Marketing Resources: Links

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Results for Links

You Botched That Marketing Email. Now What?by John Murphy
Mistakes will happen—even to the very best email marketers. The key is responding appropriately. Learn six email blunders you may encounter, along with guidelines for rectifying them quickly and effectively.
More articles on Email Campaigns, Email Lists, Email Marketing, Links, Marketing Tips
Eight Ways to Segment Link Prospectsby Ken McGaffin
Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments.
More articles on Blogging, Digital Marketing, Google, Links, Marketing Tips, Segmentation, SEO, Social Media
How to Increase Web Traffic via Organic Searchby Ashley Cotter-Cairns
Want to increase Web traffic via organic search without breaking the bank? Learn three key ways to build and promote content on your website—and attract and maintain more visitors.
More articles on Content, Google, Keywords, Links, Search Engine Marketing, SEO
Five Ways to Quickly Build Backlinks (and Get Relevant Traffic)by C. Wise
If you're a small business, building backlinks to your website can be an effective way to gain traffic and increase revenue—no matter what your industry. Here are five ways to kick off your link-building with ease.
More articles on Blog Comments, Blogging, Links, Public Relations, Small Business, Websites
Five Ways to Use Social Media Chatter in Your Email Campaignsby Hal Licino
Increasing social media chatter about your brand is almost always beneficial and can help drive sales. Take it a step further: Highlight the social buzz around your brand in your email campaigns using these five tips.
More articles on Branding, Creativity, Email Campaigns, Links, Sales, Social Media, Testimonials
SEO Must-Know Basics: The Hows and Whatsby Sean Sweeney
Search engine optimization (SEO) is a common theme of website-redesign projects these days. RFPs dedicate entire sections to the topic, but it's still confusing to some. Here are the must-know, fundamental basics of SEO.
More articles on Content, Keywords, Links, SEO, Website Design
Five Reasons Why Deep Links Help—Not Hurt—Your Siteby Larry Kim
Historically, companies that monitor links to their websites haven't looked kindly upon inbound "deep links"—links to site pages other than the homepage or other top-level pages. But the truth is that deep links can actually be really good for a ...
More articles on Keywords, Links, Search Engines, Website Design, Websites
Gone Phishing: Why eBay Emails Can Be Hard to Trustby DJ Waldow
People tend to open an email based on the two things they can see in their inbox: the From name and the Subject line. If recipients receive an email from a sender they do not recognize or trust, they are ...
More articles on Customer Behavior, Email Marketing, Email Subject Lines, Links, Personalization, Spam
Twitter 101: Seven Tips for Effective Marketingby Robert Gourley
To be an effective marketer on Twitter, you must first stop thinking like one... because marketing on Twitter requires a shift in your mindset: Twitter is all about simple conversations; you can't use press releases, marketing copy, or other one-way ...
More articles on Brand Ambassadors, Brand Positioning, Links, Marketing Strategy, Marketing Tips, Twitter
Five Simple Link-Building Tipsby Oliver Feakins
Link-building services are the most commonly outsourced aspect of SEO. The process involves finding qualified and thematically relevant one-way linking partners who will link to your website. Spammy, automated products seldom cultivate valuable links and tend to do more harm ...
More articles on Keywords, Links, Marketing Strategy, Search Engines, SEO
Proving ROI for Search-Engine Optimizationby Dan Skeen
Search-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics. Yet despite all the potential, and the many SEO success stories, it can ...
More articles on Keywords, Links, Measurement, Metrics, Referrals, ROI, SEO
Measuring What's Meaningful in Social Mediaby Mack Collier
How do you measure the effectiveness of your social media efforts? Many companies are not properly tracking the right metrics. Or they are tracking the right metrics but aren't applying those metrics to their full effect. Here's a look at ...
More articles on Blog Comments, Links, Measurement, Metrics, Social Media, Twitter
Getting Buy-in for Social Media: Six Tips for Convincing a Skeptical Bossby Mack Collier
Convinced that social media will further your marketing goals but having trouble getting the message across to your skeptical boss? Try speaking in terms that he or she will understand.
More articles on Blogging, Customer Engagement, Landing Pages, Links, Measurement, Metrics, Social Media, Websites
Ten Effective SEO Design Tips (to Impress Visitors—and Search Engines)by Barry Fenning
More articles on Keywords, Links, Marketing Tips, SEO, Web Content, Website Design
Organic SEO—What Does It Really Mean?by Scott Buresh
More articles on Links, Search Engines, SEO, Web Content, Website Design, Websites

