• Start Smart: A 10-Step Social Media Guide for B2B Marketers by Christina "CK" Kerley
  There's no escaping it, marketers: Amid a flurry of headlines, bestsellers, and reports documenting social media's meteoric rise... the future has arrived. But for a B2B executive tasked with making sense of it all, wouldn't it be nice if the ...
  More articles on Social Media
• Top 5 Elements of an Annual Business Plan by Donna Bletzinger
  It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time to write your business plan. A business plan can be hundreds ...
  More articles on SWOT
• Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working) by Keith Kochberg
  Today's marketers are challenged to implement multiple techniques—from search to affiliate to media advertising and more—to achieve different results. Each channel has its own set of rules, its own potential results, even its own manager (whether outsourced or in-house) to ...
  More articles on Testing
• Rethinking the Focus Group by Gavin Johnston
  The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the potential for providing powerful, usable insights. The trick to ...
  More articles on Marketing Tips
• Talk to Me: 10 Tips for Translating PR Results Into the Language of Business by Diane Thieke
  As communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations professionals struggle with expressing results in a way that allows senior executives to easily ...
  More articles on Public Relations
• Three Essential Market-Research Methods in an Online Community by John Kembel
  How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, obligations, and goals. No doubt about it: It's important to ...
  More articles on Voice of the Customer
• Marketing in a Recession: What Do the Studies Really Tell Us? by Christian Shea
  Have you heard this one? "All the research shows that companies that spend on marketing during a recession come out ahead of the competition as the economy rebounds." It's a catchy buzz phrase—and if people believe it, even better. But here's ...
  More articles on Recession
• Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation by Yael K. Penn
  Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider ...
  More articles on Web Analytics
• How to Become 'Their Brand': Engaging Today's Fickle Customers by Manila Austin
  Marketers today understand that consumers think, feel, and react in ways different from June Cleaver some 50 years ago. We use descriptors like fickle, indecisive, and disloyal to describe the modern consumer. Just what do these terms mean? Mainly, they mean ...
  More articles on Segmentation
• Whether and How to Build a Branded Customer Community by Kimberly Smith
  First, there were blogs. Next came mass-market social-networking sites. Now some companies are bringing it all under one roof and hosting their own interactive online customer communities. Should yours be doing the same? Well, to quote an oft-quoted answer, "it depends."
  More articles on Word of Mouth
• Four Parts to Valuable Personas by Angela Quail
  Recent buzz about personas has created some confusion. If you've tried to develop and deploy personas, you may have experienced resistance from other departments because they don't grasp the value that personas purportedly provide. The reason may be that personas ...
  More articles on Personas
• Podcast: Keynote Dan Ariely Reveals the Hidden Forces That Shape Irrational Behavior by Paul Dunay
  We design our marketing campaigns for "rational" buyers. But do buyers ever act rationally? In a preview of his keynote at the MarketingProfs event next month, NY Times bestselling author and MIT Prof Dan Ariely talks about the irrational factors ...
  More articles on Marketing Conferences
• MarketingProfs 'Classic Truths': Top Five Do's and Don'ts of Opt-In Email List Building by Teri Dahlbeck
  We all know some tried-and-true tips and tricks for building an email list. But there are five key points to consider and five glaring points to avoid when creating opt-in lists from the very start.
  More articles on Writing
• Making Market Research Useful... Not Just Interesting by Reg Price, Neil Stewart, Katie Shaw
  A wise but anonymous marketer once said that a market research report that gets described as "interesting" has failed. It's only when it's "useful" that it gets the pass mark. After all, what's the point of interesting research if it ...
  More articles on Surveys
• Four Questions for Choosing the Right Research Firm by Ed Erickson
  There are many market research firms out there, from tiny consulting firms to huge multinational corporations. With all those choices, how do you find one that will best fit your company's needs? Don't be intimidated. Be inquisitive. Ask these four questions ...
  More articles on Measurement
• Business Intelligence Is Not an Algorithm by Ron Halverson
  Marketers can no longer rely on only quantitative data to address an issue. Qualitative tools, such as advanced video analytics and "day-in-the-life" sketches, are needed to unearth the deeper insights—the where, when, and how much—to make decisions that stick.
  More articles on Videos
• The 10 Biggest Mistakes Marketers Make—No. 9: Failing to Market Marketing Inside Your Organization by Roy Young
  As a marketer, you regularly cultivate your company's brand so customers know what the firm and its products stand for. As the following story reveals, you must draw on these same skills to let others within your organization know that ...
  More articles on Marketing Smarter
• Ten Steps to Starting a Company Blog by Mack Collier
  More articles on Market Research
• The 10 Biggest Mistakes Marketers Make—No. 6: Ignoring Your Company's Business Model by Roy Young
  Regardless of the business model that predominates in your company, you can help your superiors and colleagues see your connection to cash flow by actively supporting that model through your marketing strategies.
  More articles on Marketing Strategy
• Marketing Strategy Is the Foundation for Business Success by Linda Popky
  Take the time to ensure you have a well-thought-out, fully developed marketing strategy. It may require more work upfront, but it will pay off in the long run. After all, about the only thing worse than not knowing where you're ...
  More articles on Value Propositions

