Marketing Resources: Google

• Eight Ways to Segment Link Prospectsby Ken McGaffin
  Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments.
  More articles on Blogging, Digital Marketing, Google, Links, Marketing Tips, Segmentation, SEO, Social Media
• What Every New Business Should Know About Google's Ranking of Namesby Ann Smarty
  Picking your brand name is crucial, and making sure that it's Google-friendly is even more important. Before you choose your brand name, learn three major facts about how Google rates and ranks personal and business names.
  More articles on Branding, Google, Naming, Reputation Management, Search Engine Marketing, SEO
• Five Quick Checks for Transforming Your AdWords Account in Less Than an Hourby Larry Kim
  Do you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you gain valuable insights into your campaigns—and save you money.
  More articles on Content, Google, Marketing Tips, PPC Campaigns, Segmentation
• 10 Ways to Own Page One of the Google Search Resultsby Nathan Hanks
  With the rise of mobile search and social media, local Web-presence optimization is crucial for small businesses. Learn how to secure a top spot on Google's search results—and knock out the competition.
  More articles on Google, Search Engine Marketing, Search Engines, Social Media, Websites
• How to Increase Web Traffic via Organic Searchby Ashley Cotter-Cairns
  Want to increase Web traffic via organic search without breaking the bank? Learn three key ways to build and promote content on your website—and attract and maintain more visitors.
  More articles on Content, Google, Keywords, Links, Search Engine Marketing, SEO
• Clash of the Social Network Titans: Google+, Facebook, and Twitterby Michael Wu
  A few weeks into Google+, and most at least know of the new social networking site, even if they haven't joined yet. Still resisting? Based on its current growth rate, you may want to jump in sooner rather than later. ...
  More articles on Customer Behavior, Facebook, Google, Social Networking, Twitter
• How to Sell Ad Space on Your Websiteby David Murton
  If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad type, placement, and location can boost your website revenue.
  More articles on Advertising, Customer Acquisition, Google, Marketing Tips, PPC Campaigns, Sales, Websites
• Seven Ways to Take Control of Your Online Reputationby Jamie Fairbairn
  What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just follow these seven simple steps.
  More articles on Blogging, Content, Google, Marketing Tips, Social Media, Thought Leadership, Twitter, Word of Mouth
• Three Lesser-Known Ways to Enhance AdWords Quality Scoreby Larry Kim
  Are you dissatisfied with the results of your Google AdWords ads? A low "Quality Score" could be to blame. If you've tried all else but aren't seeing results, give these three unconventional tips a shot at bumping up your ...
  More articles on Google, Keywords, Landing Pages, Search Engine Marketing, SEO
• Personal Branding Trends: The Top 11 for 2011by William Arruda
  Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.
  More articles on Career Management, Forecasts, Google, Job Search, Marketing Tips, Personal Branding, Social Networking, Videos
• The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive Efficienciesby Jacques Hart
  Cloud computing is a transformative technology that is expected to have a revolutionary impact on the business of marketing. Learn how you can gain a competitive advantage using the three platforms of cloud computing.
  More articles on B2B Marketing, Channel Marketing, Consumer Electronics, Creativity, Google, New Media
• Nine Marketing Tips for Black Friday, Small Business Saturday, and Cyber Mondayby Joe Manna
  Large retailers can count on Black Friday to turn their books from red to black, and online retailers have Cyber Monday to cash in afterward. This year, though, we also have Small Business Saturday. So how can a small business ...
  More articles on Customer Acquisition, Customer Engagement, E-Commerce, Google, Marketing Tips, Small Business, Social Media
• Four Questions to Ask Yourself Before Starting a Businessby Stephen Johnson
  Many people are bullish about growth prospects now that the Great Financial Crisis seems largely behind us. But a lack of planning and preparedness will sink many of ambitions to start a business. These four questions can help structure your ...
  More articles on Customer Acquisition, Google, Market Research, Marketing Tips, Small Business
• Digital-Media Terms: How Do You Translate That?by Chanin Ballance
  Interactive media platforms are a global phenomenon, occurring in all markets regardless of their level of economic, social, and cultural development. Therefore, when translating content into other languages, it's critical to define terms clearly. But what is the best approach?
  More articles on Digital Marketing, Google, International Marketing, Local Marketing, Marketing Tips, SEO
• Top 10 Ways to Make Twitter Your Brand's Best Friendby Ryan Holmes
  There's more to Twitter than amassing followers and broadcasting your latest news. Properly engaging in the right discussions can earn customer goodwill and brand awareness. The real-time conversations that fill the Twitterverse offer an abundance of market insight.
  More articles on Branding, Collaboration, Community, Google, Keywords, Marketing Tips, Measurement, Targeting, Twitter
• Marketing Lesson From the Grateful Dead: Loosen Up Your Brandby David Meerman Scott, Brian Halligan
  The Grateful Dead teaches us to show our brand's playfulness and to trust that our customers will recognize our brand even if it looks a little "different." By loosening up your brand, you allow your company to show its personality—and, ...
  More articles on Branding, Creativity, Google, Logos, Marketing Smarter
• Google Caffeine: Real Impact or Just Hype?by Brian Easter
  Will Google's latest search-engine algorithm update, dubbed "Caffeine," change search as we know it, or is it simply a minor update?
  More articles on Google, Local Marketing, Search Engines, SEO, Social Media
• Get a Speaking Gig: How Event Producers Decide Who Gets Onstageby Helena Bouchez
  Getting speaking gigs can be a mysterious and frustrating process, particularly if you don't have much experience. You know the drill: Send pithy email offering yourself up (or copiously fill out online proposal form). Hit Send. Wait. Sound familiar? Here's ...
  More articles on Google, Marketing Tips, Public Speaking, Trade Shows/Events, Websites
• Personal Branding Predictions: Top 10 for 2010by William Arruda
  How will the world of personal branding, and business, evolve in the coming year? Here are William Arruda's top 10 predictions for 2010.
  More articles on Career Management, Google, New Media, Personal Branding, Social Networking, Videos
• Recruiting Executives and Industry Experts for Qualitative Researchby Scott Swigart, Sean Campbell
  Your studies are not appropriate for participants found on purchased lists, and the participants will take part in a series of in-depth interviews. So how do you find your interviewees?
  More articles on Case Studies, Google, LinkedIn, Market Research, Search Engines, Thought Leadership, Videos

