Marketing Resources: Email

• How and When to 'Reply All'
  The "reply all" button can produce all kinds of headaches—from filling inboxes with unnecessary chatter to damaging a brand's reputation. "Unwitting or careless use of reply all spawns much mischief," ...
  More articles on Collaboration, Email, Small Business
• Mobile Email Viewing Up 80%, Highest Toward Weekend
  Though most email is still read via webmail channels, some 16% of email messages were viewed via mobile device in March 2011, up 80% (7 percentage points) from 9% six ...
  More articles on Consumer Electronics, Customer Behavior, Email, Research Summaries
• Smartphone Ownership Drives Hyper Email, Facebook Use
  People who own smartphones are most likely to be hyper users of email and Facebook: 45% of smartphone owners check email constantly during the day (via multiple devices) and 28% ...
  More articles on Customer Behavior, Email, Facebook, Research Summaries, Smart Phones
• Web-based Email Use Declines as Mobile Soars
  More than 70 million US mobile users—roughly 30% of all mobile subscribers—accessed email via mobile device as of November 2010, up 36% from the 51.6 million who did so a ...
  More articles on Customer Behavior, Email, Research Summaries, Smart Phones
• iPhone Dominating Mobile Email Activity
  Some 13.36% of email message opens occur via mobile device with the iPhone comprising more than 65% of that activity on average, according to a study from Knotice, which also ...
  More articles on Consumer Electronics, Email, Research Summaries, Smart Phones
• Email, Intranet Top Tools for Engaging Employees
  Email and an organization's intranet are the most important communication tools for organizations to engage employees and foster productivity, but a growing number of employers now use social media to ...
  More articles on Email, Research Summaries, Social Media
• Millennials Favor Email for Deals, Promotions
  Millennials are more likely to use Facebook and Twitter to show support for their favorite brands, but when they're ready to purchase they use email—by signing up for coupon-loaded newsletters, ...
  More articles on Customer Behavior, Email, Facebook, Research Summaries, Segmentation, Twitter
• Most Americans Wake Up to Email
  Nearly six in ten online consumers (58%) say they start their day by checking email, whereas 20% head straight to search engine sites and 11% check in with Facebook, according ...
  More articles on Customer Behavior, Email, Research Summaries, Search Engines
• Are You Drippy or Loopy?
  Although B2B marketers may use the terms drip marketing and closed-loop marketing interchangeably, they are actually two distinctly different approaches to lead nurturing, says Maria Pergolino in a recent post ...
  More articles on B2B Marketing, Collaboration, Email, Landing Pages, Lead Nurturing, Personalization
• Top 15 US Websites, July 2009
  Search, social-media, and Web-based email sites feature prominently in the top 15 US websites (among all categories) for July 2009.
  More articles on Email, Facebook, Google, MySpace, Research Summaries, Social Media, YouTube
• Stop Blabbing! I'm Here to Buy.
  At the Red Pill Email blog, John Caldwell presents one of the most common questions he receives from Web marketers: "We get great open rates and lots of clicks, but ...
  More articles on Customer Behavior, Email, Landing Pages, Sales, Search Engine Marketing, Website Design
• What Works for B2B Marketers in Social Media?
  Last week, as part of the MarketingProfs B2B Forum in Boston, three marketers volunteered to have their social media campaigns analyzed by social media expert and MarketingProfs contributor Jason Baer. ...
  More articles on B2B Marketing, Blogging, Customer Engagement, Email, Marketing Strategy, Social Media, Social Networking, Videos, Websites, YouTube
• Marketing Addictionary: 'Emalfeasance'
  Emalfeasance (noun): A particular kind of guilt caused by a pile of unanswered email.
  More articles on Copywriting, Creativity, Email, Humor, Twitter

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Email online seminar broadcasts from the best minds in marketing

• Subject Lines: The Hidden Impact on Email Subscriber BehaviorBroadcast on 8/18/2011 11:00:00 AM
  More seminars on Creativity, Customer Behavior, Email, Email Marketing, Email Subject Lines, Writing

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Email marketing downloads for the busy professional

• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
  More tools on Branding, Case Studies, Customer Relationships, Email, Email Deliverability, Email Marketing, Lead Generation

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