Marketing Resources: Interactive Marketing

• Creating an Interactive Experience: Trends in Email, Mobile, and Social Marketingby Len Shneyder
  Today's customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and understand consumption patterns across social networks and the total digital ecosphere.
  More articles on Email Marketing, Interactive Marketing, Marketing Tips, Mobile Marketing, Social Media
• Five Steps to Interactive Marketing Success With Behavioral Analyticsby Akin Arikan
  Many organizations struggle to capture, organize, and effectively act on Web data to drive marketing programs. Here is a five-step path to help marketers develop their capabilities and expand the use of Web analytics to deriving behavioral-insights that fuel interactive ...
  More articles on Channel Marketing, Interactive Marketing, Marketing Tips, Measurement, Targeting, Web Analytics, Website Design
• Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)by Gordon Plutsky
  Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. The decreasing numbers for print don't necessarily mean a particularly high ROI for all digital initiatives. Still, there is opportunity—but you ...
  More articles on Advertising, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Tips, Measurement, ROI, Writing
• Marketers: Don't Just Buy Media—Earn It!by Ben Straley
  Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.
  More articles on Advertising, Customer Engagement, Interactive Marketing, Measurement, Social Media, Videos, Web Content, Websites, Word of Mouth, YouTube
• Five Ways to Maximize ROW (Return on Webinar)by Kimberly Smith
  How can your webinar receive a standing ovation? In a follow-up to last week's article, here's a guide to the technical steps for ensuring your webinar becomes a smash hit... as much within your own organization as among the intended ...
  More articles on Collaboration, Customer Engagement, Feedback, Interactive Marketing, Marketing Strategy, Measurement, Public Speaking, Webinars
• Top 10 Challenges Interactive Marketers Faceby Aaron Kahlow
  The top 10 challenges facing the interactive marketing community are very much the same as those facing the entire marketing community... in that almost every marketing professional must address the interactive/online marketing medium. When they are asked about top challenges, many ...
  More articles on Interactive Marketing, Marketing Challenges, Online Marketing, ROI, Time Management
• Blurring the Lines Between Advertising and Entertainmentby Ted Mininni
  Since many traditional advertising platforms are static in nature, and consumers are becoming increasingly interactive in their preferences, companies must become increasingly adept at using a mix of new interactive tools to reach their audiences. We are living in an ...
  More articles on Advertising, Branding, Interactive Marketing, Social Media
• The New Rules of Internet Marketingby Nilofer Merchant
  Understanding how the Internet changes the rules of marketing is a huge challenge for CEOs: Which practices are obsolete? What new opportunities should be pursued? How do we define success in this new scenario?
  More articles on Customer Engagement, Customer Relationships, Interactive Marketing, Online Marketing
• The Death of the PR Handler in a Viral Environmentby G.A. 'Andy' Marken
  At a time when business and marketing strategy changes at the speed of light, and competitors, partners and customers have instant access to information, the days of the handler the publicist are numbered.
  More articles on Blogging, Interactive Marketing, Podcasting, Public Relations, Social Media, Word of Mouth
• New Interactive Tools and Tactics for the B2B Marketerby Joe Rizzo
  In an online sales environment that is both increasingly competitive and cluttered, B2B marketers must be able to perform two critically important tasks: They must communicate a unique brand identity, and they must be agile enough to quickly customize lead ...
  More articles on B2B Marketing, Interactive Marketing, Landing Pages, Lead Generation, Small Business, Website Design, Websites