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• Four Ways to Own the First SERP
  "When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
  More articles on Google, Marketing Tips, Search Engine Marketing, Search Engines, Social Media
• Maximizing Your Brand Presence on Google+
  Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's ...
  More articles on Brand Management, Community, Customer Engagement, Google, Social Media
• Google+ Pages Gaining on Facebook Among Top Brands
  More than three-quarters (77%) of the Top 100 global brands had a Google+ page as of December 19, 2011, up 16 percentage points from the 61% that did so a ...
  More articles on Facebook, Google, Research Summaries, Social Media
• How One Company Fought a High-Ranking 'Scam' Search Result
  Writing at the Daily SEO blog, Brian Patterson highlights a problem many companies are starting to encounter: "As you began to type our client's brand name into Google Search, Google ...
  More articles on Content, Google, Search Engine Marketing, SEO
• Seven Ways to Make Small Business Saturday Big for Your Business [Slide Show]by Tyler Garns
  The Saturday after Thanksgiving has been dubbed Small Business Saturday, a day for customers to shop small—at their favorite local stores—and help fuel the economy. How can you use this ...
  More articles on Collaboration, Customer Engagement, Email Lists, Google, Marketing Tips, Promotions, Small Business
• Search Rankings: Google Widens Lead Over Yahoo
  Google Sites led the US explicit core search market in October 2011 with 65.6% of search queries conducted, up 0.3 percentage points (PPs) from September, followed by Yahoo Sites with ...
  More articles on Customer Behavior, Google, Research Summaries, Search Engines
• Android Widens Smartphone Lead in August, RIM Slips
  Google Android strengthened its lead in the US smartphone market in August 2011, accounting for 43.7% of smartphone subscribers, up 5.6 percentage points (PPs) from the previous three-month period, according ...
  More articles on Google, Research Summaries, Smart Phones
• Don't Let Google+ Catch You by Surprise
  This summer, Google+ cannonballed into the middle of the social networking pool. Whether it's the next big thing is still open to debate—but here's why Google+ matters to you: "Someone ...
  More articles on Community, Email Marketing, Google, Marketing Strategy, Social Networking
• Three Ways That Monitoring Social Media Can Help PPC Campaigns
  "Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon," writes Jared Reed at SteadyRain. "These days, it ...
  More articles on Community, Google, PPC Campaigns, Social Media
• Search Rankings: Google Grabs 64.8% in August
  Google Sites led the US explicit core search market in August 2011 with 64.8% of search queries conducted, followed by Yahoo Sites with 16.3% and Microsoft Sites with 14.7%, according ...
  More articles on Google, Research Summaries, Search Engines
• Seven Ideas to Jump-Start Your Content Marketing [Slide Show]by Daniel Kuperman
  Busy marketers like you don't have time to create content. Considering all the campaigns going on, how could you? But content marketing doesn't have to be an intensive, all-consuming task ...
  More articles on Blogging, Collaboration, Content, Content Marketing, Google, Keywords, Marketing Smarter
• Three Google+ Features That Might Help Your B2B Marketing Efforts
  In the time following the debut of Google+, speculation has abounded about its usefulness for B2B marketers. One interesting early perspective came from the UK. Doug Taylor, writing at Collier-Pickard's ...
  More articles on B2B Marketing, Google, Segmentation, Social Media
• How to Fortify Your SEO Against Ranking Changes
  In a post at Conversation Marketing, Ian Lurie reports on the disappearance of Google's real-time search—and consequently, the disappearance of up-to-the-minute Twitter feeds from Google. "If you're a bandwagon-driven Internet ...
  More articles on Google, SEO, Social Media
• Android Grabs 40% of US Smartphone Market
  Google Android widened its lead in the US smartphone market in June 2011, accounting for 40.1% of smartphone subscribers, up 5.4 percentage points from the previous three-month period, according to ...
  More articles on Google, Research Summaries, Smart Phones
• The Early Marketing Skinny on Google+
  Google+ is the new kid on the social block. As it is offered on all Google products (Gmail, Google.com, Google Docs, etc.), its adoption may spread quickly—once its limited field trial completes and anyone ...
  More articles on Google, Marketing Smarter, Social Media
• Top 50 Websites: Google Nabs Top Spot From Yahoo
  After trailing Yahoo for nine months, Google Sites was the top-ranked Web property in June 2011 with 182.5 million visitors, followed by Yahoo Sites with 178.4 million and Microsoft Sites ...
  More articles on Customer Behavior, Google, Research Summaries
• Where Does Google Make Its Money? Top 20 Google AdWords Keyword Categoriesby Vahe Habeshian
  The insurance category fetches the highest cost-per-click (CPC) rates in Google AdWords pay-per-click (PPC) advertising: nearly $50 per click, according to new keyword research data from search marketing software provider ...
  More articles on Google, Keywords, Web Analytics
• How to Make Google's Panda Update Work for You
  With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Content farms like Demand Media took a major hit, as did sites with lots of ads and ...
  More articles on Google, Search Engine Marketing, SEO, Website Design
• Facebook Driving Traffic to News Websites
  Although Google is still the most important source of referred traffic to major news websites, Facebook is growing in importance, driving as much as 8% of total visits to some ...
  More articles on Facebook, Google, Research Summaries, Websites
• Google Tops Online Video Property in January
  Some 171 million US Internet users watched online video in January 2011, engaging in nearly 4.9 billion viewer sessions during the month, according to comScore Video Metrix. Google Sites, driven ...
  More articles on Customer Behavior, Google, Research Summaries, Videos, YouTube

