Email Marketing

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Email Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]Laura Forer
Personalization. Everyone's doing it, so is it even special anymore? Enter localization and hyper-personalization—"real-time and discernible data to fashion supremely contextual communication relevant to the customer."
Customer Communications, Email, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization
Email Optimization: Case Studies and Actionable Tips [Infographic]Laura Forer
You email marketing program may be cruising along, but are there steps you can take to give it even more power? This graphic gives ideas, and it also shares email ...
Email Marketing, Segmentation, Testing, Videos
Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]Laura Forer
This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become ...
Advertising, Career Management, Email, Email Marketing, Lead Generation, Marketing Budgets, Social Media, Technology, Videos
The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get WrongAyaz Nanji
If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to recent research from Adobe.
Customer Behavior, Email, Email Campaigns, Email Marketing, Research Summaries
How Often Brands Send Marketing EmailsAyaz Nanji
How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest surveyed 501 digital marketers who work for firms in the ...
Email, Email Campaigns, Email Marketing, Research Summaries
Why Email Still Reigns Supreme [Infographic]Laura Forer
Email is one of the earliest digital marketing channels, and despite competition from other, newer, channels... it's still one of the most effective. See why that is, and get tips ...
Email, Email Marketing, Personalization, Testing
Email Benchmarks: 1Q18 Engagement and Subscriber TrendsAyaz Nanji
Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.
Email, Email Campaigns, Email Marketing, Engagement, Research Summaries
How to Craft an Email Newsletter That Gets Marketing ResultsChandra Blouin
If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. ...
B2B Marketing, Content, Email, Email Marketing, Newsletters
The Top Email Providers and Devices in 25 CountriesAyaz Nanji
Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid.
Digital Marketing, Email, Email Marketing, Research Summaries
Email Personalization: The What, Why, and How of Hyper-Personalized Email [Infographic]Laura Forer
Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see ...
Content, Email, Email Marketing, Personalization

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Email Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Decision science expert and creative strategist Nancy Harhut shares email secrets from her upcoming B2B Marketing Forum presentation, "9 Insanely Effective Email Tactics You Can Use Tomorrow."
Email, Email Marketing, Email Subject Lines, Marketing Smarts
How to Combat Email-Induced Insanity: SaneBox's Dmitri Leonov on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
SaneBox COO Dmitri Leonov discusses email overload and offers suggestions for marketers hoping to keep their emails from being funneled into the "Later" folder.
Content, Email, Email Deliverability, Email Marketing, Email Subject Lines, Marketing Smarts, Time Management
The Digital Crown: Author Ahava Leibtag Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Content strategy expert and author Ahava Leibtag shares practical tips for helping your organization develop a content marketing strategy.
Content, Content Marketing, Content Strategy, Customer Relationships, Email Marketing, Marketing Smarts, Marketing Strategy
The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]by Matthew Grant
Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too...
B2B Marketing, Content Marketing, Customer Acquisition, Email Marketing, Email Service Providers, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Operations
Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]by Matthew Grant
Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I ...
B2B Marketing, Chief Marketing Officer, Customer-Centric, Email Marketing, High-Tech Marketing, Management, Marketing Operations, Marketing Smarts, Product Marketing, Sales and Advertising
Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts [Podcast]by Matthew Grant
All rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ Waldow and his co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, which explodes many ...
Email, Email Marketing, Email Service Providers, Email Subject Lines, Marketing Smarts, Testing

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