Links: How-to articles covering the latest marketing tactics, tips, and strategies.

• Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)Chris Warden
  Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the ...
  Content, Content Marketing, Keywords, Links, Measurement, Metrics, Mobile Marketing, Search Engine Marketing, SEO, Social Media
• What Big Data and Your Kids Have in Common [Infographic]Verónica Maria Jarski
  If Big Data were personified, it'd be a kid. As anyone who has children or works with them knows, kids love to ask questions. Likewise, Big Data seems to be ...
  Branding, Data, Digital Marketing, Lead Generation, Links, Web Analytics
• An Exciting Time for SEO in the Enterprise [Infographic]Verónica Maria Jarski
  SEO once had a poorly understood role in companies. Now, however, more companies are understanding SEO's importance in boosting business, according to this infographic.
  Content, High-Tech Marketing, Keywords, Links, Search Engine Marketing, SEO
• 10 SEO Tips to Improve Your Search Rankings--and Your WebsiteMarty Reardon
  Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your ...
  Content, Keywords, Links, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content, Web Copy
• Four Commandments of SEO
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Search Marketing GTTP is the last you'll be receiving. We ...
  Content, Links, Search Engine Marketing, SEO
• Bolster Your Linkbuilding Efforts With Guest Blogging
  "Links to your website matter around 70% more than keywords to major search engines," notes Jasmine Henry in a post at Business 2 Community. But we all know that linkbuilding ...
  Blogging Strategy, Links, Search Engine Marketing, Websites, Writing
• How to Guest-Blog Like a Champion: SEO, Social Media, and Google Author StatsAndy Crestodina
  This article teaches you the nitty-gritty of a powerful content marketing tactic that makes use of two of online marketing's most powerful tools: SEO and social media. The benefits you'll ...
  Blogging, Blogging Strategy, Content, Content Marketing, Inbound Marketing, Keywords, Links, Search Engine Marketing, SEO, Social Media
• Three Digital Marketing Initiatives That Complement Your SEO Program
  "While SEO will always be a good bet for generating long-term value," writes John-Henry Scherck at Renegade Search, "it doesn't necessarily have to be the only aspect of a good ...
  Digital Marketing, Links, Public Relations, SEO, Web Content
• Three Backlinking Mistakes to Avoid
  A strong SEO program relies on backlinks—links to your website from external sources. "Those backlinks signal to search engines how influential and relevant your business is online," writes Chris Sheehy ...
  Links, SEO, Websites
• Top 4 Reasons Businesses Don't Get BacklinksChris Sheehy
  Links that point to your business website are one of the most important SEO factors that influence your online visibility and search engine ranking. Are you getting enough backlinks? If ...
  Content, Links, Search Engine Marketing, SEO, Web Content, Web Copy

Links: Online seminar broadcasts from the best minds in marketing

• Today's Top Five SEO EssentialsBroadcast on 3/11/2010 with Janet Driscoll Miller
  Don't have the time or money to thoroughly search optimize your website? Learn what's absolutely critical to your SEO success.
  Google, Links, Marketing Tips, Search Engines, SEO, Web Content, Web Copy, Website Design

Links: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Hook More Customers with Tasty LinkbaitReleased on 9/2/2011 with Erika Napoletano
  In this Take 10, copywriting maven Erika Napoletano gives you tips for effectively posting links on popular social media platforms.
  Content, Copywriting, Links, Marketing Tips, Social Media, Social Networking, Take 10
• Take 10: How to Socialize Your Email CampaignsReleased on 3/18/2011 with Jesse Luna
  This short webcast shows you how to add social links to your email. Jesse Luna, founder of JP Luna Media, has built and managed email-marketing systems for years. In this webcast, he walks you through the exact process of adding the necessary code to your email communications to help it run wild on the social web.
  Content, Email Marketing, Links, Marketing Tips, Social Media, Take 10
• Take 10: Find Out Who Owns That Website and How Important It IsReleased on 9/3/2010 with Scott Swigart
  In this webcast, Scott Swigart, a competitive intelligence and market research expert, will show you how to measure the influence of a website and determine who's behind it. In addition, you'll see how to determine an influencer's motivations, which is the first step in winning them over to your side.
  Customer-Centric, Customer Engagement, Links, Metrics, Take 10, Websites