See all 106 marketing Daily Posts related to Google

Google case studies, deconstructing real life examples and illustrating lessons learned

• How a New Mom and Pop Pet Food Retailer Used Social Media to Achieve $2.5 Million in Sales in Under Two Yearsby K9 Cuisine
  CASE STUDY: K9 Cuisine helped fill a void created by the pet-food crisis of 2007. Since then, its annual sales have reached $2.5 million, and it expects to double that in the next 8-10 months. How? With the help of social media.
  More case studies on Blog Monitoring, Blogging, Brand Awareness, Case Studies, Google, Social Media
• How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%by Makana Solutions
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled.
  More case studies on B2B Marketing, Case Studies, Facebook, Google, Keywords, Lead Generation, Search Engine Marketing, Small Business, Social Media, Websites
• How an Electronics Retailer Altered Its Holiday Paid-Search Campaign Strategy and Cut Cost per Acquisition in Halfby The Source By Circuit City
  When an online electronics retailer runs a holiday-season Google paid search campaign, and the resulting cost per acquisition is far higher than the average cost per order, something is not right. Yet that's what happened with the 2005 holiday campaign of The Source By Circuit City. The following year, Source flipped its keyword strategy, changing the focus from paid-search ad position to achieving lower customer acquisition cost per order.
  More case studies on Case Studies, Consumer Electronics, Customer Acquisition, Google, Keywords, Search Engine Marketing

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Google online seminar broadcasts from the best minds in marketing

