• How To Generate Blogger Buzz: Eight Proven Tips by Kimberly Smith
  For those accustomed to traditional PR, the blogosphere seems an entirely different beast—but one that has the potential to turn your message into a viral sensation. The following eight tips will help you capture the right kind of attention from ...
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• You Spent How Much on Lunch?
  Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab ...
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• So, It's Like a Barn?
  "It's certainly not unusual that a stand up comedian like Tim Washer would be producing absurdist viral videos," notes AdAge. "What is surprising is that the IBM communications executive is ...
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• Enjoy Some Good Holiday Cheese
  As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The ...
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• Death by Email: A Quick How-to
  There are infinite ways to destroy an email marketing program. And in a recent humorous post at the Deliverability.com blog, Andrew Kordek explains how to ruin your reputation in nine ...
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• Don't Jerk Me Around
  If we asked you to describe the jerk in your office, we'd probably get an earful. Maybe it's a colleague, a boss or even the CEO. Perhaps we put up ...
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• Top-Gaining Categories, Top Ad Networks in August
  The humor, education, home improvement, and B2B site categories experienced the biggest gains in August. The ad network with the greatest reach was AOL Advertising, followed by Yahoo! Network and ...
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• Your Husband: Slightly Dumber Than a Dog
  Comedian Sarah Haskins is back with another Target Women video at Current TV that skewers gender-based advertising clichés—this time it's the Doofy Husband. "Being a woman isn't easy," she says ...
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• Have You Ever Noticed…?
  A recent ad from Carnival Cruise Lines shows an average-looking guy in a red, white and blue track suit as he wanders around a ship, sniffing everything in sight: the ...
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• Namaste, Coach!
  In a post at the AdHole blog, Jason Fox tells about a terrific series of ads. Produced for Dunkin' Donuts, they feature former football coach Barry Switzer as he attempts ...
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• Commercial Break: M&M's Blue
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
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• iComicRelief
  Apple has certainly captured the heart of consumers across the globe with the iPhone, and it recently announced new, upgraded models at the WWDC Conference this past week, after having ...
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• Marketing Addictionary: 'Emalfeasance'
  Emalfeasance (noun): A particular kind of guilt caused by a pile of unanswered email.
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• 'Mainstream' Is Not a Target Market
  Mainstream is not a target market. In fact, by trying to blandly appeal to everyone, you wind up not really appealing to anyone in particular. Yet, in many companies, "niche" ...
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• Marketing Addictionary: 'Headfake'
  Headfake (noun): A situation in which you are familiar with a person's online avatar picture, which gives you an inaccurate idea of how that person appears in real life.
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• Twitter in Real Life
  Twitter has swept the world as an Internet phenomenon. What would it be like if we lived out our offline lives speaking in 140 characters or less? The results would ...
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• Hulu: From TV to 'Bliggedy Blogs'
  Hulu has certainly made a big splash in the online video world. It's quickly becoming a favorite way to watch TV shows and movies. But what's ironic is that traditional ...
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• Roll Your Own: 'Mother of the Year' Video
  If you're a mother, or perhaps you have one, check out this fun promotion by MomsRising.org to celebrate someone you consider "Mother of the Year."
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• Marketing Addictionary: 'Mobsmacked'
  Mobsmacked: (adjective) That stunned feeling you get when your marketing efforts worked TOO well, and you can't keep up with customer demand.
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• Do You Have Good Facebook Manners?
  The social-media world can be a landmine. Luckily, it's fairly easy to be schooled in good Facebook manners. Check out this video on proper etiquette on Facebook, the "electric friendship ...
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Humor case studies, deconstructing real life examples and illustrating lessons learned

• How Low-Cost Conversation Starters Built Community, Generated Leadsby Open Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
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• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User Interestsby Cisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.
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