• Proving ROI for Search-Engine Optimization by Dan Skeen
  Search-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics. Yet despite all the potential, and the many SEO success stories, it can ...
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• Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard by Larry Kim
  Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic ...
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• Is Your Website Impeding Your SEO? by Jonathan Fashbaugh
  As the Web has evolved, websites have become diverse, particularly in how they are constructed. A wide variety of programming languages and design techniques are now used to build websites. Some of those coding and design techniques are detrimental to search-engine ...
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• Take off Your Twitter Goggles: Why Marketers Still Need a Blogging Strategy by Clay McDaniel
  Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about your brand. The emergence of Twitter as a hyper-popular social-media ...
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• Five Top Tips on How to Write More-Effective PPC Ads by Nick Usborne
  Contextual ads, whether delivered by Google, Yahoo, or any other company, are not standalone ads in the way that a newspaper classified ad is. In fact, your pay-per-click ad is simply the connector between a desired keyword or phrase and ...
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• Use Search Queries to Save Money and Increase Conversions by Craig Danuloff
  Search queries, the exact word or phrases a person types, are a vital clue into the objectives of the searcher and how valuable that person is to your business. Is each searcher relevant to you? Are all the search queries equally ...
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• Put Your Site Search to Work and Improve Your Targeted Marketing, Part 1 by Shaun Ryan
  If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing efforts. For example, did you know that you can use data ...
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• Opportunity Rocks: Establishing Your Natural-Search Goals by John Thielmann
  Measuring your natural-search performance is definitely a good idea. However, establishing goals for your natural-search program is what will help communicate direction for the program and serve as a guide for measuring overall success. The challenge lies in establishing realistic goals ...
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• Seven Tips for Marketing Events With Paid Search by Brian Combs
  Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.
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• Boost Your Site Traffic (Part 1): 10 SEO Tips for Higher Search Rank by Kimberly Smith
  Where can you get the best ROI in online media? The answer is simple: great search engine rankings. Learn what it takes to push your listing to the top of your category with these latest exclusive tips from search and ...
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• How to Measure Engagement on Twitter—and Savor the Tweet Smell of Success by Jim Sterne
  If you are on Twitter to represent your company, your boss will probably soon ask you to prove the value that your tweets have to your business, if he or she hasn't already asked. So how do you know whether your ...
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• Top 10 Tips to Recession-Proof Your Lead-Generation PPC Campaigns by William Leake
  by William Leake
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• Using Differentiators in Keyphrases: What Every Search Engine Optimization Effort Should Do by Scott Buresh
  In search, you have a very short window of opportunity for engaging your prospect. The only way to get a solid competitive advantage in SEO is to use techniques that ensure you are giving a prospect exactly what he or she ...
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• Five Paid-Search Best-Practices by Jeannette Kocsis
  Most companies should be using paid search as a mandatory component of their marketing. And with search engine marketing spending expected to reach $25 billion by 2012, it's obvious that a good share of marketers understand its potential. But first, ...
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• The Latest SEO Trends and Metrics: What's Hot, What's Not by Stephan Spencer
  It takes time and experience to stay on the cutting edge of SEO, and more than likely you don't have that kind of time, considering your other marketing efforts. So here's a quick update on what's hot and what's not ...
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• Four Steps to Writing Search-Engine-Optimized Press Releases by Kim Cornwall Malseed
  More than 90% of journalists go online to find story ideas, with 73% specifically researching press releases. With Really Simple Syndication (RSS) and free automatic email alerts from Google News so readily available, it makes sense that the Web is ...
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• A Primer: What Is Search Marketing? by Alan Rimm-Kaufman
  Search marketing can be a confusing and misunderstood marketing tactic. Many have heard the term but aren't sure what it means; others have an idea of what it's about but need to know how to get started. This article both walks ...
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• Top 10 Things You Should Be Monitoring in Your PPC Reports by William Leake
  Web analytics tools and pay per click reporting features are becoming more sophisticated, offering savvy marketers vital insights into what's working, what's not, and what needs more effort. But there is so much data available that it can become difficult ...
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• How to Strengthen a Site via Title Tag Strategies, Part 1: The Basics by Brian Brown
  Why is it that one of the most important elements of a Web site—title tags—which also tend to be one of the easiest to manage, is so often done incorrectly? What makes that shortcoming even more amazing is that SEO ...
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• MarketingProfs Podcast: Arguing SEO Tactics and Keeping Your Living Room Clean by John Wall, Christopher Penn
  Today we discuss some SEO tactics that may or may not be Black Hat, and how to deliver a dope smack to commenters who don't add to the conversation. All that and more in this Marketing Over Coffee, a weekly audio ...
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See all 108 marketing articles related to Keywords