• Wanted: Catalysts for Co-Creationby Earl Cox
  In today's ever-changing, increasingly interactive media world, marketers are captivated by a new business buzzword: "consumer-generated content." While word-of-mouth has always been powerful, consumer-accessible technology (the Internet, podcasting, video production, social networks, etc.) puts it on steroids. Success in this new ...
  More articles on Collaboration, Creativity, Customer Engagement, Interactive Marketing, Word of Mouth
• The New Market Power: A Democratic Exchangeby Nilofer Merchant
  Market power used to be much like a big castle surrounded by high walls and a moat to control access. If the old-school world was the castle and the moat, the new model is more like an aerial view ...
  More articles on High-Tech Marketing, Interactive Marketing, Marketing Challenges, Social Media
• How To Create a Video Campaign Conceptby Jerry Bader
  If you want to be cutting edge, the way to do it is with audio and video.
  More articles on Advertising, Copywriting, Creativity, Interactive Marketing, Marketing Tips, Taglines, Videos
• Value Creation in the Age of Collaboration (Part 3)—David vs. Goliathby Nilofer Merchant
  The Web enables an entirely different way of doing business. Collaboration on a scale previously impossible now occurs on an ongoing basis. Mass sharing ideas globally is easy using wikis and other software. Here's what it means for companies today.
  More articles on Collaboration, Interactive Marketing, Small Business, Social Networking
• A Second Look at Second Lifeby Joel Cere
  How long will the Second Life media frenzy last? And if not for PR, what is the value of investing time and money with avatars when marketing budgets are under renewed pressure to deliver real returns from real consumers? Joel argues ...
  More articles on Advertising, Interactive Marketing, Second Life
• Why a Killer Videogame Is the U.S. Army's Best Recruitment Toolby David Verklin
  Before it was released on July 4, 2002, many expected the $7.3 million game would join the ranks of the $436 hammer and $640 toilet seat as a study of excess. Few predicted "America's Army" would become the artillery's most ...
  More articles on Ad Copy, Interactive Marketing, Taglines
• Bridging Real and Virtual Worlds Through Marketingby David Schendowich
  Marketing within social networks and Virtual Worlds is becoming a viable means for reaching and influencing the attitudes and behavior of consumers in ways that was never before believed possible. In fact, marketers who have dabbled in Virtual Worlds recognize ...
  More articles on Advertising, Customer Behavior, Digital Marketing, Interactive Marketing, Second Life, Social Networking
• IBM Marketing Champion Uses Online Marketing to Boost Divisional Revenue and Share of the SMB Marketby Roy Young
  Sandra Zoratti, vice-president of worldwide marketing of the soon-to-be-formed InfoPrint Solutions Company, a Ricoh/IBM joint venture, added interactive marketing to the InfoPrint Solutions Company marketing mix to multiply the reach of the sales force in pursuit of the coveted small ...
  More articles on Case Studies, Customer Relationships, Interactive Marketing, International Marketing, Online Marketing, Sales, Small Business
• Virtual World Transition: What Second Life Business Model Works Best?by Bill Nissim
  Some very successful companies have made the transition from the Real World (RL) to a three-dimensional realm called Second Life (SL)—a virtual world where millions of dollars are spent. The rationale behind these transitions ranges from attracting press coverage to ...
  More articles on B2B Marketing, Brand Awareness, Customer Engagement, Interactive Marketing, Second Life
• How to Market on YouTubeby Stephan Spencer
  Now that YouTube is more popular than all the sites of the TV networks combined, some wonder whether broadcast TV's days are numbered. It may well become more important for your brand or company to be on YouTube than to ...
  More articles on Brand Awareness, Interactive Marketing, Marketing Tips, Videos, Word of Mouth, YouTube

