Marketing Resources: Interactive Marketing

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Results for Interactive Marketing

Marketers: Don't Just Buy Media—Earn It! by Ben Straley
Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.
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Five Ways to Maximize ROW (Return on Webinar) by Kimberly Smith
How can your webinar receive a standing ovation? In a follow-up to last week's article, here's a guide to the technical steps for ensuring your webinar becomes a smash hit... as much within your own organization as among the intended ...
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Top 10 Challenges Interactive Marketers Face by Aaron Kahlow
The top 10 challenges facing the interactive marketing community are very much the same as those facing the entire marketing community... in that almost every marketing professional must address the interactive/online marketing medium. When they are asked about top challenges, many ...
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Blurring the Lines Between Advertising and Entertainment by Ted Mininni
Since many traditional advertising platforms are static in nature, and consumers are becoming increasingly interactive in their preferences, companies must become increasingly adept at using a mix of new interactive tools to reach their audiences. We are living in an ...
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The New Rules of Internet Marketing by Nilofer Merchant
Understanding how the Internet changes the rules of marketing is a huge challenge for CEOs: Which practices are obsolete? What new opportunities should be pursued? How do we define success in this new scenario?
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The Death of the PR Handler in a Viral Environment by G.A. 'Andy' Marken
At a time when business and marketing strategy changes at the speed of light, and competitors, partners and customers have instant access to information, the days of the handler the publicist are numbered.
More articles on Word of Mouth
New Interactive Tools and Tactics for the B2B Marketer by Joe Rizzo
In an online sales environment that is both increasingly competitive and cluttered, B2B marketers must be able to perform two critically important tasks: They must communicate a unique brand identity, and they must be agile enough to quickly customize lead ...
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Wanted: Catalysts for Co-Creation by Earl Cox
In today's ever-changing, increasingly interactive media world, marketers are captivated by a new business buzzword: "consumer-generated content." While word-of-mouth has always been powerful, consumer-accessible technology (the Internet, podcasting, video production, social networks, etc.) puts it on steroids. Success in this new ...
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The New Market Power: A Democratic Exchange by Nilofer Merchant
Market power used to be much like a big castle surrounded by high walls and a moat to control access. If the old-school world was the castle and the moat, the new model is more like an aerial view ...
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How To Create a Video Campaign Concept by Jerry Bader
If you want to be cutting edge, the way to do it is with audio and video.
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Value Creation in the Age of Collaboration (Part 3)—David vs. Goliath by Nilofer Merchant
The Web enables an entirely different way of doing business. Collaboration on a scale previously impossible now occurs on an ongoing basis. Mass sharing ideas globally is easy using wikis and other software. Here's what it means for companies today.
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A Second Look at Second Life by Joel Cere
How long will the Second Life media frenzy last? And if not for PR, what is the value of investing time and money with avatars when marketing budgets are under renewed pressure to deliver real returns from real consumers? Joel argues ...
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Why a Killer Videogame Is the U.S. Army's Best Recruitment Tool by David Verklin
Before it was released on July 4, 2002, many expected the $7.3 million game would join the ranks of the $436 hammer and $640 toilet seat as a study of excess. Few predicted "America's Army" would become the artillery's most ...
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Bridging Real and Virtual Worlds Through Marketing by David Schendowich
Marketing within social networks and Virtual Worlds is becoming a viable means for reaching and influencing the attitudes and behavior of consumers in ways that was never before believed possible. In fact, marketers who have dabbled in Virtual Worlds recognize ...
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IBM Marketing Champion Uses Online Marketing to Boost Divisional Revenue and Share of the SMB Market by Roy Young
Sandra Zoratti, vice-president of worldwide marketing of the soon-to-be-formed InfoPrint Solutions Company, a Ricoh/IBM joint venture, added interactive marketing to the InfoPrint Solutions Company marketing mix to multiply the reach of the sales force in pursuit of the coveted small ...
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Virtual World Transition: What Second Life Business Model Works Best? by Bill Nissim
Some very successful companies have made the transition from the Real World (RL) to a three-dimensional realm called Second Life (SL)—a virtual world where millions of dollars are spent. The rationale behind these transitions ranges from attracting press coverage to ...
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How to Market on YouTube by Stephan Spencer
Now that YouTube is more popular than all the sites of the TV networks combined, some wonder whether broadcast TV's days are numbered. It may well become more important for your brand or company to be on YouTube than to ...
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Online Marketing on a Shoestring Budget by Jodi Bash
There are many resources on the Web for small budgets, and they can enhance the way you interact with your customers. They key is to understand what you need and find the service that best fits your needs.
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Spreading the Brand Message One Community at a Time by Richard Buck
There are a number of questions marketers should explore when creating and nurturing an online branded community.
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When PowerPoint Is Not Enough by Stanislav Kravets
Microsoft's PowerPoint long ago became one of the most popular tools for business presentations. That's likely because of its efficiency and simplicity. But what about cases when PowerPoint's resources are not enough to deliver on the goals of communication?
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See all 36 marketing articles related to Interactive Marketing