• 8+ Word Searches Grew 3% in Canada
  Canadian searches on Google properties increased 1% from August to September, according to Experian Hitwise's latest report on search in Canada. Longer searches are on the rise, with search queries ...
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• Good Design Doesn't Just Happen
  Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result ...
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• Make This List, and Check It Twice
  If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...
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• Google Performs 71% of Searches in September
  Google accounted for 71.08% of all US searches conducted in the four weeks ending Oct. 3, 2009, according to just released research. Yahoo Search, Bing, and Ask.com received 16.38%, 8.96%, ...
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• Recession, Unemployment Drive Medical Site Traffic
  Although overall traffic declined slightly (-3%) to US websites in the health and medical category year-over-year from March 2008 to March 2009, health insurance sites experienced an 11% jump in ...
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• It Doesn't Have to Be Either-Or
  A question many small businesses face when money is tight is whether to invest in pay-per-click (PPC) search marketing or search engine optimization (SEO). The answer, says Claudia Bruemmer in ...
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• How Can I Find the Words?
  In a recent post on the SEO.com blog, Dustin Williams notes that every successful search campaign starts with finding the right keywords. It's important to not rush that precious keyword research, ...
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• Top 15 Auto Industry Search Terms, June 2009
  Demand for "pre-owned" automobiles has been hot during the recession, and the automotive search terms used most in June reflect consumers' interest in buying and selling cars online.
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• You CAN Get Satisfaction
  Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though ...
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• Peeling This Doesn't Make You Cry
  In an article at the MarketingProfs website,  Mike Volpe explains that SEO is one of the most effective ways to help your customers find you. He compares SEO to a ...
  More articles on Website Design
• Slam Dunks and Rebounds
  "At his prime," says Jeff Sexton in an article at FutureNow, "Dennis [Rodman] was pulling down a truly astonishing 18.7 rebounds per game." Impressive indeed, but you'd probably form an ...
  More articles on PPC Campaigns
• Make it Short and Sweet
  "If you thought saying something useful in 140 characters on Twitter was hard work," says Nick Usborne in an article at MarketingProfs, "good luck with the 95 characters you have ...
  More articles on Small Business
• Feeling Left Out? Link Up at Home!
  Does your website feel like a wallflower these days—left out of the online marketing party? Are you seeking in vain those "rich anchor text" links from other websites or blogs ...
  More articles on Website Design
• Double Your Fun
  In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In ...
  More articles on Search Engine Marketing
• Bada-Bing! Microsoft Scores Search Share
  Google accounted for 74.04% of all US searches conducted in the four weeks ended June 27, followed by Yahoo Search at 16.19%, the recently launched Bing at 5.25%, and Ask.com ...
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• Optimize B2B Email for Search, Pt. I
  "I get a fairly large number of content marketing emails each week," writes Galen de Young in a post at the B2B Marketing Blog. "I'm surprised how many of them ...
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• Take a Deep Breath. Do a Brief Test.
  "Do you know what attracts your readers? What headlines they respond to most? Do they respond to pictures? Do they know what your offer is?" asks Peter Da Vanzo in a recent SEObook.com ...
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• Be a Pocket Millionaire
  Right in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most ...
  More articles on Social Networking
• Meet the SEO Royal Family
  We all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, ...
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• Let the Sun Shine In
  When hunkering down to face a challenging economic climate, you might become so focused on survival that you don't notice when the storm begins to weaken. In an article at ...
  More articles on Recession

See all 44 marketing Daily Posts related to Keywords

Keywords case studies, deconstructing real life examples and illustrating lessons learned

• How a B2C Website's Landing-Page Tests Increased Conversions 67%by BabyCenter
  CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
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• How AAA Went to Where Its Members Needed Help: Social Media Sitesby American Automobile Association (AAA)
  CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
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• How a Small Company Went Global (Without Breaking the Bank)by Lingo24.com
  CASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it.
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• How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, Salesby Diapers.com
  CASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big.
  More case studies on Website Design
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Salesby Fairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings.
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• How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%by Makana Solutions
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled.
  More case studies on Websites
• How a Consultant's Internet Radio Show Led to New Business, New Sources of Revenueby CRM Essentials LLC
  Atlanta management consultant Brent Leary launched a radio show in 2006 to help small and mid-sized businesses understand technology. It proved so popular that he evolved the show into a series of online podcasts, bringing new business and (ultimately) new revenue to his 15-year-old consulting business.
  More case studies on Web Analytics
• How an Electronics Retailer Altered Its Holiday Paid-Search Campaign Strategy and Cut Cost per Acquisition in Halfby The Source By Circuit City
  When an online electronics retailer runs a holiday-season Google paid search campaign, and the resulting cost per acquisition is far higher than the average cost per order, something is not right. Yet that's what happened with the 2005 holiday campaign of The Source By Circuit City. The following year, Source flipped its keyword strategy, changing the focus from paid-search ad position to achieving lower customer acquisition cost per order.
  More case studies on Search Engine Marketing

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Keywords online seminar broadcasts from the best minds in marketing

• Monetizing the Long Tail of Search: Rethink Your Keyword StrategyAttendee rating:  - 11/12/2009
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• How to Make Your B-to-B Website a Lead Generation MachineAttendee rating:  - 2/26/2009
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• Search Engine Optimizing Your Website, Soup to NutsAttendee rating:  - 1/15/2009
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• Search Engine Optimization (SEO) for Really Big WebsitesAttendee rating:  - 6/28/2007
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• Advanced Topics in Paid Search MarketingAttendee rating:  - 3/9/2006
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• Essentials of Paid Search MarketingAttendee rating:  - 3/8/2006
  More seminars on Search Engines
• B2B Web Power: How to Find, Create and Write the Content You Need, FastAttendee rating:  - 9/15/2005
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• Paid Search Advertising: Successful Campaigns Using Google and OvertureAttendee rating:  - 2/3/2005
  More seminars on Search Engines
• Search Engine Optimization: Maximize Your Natural Search ChannelAttendee rating:  - 11/18/2004
  More seminars on Websites

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Keywords marketing downloads for the busy professional

• Shopper's Handbook on Search Marketing Firms
  This is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
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• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
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• SEO Summit - MP3
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• SEO Summit 2005 - Transcript
  SEO Summit 2005 - Transcript
  More tools on SEO
• SEO Summit – Transcript
  SEO Thought Leader Summit
  More tools on SEO

See all Tools and Downloads in our library