal, the better your chances that your visitor will become a subscriber. Many email-list managers offer a e-book or video download or special one-time discount. Those are basic techniques for email list-building. Here are nine more-advanced list-building ...
  More articles on Blogging, Customer Engagement, Email Lists, Email Marketing, Marketing Tips, PPC Campaigns, Press Releases, Search Engine Marketing
• A Three-Step Plan for Continual Email-List Growth and Engagement (Part 1 of 3)by Karen Talavera
  In online marketing, when it comes to lists, the email-marketing list reigns supreme. But for most email marketers, continual email-list growth is the Achilles' heel of email marketing.
  More articles on Creativity, Email Lists, Lead Generation, Online Marketing, Social Media
• 50% Click-Through Rates? Yes, You Can!by Stephanie Miller
  You'd think that to get half of your subscribers to click through, you might have to give away a million dollars every month. Publishers Clearing House actually does give away millions of dollars, but that wasn't enough on its own ...
  More articles on Customer Behavior, Email Lists, Segmentation, Web Analytics
• Segment Email and Social Networks for a Vitamin-Power Boostby Stephanie Miller
  Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects.
  More articles on Customer Relationships, Email Lists, Email Marketing, Facebook, Segmentation, Social Networking
• Grow Your Opt-in Email List: A Five-Step Guideby Kimberly Smith
  Consistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal.
  More articles on Copywriting, Customer Experience, Email Lists, Email Marketing, Landing Pages, Promotions, ROI, Social Media, Testing, Trade Shows/Events, Website Design
• In Email, Emphasize Quality, not Quantityby Louis Chatoff
  Email marketing has rapidly become all about quality: the quality of the sender's content and the quality of the sender's email addresses. Keeping the content simple and valuable is the key to crafting a quality email message. Trying to cram ...
  More articles on Copywriting, Email Lists, Email Marketing, Websites, Writing
• Put Your Site Search to Work and Improve Your Targeted Marketing, Part 1by Shaun Ryan
  If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing efforts. For example, did you know that you can use data ...
  More articles on Branding, Customer Relationships, E-Commerce, Email Lists, Keywords, Online Marketing, ROI, Websites

See all 83 marketing articles related to Email Lists

• Are Popover Forms Right for You?
  Although improved browser technology has rendered the popup window nearly obsolete, most of us remember its intrusive horrors. "As a result," writes Mark Brownlow at Email Marketing Reports, "email marketers ...
  More articles on Email Lists, Email Marketing, Marketing Smarter
• SMBs Missing Email List-Building Opportunities
  Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any ...
  More articles on Email Lists, Email Marketing, Research Summaries, Small Business
• Seven Ways to Make Small Business Saturday Big for Your Business [Slide Show]by Tyler Garns
  The Saturday after Thanksgiving has been dubbed Small Business Saturday, a day for customers to shop small—at their favorite local stores—and help fuel the economy. How can you use this ...
  More articles on Collaboration, Customer Engagement, Email Lists, Google, Marketing Tips, Promotions, Small Business
• How Email Actually Gets From You to Your Subscriber
  "Before I started my career in email delivery," writes Art Quanstrom at the Emma blog, "I imagined sending emails looked like some sort of Rube Goldberg Machine: a bowling ball ...
  More articles on Email Lists, Email Marketing, Email Service Providers
• What Does Opt-In Really Mean?
  The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot all ...
  More articles on CAN-SPAM, Email Lists, Email Marketing, Permission Email Marketing
• The End of the 'Average American'
  "Fifty years ago, the concept of John Doe, an average American in a relatively even society where vast numbers of people had similar consumer needs, was real," writes Karen Talavera ...
  More articles on Email Campaigns, Email Lists, Email Marketing, Segmentation
• Four Ways to Protect Customer Data
  The massive data breach at Epsilon has everyone thinking about ways to secure customer data. According to Kevin Skurski, security begins with knowing just how much information you have. "Customers' ...
  More articles on Email Lists, Email Marketing, Management, Marketing Smarter
• How the Epsilon Breach Might Affect Your Email Campaigns
  "The recent Epsilon breach that exposed millions of email addresses has the potential to create a very big problem for all email marketers and will demand development of new best ...
  More articles on Customer Relationships, Email Lists, Email Marketing
• Three Tips for Effective Email Personalization
  When used improperly, email personalization can go horribly wrong, writes Dutch Hollis at Chief Marketer. "You could, for instance, thank the wrong person for a purchase or misspell a customer's ...
  More articles on Email Lists, Email Marketing, Marketing Tips, Personalization
• Four Ways to Handle Inactive Subscribers
  Every email list is going to have subscribers who sign up and then apparently vanish. "They may have opted in to a specific offer, then disengaged once they obtained the coupon, ...
  More articles on Email Campaigns, Email Lists, Email Marketing, Segmentation
• Four Tips for Successful Holiday Email Campaigns
  There's still time to implement plans for your holiday email campaigns, writes Suzanne Norman in a recent post at the Emma blog, and you have reason to be optimistic about ...
  More articles on Email Lists, Email Marketing, Marketing Tips, Social Networking
• Four Ways to Grow Your Email List
  "The start of a great email list is one that is filled with customers and prospects who have said yes to receiving information from you and who will be moved ...
  More articles on Email Lists, Email Marketing, Social Networking
• Five Ways to Improve Deliverability
  "Even in an increasingly real-time Web, email remains a critical channel to embrace for B2B marketing success," says Maria Pergolino in a post at the MarketingProfs Daily Fix blog. "However, ...
  More articles on B2B Marketing, Copywriting, Email Lists, Email Marketing, Marketing Tips
• E-tailers Sending High Volumes of Email to Inactive Subscribers
  Most top-brand online retail marketers ignore signs of inactivity among their email subscribers, and continue to send email messages at steady and frequent rates, despite their subscribers' lack of response ...
  More articles on Customer Behavior, E-Commerce, Email Lists, Research Summaries
• Gain Icon Status Overnight
  "Adding social-media icons to your email campaigns … takes just a few seconds," writes Jim Hitch at the Emma blog, "but it can increase your reach and help you identify ...
  More articles on Email Lists, Email Marketing, Social Media
• It's All in How You Present Yourself
  "The basic method of gaining a subscriber is simply asking someone to sign up for your mailing list," writes David Godot in a Pro article at MarketingProfs. "If a customer ...
  More articles on Email Lists, Email Marketing, Thought Leadership, Website Design
• Return to Sender
  You probably protect your "real" email addresses—those where you receive emails from significant others, friends and colleagues—with the ferocity of a mother bear. You might give them to trusted sources ...
  More articles on Email Lists, Lead Generation, Lead Nurturing
• Just Say No
  Thought leaders in the email marketing industry are just about unanimous on the subject of randomly purchased lists. Their advice to marketers? Avoid them like the plague. You may, however, still ...
  More articles on Email Lists, Email Marketing, Marketing Smarter
• Growing, Growing, Grown!
  "[C]ontinual email list growth is the Achilles heel of email marketing," says Karen Talavera in a Pro article at MarketingProfs. She says marketers face some tall challenges when they strive ...
  More articles on Customer Behavior, Email Lists, Email Marketing
• Show Me the Way, Whisperer
  "Do you know what your data [are] telling you?" asks Kelly Lorenz in a post at the Bronto blog. If you're not sure what to make of the copious information ...
  More articles on Email Campaigns, Email Lists, Email Marketing

