• Ten Steps for Creating a FANtastic Facebook Fan Page by Mari Smith
  Facebook offers many features for strategic networking and generating visibility for your company. Among them, Facebook fan pages are (currently) the only feature fully indexed by Google. By inserting keyword-rich text throughout your fan page and updating regularly, you can create ...
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• Grow Your Opt-in Email List: A Five-Step Guide by Kimberly Smith
  Consistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal.
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• Social Media: Three Essentials Your Business Needs Before You Engage by Elaine Fogel
  It's true that social media has become the most popular marketing channel since the advent of the Internet, but marketers need to develop a solid strategy first before testing the new waters. Whether yours is a small or midsize company, nonprofit, ...
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• Real Marketing Analytics for B2B Lead Generation by Lisa Cramer
  Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads ...
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• Getting Buy-in for Social Media: Six Tips for Convincing a Skeptical Boss by Mack Collier
  Convinced that social media will further your marketing goals but having trouble getting the message across to your skeptical boss? Try speaking in terms that he or she will understand.
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• Five Top Tips on How to Write More-Effective PPC Ads by Nick Usborne
  Contextual ads, whether delivered by Google, Yahoo, or any other company, are not standalone ads in the way that a newspaper classified ad is. In fact, your pay-per-click ad is simply the connector between a desired keyword or phrase and ...
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• Nine Email Tactics That Can Put You Out of Business by Gwen Moran
  As the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are ...
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• Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation by Yael K. Penn
  Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider ...
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• Anatomy of a Novel-Sized Landing Page, Part 2 by Kim MacPherson
  In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing page: You need "bones" to hold it all together; you need to keep the message on track and motivating by ...
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• Webinar Essentials: Five Must-Have Ingredients of Success by Kimberly Smith
  For cooking up new leads or positioning a company as a thought leader and trusted industry resource, webinars serve as an effective tactic. They create dialog and tempt prospects to get to know you better. In fact, webinars can become ...
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• Anatomy of a Novel-Sized Landing Page (Part 1) by Kim MacPherson
  A good landing page should tell a story. But filling the page with fluff isn't going to sell your product or service. There is a method to the madness behind the creation of a great splash or jump page. And ...
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• Code Blue: A First Aid Kit to Revive a Failing PPC Campaign by William Leake
  Perhaps your spending has spiraled out of control and your conversions haven't budged. Or, like many of us, maybe your performance is fine but your budgets have been slashed, forcing you to produce the same results with less spend. Before you ...
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• Top 10 Tips to Recession-Proof Your Lead-Generation PPC Campaigns by William Leake
  by William Leake
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• Email Marketing Insights From Obama and McCain by Morgan Stewart
  In the two weeks leading up to the November 4 election, email messages came fast and furious from the presidential campaigns of both John McCain and Barack Obama. In the last week, both supporters received at least two emails a ...
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• Five Paid-Search Best-Practices by Jeannette Kocsis
  Most companies should be using paid search as a mandatory component of their marketing. And with search engine marketing spending expected to reach $25 billion by 2012, it's obvious that a good share of marketers understand its potential. But first, ...
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• Creative Redeemed: How to Achieve Measurable Difference in Online Marketing by Scott Brinker
  The power of great creative is that it over-delivers. It exceeds expectations. It signals that you care about and respect your audience—and it affects your brand when you need it most: the formative moment of a prospect's first impression of ...
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• Improve Lead Capture, Conversion: Replace Landing Pages with Personalized Microsites by Sundeep Parsa
  You can improve lead-capture and sales-conversion rates by directing your prospective customers to special Web site landing pages. But you can enjoy even greater success by expanding your landing pages—turning them into microsites—and customizing the home pages and navigation menus of ...
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• Four Ways to Grow Your Email File Organically: It Is So Worth the Wait by Kimberly Snyder
  All email marketing managers search for ways to grow their subscription files, and many options and opportunities exist to grow subscription files organically. Unfortunately, some email marketers still rely on purchasing permission-based lists as a means to increase their email file. ...
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• A Web Site Without Video Is Like... by Jerry Bader
  ...television without sound, romance without kisses, the rumba without rhythm, a joke without a punch line. If your Web site disappointments, you need something that provides the eureka factor.
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• New Interactive Tools and Tactics for the B2B Marketer by Joe Rizzo
  In an online sales environment that is both increasingly competitive and cluttered, B2B marketers must be able to perform two critically important tasks: They must communicate a unique brand identity, and they must be agile enough to quickly customize lead ...
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See all 52 marketing articles related to Landing Pages