See all 39 marketing articles related to Interactive Marketing

• Forrester: Interactive Spending to Reach $76.6B by 2016
  US advertisers are expected to spend nearly $77 billion on interactive marketing by 2016—as much as they now spend on TV—according to a new report by Forrester Research. By 2016, ...
  More articles on Advertising, Email Marketing, Interactive Marketing, Mobile Marketing, Research Summaries, Social Media
• 2011 Trends: Turning Data Into Action; Mobile; Social Marketing
  Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite "turning data into action" as their top marketing issue ...
  More articles on Interactive Marketing, Measurement, Research Summaries, Web Analytics
• Media and Marketing M&A Surge in 2H09
  Though M&A activity was subdued in 2009, a substantial pickup in deal-making in the latter half of the year––much of it involving marketing & interactive services and online media marketing ...
  More articles on B2B Marketing, High-Tech Marketing, Interactive Marketing, Mobile Marketing, Online Marketing, Research Summaries, Segmented Research Data
• Enjoy Some Good Holiday Cheese
  As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The ...
  More articles on Creativity, Customer Engagement, Humor, Interactive Marketing, Social Media
• They Like Us! They Really Like Us!
  Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
  More articles on Branding, Community, CRM, Interactive Marketing, Social Media, Twitter
• STAMP Out the Ad Noise
  Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
  More articles on Advertising, Brand Awareness, Community, Interactive Marketing, Marketing Tips, Social Media, Social Networking
• Don't You Dare Dis My Babble!
  This summer, Pear Analytics released a study that got plenty of play in the Twitter/blogosphere. According to the Pear research, 40.5 percent of the messages published on social-media-darling Twitter are ...
  More articles on Interactive Marketing, Social Media, Twitter
• Fist-Bump Your Card-Stack Into Oblivion
  The sun is setting on the tyranny of business cards—that stack of stiffs that seems important as you add to it again and again, but which you never really get the ...
  More articles on Branding, Customer Experience, Interactive Marketing, Social Media, Twitter
• The Truth Hurts
  On the coattails of the social-media revolution, a wave of new Web 3.0 possibilities marches into view. For resellers who haven't seen the writing on the Web 2.0 wall, here's ...
  More articles on Customer Engagement, High-Tech Marketing, Interactive Marketing, Sales, Websites
• Yum! That Smells Good!
  Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with ...
  More articles on Branding, Community, Customer Engagement, Facebook, Interactive Marketing, Social Media, YouTube
• Blog, Meet Tweet. Now, Mesh!
  Here's happy news for intrepid marketers seeking to more easily manage their brand reputations and promote their fab companies: in partnership with Sawhorse Media, Technorati has launched Twittorati, "where the ...
  More articles on Brand Equity, Collaboration, Interactive Marketing, Social Media, Twitter
• I'm Sold, but I Still Don't Get It
  Even if you use the product or service you sell, that doesn't mean you know what it's like to be a customer. The reason, argues Rohit Bhargava in a post ...
  More articles on Customer Experience, E-Commerce, Interactive Marketing, Small Business
• This Business Ain't for the Birds
  OK, we admit it: For a platform as popular as it's become, Twitter's surprisingly hard to understand to the untrained eye. What are all those messages? IMs? Forum discussions? Public ...
  More articles on Interactive Marketing, Social Media, Twitter, Word of Mouth
• Quiet on the (Twitter) Set!
  Recently, TubeMogul reported that Twitter refers some of the least-fickle viewers to video sites, with tweeties watching videos 36.91 percent longer than those referred by Facebook, and 49.98 percent longer than ...
  More articles on Branding, Interactive Marketing, Social Media, Twitter, Videos
• Stellar Viral Videos, Pt. II
  Last week, we showed you some cool makeup vids as an example of how viral videos can rack in the mega-bucks. This time, we offer a sample of how a ...
  More articles on Collaboration, Interactive Marketing, Social Media, Videos, Word of Mouth
• Stellar Viral Videos, Pt. I
  News flash: mascara is recession-proof! At present, the most popular and recession-resilient videos on YouTube come from the "makeup tutorial" subgenre. Now, don't let those $5 words fool you: this ...
  More articles on Creativity, Interactive Marketing, Social Media, Videos, Word of Mouth, YouTube
• Are You Socially Acceptable?
  One reason social media sites have caught on like wildfire among users is that, by and large, they operate on basic principles of social decency. Now, be honest: Do your ...
  More articles on Community, Customer Engagement, Interactive Marketing, Social Media, Twitter, YouTube
• What's the Biggest Untapped Opportunity for B2B Marketers?
  How would you answer the question, "What do you see as number-one untapped marketing opportunity for business-to-business marketers today?"
  More articles on B2B Marketing, Channel Marketing, Customer Relationships, Interactive Marketing, Marketing Strategy, Podcasting, ROI, Social Media, Targeting, White Papers
• $55B in Interactive Marketing Spend in 2014
  Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% ...
  More articles on Email Marketing, Interactive Marketing, Marketing Budgets, Mobile Marketing, PPC Campaigns, Research, Search Engine Marketing, Social Media
• Stay and Play, OK?
  OK. Quick fable: Prior to a trip to Nebraska, Dave Carroll checked his $3500 Taylor guitar with United Airlines. (If you've been online at all recently, you know where this ...
  More articles on Customer Engagement, Customer Satisfaction, Interactive Marketing, Word of Mouth, YouTube

