Marketing Resources: Market Research

• Five Ways to Create a Data-Driven Marketing Culture by Jim Bergeson
  When handled adeptly, customer data can be a marketer's most reliable weapon for reaching customers' buying intentions—and closing sales. Learn five ways to build a data-driven marketing culture that'll help you get results.
  More articles on Management, Market Research, Marketing Analytics, Marketing Tips, Metrics
• Strategy Is Fun Too, You Know (Well, Fun-ish) by Pete Gaioni
  It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts.
  More articles on Branding, Collaboration, Customer Behavior, Market Research, Marketing Analytics, Marketing Strategy, Metrics
• 15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and Convert by Tyler Garns
  Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets.
  More articles on Content, Lead Generation, Market Research, Marketing Tips, Websites, Writing
• Why Your Influencers Matter Now More Than Everby Gary Lee
  In today's social climate, influencers are more important than ever in shaping impressions and customer actions. Connect with those powerful voices. Learn three steps to locating and engaging your key influencers.
  More articles on Branding, Customer Engagement, Market Research, Social Media, Word of Mouth
• Jeff Bezos and the Shoe-Store Owner: How to Build Instant Rapport With Your Customersby Aman Basanti
  In April 2009, Amazon founder and CEO Jeff Bezos convinced Zappos founder Tony Hsieh to sell his online shoe store despite his initial reluctance. The story serves as a lesson to all marketers on building rapport with customers.
  More articles on Customer Engagement, Customer Relationships, Market Research, Sales, Thought Leadership
• There's No One-Size-Fits-All Internet: Why Audience Should Determine Website Designby Joshua Bixby
  Do you know your audience? If you're taking a one-size-fits-all approach to website design, you could be alienating your core customers. Make sure you learn your audience's Web-usability priorities, behaviors, and preferences.
  More articles on Customer Engagement, Market Research, Targeting, Website Design
• Potential Customers Are Telling You How to Market to Them!by Arnie Kuenn
  The key to achieving high rankings in search and creating buzz in social media is solid content. Fortunately, the Web provides free marketing data that can help you create relevant subject matter and learn about your customers.
  More articles on Content, Customer Engagement, Market Research, Search Engines, Social Media, Social Networking
• Snow White and the Seven Online Marketing Sinsby David Chapman
  If children learn from fairy tale characters and their actions, online marketers can learn to evaluate and improve their online campaigns—and end up with a much healthier ROI—from fairy tale antics, too.
  More articles on Content, Market Research, Marketing Strategy, Marketing Tips, Measurement, Online Marketing
• Data Doesn't Always Equal Intelligenceby Gary Lee
  New tools are popping up each day to help marketers collect an abundance of data, but that data doesn't always translate to insight, let alone intelligence. Learn how to make the most of your time—and your data.
  More articles on Keywords, Market Research, Marketing Smarter, Measurement, Public Relations, Targeting
• Grow the Bottom Line With Voice of the Customer Researchby Laura Patterson
  When executed well, a VoC program can provide insight about customers and what is important to them. Besides the obvious reasons why that's important to know, there are business benefits to making this type of investment of time and money.
  More articles on Customer-Centric, Customer Experience, Market Research, Marketing Tips, Voice of the Customer
• Killing Giants: Three Rules for Toppling the Goliath in Your Industry by Stephen Denny
  We all face giants, those competitors who have more people, budgets, and resources than we can ever hope to have. And despite the uphill fight, we're asked to not only compete but also win. It's possible. Here are three ways ...
  More articles on Advertising, Branding, Market Research, Marketing Tips
• How to Engage, Attract, and Understand Customersby Brian Tracy, Mark Thompson
  Ever wonder how fans of Apple are the brand's biggest advocates? Marketing is about understanding your customers enough to empower them to be evangelists for your cause. Here's how to motivate your fans and get results.
  More articles on Content, Customer Acquisition, Customer Engagement, Customer Evangelists, Market Research
• The Market Research Survey Is Dead; Long Live the Market Research Surveyby Lev Mazin
  Market research surveys, though expensive and out of reach for many, have been around for ages. But there is now a revolution brewing in MR that makes it something even the smaller players can fully participate in.
  More articles on Market Research, Measurement, Social Media
• Five Important B2B Marketing Trends in 2011 by Chris Chariton
  2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their ...
  More articles on B2B Marketing, Channel Marketing, Content, Forecasts, Market Research, ROI, Social Media, Videos
• The Four Essential Phases of Social Media Adoptionby Tom Pick
  Using social media as a comprehensive, effective marketing channel for your organization can be met with challenges or seem daunting. It doesn't have to be. This four-phase adoption model will help your company see the bigger picture when it ...
  More articles on Collaboration, Community, Content, Market Research, Marketing Strategy, Social Media
• Four Questions to Ask Yourself Before Starting a Businessby Stephen Johnson
  Many people are bullish about growth prospects now that the Great Financial Crisis seems largely behind us. But a lack of planning and preparedness will sink many of ambitions to start a business. These four questions can help structure your ...
  More articles on Customer Acquisition, Google, Market Research, Marketing Tips, Small Business
• Questionnaire Auditing: The Quality-Control Step You Cannot Afford to Skipby Carey V. Azzara
  The value of strong questionnaire design is all too often not fully appreciated in the market research community. But the fact is, you can never fully recover from a poorly written and designed questionnaire—no matter how great you are at ...
  More articles on Market Research, Marketing Smarter, Marketing Tips, Surveys, Writing
• A New Job-Search Paradigm: A Darn Good Resume Is Not Candidate Marketing!by Debra Feldman
  Most job seekers start their job-search process with many of the same ineffective steps—holdovers from a time before the rise of technology and social media. A job search, like successful business projects, should be expertly strategized, organized, and implemented.
  More articles on Career Management, Job Search, Market Research, Social Media
• Two Survey Questionnaire Flaws to Avoid: Scary Matrix Questions and Unbalanced Scalesby Carey V. Azzara
  Poorly designed questions and scaling problems can derail your research efforts faster than you can say "the cat in the hat"! To help you avoid a few of the more common and onerous problems, this article explores two separate ...
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• Your Launch Strategy and Beyond—at Cyberspeedby Barbara Bix, Olga Taylor
  When used systematically, market research is an ongoing two-way communication between your business and its target audience. Treated as such, market research becomes a constant source of information about opportunities for improvement and innovation. And via the Web, you now ...
  More articles on Advertising, Case Studies, Customer Engagement, Lead Generation, Market Research, Marketing Strategy, Websites