• Hey! Is This a Bait-and-Switch?
  In a post at the FutureNow blog, Bryan Eisenberg recalls an email from Nikon that caught his attention with the subject line "My Picturetown—20GB for just a few cents a ...
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• Think of It as Home Improvement
  "Sending guests into your house through the front door—with no previous knowledge of your floor plan, and no escort from someone who knows the house—seems rather rude," says Justin Talerico ...
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• Avoid Back Alleys at All Cost
  "Imagine if a customer in one of your stores asked a rep where to find a particular product and that rep directed [her] to a door that led to the ...
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• Are You Drippy or Loopy?
  Although B2B marketers may use the terms drip marketing and closed-loop marketing interchangeably, they are actually two distinctly different approaches to lead nurturing, says Maria Pergolino in a recent post ...
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• Beware the Two-Edged Sword
  "The [customer-relationship] sword has two edges," warns Jim Novo in a recent post at Marketing Productivity Blog. According to Novo, relationship marketing creates higher expectations in customers who engage: "If ...
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• You CAN Get Satisfaction
  Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though ...
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• Stop Blabbing! I'm Here to Buy.
  At the Red Pill Email blog, John Caldwell presents one of the most common questions he receives from Web marketers: "We get great open rates and lots of clicks, but ...
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• Mind if I Take a Peek?
  In an article at MarketingProfs, Josh Nason suggests you might be letting valuable customer data go to waste. "In every campaign that you send out," he says, "you should have ...
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• Make it Short and Sweet
  "If you thought saying something useful in 140 characters on Twitter was hard work," says Nick Usborne in an article at MarketingProfs, "good luck with the 95 characters you have ...
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• Double Your Fun
  In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In ...
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• Nobody Likes a Wild-Goose Chase
  Chad White of the Retail Email blog was impressed when he recently received an email from Lands' End with this subject line: Free Shipping + 20-50% off summer! Swim, shorts, ...
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• Meet the SEO Royal Family
  We all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, ...
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• Test, Test and Test Again
  "No matter how well your ads, emails and landing pages are performing, they can always be doing better," says Dan Zarrella in a post at the HubSpot blog. The way ...
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• Working Miracles, One by One
  "Now more than ever, the email channel in particular is being asked to contribute higher revenue," says Stephanie Miller in a post at the Daily Fix blog. "Yet, we all ...
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• They Gotta Believe
  When writing copy for email messages, landing pages and a host of product descriptions, marketers need to be more than clear and concise; they must also persuade readers to click through and ...
  More articles on Writing
• Seek and Ye Shall Find Our Event
  When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
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• Sure, I'll Come Fly With You!
  It's refreshing when a company seems to get it right, and DJ Waldow uses a post at the Bronto blog to explain why email messages from US Airways impress him ...
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• Bandage, Please
  All marketers have the same goal for their paid search campaigns: increase conversions while keeping costs down. So when the opposite occurs and a marketer finds him or herself spending ...
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• We're Corporate! We're Capable!
  "To get a running start on 2009 projects, yesterday we googled-up some corporate capability brochures to get some ideas," writes Dave J. in a recent B2Blog post. "Immediately, I was ...
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• Time to Get Practical. (Kind of.)
  It's a recession, folks. They've brought out the "R" word. And everybody's pulling back. Turning in. Acting just plain scared. Gone are the days when a B2B team could take ...
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See all 21 marketing Daily Posts related to Landing Pages

Landing Pages case studies, deconstructing real life examples and illustrating lessons learned

• How a B2C Website's Landing-Page Tests Increased Conversions 67%by BabyCenter
  CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
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• How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalizationby Company: Continental Warranty
  Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads.
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• How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
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• How a B2C Web Site's Landing-Page Tests Resulted in a 67% Jump in Conversionsby BabyCenter
  The landing page for a top Web site's most popular search term converted about 30 percent less frequently than the company's general landing page. By simultaneously testing four new versions of the landing page, the site was able to ensure relevance, increasing conversions 67%—and decreasing abandonment rates.
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• How Siemens Medical Proved That a Landing Page with a Single, Compelling Offer Is More Effectiveby Siemens Medical Solutions
  Siemens Medical Solutions wanted to elminate links that were secondary to the main offer on landing pages. But Marketing needed to prove its case to other departments. The approach? Test, test, test.
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• How a B2C Web Site's Landing-Page Tests Resulted in a 67% Jump in Conversionsby BabyCenter
  When a top Web site took a close look its landing pages, company officials noticed something unacceptable: The landing page for the company's most popular search term converted about 30 percent less frequently than the company's general landing page. By simultaneously testing four new versions of the landing page, the site was able to ensure relevance, increasing conversions 67%—and decreasing abandonment rates to boot. For any marketer who struggles to make ads and landing pages directly relevant to the consumer's search, this case study provides valuable insight.
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Landing Pages online seminar broadcasts from the best minds in marketing

• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Attendee rating:  - 11/19/2009
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• How to Make Your B-to-B Website a Lead Generation MachineAttendee rating:  - 2/26/2009
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• Post-Click Marketing: How to Make Your Landing Pages Hit, Not MissAttendee rating:  - 9/13/2007
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• Crash Course #5: The Wide World of Direct Marketing on the WebAttendee rating:  - 1/18/2007
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Landing Pages marketing downloads for the busy professional

• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
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• SEO Summit - MP3
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• SEO Summit 2005 - Transcript
  SEO Summit 2005 - Transcript
  More tools on SEO
• SEO Summit – Transcript
  SEO Thought Leader Summit
  More tools on SEO

See all Tools and Downloads in our library