Hiring Outside Resources: How-to articles covering the latest marketing tactics, tips, and strategies.

• What You Need to Know About Printing, Including CostsDebbie Simpson
  We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. Here's what you need to know ...
  Collaboration, Direct Marketing, Hiring Outside Resources, Management, Marketing Challenges, Print Collateral
• 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
  B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study ...
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Facebook, Google+, Hiring Outside Resources, Inbound Marketing
• Content Creation: How to Build a Successful Outsourced TeamSteve Lazuka
  Marketers far and wide know the value of content marketing. But delivering a high volume of quality content that is profitable and efficient poses operational challenges. Here's a way you ...
  Content, Content Marketing, Hiring Outside Resources, Management, Marketing Operations
• Is Outsourced PPC Right for You?
  Have you considered using an agency to handle your PPC campaigns? "Knowing what to expect, and what not to expect can help you judge whether or not outsourcing this work ...
  Hiring Outside Resources, PPC Campaigns, Search Engine Marketing
• How to Manage a Successful Marketing Campaign That Meets Your Objectives
  The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or ...
  Advertising, Hiring Outside Resources, Marketing Budgets, Marketing Operations
• Three Tips for Spotting an SEO Scammer
  As a relatively new discipline that explores new territory and aims for a moving target, SEO can feel like a ride through the Wild West. We even use lingo like ...
  Hiring Outside Resources, Lead Generation, SEO
• Should You Hire, or Contract, Your Marketing Team? [Infographic]Ray Grainger
  The following decision tree will help you decide whether to hire or contract your marketing team. Why even consider the question? Because today's business climate requires agility and the ability ...
  Career Management, Hiring Outside Resources, Marketing Budgets, Marketing Operations, Marketing Smarter
• The Case for Hiring an SEO Agency
  Should you conduct search engine optimization in-house, or should you hire an outside agency to do the heavy lifting? It's a question you've probably asked your team before—and each solution ...
  Hiring Outside Resources, Search Engine Marketing, SEO
• Writers for Hire: How to Get What You Pay for on ElanceAnita Williams Weinberg
  When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you ...
  Hiring Outside Resources, Personal Branding, Testimonials, Writing
• Redesigning the Site Redesign RFP: Eight Do's and Don'tsEric Anderson
  Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn ...
  Content, Digital Marketing, Hiring Outside Resources, Mobile Marketing, SEO, Social Media, Website Design, Writing

Hiring Outside Resources: Online seminar broadcasts from the best minds in marketing

• Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You ThinkBroadcast on 12/10/2009 with Carla White
  Think putting your brand in someone's pocket is impossible? Maybe not!
  Branding, High-Tech Marketing, Hiring Outside Resources, Marketing Smarter, Mobile Marketing, Smart Phones
• What You Need to Know About Becoming (or Hiring) a Marketing ConsultantBroadcast on 11/8/2007 with Michael Goodman
  Professional marketing/management consultant Michael Goodman has been advising corporate clients for several years, and has collected the many lessons learned into a concise and impactful seminar that promises to pull back the curtain of consulting to reveal the critical success factors—and pitfalls—of this business and lifestyle.
  B2B Marketing, Hiring Outside Resources, Management, Marketing Operations
• Small Business Series: How to Advertise on a Modest BudgetBroadcast on 10/19/2007 with Michael Goodman
  Michael Goodman has been responsible for annual advertising budgets ranging from a few thousand dollars to millions of dollars, in consumer, B2B, services, information, entertainment and not-for-profit situations. He’s learned advertising from recognized masters of the craft, and stumbled across some truths on his own.
  Advertising, Direct Marketing, Hiring Outside Resources, Marketing Budgets, Marketing Challenges, Small Business, Word of Mouth
• Small Business Series: Do-It-Yourself Market ResearchBroadcast on 6/22/2007 with Michael Goodman
  The amount you spend on market research isn't the most important consideration. The key is asking the right high-gain questions and knowing what to do with the answers.This seminar will cover not only the various options for market research, but also six do-it-yourself approaches that can yield better results than studies costing thousands of dollars. And the turn-around time is often a fraction of what a major project would involve.
  Hiring Outside Resources, Market Research, Marketing Tips, Small Business
• Search Marketing Essentials for Online RetailersBroadcast on 2/8/2007 with Stephan Spencer, George Michie
  Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face.
  Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO
• Conducting Online Research the Right WayBroadcast on 6/1/2006 with Carey Azzara
  This seminar will discuss the best practices for conducting online research. You will discover what must be considered when building a research sample, crafting a questionnaire, and fielding the study.
  Hiring Outside Resources, Market Research, Marketing Tips, Online Marketing, Surveys, Writing
• Marketing Research the Guerrilla WayBroadcast on 5/11/2006 with Robert Kaden
  Robert Kaden, author of Guerrilla Marketing Research,presents tools to develop action-oriented research and guidelines for stretching your research budget.
  Brand Loyalty, Customer Engagement, Hiring Outside Resources, Market Research, Marketing Tips, Surveys, Writing
• Advanced Topics in Paid Search MarketingBroadcast on 3/9/2006 with Larry Becker, George Michie
  For those who have experience with paid search, but need to get advanced techniques and knowledge.
  Creativity, Hiring Outside Resources, Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing

Hiring Outside Resources: Marketing downloads for the busy professional

• Shopper's Handbook on Search Marketing Firms
  This is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
  Hiring Outside Resources, Keywords, PPC Campaigns, Search Engine Marketing, SEO