Enjoy Some Good Holiday Cheese
As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The ...
More articles on Social Media
They Like Us! They Really Like Us!
Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
More articles on Twitter
STAMP Out the Ad Noise
Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
More articles on Social Networking
Don't You Dare Dis My Babble!
This summer, Pear Analytics released a study that got plenty of play in the Twitter/blogosphere. According to the Pear research, 40.5 percent of the messages published on social-media-darling Twitter are ...
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Fist-Bump Your Card-Stack Into Oblivion
The sun is setting on the tyranny of business cards—that stack of stiffs that seems important as you add to it again and again, but which you never really get the ...
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The Truth Hurts
On the coattails of the social-media revolution, a wave of new Web 3.0 possibilities marches into view. For resellers who haven't seen the writing on the Web 2.0 wall, here's ...
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Yum! That Smells Good!
Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with ...
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Blog, Meet Tweet. Now, Mesh!
Here's happy news for intrepid marketers seeking to more easily manage their brand reputations and promote their fab companies: in partnership with Sawhorse Media, Technorati has launched Twittorati, "where the ...
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I'm Sold, but I Still Don't Get It
Even if you use the product or service you sell, that doesn't mean you know what it's like to be a customer. The reason, argues Rohit Bhargava in a post ...
More articles on Small Business
This Business Ain't for the Birds
OK, we admit it: For a platform as popular as it's become, Twitter's surprisingly hard to understand to the untrained eye. What are all those messages? IMs? Forum discussions? Public ...
More articles on Word of Mouth
Quiet on the (Twitter) Set!
Recently, TubeMogul reported that Twitter refers some of the least-fickle viewers to video sites, with tweeties watching videos 36.91 percent longer than those referred by Facebook, and 49.98 percent longer than ...
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Stellar Viral Videos, Pt. II
Last week, we showed you some cool makeup vids as an example of how viral videos can rack in the mega-bucks. This time, we offer a sample of how a ...
More articles on Word of Mouth
Stellar Viral Videos, Pt. I
News flash: mascara is recession-proof! At present, the most popular and recession-resilient videos on YouTube come from the "makeup tutorial" subgenre. Now, don't let those $5 words fool you: this ...
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Are You Socially Acceptable?
One reason social media sites have caught on like wildfire among users is that, by and large, they operate on basic principles of social decency. Now, be honest: Do your ...
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What's the Biggest Untapped Opportunity for B2B Marketers?
How would you answer the question, "What do you see as number-one untapped marketing opportunity for business-to-business marketers today?"
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$55B in Interactive Marketing Spend in 2014
Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% ...
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Stay and Play, OK?
OK. Quick fable: Prior to a trip to Nebraska, Dave Carroll checked his $3500 Taylor guitar with United Airlines. (If you've been online at all recently, you know where this ...
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Overlay the 'Tube, Dude!
YouTube recently launched a call-to-action overlay ad, which is exactly what it sounds like: a semi-transparent ad that appears over videos, and—get this—enables advertisers to send users to any website ...
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Tweet Me to Juicy World Renown!
Heads-up, all of you out there who market to moms: Food mogul Nestlé is using Twitter to promote Juicy Juice—the super-popular, and now vintage, juice-box brand that caters to kids. ...
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Is This My Fairest URL of All?
As of June 13, Facebook has made it possible for users to secure a URL for both their profiles and any Facebook Pages they administer. Why this matters: Facebook is ...
More articles on Social Networking