See all 115 marketing articles related to Market Research

• US Consumers Unprepared for Rainy Day
  Half of all US consumers would struggle if they had to meet an unexpected expense, and many lack the resources to meet an unexpected financial crisis, like sudden car or ...
  More articles on Surveys
• Weaker Online Holiday Spending Expected
  Despite a gradually improving economy, consumers plan to spend less and save more this holiday season, according to Nielsen's annual holiday retail survey. Some 42% of consumers plan to spend ...
  More articles on Surveys
• Half of Americans to Buy Toys During Holidays
  This holiday season, 54% of Americans say they will buy toys as gifts, compared with 47% who said so last year, according to a Harris Poll. Among consumers who intend ...
  More articles on Surveys
• Readers Willing to Pay for Online News
  Consumers are willing to spend small monthly sums to receive news on their personal computer and mobile devices, according to a study conducted by the Boston Consulting Group (BCG).
  More articles on Surveys
• Newspapers Still Reach the Affluent, Educated
  Newspapers are read by a critical mass of adults in the US on a daily and weekly basis, according to the latest Integrated Newspaper Audience (INA)* study from Scarborough Research.
  More articles on Surveys
• Free Shipping!
  Free shipping offers can cost your company a bundle, but they may produce ROI that makes them worth the expenditure. As you explore your options, you will probably be interested ...
  More articles on White Papers
• Social Media, Mobile to Guide Holiday Shopping
  Nearly one in five holiday shoppers will rely on digital advancements such as social media and mobile phones for help with holiday shopping this year, according to Deloitte’s 24th Annual ...
  More articles on Surveys
• Marketing-Performance Measurement Yields Competitive Advantage
  Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study conducted by CMG ...
  More articles on Measurement
• Shake It Up, Baby
  Based on the premise that data's no fun (and no use!) without insight, BrandZ has launched BrandZ 100, an iPhone app that takes its annual Top 100 Brands Report and ...
  More articles on Smart Phones
• Mobile Marketing Not for Everyone
  Mobile marketing is on track to grow 27% to a $2.1 billion market in 2010, according to the Mobile Marketing Association. The total mobile audience is still relatively small, however, ...
  More articles on Targeting
• More SMBs Use Online Media Than Traditional
  For the first time, the number of small and medium-sized businesses using digital/online media has surpassed the number using traditional media, according to the Kelsey Group.
  More articles on Websites
• Smartphones to Overtake Other Mobile by 2012
  Smartphone units sold worldwide in 2009 will grow 14.5% from 2008 levels, according to a forecast by Infonetics.
  More articles on Smart Phones
• Social Media Users Open to Branding, Marketing
  Consumers flock daily to social media sites to keep in touch with friends and family, but they are also keen to buy from brands that they have seen on these ...
  More articles on YouTube
• Glamp It Up
  Warren Katz uses a post at the Elephant Bites blog to discuss the recession-driven microtrend of "glamping"—a freshly coined portmanteau for glamorous camping. In essence, its proponents want the low-budget ...
  More articles on Recession
• Americans Altering Attitudes About Money
  As a result of the financial crisis, Americans have permanently changed their attitudes toward saving money and are more focused on paying down debt and controlling finances, according to a ...
  More articles on Surveys
• Touchscreen Mobile Phone Adoption Growing Rapidly in US
  Touchscreen mobile phone adoption in the US grew 159% during the past year to 23.8 million users in August 2009, according to a study by comScore.
  More articles on Smart Phones
• Getting Hot, Hot, Hotter
  Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, ...
  More articles on Website Design
• Asia/Pacific Search Volume Hits Record in September
  Asia/Pacific Internet users conducted 38.6 billion search queries in September 2009, a 33% increase over the previous year, according to comScore data.
  More articles on Search Engines
• Newspaper Sites Attract 38% of Internet Users
  Newspaper websites attracted more than 74 million unique visitors in the third quarter of 2009, accounting for 38% of all Internet users, according to a study conducted by Nielsen Online ...
  More articles on Websites
• Shift to Mobile Web Means Marketing Opportunities
  As mobile devices mature, consumers are shifting their online search habits away from the desktop toward mobile, and so changing the game for online advertisers and search marketers
  More articles on Search Engine Marketing

