Marketing Resources: Logos

• Personal Branding Trends for 2012 (Part 1)by William Arruda
  Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack.
  More articles on Career Management, Forecasts, Logos, Personal Branding, Social Media
• Pitfalls of Corporate-Rebranding Implementation (and a Helpful Checklist)by Christine R. Valeriann
  Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it's a necessary endeavor. Avoid these pitfalls and use this checklist to ensure uniform, integrated distribution of your new brand/name.
  More articles on Branding, Collaboration, Email Marketing, Logos, Management, Marketing Tips, Websites
• Let Your Brand Shine at Tradeshows by Rob Murphy
  A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How often have you attended tradeshows on behalf of your client, ...
  More articles on Branding, Collaboration, Creativity, Logos, Print Collateral, Public Relations, Trade Shows/Events
• Shattering Five Branding Mythsby Maria Ross
  When people think of branding, they often think of just a logo or business card. Or they think of the opposite extreme, such as Apple, and so assume they will never have the resources to "brand effectively." But branding on ...
  More articles on Brand Equity, Brand Positioning, Branding, Logos, Marketing Tips, Value Propositions, Website Design
• Marketing Lesson From the Grateful Dead: Loosen Up Your Brandby David Meerman Scott, Brian Halligan
  The Grateful Dead teaches us to show our brand's playfulness and to trust that our customers will recognize our brand even if it looks a little "different." By loosening up your brand, you allow your company to show its personality—and, ...
  More articles on Branding, Creativity, Google, Logos, Marketing Smarter
• Achieve (Compelling) Visual Coherence: Build a Brand Identity Toolkit That's Flexible, Durable, Shareable—and Yoursby Roger Sametz
  Creating your visual brand mosaic requires a toolkit different from the one used by earlier corporate ID practitioners––one based more on shared thinking and approaches and less around rules, one that allows you to tune communications for different initiatives and ...
  More articles on Branding, Creativity, Logos, Marketing Smarter
• The 10 Most Common Pitfalls of Brand Licensingby Pete Canalichio
  Combining your product with top brands is an incredible way to escalate growth. If you are looking to drive revenue, enter new markets, or reposition your product, brand licensing can lead to dramatic results. As with any new endeavor, however, ...
  More articles on Branding, Logos, Marketing Tips
• What's the Color of Your Personal Brand?by William Arruda
  Color is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.
  More articles on Advertising, Brand Awareness, Creativity, Logos, Personal Branding, Videos, Websites, YouTube
• Four Reasons Why Your Brand Needs a Visual Systemby Gwyneth Dwyer
  What does your brand look like? Is it recognizable—in any medium? Or does it change its appearance and present a confusing array of visual styles? Most organizations understand the strategic importance of a consistent visual style... but fall short on implementation, ...
  More articles on Branding, Logos
• Eco-Logos: A Double-Edged Sword?by Jacquelyn A. Ottman
  Eco-logos are all the rage—but how valuable are they as a marketing tool? Are there some hidden risks that warrant a second look? Let's consider the three ingredients of an effective marketing logo—green or otherwise—and their implications for the savvy eco-marketer.
  More articles on Green Marketing, Logos
• Three Ways to Take Advantage of the Email Preview Paneby Reggie Brady
  Do you have the preview pane enabled in your inbox? Many of your email recipients use this setting and some even read most of their emails this way. In short, the preview pane is important email real estate, and you can ...
  More articles on Email Marketing, Logos, Marketing Tips, Preview Pane
• Launching Your Product: Seven Marketing Mustsby Gwyneth Dwyer
  More articles on Collaboration, Logos, Marketing Tips, Naming, Product Marketing, Value Propositions
• Launching Your Product: Seven Marketing 'Musts'by Gwyneth Dwyer
  Whether your launch is for an entirely new product or for a line extension, these seven marketing communication musts will put you on the path to success.
  More articles on Collaboration, Logos, Naming, Print Collateral, Product Marketing, Value Propositions
• Seven Steps to Building a Strong Nonprofit Brandby Laura Ries
  In the nonprofit sector, marketing is often considered a dirty word, a necessary evil that no one admits spending too much time or money on. But to build a successful nonprofit organization to help people, you still need to follow ...
  More articles on Branding, Logos, Naming, Non Profits, Targeting
• Electronic vs. Print: The Evolution of the Company Newsletter (Part 2 of 2)by Elaine Fogel
  More articles on Logos, Market Research, Marketing Tips, Measurement, Newsletters
• Keys to Branding Your Small Businessby Jay Lipe
  More articles on Branding, Logos, Naming, Small Business, Taglines
• Branding From Scratch: Creating a New Identity for an Established Institution (a Case Study)by Abigail James
  With more than 30 different visual presentations of the University of the Pacific's name in use, and at least that many different messages going to its many publics, the university was a prime candidate for a branding project. But how ...
  More articles on Branding, Case Studies, Collaboration, Logos, Market Research, Positioning Statements, Surveys
• The Sound of Business (Part 2)by Jerry Bader
  In a world of mental clutter, information anxiety and narrow attention spans, your Web voice could become the next big weapon in Web media presentation and marketing. So how do you effectively implement voice on the Web?
  More articles on Logos, Positioning, Videos, Websites, Writing
• Turning an Ordinary Event Into Business Theaterby J. Brent Frost
  The truth is that most company interactions with customers take place via phone or email, so a single event may be your one critical shot. It may determine 99% of the perception that a customer or prospect holds about a ...
  More articles on Branding, Logos, Marketing Tips, Public Speaking, Targeting, Thought Leadership, Trade Shows/Events
• How to Talk to Creative People About Brandingby Steve McNamara
  It helps to define what "branding" is. Start here: A brand is like a person. And like a person, brands have relationships, and these relationships evolve, for better or worse, over time, and need to be constantly nurtured.
  More articles on Branding, Collaboration, Copywriting, Creativity, Customer Relationships, Logos, Targeting

See all 38 marketing articles related to Logos

• What You Can Learn From the Gap's Logo Debacle
  Not long ago, Gap sparked a social-media firestorm when it quietly unveiled a redesigned logo. People not only disliked the bargain-basement aesthetic—they hated it. And, writes Umair Haque at Harvard ...
  More articles on Logos, Marketing Smarter, Small Business, Social Media
• Foolin' Around
  If you use Google on a regular basis, you've seen playful manipulations of the search engine's multicolored logo. The temporary tweaks often appear during holidays—harvest tones and a cartoon turkey ...
  More articles on Creativity, Google, Logos, Small Business

See all Daily Posts in our library

Logos online seminar broadcasts from the best minds in marketing

• Partnership Brand Marketing: How to Connect Your Brand to Other Brands to Win CustomersBroadcast on 1/12/2006 11:00:00 AM
  More seminars on Brand Equity, Brand Positioning, Branding, Channel Marketing, Collaboration, Logos

See all On Demand Seminars in our library