See all 71 marketing Daily Posts related to Interactive Marketing

Interactive Marketing case studies, deconstructing real life examples and illustrating lessons learned

• A Fresh Way to Use Email as an Interactive Toolby Garden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool.
  More case studies on Case Studies, Creativity, Customer Engagement, Customer Retention, Email Campaigns, Interactive Marketing, Writing
• How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer Relationshipsby 3M Canada Company
  CASE STUDY: At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about its target market and forged long-term relationships with consumers.
  More case studies on Case Studies, Creativity, Facebook, Interactive Marketing, Product Management, Product Marketing, Promotions, Women, Word of Mouth
• How Kodak Generated Marvelous Results by Turning Users Into Superheroesby Kodak Imaging Network
  CASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Customer Engagement, Facebook, Interactive Marketing, Targeting, Videos
• How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage Customersby Intuit, Inc.
  CASE STUDY: Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral a spot in the marketing mix.
  More case studies on Case Studies, Customer Engagement, Interactive Marketing, Lead Generation, Small Business, Word of Mouth
• How a Viral Campaign Gave OfficeMax Brand Recognition, Drove Shoppersby OfficeMax, Inc.
  CASE STUDY: Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers.
  More case studies on Brand Awareness, Case Studies, Interactive Marketing, Sales, Word of Mouth
• How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.
  More case studies on Brand Awareness, Case Studies, Community, Facebook, Interactive Marketing, New Media, Newsletters, Social Media, Videos, YouTube
• How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp Electronicsby Sharp Electronics Corporation
  CASE STUDY: Sharp Electronics may have led the LCD revolution, but consumers don't view it as an agent of change. As part of a multichannel campaign to change consumers' minds, Sharp turned to an innovative effort on Facebook.
  More case studies on Advertising, Brand Awareness, Case Studies, Consumer Electronics, Facebook, Interactive Marketing, Sponsorship, Word of Mouth
• How a Software Company Generated Strong Click-Through Rates on Facebookby Serena Software
  CASE STUDY: How could a software developer call attention to its new product? Serena Software developed a video Facebook application that garnered big results and, along the way, challenged the channel's reputation for negligible return.
  More case studies on Case Studies, Facebook, Interactive Marketing, Product Marketing, Social Media
• How Sherwin-Williams Used Digital Collateral for a Newly Launched Product to Engage Retailers and Consumersby Sherwin-Williams Company, Krylon division
  You have a snazzy new product and need marketing collateral to show it off. You want to rally your sales force around it, and at the same time excite the retailers who'll carry it. Print won't do. But digital will.
  More case studies on Advertising, Case Studies, Customer Engagement, Digital Marketing, Interactive Marketing, Marketing Budgets, Product Marketing
• How a Bed & Breakfast Inn Boosted Its Bookings with One Video Adby Morning Glory Inn
  As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail initiatives continued to bring in some new customers. But here's how the inn boosted its online visibility through rich media, and learned three valuable lessons on the way.
  More case studies on Advertising, Case Studies, Digital Marketing, Interactive Marketing, Product Marketing, Small Business, Videos
• How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product Lineby Eastman Kodak Company
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little marketing ingenuity if it was to gain market share.
  More case studies on Case Studies, Community, Consumer Electronics, Customer Engagement, Customer Relationships, Interactive Marketing, Market Research, Product Marketing, Social Media
• How a Viral Campaign Gave OfficeMax Brand Recognition, Drove Shoppersby OfficeMax, Inc.
  Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers.
  More case studies on Blogging, Brand Positioning, Case Studies, Customer Engagement, Interactive Marketing, Positioning, Websites, Word of Mouth
• How Major League Baseball Doubled Fan Research Without Increasing Costsby Major League Baseball
  Each year, when MLB's postseason culminates with the World Series, all eyes are on baseball—or are they? With most teams out of the running, do those fans continue to watch? Are the resources invested in marketing worthwhile, or in tune with fans' true passions?
  More case studies on Case Studies, Customer Advisory Programs, Customer Satisfaction, Interactive Marketing, Segmentation, Surveys
• How a State Agency's Anti-Smoking Campaign Effectively Reached Teens via the Web, TV and Live Eventsby Colorado State Tobacco Education & Prevention Partnership (STEPP), a division of the Colorado Department of Public Health & Environment
  One of the more successful tobacco control programs is the "Own Your C" campaign commissioned by the state of Colorado, which has effectively found ways to resonate with this hard-to-reach demographic.
  More case studies on Case Studies, Interactive Marketing, Non Profits, Trade Shows/Events, Websites
• How a Marketing Organization Achieved an 80+% Email Click-through via Rich Media Webcastsby CMO Council
  When it comes to email marketing to industry executives, standing out from the crowd can be quite a challenge. Such was the case for the CMO Council. When planning for the its 2006 Summit, Council leaders faced the dual challenge of reaching busy members while maintaining the group's reputation for innovation and cutting-edge technology.
  More case studies on Case Studies, Email Campaigns, Interactive Marketing, Podcasting, Videos
• How an Established Dot-Com Used Interactive Email to Increase Its Click-Through Rate and Cut Unsubscribe Requestsby Monster Worldwide (Nasdaq: MNST)
  Monster.com, an established online staffing firm, needed new ways to reach its core audience of busy corporate human resources professionals. In the third quarter of 2006, Monster revamped its main email marketing campaign to make it more interactive and personal. Monster representatives now send their contacts a short text email that includes a click-to-view link to an interactive presentation about Monster's services. Monster credits the new approach with generating greater sales from existing customers, more leads from potential customers, and a higher click-through rate than ever before.
  More case studies on Case Studies, Email Campaigns, Email Lists, Interactive Marketing, Targeting

