Marketing Resources: Humor

• Sales Copy: Make Them Laugh? Or Make Them Buy?by Barry Densa
  A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales?
  More articles on Copywriting, Humor, Sales, Writing
• 10 Ways to Make Your Blog Less Suckyby Danielle Rodabaugh
  Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.
  More articles on Blogging, Content, Creativity, Humor, Marketing Tips, Writing
• 10 Tips for Producing Tantalizing Business Video Toursby Cara Barineau
  If the term "video tour" makes you think of something you'd find only on a real estate website, think again! Video tours are a great way to market a wide array of products and services—if you do it the right ...
  More articles on Creativity, Customer-Centric, Humor, Marketing Tips, Videos
• Five Fundamentals for Productive Ideation Sessionsby Jeff Hirsch
  What makes a great ideation session? The quality of the participants, the energy of the facilitator, and the range of creative exercises. But there are five guidelines that'll exponentially boost the odds of having a productive session.
  More articles on Collaboration, Creativity, Humor, Management, Marketing Smarter
• Small Movement Matters: Marketing Lessons From 'Moneyball' on How to Measure Digital Relationshipsby Jen Evans
  Marketing is like baseball. If you can measure data well, you can unlock new insights about how to win. Here are some ways to keep score of your digital relationships—and get results.
  More articles on Digital Marketing, Humor, Marketing Tips, Metrics, ROI
• DRTV: There's Method in the Madnessby Dave Miller, Miguel Ferry
  Some of the funniest comedy skits have been spoof TV spots—and they closely follow proven DRTV principles to make their sketch more believable and more poignant: They grab your attention; they frame a problem that needs to be solved; they ...
  More articles on Advertising, Creativity, Direct Marketing, Humor, Marketing Tips, Television
• How To Generate Blogger Buzz: Eight Proven Tipsby Kimberly Smith
  For those accustomed to traditional PR, the blogosphere seems an entirely different beast—but one that has the potential to turn your message into a viral sensation. The following eight tips will help you capture the right kind of attention from ...
  More articles on Blog Comments, Blogging, Creativity, Humor, Personalization, Public Relations, Targeting