See all 41 marketing Daily Posts related to Email Lists

Email Lists case studies, deconstructing real life examples and illustrating lessons learned

• How an Established Dot-Com Used Interactive Email to Increase Its Click-Through Rate and Cut Unsubscribe Requestsby Monster Worldwide (Nasdaq: MNST)
  Monster.com, an established online staffing firm, needed new ways to reach its core audience of busy corporate human resources professionals. In the third quarter of 2006, Monster revamped its main email marketing campaign to make it more interactive and personal. Monster representatives now send their contacts a short text email that includes a click-to-view link to an interactive presentation about Monster's services. Monster credits the new approach with generating greater sales from existing customers, more leads from potential customers, and a higher click-through rate than ever before.
  More case studies on Case Studies, Email Campaigns, Email Lists, Interactive Marketing, Targeting

See all Case Studies in our library

Email Lists online seminar broadcasts from the best minds in marketing

• Getting Through and Staying Clean: Improving Your Email Sender ReputationBroadcast on 8/15/2008 11:00:00 AM
  More seminars on Customer Relationships, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing
• How to Develop Quality e-Newsletter Content Without Breaking the BankBroadcast on 4/19/2007
  More seminars on Creativity, Customer Engagement, Email Lists, Marketing Tips, Newsletters, Writing
• Crash Course #8: Email - The Power Channel in Direct Marketing TodayBroadcast on 2/15/2007
  More seminars on Benchmarking, Copywriting, Customer Acquisition, Direct Marketing, Email Lists, Email Marketing, Metrics, Sales
• Crash Course #7: Integrated Media Planning in B-to-B Direct MarketingBroadcast on 2/1/2007
  More seminars on B2B Marketing, Customer Acquisition, Direct Marketing, Email Lists, Marketing Tips, Telemarketing, Trade Shows/Events
• Crash Course #2: How to Build and Manage Your Marketing DatabaseBroadcast on 11/2/2006 11:00:00 AM
  More seminars on Customer Behavior, Direct Marketing, Email Lists, Marketing Tips, Surveys

See all On Demand Seminars in our library

Email Lists Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create a Lead Generation Form in MailChimpReleased on 1/13/2012 10:00:00 AM
  More Take 10 on Copywriting, Email Lists, Email Marketing, Lead Generation, Sales, Targeting
• Take 10: How to Create a Simple Lead Generation Form in Google DocsReleased on 12/16/2011 10:00:00 AM
  More Take 10 on Email Lists, Google, Lead Generation
• Take 10: How to Build a Better, Smarter Email ListReleased on 5/20/2011 10:00:00 AM
  More Take 10 on Email Lists, Email Marketing, Marketing Tips, Permission Email Marketing

See all Take 10 Webcasts in our library

Email Lists marketing downloads for the busy professional

• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  More tools on Email Deliverability, Email Lists, Email Marketing, Lead Generation, Lead Quality, Marketing Budgets
• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  More tools on Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing

See all Tools and Downloads in our library