See all 68 marketing Daily Posts related to Interactive Marketing

Interactive Marketing case studies, deconstructing real life examples and illustrating lessons learned

A Fresh Way to Use Email as an Interactive Toolby Garden Fresh Restaurant Corp.
CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool.
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How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer Relationshipsby 3M Canada Company
CASE STUDY: At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about its target market and forged long-term relationships with consumers.
More case studies on Word of Mouth
How Kodak Generated Marvelous Results by Turning Users Into Superheroesby Kodak Imaging Network
CASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com.
More case studies on Videos
How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage Customersby Intuit, Inc.
CASE STUDY: Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral a spot in the marketing mix.
More case studies on Word of Mouth
How a Viral Campaign Gave OfficeMax Brand Recognition, Drove Shoppersby OfficeMax, Inc.
CASE STUDY: Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers.
More case studies on Word of Mouth
How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly Wigglers
CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.
More case studies on YouTube
How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp Electronicsby Sharp Electronics Corporation
CASE STUDY: Sharp Electronics may have led the LCD revolution, but consumers don't view it as an agent of change. As part of a multichannel campaign to change consumers' minds, Sharp turned to an innovative effort on Facebook.
More case studies on Word of Mouth
How a Software Company Generated Strong Click-Through Rates on Facebookby Serena Software
CASE STUDY: How could a software developer call attention to its new product? Serena Software developed a video Facebook application that garnered big results and, along the way, challenged the channel's reputation for negligible return.
More case studies on Social Media
How Sherwin-Williams Used Digital Collateral for a Newly Launched Product to Engage Retailers and Consumersby Sherwin-Williams Company, Krylon division
You have a snazzy new product and need marketing collateral to show it off. You want to rally your sales force around it, and at the same time excite the retailers who'll carry it. Print won't do. But digital will.
More case studies on Product Marketing
How a Bed & Breakfast Inn Boosted Its Bookings with One Video Adby Morning Glory Inn
As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail initiatives continued to bring in some new customers. But here's how the inn boosted its online visibility through rich media, and learned three valuable lessons on the way.
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How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product Lineby Eastman Kodak Company
When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little marketing ingenuity if it was to gain market share.
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How a Viral Campaign Gave OfficeMax Brand Recognition, Drove Shoppersby OfficeMax, Inc.
Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers.
More case studies on Word of Mouth
How Major League Baseball Doubled Fan Research Without Increasing Costsby Major League Baseball
Each year, when MLB's postseason culminates with the World Series, all eyes are on baseball—or are they? With most teams out of the running, do those fans continue to watch? Are the resources invested in marketing worthwhile, or in tune with fans' true passions?
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How a State Agency's Anti-Smoking Campaign Effectively Reached Teens via the Web, TV and Live Eventsby Colorado State Tobacco Education & Prevention Partnership (STEPP), a division of the Colorado Department of Public Health & Environment
One of the more successful tobacco control programs is the "Own Your C" campaign commissioned by the state of Colorado, which has effectively found ways to resonate with this hard-to-reach demographic.
More case studies on Websites
How a Marketing Organization Achieved an 80+% Email Click-through via Rich Media Webcastsby CMO Council
When it comes to email marketing to industry executives, standing out from the crowd can be quite a challenge. Such was the case for the CMO Council. When planning for the its 2006 Summit, Council leaders faced the dual challenge of reaching busy members while maintaining the group's reputation for innovation and cutting-edge technology.
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How an Established Dot-Com Used Interactive Email to Increase Its Click-Through Rate and Cut Unsubscribe Requestsby Monster Worldwide (Nasdaq: MNST)
Monster.com, an established online staffing firm, needed new ways to reach its core audience of busy corporate human resources professionals. In the third quarter of 2006, Monster revamped its main email marketing campaign to make it more interactive and personal. Monster representatives now send their contacts a short text email that includes a click-to-view link to an interactive presentation about Monster's services. Monster credits the new approach with generating greater sales from existing customers, more leads from potential customers, and a higher click-through rate than ever before.
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