Marketing Resources: Landing Pages

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Results for Landing Pages

Revamp to Revenue: Five Ways to Turn on the Profits With Your Website by Greg Gaskill
In the current economic climate, more business owners need to evaluate their website and revamp it to turn it into a presales tool, lead-generation machine, or even a revenue-producing cash cow. Can it be done? It just takes a few ...
More articles on Blogging, Landing Pages, Targeting, Website Design, Websites
The Anatomy of a Conversion Path by Anna Talerico
A well-designed conversion path does more than guide a user toward the ultimate goal of becoming a customer. It leads you and the user into a richer, better-informed relationship.
More articles on Customer Relationships, Landing Pages, Segmentation, Website Design
Five Ways to Improve Your Landing Pages Right Now by Anna Talerico
Only about 3% of paid clicks convert, on average. That's a lot of conversions left on the table. Here are five things you can do to turn more of your clicks into customers.
More articles on Customer Experience, Landing Pages, Marketing Tips, Website Design
Ten Steps for Creating a FANtastic Facebook Fan Page by Mari Smith
Facebook offers many features for strategic networking and generating visibility for your company. Among them, Facebook fan pages are (currently) the only feature fully indexed by Google. By inserting keyword-rich text throughout your fan page and updating regularly, you can create ...
More articles on Advertising, Facebook, Landing Pages, Networking, Targeting, Twitter, Writing
Grow Your Opt-in Email List: A Five-Step Guide by Kimberly Smith
Consistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal.
More articles on Copywriting, Customer Experience, Email Lists, Email Marketing, Landing Pages, Promotions, ROI, Social Media, Testing, Trade Shows/Events, Website Design
Social Media: Three Essentials Your Business Needs Before You Engage by Elaine Fogel
It's true that social media has become the most popular marketing channel since the advent of the Internet, but marketers need to develop a solid strategy first before testing the new waters. Whether yours is a small or midsize company, nonprofit, ...
More articles on Customer Engagement, Landing Pages, Marketing Tips, Social Media, Social Networking, Website Design, Websites
Real Marketing Analytics for B2B Lead Generation by Lisa Cramer
Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads ...
More articles on B2B Marketing, CRM, Landing Pages, Lead Generation, Lead Nurturing, Marketing Analytics, Marketing Smarter, Metrics, ROI
Getting Buy-in for Social Media: Six Tips for Convincing a Skeptical Boss by Mack Collier
Convinced that social media will further your marketing goals but having trouble getting the message across to your skeptical boss? Try speaking in terms that he or she will understand.
More articles on Blogging, Customer Engagement, Landing Pages, Links, Measurement, Metrics, Social Media, Websites
Five Top Tips on How to Write More-Effective PPC Ads by Nick Usborne
Contextual ads, whether delivered by Google, Yahoo, or any other company, are not standalone ads in the way that a newspaper classified ad is. In fact, your pay-per-click ad is simply the connector between a desired keyword or phrase and ...
More articles on Copywriting, Keywords, Landing Pages, PPC Campaigns, Testing
Nine Email Tactics That Can Put You Out of Business by Gwen Moran
As the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are ...
More articles on CAN-SPAM, Copywriting, Email Marketing, Email Service Providers, Email Subject Lines, Landing Pages, Marketing Tips, Permission Email Marketing, Testing
Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation by Yael K. Penn
Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider ...
More articles on Blogging, Digital Marketing, Landing Pages, Lead Generation, Market Research, Newsletters, PPC Campaigns, Promotions, Targeting, Web Analytics
Anatomy of a Novel-Sized Landing Page, Part 2 by Kim MacPherson
In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing page: You need "bones" to hold it all together; you need to keep the message on track and motivating by ...
More articles on E-Commerce, Landing Pages, Sales, Testimonials, Writing
Webinar Essentials: Five Must-Have Ingredients of Success by Kimberly Smith
For cooking up new leads or positioning a company as a thought leader and trusted industry resource, webinars serve as an effective tactic. They create dialog and tempt prospects to get to know you better. In fact, webinars can become ...
More articles on Customer-Centric, Landing Pages, Positioning, Promotions, Public Speaking, Thought Leadership, Webinars, Writing
Anatomy of a Novel-Sized Landing Page (Part 1) by Kim MacPherson
A good landing page should tell a story. But filling the page with fluff isn't going to sell your product or service. There is a method to the madness behind the creation of a great splash or jump page. And ...
More articles on Copywriting, Customer Engagement, Landing Pages, Website Design
Code Blue: A First Aid Kit to Revive a Failing PPC Campaign by William Leake
Perhaps your spending has spiraled out of control and your conversions haven't budged. Or, like many of us, maybe your performance is fine but your budgets have been slashed, forcing you to produce the same results with less spend. Before you ...
More articles on Ad Copy, Landing Pages, PPC Campaigns
Top 10 Tips to Recession-Proof Your Lead-Generation PPC Campaigns by William Leake
by William Leake
More articles on Keywords, Landing Pages, Marketing Tips, PPC Campaigns, Recession, Web Copy
Email Marketing Insights From Obama and McCain by Morgan Stewart
In the two weeks leading up to the November 4 election, email messages came fast and furious from the presidential campaigns of both John McCain and Barack Obama. In the last week, both supporters received at least two emails a ...
More articles on Email Campaigns, Landing Pages, Obama, Videos
Five Paid-Search Best-Practices by Jeannette Kocsis
Most companies should be using paid search as a mandatory component of their marketing. And with search engine marketing spending expected to reach $25 billion by 2012, it's obvious that a good share of marketers understand its potential. But first, ...
More articles on Copywriting, Keywords, Landing Pages, Marketing Tips, Search Engine Marketing, SEO, Testing, Writing
Creative Redeemed: How to Achieve Measurable Difference in Online Marketing by Scott Brinker
The power of great creative is that it over-delivers. It exceeds expectations. It signals that you care about and respect your audience—and it affects your brand when you need it most: the formative moment of a prospect's first impression of ...
More articles on Advertising, Copywriting, Creativity, Customer Engagement, Landing Pages, Measurement, Online Marketing, Testing
Improve Lead Capture, Conversion: Replace Landing Pages with Personalized Microsites by Sundeep Parsa
You can improve lead-capture and sales-conversion rates by directing your prospective customers to special Web site landing pages. But you can enjoy even greater success by expanding your landing pages—turning them into microsites—and customizing the home pages and navigation menus of ...
More articles on Landing Pages, Personalization, Targeting