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Interactive Marketing online seminar broadcasts from the best minds in marketing

• Optimizing the Customer Journey: Strategy and Case StudyBroadcast on 2/7/2012 12:00:00 PM
  More seminars on Brand Management, Customer Experience, Digital Marketing, Interactive Marketing, Marketing Strategy, Online Marketing, Web Content
• MarketingProfs University: 11 Digital Trends to Watch in 2011Broadcast on 4/7/2011 11:00:00 AM
  More seminars on Customer Behavior, Customer Engagement, Digital Marketing, Interactive Marketing, Marketing Strategy, Research, Social Media, Social Networking
• Fireside Chat: Hot Tips about Digital Marketing from DMFBroadcast on 12/16/2010 11:00:00 AM
  More seminars on Digital Marketing, Email Marketing, Interactive Marketing, Social Media
• Corporateblahbidiblah Detox: Grow Your Business by Communicating in HumanBroadcast on 4/1/2010 11:00:00 AM
  More seminars on Content Marketing, Customer Engagement, Customer Experience, Interactive Marketing, Marketing Tips, Writing
• A Killer Facebook Fan Page: Building It, Keeping It Fresh, and Integrating It into Your MarketingBroadcast on 12/17/2009 11:00:00 AM
  More seminars on Branding, Customer Evangelists, Facebook, Interactive Marketing, Naming, Social Media, Social Networking
• Strategy First on Facebook: Opportunities of a Ready-Made Marketing PlatformBroadcast on 1/10/2008
  More seminars on Branding, Facebook, Interactive Marketing, Marketing Strategy, Social Networking
• Blogs, Tubes, Twitters, and More: Emerging Media's Impact on the Customer ExperienceBroadcast on 3/29/2007 11:00:00 AM
  More seminars on Blogging, Interactive Marketing, New Media, Social Media, Twitter, Videos, Website Design, YouTube

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