• Advice to Out-of-Workers: Read This Before You 'Network' With Me by Lori Feldman
  Before you ask me to go to work for you, go to work for yourself. When you've implemented the suggestions above, I'm more receptive to helping you connect with your next job opportunity. But I don't have time or inclination ...
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• Successful Networking Through Personal Branding by Daniel Schawbel
  Some 80% of available jobs are never advertised, and over half of all employees obtain their jobs through networking. The most important component of a successful job search is your network, consisting of friends, family, neighbors, acquaintances, teachers, and coworkers.
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• Stop Digital Dirt From Undermining Your Employment by William Arruda
  Over one-third of employers have eliminated a candidate because of "digital dirt"—information about you online that is either unflattering or inconsistent with the image you would like to portray. Digital dirt could be preventing you from getting interviews and ultimately landing ...
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• Never Look for a Job Again by William Arruda
  What if you never had to look for a job again? Try a job search role reversal: Instead of seeking out jobs, have them come to you. That's the future of career management—and for savvy careerists, the future is now.
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• Ten Tips for Perpetual Career Management: Forget the Corporate Ladder by William Arruda
  The ladder is the most enduring metaphor for career advancement, yet it is no longer constructive to think of your career progression as climbing a ladder. In today's dynamic knowledge economy, this sporadic, effortful approach to career management isn't the most ...
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• The Four Principles of 'Career Distinction' by William Arruda
  Professional success today requires that you change the way you think about your career—by treating career management as an ongoing activity. Creating your personal brand helps you do so—with the ultimate goal of distinguishing yourself. But before you start working on ...
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• Managing Your Marketing Career in a Web 2.0 World by William Arruda
  It's no longer the world of work you knew when you graduated from college. The tried and true career management techniques you've been using just don't work in today's marketplace. Working hard, writing a compelling resume, staying connected to head ...
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• Job Market Secrets: Seven Tips for Acing the Million-Dollar Interview Question by Debra Feldman
  That nerve-wracking question can come near the beginning of an official job interview or sneak up before the meeting is about to close. But poised executives are always ready to answer what is likely the most important question that surfaces ...
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• Marketing Challenge: Turning Management Skills Into Experience by Hank Stroll
  You can't judge a job by its title. Whatever your background, if you're trying to move into a new area you can get potential employers' attention. Job titles and job experience can be transferred from one job to another. It's all ...
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• Marketing When YOU Are the Product by Abhay Padgaonkar
  Marketing professionals widely use the 4 Ps for marketing a product. But how do you market yourself when YOU are the product? How do you make your own accomplishments believable?
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• Jumping Industries Midstream in a Marketing Career by Susan Solomon
  "You're doing what?" was the astounded reaction the author received from colleagues when she decided to leave a decade-long marketing position and take a new job in another industry. She was doing the unthinkable, and not at the early stage ...
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• Have You Been Digitally Dissed? by William Arruda
  Hiring managers are googling you—as are your clients and business partners. Maybe you're being googled right now as you read this article. Personal googling is a phenomenon guaranteed to impact your career. Do you know what Google says about you?
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• A View From the Top: Career Insight From Prophet Senior Partner Scott Davis by William Arruda
  What gets a resume more than a 10-second glance? What's the surest way to impress during an interview? Scott Davis, Senior Partner at Prophet and author of two widely acclaimed books on branding, offers must-read career insight.
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• Seven Tips for Blogging Your Way to a New Job by Debbie Weil
  If ever there were a perfect tool for the job hunter, blogging is it. Think of a blog as the 3D version of your resume: in it, you provide context and meaning to the work experience and educational background you've ...
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• Five Steps to a New Job by Debra Feldman
  If the message describing your abilities and the benefits you bring to a prospective employer isn't compelling and clear, another candidate will slip in ahead of you.
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• SWOT Team: Do PowerPoint Improvements Ever End? by Hank Stroll
  This week, weigh in with your own suggestions to: How do we create a PowerPoint slide deck everyone will love? Also this week, read your answers to: What's the best way to break into the marketing field?
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• SWOT Team: Toot Your Own Horn by Hank Stroll
  his week, weigh in with your own two pesos to: What's the best way to secure needed publicity? Also this week, read your answers to last week's thorny dilemma: Is the absence of a higher ed degree limiting my career ...
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• Google, the Verb by William Arruda
  Being Googled reveals how visible you are on the Web, and visibility (at least among your target audience) is critical to successful personal branding.
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• Are You a Believer? by Michael Goodman
  As any professional salesperson will tell you, it’s a lot easier to close a sale if you really believe in your product.
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• A Porpoise in a Sea of Sharks and Minnows by Michael Goodman
  It’s too bad there isn’t an easy way to measure yourself objectively when the product being marketed is you.
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• Brother, Can't You Spare the Time?
  Though the recession may be drawing to a close, we are still dealing with the stark reality of very high unemployment rates. Many people have been without work for far ...
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• Pew Report: Internet Use in the Recession
  Nearly 7 in 10 Americans (69%), or 88% of US Internet users, have used the Internet to cope with the recession, according to a new report from the Pew Internet ...
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• Twitter + Wine = Dream Job
  With all that negativity about today's job market, a bit of lightheartedness doesn't hurt, right? Well, looks like Murphy-Goode Winery in Sonoma City, has done so by creating THE dream ...
  More articles on Web Content
• My Big Fat Job List
  Looking for a job in what CNN calls the "worst job market" in decades? To help with your search, we've compiled a Big Fat List of some of the most ...
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• The Golden Rule of Networking
  "For several months," says Lori Feldman in an article at MarketingProfs, "I've been asked almost weekly to help someone who's just lost a paycheck to find their next one." Sound ...
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Job Search online seminar broadcasts from the best minds in marketing

• Google, The Secret Weapon for Career SuccessAttendee rating:  - 11/17/2006
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• How to Climb the B-to-B Marketing Career LadderAttendee rating:  - 3/2/2006
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• Marketing Career Turbocharger: Put Yourself in OverdriveAttendee rating:  - 1/6/2005
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Job Search marketing downloads for the busy professional

• Conducting a Marketing Job Search
  Here's your guide to landing that perfect marketing job. Complete with exercises, checklists, and a whole boatload of advice, you can be on your way to a better, more challenging, and more rewarding position.
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• Your Career Management Guide
  As marketers, you juggle many projects, priorities, and agendas all at the same time. This life of multitasking sometimes means you forget one of your most important professional projects: managing your career. Although we can't help you find the time to manage your career, this template to managing your career can tell you how. With exercises, checklists and step-by-step guidelines on how to make this lifelong project - your career - your biggest professional success.
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• Managing Your Marketing Career
  Not only does your job require you to keep up with the new trends and strategies of the day, so does your career. This guide, with advice from some of our top career specialists, will help you identify you're strengths and weaknesses (sound familiar?), your true soulmate of a job and the best strategies for landing it. Even if you already think that you've got the career thing under control, this guide will give you new ideas and the tools to get to where you want to go, and beyond!
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