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• The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]by Matthew Grant
  Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn ...
  More articles on Chief Marketing Officer, Digital Marketing, Market Research, Marketing Smarter, Marketing Smarts, Podcasting, Social Media
• Four Tips for Promoting Content Marketing to the C-Suite
  "You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know ...
  More articles on Branding, Content Marketing, Market Research, SEO
• Twitter Sharing Buttons Drive Sevenfold Increase in Tweet Links
  Websites that display Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons, according to a study by BrightEdge ...
  More articles on Market Research, Research Summaries, Social Networking, Twitter, Websites
• Three Tips for One-to-One Marketing
  "[H]ow many of us do one-to-one marketing?" asks Elaine Fogel at MarketingProfs. "I don't mean sending out personalized mass communication. I mean marketing to one person at a time." It ...
  More articles on Market Research, Social Media, Social Networking, Targeting
• US Ad Spending Up 3.2% in First Half of 2011
  Total measured advertising expenditures reached $71.5 billion in the first six months of 2011, up 3.2% from the same period one year earlier, according to data released Kantar Media. Spending ...
  More articles on Advertising, Market Research, Research Summaries
• Social Media Venture Funding Surging
  Venture capital (VC) funding of social media companies reached $2.23 billion in the second quarter of 2011, roughly 3.5 times the $643 million raised by social media companies one year ...
  More articles on Market Research, Research Summaries, Social Media
• Keys to Successful Social Media Monitoring in 2011
  We recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011?  Lucky for us, monitoring ...
  More articles on Customer Relationships, Market Research, Marketing Tips, Social Media
• Three Tips for Monitoring Your Competitors on Social Media
  Marketers the world over are using social media not only to connect with customers and prospects, but also to see how well their competition is doing. As the wired social world ...
  More articles on LinkedIn, Market Research, Marketing Tips, Social Media
• B2B Marketing Trends and Tactics to Consider for 2011
  As 2010 draws to a close, B2B teams are sharing what they've learned from the year's challenges, and forging tactics for 2011. What lessons have we learned from the struggle that ...
  More articles on B2B Marketing, Lead Generation, Market Research, Sales
• Track the Pulse of Top iPhone and iPad Apps
  One of the most frustrating things about the iTunes store is its unintuitive search function. That's why folks have invented new apps like AppsFire for iPhone. It's an application that ...
  More articles on Keywords, Market Research, Mobile Marketing
• Don't Commission Market Research Without an Action Plan
  It's a given that market research will come in all shapes and sizes. "We see custom research that reaches into the six figures in cost," writes Mike Sweeney at the ...
  More articles on Market Research, Marketing Analytics, Marketing Strategy, ROI
• Make Them Want to Talk About You
  "If you're only focused on designing your marketing content to make an isolated connection with a specific persona, you're not stretching your content strategy far enough," warns Ardath Albee in ...
  More articles on B2B Marketing, Customer Engagement, Market Research, Sales
• Let's Go Steady
  "The problem with market research is that, while it can generate some pretty actionable insights, it's expensive," says Josh Bernoff at the Groundswell blog. "If you do surveys, it's always ...
  More articles on Customer Relationships, Market Research, Marketing Analytics
• Window-shopping, Parisian-style
  Get this: 8 in 10 smartphone users say they have trouble accessing content from their handhelds. What's more, they swear they'd spend at least $9 more per month on purchases if ...
  More articles on Market Research, Mobile Marketing, Smart Phones
• Marketers to Invest in Email, Social Media in 2010
  Businesses are gearing up to increase their marketing spend on email marketing and social media in 2010, making those the top two areas of marketing investment in 2010, according to ...
  More articles on Email Marketing, Market Research, Research Summaries, Social Media, Survey Data
• Free Shipping!
  Free shipping offers can cost your company a bundle, but they may produce ROI that makes them worth the expenditure. As you explore your options, you will probably be interested ...
  More articles on Market Research, Marketing Analytics, White Papers
• Shake It Up, Baby
  Based on the premise that data's no fun (and no use!) without insight, BrandZ has launched BrandZ 100, an iPhone app that takes its annual Top 100 Brands Report and ...
  More articles on Creativity, Market Research, Mobile Marketing, Smart Phones
• Glamp It Up
  Warren Katz uses a post at the Elephant Bites blog to discuss the recession-driven microtrend of "glamping"—a freshly coined portmanteau for glamorous camping. In essence, its proponents want the low-budget ...
  More articles on Market Research, Marketing Smarter, Recession
• Getting Hot, Hot, Hotter
  Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, ...
  More articles on Market Research, PPC Campaigns, Search Engine Marketing, Website Design
• Halloween Spending Down 15% This Year
  US consumers are cutting back on their Halloween plans this year in response to the state of the economy. Still, plenty of people will be buying costumes for themselves and ...
  More articles on Market Research, Recession, Segmented Research Data, Survey Data