• MarketingProfs University: What Marketers Should Know About GoogleBroadcast on 9/15/2011 11:00:00 AM
  More seminars on Google, Marketing Smarter, Marketing Tips, Search Engine Marketing, Website Design, Websites
• MarketingProfs Makeover: Optimizing Content for SEOBroadcast on 12/9/2010 11:00:00 AM
  More seminars on Copywriting, Google, Keywords, Marketing Tips, SEO, Web Content, Writing
• Turbocharge Your Google AdWords and Other Paid Online Media CampaignsBroadcast on 7/1/2010 11:00:00 AM
  More seminars on Google, Marketing Strategy, PPC Campaigns, ROI, Search Engine Marketing
• Today's Top Five SEO EssentialsBroadcast on 3/11/2010 11:00:00 AM
  More seminars on Google, Links, Marketing Tips, Search Engines, SEO, Web Content, Web Copy, Website Design
• Bing Isn't Google: The Differences That Matter for Search MarketingBroadcast on 2/18/2010 11:00:00 AM
  More seminars on Google, Measurement, Metrics, New Media, Search Engine Marketing, Search Engines, Website Design, Websites
• You 2.0: Measuring (and Improving) Your Personal Brand on the WebBroadcast on 6/12/2009 11:00:00 AM
  More seminars on Career Management, Google, Measurement, Personal Branding
• It's All About the Click: Fundamentals of Paid Search MarketingBroadcast on 6/4/2009 11:00:00 AM
  More seminars on Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing
• Advanced Tactics in SEO: Part Art, Part ScienceBroadcast on 3/27/2008 11:00:00 AM
  More seminars on Blogging, Google, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Networking, Website Design
• Google, The Secret Weapon for Career SuccessBroadcast on 11/17/2006 11:00:00 AM
  More seminars on Career Management, Google, Job Search, Marketing Tips, Personal Branding
• Getting Google to Love Your Website . . . AgainBroadcast on 9/28/2006 11:00:00 AM
  More seminars on Google, ROI, Web Copy, Website Design, Websites
• Essentials of Paid Search MarketingBroadcast on 3/8/2006 11:00:00 AM
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• Google in the Real World: How Links Boost Your RankingBroadcast on 11/10/2005 11:00:00 AM
  More seminars on Creativity, Google, RSS, Search Engines, SEO, Websites
• Paid Search Advertising: Successful Campaigns Using Google and OvertureBroadcast on 2/3/2005 11:00:00 AM
  More seminars on Advertising, Copywriting, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing, Search Engines
• Marketing Career Turbocharger: Put Yourself in OverdriveBroadcast on 1/6/2005 2:00:00 PM
  More seminars on Career Management, Collaboration, Creativity, Google, Job Search, Personal Branding
• Make GOOGLE Your Most Powerful Market Research ToolBroadcast on 9/15/2004 2:00:00 PM
  More seminars on Google, Market Research, Marketing Tips, Search Engines

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Google Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create a Simple Lead Generation Form in Google DocsReleased on 12/16/2011 10:00:00 AM
  More Take 10 on Email Lists, Google, Lead Generation
• Take 10: Five Steps to Creating & Registering a Site MapReleased on 6/10/2011 10:00:00 AM
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• Take 10: How to Put Your Business on the Map With Google PlacesReleased on 4/22/2011 10:00:00 AM
  More Take 10 on Advertising, Google, Marketing Tips, SEO, Websites
• Take 10: How to Reverse Engineer Your Competitors’ Customer ListReleased on 4/15/2011 10:00:00 AM
  More Take 10 on Google, Job Search, LinkedIn, Market Research, Social Media
• Take 10: How to Set Up a Multivariate Experiment in Google Website OptimizerReleased on 4/8/2011 10:00:00 AM
  More Take 10 on Google, Landing Pages, SEO, Testing, Web Analytics, Website Design
• Take 10: How to Set Up an A/B Experiment in Google Website OptimizerReleased on 3/4/2011 10:00:00 AM
  More Take 10 on Google, Landing Pages, Marketing Tips, Online Marketing, Testing, Website Design
• Take 10: Google Tools the Pros Use for Advanced Competitive ResearchReleased on 12/10/2010 10:00:00 AM
  More Take 10 on Google, Keywords, Market Research, Measurement, Metrics, Web Analytics
• Take 10: Dig up the Good Stuff About Your Competitors Using GoogleReleased on 11/19/2010 10:00:00 AM
  More Take 10 on Google, Market Research, Websites
• Take 10: How to Use Google Analytics Filters to Clean up Your DataReleased on 10/29/2010 10:00:00 AM
  More Take 10 on Google, Marketing Tips, Measurement, Metrics
• Take 10: Tips for Building Your Online Profile and Advancing Your CareerReleased on 9/3/2010 10:00:00 AM
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• Take 10: How to Set Up Website Profiles in Google AnalyticsReleased on 8/27/2010 10:00:00 AM
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• Take 10: How to Select Your Keywords Using a Free Tool From GoogleReleased on 6/11/2010 10:00:00 AM
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Google marketing downloads for the busy professional

• Using Google as a Research Tool
  This in-depth handbook will walk you through the ins and outs of using Google as a powerful resource for market research. In 27 easy-to-follow pages with a dozen screen shots, this PDF is a handy tool you will want to print and keep nearby as you learn to incorporate the new techniques into your search routines.
  More tools on Google, Market Research, Search Engines

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