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How to Evolve With the New Rules of SEO
"Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business ...
More articles on Content, Keywords, Links, Search Engine Marketing, SEO, Social Media, Web Analytics
Content Fuels Social Media Interaction
Content is the fuel of social interaction on the Web: Nearly one-quarter (23%) of all social media messages and one-half (47%) of industry-specific social messages contain links to content, according ...
More articles on Content, Links, Nielsen Data, Research Summaries, Social Media
Why You Should Nix 'Black Hat' Optimization
The New York Times recently noticed something odd when performing Google searches on terms as diverse as bedding, skinny jeans, area rugs and grommet-top curtains. "You could imagine a dozen ...
More articles on Links, Search Engine Marketing, SEO
Three Ways to Get Valuable Links From Influencers
"The most successful websites may start with an aggressive initial push to obtain links," writes Samantha Wells at the Daily SEO Tip blog, "but afterwards, it is inevitably the case ...
More articles on Links, Search Engine Marketing, Social Networking, Twitter
Two Key Ways to Optimize for Local Searches
"When you perform a search at Google or Bing, the results are significantly influenced by your physical location, even on queries where you don't specify a location," writes Ray Comstock ...
More articles on Links, Local Marketing, Search Engine Marketing
Five Ways Deep Links Help SEO
Worried that your website's inbound deep links—links to site pages other than your homepage or other top-level pages—are distracting visitors from your main advertising or branding page? Or that visitors ...
More articles on Links, Marketing Tips, Search Engine Marketing, SEO
Five Reasons to Make Social Media Part of Your SEO Strategy
It's well known in SEO circles that most links created through social media are "nofollow"—and therefore don't help sites rank higher with search engines. Some SEO professionals believe there's no SEO ...
More articles on Links, Search Engine Marketing, Search Engines, Social Media
'Fresh Content' Might Not Mean What You Think
According to Lee Odden, the SEO concept of "fresh content" has been distorted by a convoluted game of telephone—one person giving information to the next, each with his or her ...
More articles on Keywords, Links, Search Engine Marketing
Social-Media SEO: Five Key Tips
Want to increase traffic to your site? A recent article at the SEO Traffic Spider recommends using social-media optimization (SMO) as a highly effective method for search-engine optimization of any ...
More articles on Links, Marketing Tips, Search Engine Marketing, SEO
Web Tools to Help You Stay a Winner
With the Internet's speed and rate of growth, who has the time to keep up with everything on it, let alone analyze your website's link structure to see what sites ...
More articles on Google, Keywords, Links, Search Engine Marketing
Are We There Yet?
"We are often asked how long it will take before an optimized website will start showing up in the search-engine results," writes Lauren Hobson at Five Sparrows, "but of course ...
More articles on Keywords, Links, Search Engine Marketing, Search Engines
Around Here, Everybody's a Player
It's no secret that link-building can help boost your bottom line and make your SEO efforts a whole lot easier. So, here's a thought: To help improve your site's organic visibility, ...
More articles on Collaboration, Customer Engagement, Links, Search Engine Marketing, Social Media
Got Analytics?
"Have you ever been confused about how to use your website analytics and how to maximize the value you get from them?" asks Adrian Mott at the HubSpot blog. If ...
More articles on Keywords, Links, Marketing Analytics, Search Engines
You Were Right Here All the Time?
We recently encouraged businesses to expand their local search horizons and add more local flavor to their national search campaigns. Now, in a post at the Content Rich blog, Jon Wuebben ...
More articles on Links, Local Marketing, Search Engine Marketing
Careful How You Link Up
"Links allow your readers to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful," writes ...
More articles on Email Marketing, Links, Marketing Tips
Never Break the Chain
"With so many professionals paying so much attention and money to SEO efforts," says Jeff Blum of MBA Depot, "I am shocked by a huge mistake I see made repeatedly—site ...
More articles on Links, Small Business, Website Design
Feeling Left Out? Link Up at Home!
Does your website feel like a wallflower these days—left out of the online marketing party? Are you seeking in vain those "rich anchor text" links from other websites or blogs ...
More articles on Keywords, Links, Search Engine Marketing, SEO, Web Content, Website Design
Friends Help Friends Boost Rankings
"I get by with a little help from my friends." The words of that old Beatles song could well be applied to today's search marketers. After all, there's nothing like a ...
More articles on Collaboration, Google, Links, Press Releases, Search Engine Marketing, Web Content, Website Design
Have Your Cake and Eat It, Too
Marketers may think they have to sacrifice site usability to maximize their rankings with the search engines. But the truth is, the most efficient strategy is finding a balance between ...
More articles on Links, Search Engine Marketing, SEO, Website Design, Websites, Writing
Write? Right!
How many times have you heard the phrase, "Content is king"? When it comes to search marketing, it's not hyperbole. Content is, well, the key to keywords. "This is the ...
More articles on Links, Search Engine Marketing, SEO, Thought Leadership, Web Copy, Websites