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Market Research case studies, deconstructing real life examples and illustrating lessons learned

• How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product Lineby Eastman Kodak Company
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little marketing ingenuity if it was to gain market share.
  More case studies on Case Studies, Community, Consumer Electronics, Customer Engagement, Customer Relationships, Interactive Marketing, Market Research, Product Marketing, Social Media
• How a Patient-Support Program Increased Therapy Participation 20%, Upped Salesby Actelion Pharmaceuticals US, Inc.
  Tracleer won approval in 2001 as the first oral treatment for pulmonary arterial hypertension, an illness difficult for patients to grasp. Tracleer helps patients control the symptoms, but it has drawbacks. Faced with high patient-dropout rates early on in treatment, the drug's maker needed to change patient perceptions.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Relationships, Direct Marketing, Market Research, Sales, Websites
• How a Software Company Became a Marketing Partner By Adding Mobile Databy SalesTrac, Inc.
  When the clients of SalesTrac, Inc., were looking for more in-depth consumer insight to determine the effectiveness of their promotional events, SalesTrac seized the opportunity to provide increased value through an all-in-one system that added survey management and real-time reporting of consumer feedback to its services. Check out the results.
  More case studies on Case Studies, Customer Satisfaction, Market Research, Social Media, Surveys

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Market Research online seminar broadcasts from the best minds in marketing