See all 126 marketing Daily Posts related to Market Research

Market Research case studies, deconstructing real life examples and illustrating lessons learned

• How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product Lineby Eastman Kodak Company
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little marketing ingenuity if it was to gain market share.
  More case studies on Social Media
• How a Patient-Support Program Increased Therapy Participation 20%, Upped Salesby Actelion Pharmaceuticals US, Inc.
  Tracleer won approval in 2001 as the first oral treatment for pulmonary arterial hypertension, an illness difficult for patients to grasp. Tracleer helps patients control the symptoms, but it has drawbacks. Faced with high patient-dropout rates early on in treatment, the drug's maker needed to change patient perceptions.
  More case studies on Websites
• How a Software Company Became a Marketing Partner By Adding Mobile Databy SalesTrac, Inc.
  When the clients of SalesTrac, Inc., were looking for more in-depth consumer insight to determine the effectiveness of their promotional events, SalesTrac seized the opportunity to provide increased value through an all-in-one system that added survey management and real-time reporting of consumer feedback to its services. Check out the results.
  More case studies on Surveys

See all Case Studies in our library

Market Research online seminar broadcasts from the best minds in marketing

• Monetizing the Long Tail of Search: Rethink Your Keyword StrategyAttendee rating:  - 11/12/2009
  More seminars on SEO
• Marketing in an Economic MeltdownAttendee rating:  - 10/10/2008
  More seminars on Public Relations
• Small Business Series: Do-It-Yourself Market ResearchAttendee rating:  - 6/22/2007
  More seminars on Small Business
• Demystifying Website Usability: Rapid Research for MarketersAttendee rating:  - 7/25/2006
  More seminars on Websites
• Conducting Online Research the Right WayAttendee rating:  - 6/1/2006
  More seminars on Writing
• Marketing Research the Guerrilla WayAttendee rating:  - 5/11/2006
  More seminars on Writing
• Hispanic Marketing: Effective Strategic Planning ProcessesAttendee rating:  - 3/30/2006
  More seminars on Targeting
• Writing a Marketing Plan for Entrepreneurs and Small Business: From Blank Page to PresentationAttendee rating:  - 6/9/2005
  More seminars on Writing
• Make GOOGLE Your Most Powerful Market Research ToolAttendee rating:  - 9/15/2004
  More seminars on Search Engines

See all On Demand Seminars in our library

Market Research marketing downloads for the busy professional

• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  More tools on Social Media
• Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
  Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
  More tools on Product Management
• B-to-B Marketing in 2008: Trends in Strategies and Spending
  MarketingProfs research provides B2B marketers guidance for making budget and media mix allocations by exploring the issues and emerging trends in 2008.
  More tools on Marketing Budgets
• Small Biz How-To Guide: Market Research
  Need to learn about your customers without the big price tag of market research firms? This guide on do-it-yourself market research will help you get the information you need to position your business without emptying the corporate coffers.
  More tools on Small Business
• Online Research How-To Guide
  Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
  More tools on Testing
• Market Forecasting Template
  This guide will give you a mini-seminar on the art and the science of forecasting. Learn the four different ways to create forecasting models and choose the ones that best suit your needs. Then follow these easy-to-follow steps to creating a model where you too can predict the future.
  More tools on Metrics
• Benchmark Report : Marketing ROI (Year 2)
  This 2006 survey, the second annual ROI study, demonstrates that companies are definitely getting the ROI message. This study shows a significant increase in the number of companies that have implemented some form of Marketing ROI measurements. And let's face it, Marketing ROI is here to stay. Jim Lenskold says, "Marketing ROI will continue to be a priority as long as maximizing profits is a priority for corporations." Well said, Jim.
  More tools on ROI
• Competitive Analysis Template
  A thorough competitive analysis is a critical component of a solid marketing plan. It is an exercise that will provide you with valuable insights to guide the development of your business strategy. This 20-page template will make the project quick and easy, and you can end up with a leg up on your compeition.
  More tools on Measurement
• Using Google as a Research Tool
  This in-depth handbook will walk you through the ins and outs of using Google as a powerful resource for market research. In 27 easy-to-follow pages with a dozen screen shots, this PDF is a handy tool you will want to print and keep nearby as you learn to incorporate the new techniques into your search routines.
  More tools on Search Engines
• Benchmark Report: Marketing ROI (Year 1)
  In a 2005 survey, the first in an annual series, Jim Lenskold found that only 1 in 5 respondents was actually using ROI measures for marketing efforts -- 99% of those respondents indicate increased profitability due to the use of ROI. See this and subsequent reports for a full picture of the evolution of marketing ROI.
  More tools on ROI
• Sales & Marketing Alignment - Apr. 2005
  Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
  More tools on White Papers

See all Tools and Downloads in our library