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The Free-Trial Backfire
It's become standard fare for software vendors to offer free trials to their prospects when they land on Web pages via search or pay-per-click (PPC) advertising. This approach makes sense, ...
More articles on High-Tech Marketing, Landing Pages, PPC Campaigns, Sales
Short, Sweet and Digging for Gold
The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with ...
More articles on Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Testing
Hey! Is This a Bait-and-Switch?
In a post at the FutureNow blog, Bryan Eisenberg recalls an email from Nikon that caught his attention with the subject line "My Picturetown—20GB for just a few cents a ...
More articles on Copywriting, Email Marketing, Landing Pages, Marketing Tips
Think of It as Home Improvement
"Sending guests into your house through the front door—with no previous knowledge of your floor plan, and no escort from someone who knows the house—seems rather rude," says Justin Talerico ...
More articles on B2B Marketing, Landing Pages, Sales, Web Content, Websites
Avoid Back Alleys at All Cost
"Imagine if a customer in one of your stores asked a rep where to find a particular product and that rep directed [her] to a door that led to the ...
More articles on Customer Experience, Email Marketing, Landing Pages
Are You Drippy or Loopy?
Although B2B marketers may use the terms drip marketing and closed-loop marketing interchangeably, they are actually two distinctly different approaches to lead nurturing, says Maria Pergolino in a recent post ...
More articles on B2B Marketing, Collaboration, Email, Landing Pages, Lead Nurturing, Personalization
Beware the Two-Edged Sword
"The [customer-relationship] sword has two edges," warns Jim Novo in a recent post at Marketing Productivity Blog. According to Novo, relationship marketing creates higher expectations in customers who engage: "If ...
More articles on Copywriting, Customer Behavior, Customer Engagement, Customer Relationships, Landing Pages
You CAN Get Satisfaction
Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though ...
More articles on Keywords, Landing Pages, Search Engine Marketing, Segmentation, Targeting, Web Content
Stop Blabbing! I'm Here to Buy.
At the Red Pill Email blog, John Caldwell presents one of the most common questions he receives from Web marketers: "We get great open rates and lots of clicks, but ...
More articles on Customer Behavior, Email, Landing Pages, Sales, Search Engine Marketing, Website Design
Mind if I Take a Peek?
In an article at MarketingProfs, Josh Nason suggests you might be letting valuable customer data go to waste. "In every campaign that you send out," he says, "you should have ...
More articles on Customer Engagement, Email Lists, Email Marketing, Landing Pages, Segmentation, Website Design
Make it Short and Sweet
"If you thought saying something useful in 140 characters on Twitter was hard work," says Nick Usborne in an article at MarketingProfs, "good luck with the 95 characters you have ...
More articles on Copywriting, Google, Keywords, Landing Pages, Small Business
Double Your Fun
In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In ...
More articles on Email Marketing, Keywords, Landing Pages, ROI, Search Engine Marketing
Nobody Likes a Wild-Goose Chase
Chad White of the Retail Email blog was impressed when he recently received an email from Lands' End with this subject line: Free Shipping + 20-50% off summer! Swim, shorts, ...
More articles on Email Marketing, Email Subject Lines, Landing Pages
Meet the SEO Royal Family
We all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, ...
More articles on Keywords, Landing Pages, Search Engine Marketing, SEO, Testing, Web Content, Website Design
Test, Test and Test Again
"No matter how well your ads, emails and landing pages are performing, they can always be doing better," says Dan Zarrella in a post at the HubSpot blog. The way ...
More articles on Email Marketing, Keywords, Landing Pages, Marketing Analytics, PPC Campaigns, Testing
Working Miracles, One by One
"Now more than ever, the email channel in particular is being asked to contribute higher revenue," says Stephanie Miller in a post at the Daily Fix blog. "Yet, we all ...
More articles on Customer Experience, Customer Retention, Email Marketing, Landing Pages, Targeting
They Gotta Believe
When writing copy for email messages, landing pages and a host of product descriptions, marketers need to be more than clear and concise; they must also persuade readers to click through and ...
More articles on Customer Engagement, Email Marketing, Landing Pages, Writing
Seek and Ye Shall Find Our Event
When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
More articles on Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting
Sure, I'll Come Fly With You!
It's refreshing when a company seems to get it right, and DJ Waldow uses a post at the Bronto blog to explain why email messages from US Airways impress him ...
More articles on Email Marketing, Email Subject Lines, Landing Pages, Permission Email Marketing
Bandage, Please
All marketers have the same goal for their paid search campaigns: increase conversions while keeping costs down. So when the opposite occurs and a marketer finds him or herself spending ...
More articles on Ad Copy, Keywords, Landing Pages, Lead Generation, Search Engine Marketing, SEO