• Accelerating Sales with Competitive IntelligenceBroadcast on 5/19/2011 11:00:00 AM
  More seminars on Market Research, Marketing Strategy, Sales, Social Media
• Get to Know Your Customers: Connecting Market Research to Business GrowthBroadcast on 8/5/2010 11:00:00 AM
  More seminars on Customer Behavior, Market Research, Marketing Tips, Measurement, ROI, Value Propositions
• Demolish the Roadblocks on Your Website: Clearing a Path for Customer Action, Sales and LoyaltyBroadcast on 1/21/2010 11:00:00 AM
  More seminars on Benchmarking, Management, Market Research, Marketing Budgets, Social Media, Website Design, Websites
• The Naked Truth: Insights from Our Social Media Marketing ResearchBroadcast on 1/14/2010 11:00:00 AM
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• Monetizing the Long Tail of Search: Rethink Your Keyword StrategyBroadcast on 11/12/2009 11:00:00 AM
  More seminars on Keywords, Market Research, Measurement, Search Engine Marketing, Search Engines, SEO
• Marketing in an Economic MeltdownBroadcast on 10/10/2008 11:00:00 AM
  More seminars on Customer Retention, Economic Crisis, Lead Generation, Market Research, Marketing Strategy, Marketing Tips, Public Relations
• Small Business Series: Do-It-Yourself Market ResearchBroadcast on 6/22/2007 11:00:00 AM
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• Demystifying Website Usability: Rapid Research for MarketersBroadcast on 7/25/2006 11:00:00 AM
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• Conducting Online Research the Right WayBroadcast on 6/1/2006 11:00:00 AM
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• Marketing Research the Guerrilla WayBroadcast on 5/11/2006 11:00:00 AM
  More seminars on Brand Loyalty, Customer Engagement, Hiring Outside Resources, Market Research, Marketing Tips, Surveys, Writing
• Hispanic Marketing: Effective Strategic Planning ProcessesBroadcast on 3/30/2006 11:00:00 AM
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• Writing a Marketing Plan for Entrepreneurs and Small Business: From Blank Page to PresentationBroadcast on 6/9/2005 11:00:00 AM
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• Make GOOGLE Your Most Powerful Market Research ToolBroadcast on 9/15/2004 2:00:00 PM
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Market Research Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Gather Competitive Intelligence from Q&A ForumsReleased on 4/29/2011 10:00:00 AM
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• Take 10: How to Reverse Engineer Your Competitors’ Customer ListReleased on 4/15/2011 10:00:00 AM
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• Take 10: Discover What Your Competition is Worried (and Excited) AboutReleased on 1/7/2011 10:00:00 AM
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• Take 10: Google Tools the Pros Use for Advanced Competitive ResearchReleased on 12/10/2010 10:00:00 AM
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• Take 10: Using LinkedIn Company Pages for Networking and ProspectingReleased on 11/26/2010 10:00:00 AM
  More Take 10 on Brand Loyalty, Lead Generation, LinkedIn, Market Research, Networking
• Take 10: Dig up the Good Stuff About Your Competitors Using GoogleReleased on 11/19/2010 10:00:00 AM
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• Take 10: Using Twitter as a Competitive Research ToolReleased on 10/22/2010 10:00:00 AM
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Market Research marketing downloads for the busy professional

• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
  More tools on Case Studies, Collaboration, CRM, Lead Generation, Market Research, Marketing Tips, Sales
• LinkedIn Success Stories
  LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
  More tools on Case Studies, LinkedIn, Market Research, Marketing Tips, Social Networking, Thought Leadership
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
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• Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
  Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
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• B-to-B Marketing in 2008: Trends in Strategies and Spending
  MarketingProfs research provides B2B marketers guidance for making budget and media mix allocations by exploring the issues and emerging trends in 2008.
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• Small Biz How-To Guide: Market Research
  Need to learn about your customers without the big price tag of market research firms? This guide on do-it-yourself market research will help you get the information you need to position your business without emptying the corporate coffers.
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• Online Research How-To Guide
  Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
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• Market Forecasting Template
  This guide will give you a mini-seminar on the art and the science of forecasting. Learn the four different ways to create forecasting models and choose the ones that best suit your needs. Then follow these easy-to-follow steps to creating a model where you too can predict the future.
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• Benchmark Report : Marketing ROI (Year 2)
  This 2006 survey, the second annual ROI study, demonstrates that companies are definitely getting the ROI message. This study shows a significant increase in the number of companies that have implemented some form of Marketing ROI measurements. And let's face it, Marketing ROI is here to stay. Jim Lenskold says, "Marketing ROI will continue to be a priority as long as maximizing profits is a priority for corporations." Well said, Jim.
  More tools on Advertising, Market Research, Marketing Analytics, Measurement, ROI
• Competitive Analysis Template
  A thorough competitive analysis is a critical component of a solid marketing plan. It is an exercise that will provide you with valuable insights to guide the development of your business strategy. This 20-page template will make the project quick and easy, and you can end up with a leg up on your compeition.
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• Using Google as a Research Tool
  This in-depth handbook will walk you through the ins and outs of using Google as a powerful resource for market research. In 27 easy-to-follow pages with a dozen screen shots, this PDF is a handy tool you will want to print and keep nearby as you learn to incorporate the new techniques into your search routines.
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• Benchmark Report: Marketing ROI (Year 1)
  In a 2005 survey, the first in an annual series, Jim Lenskold found that only 1 in 5 respondents was actually using ROI measures for marketing efforts -- 99% of those respondents indicate increased profitability due to the use of ROI. See this and subsequent reports for a full picture of the evolution of marketing ROI.
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• Sales & Marketing Alignment - Apr. 2005
  Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
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• Sales and Marketing Alignment
  Benchmark Sales Mtkg Alignment
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