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• Nine Great Ways to Avoid Being a Thought Leader [Slide Show]by Craig Badings
  Do the words "thought leader" give you cold chills? If you don't want the limelight and you desperately want to conceal your expertise, take these nine steps to fade into ...
  More articles on Career Management, Humor, Marketing Tips, Personal Branding, Thought Leadership
• Will Your Message Be Understood? Only If You 'Speak Human'! [Slide Show]by Christian Gulliksen
  In their book Content Rules, Ann Handley and C.C. Chapman urge us to "speak human" when creating content. Learn how one law firm successfully applied that principle when creating videos ...
  More articles on Content, Content Marketing, Creativity, Humor, Marketing Smarter, Videos
• Seven Ways to 'Gamify' Your Online Marketing Outreach
  We've talked up a storm about "gamification," and here's why: As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun ...
  More articles on Creativity, Customer Engagement, Humor, Online Marketing, PowerPoint
• The Customer Is Always Right -- Except When He Isn't
  We say the customer is always right. But what happens when bad customers co-opt the adage to justify their bad behavior? At least one company "fires" them—to the delight of ...
  More articles on Customer Behavior, Customer Relationships, Humor
• Which Celebs Would You Cozy Up With on a Trans-Atlantic Flight?
  When thinking about the celebrity they'd like most to cozy up with on a flight across the Atlantic, surveyed women chose Johnny Depp and George Clooney as their top choices, ...
  More articles on Creativity, Customer Behavior, Demographics, Humor, Research Summaries
• Are You a Twitter Superstar? [Quiz]
  Sure, Twitter is a great place to network, gain a following, and grow your business, but do you know Twitter's unwritten rules of engagement? Take this quiz to see how ...
  More articles on Creativity, Humor, Social Media, Twitter
• Top 12 Overused Stock Photos [Slide Show]by Corey O'Loughlin
  A staggering amount of horrible stock photography is available online. We've all seen the pics. Heck, most of us have been guilty of using them at one point or another. ...
  More articles on Creativity, Humor, Marketing Smarter, Online Marketing
• Don't Take the Twitter Joke Too Far
  On February 3, Kenneth Cole used Twitter to send the following message: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online ...
  More articles on Brand Equity, Humor, Small Business, Twitter
• Strategies for Keeping a Positive Outlook
  People kept asking consultant Tom Peters how they should cope with the negative effects of the economic downturn. He responded with a free, downloadable list of action points offered at ...
  More articles on Creativity, Humor, Recession
• National Lampoon
  Are you on pins and needles waiting for satirists to create YouTube videos that mock your earnest marketing efforts? Probably not. But in a post at his blog, Seth Godin ...
  More articles on Humor, Small Business, Videos
• The Notorious CEO
  When rapper Biggie Smalls released "Ten Crack Commandments," he intended his lyrical advice for entrepreneurs who operate in a niche—and entirely illegal—industry. "The track is meant to be a crash-course ...
  More articles on Creativity, Humor, Small Business
• Agency Doublespeak
  If there's one thing marketers know how to do, it's to make things sound better than they actually are. Consider a drink often requested by Paul Williams at Starbucks—that purveyor ...
  More articles on Humor, Marketing Inspiration
• Joking Your Way off the Hot Seat
  One way or another, the story was going to get out: a late-night talk show host, his rumored affairs with staff members and an alleged extortionist who wanted $2 million ...
  More articles on Creativity, Humor, Marketing Inspiration, Word of Mouth
• You Spent How Much on Lunch?
  Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab ...
  More articles on Creativity, Humor, Marketing Inspiration, Pricing, Recession
• So, It's Like a Barn?
  "It's certainly not unusual that a stand up comedian like Tim Washer would be producing absurdist viral videos," notes AdAge. "What is surprising is that the IBM communications executive is ...
  More articles on Humor, Marketing Inspiration, Social Media, Videos, YouTube
• Enjoy Some Good Holiday Cheese
  As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The ...
  More articles on Creativity, Customer Engagement, Humor, Interactive Marketing, Social Media
• Death by Email: A Quick How-to
  There are infinite ways to destroy an email marketing program. And in a recent humorous post at the Deliverability.com blog, Andrew Kordek explains how to ruin your reputation in nine ...
  More articles on Email Marketing, Humor, Marketing Tips
• Don't Jerk Me Around
  If we asked you to describe the jerk in your office, we'd probably get an earful. Maybe it's a colleague, a boss or even the CEO. Perhaps we put up ...
  More articles on Humor, Management, Marketing Inspiration
• Top-Gaining Categories, Top Ad Networks in August
  The humor, education, home improvement, and B2B site categories experienced the biggest gains in August. The ad network with the greatest reach was AOL Advertising, followed by Yahoo! Network and ...
  More articles on Advertising, B2B Marketing, Humor, Research Summaries, Websites
• Your Husband: Slightly Dumber Than a Dog
  Comedian Sarah Haskins is back with another Target Women video at Current TV that skewers gender-based advertising clichés—this time it's the Doofy Husband. "Being a woman isn't easy," she says ...
  More articles on Advertising, Humor, Marketing Inspiration, Videos

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Humor case studies, deconstructing real life examples and illustrating lessons learned

• How Low-Cost Conversation Starters Built Community, Generated Leadsby Open Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
  More case studies on Brand Awareness, Case Studies, Community, Creativity, Humor, Lead Generation, Marketing Budgets, Social Media, Videos, Word of Mouth, YouTube
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User Interestsby Cisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Experience, High-Tech Marketing, Humor, Marketing Budgets, PPC Campaigns, Social Media, Targeting

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Humor online seminar broadcasts from the best minds in marketing

• B2B Social Media Power HourBroadcast on 2/2/2012 11:00:00 AM
  More seminars on Content, Customer Engagement, Humor, Marketing Strategy, Public Relations, Reputation Management, Social Media

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Humor Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Write Vivid, Engaging CopyReleased on 1/6/2012 10:00:00 AM
  More Take 10 on Content, Creativity, Humor, Marketing Tips, Writing

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