See all 23 marketing Daily Posts related to Landing Pages

Landing Pages case studies, deconstructing real life examples and illustrating lessons learned

How a B2C Website's Landing-Page Tests Increased Conversions 67%by BabyCenter
CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
More case studies on B2B Marketing, Case Studies, Customer Behavior, Keywords, Landing Pages, Testing, Website Design
How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalizationby Company: Continental Warranty
Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads.
More case studies on Case Studies, Customer Engagement, Landing Pages, Lead Generation, Personalization, PPC Campaigns, Sales, Search Engine Marketing, Targeting
How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design
How a B2C Web Site's Landing-Page Tests Resulted in a 67% Jump in Conversionsby BabyCenter
The landing page for a top Web site's most popular search term converted about 30 percent less frequently than the company's general landing page. By simultaneously testing four new versions of the landing page, the site was able to ensure relevance, increasing conversions 67%—and decreasing abandonment rates.
More case studies on Case Studies, Customer Acquisition, Landing Pages, Sales
How Siemens Medical Proved That a Landing Page with a Single, Compelling Offer Is More Effectiveby Siemens Medical Solutions
Siemens Medical Solutions wanted to elminate links that were secondary to the main offer on landing pages. But Marketing needed to prove its case to other departments. The approach? Test, test, test.
More case studies on Case Studies, Landing Pages, Lead Generation, Sales and Advertising
How a B2C Web Site's Landing-Page Tests Resulted in a 67% Jump in Conversionsby BabyCenter
When a top Web site took a close look its landing pages, company officials noticed something unacceptable: The landing page for the company's most popular search term converted about 30 percent less frequently than the company's general landing page. By simultaneously testing four new versions of the landing page, the site was able to ensure relevance, increasing conversions 67%—and decreasing abandonment rates to boot. For any marketer who struggles to make ads and landing pages directly relevant to the consumer's search, this case study provides valuable insight.
More case studies on Case Studies, Customer Acquisition, Landing Pages, Sales

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Landing Pages online seminar broadcasts from the best minds in marketing

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Landing Pages marketing downloads for the busy professional

Benchmark Survey: Email Marketing
Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
More tools on Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing
SEO Summit - MP3
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SEO Summit 2005 - Transcript
SEO Summit 2005 - Transcript
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SEO Summit – Transcript
SEO Thought Leader Summit
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