Marketing Budgets: How-to articles covering the latest marketing tactics, tips, and strategies.
What Share of Their Budgets Are CMOs Allocating to Social Media?Ayaz NanjiChief marketing officers expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey.
How Your Online Store May Be Leaking Money [Infographic]Verónica JarskiEven if your online store is successful, it still has areas where it's leaking money. Here's a look at some of those places.
What You Need to Know About Account-Based Marketing [Infographic]Verónica JarskiGet the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy.
The Brand-Agency Relationship: Top Trends and Challenges in 2016Ayaz NanjiMany brands plan to both try out new marketing agencies in 2016 and consolidate the number of partners they work with, according to a recent report from RSW/US.
Content Marketing Predictions for 2016 [Infographic]Verónica JarskiPeek into the content marketing crystal ball and see what industry experts predict for the new year.
The State of Social Media Marketing [Infographic]Verónica JarskiThough companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the state of social media ...
The State of Marketing Co-Op and MDF Programs in 2015Ayaz NanjiAre marketing co-op and market development funds (MDFs) paying off for participants? What are the key challenges with these types of programs?
2016 B2C Content Marketing Benchmarks, Budgets, and TrendsAnn HandleyWhat sets best-in-class B2C marketers apart from the rest? Which tactics, social platforms, and promotion methods do B2C marketers use—and how effectively? How do B2C content marketers differ from their ...
Do the Math: Using Metrics for Marketing Success [Infographic]Verónica JarskiToday's marketers must keep abreast of their marketing numbers—budgets, measurement, and metrics. This infographic can help you see how your marketing strategy numbers add up.
B2B Marketing Technology: Top Tools, Objectives, and ChallengesAyaz NanjiNearly two-thirds (65%) of B2B companies say they plan to increase their marketing technology budget in the near future, according to a recent report from Informatica, Dun & Bradstreet, and ...
Marketing Budgets: Podcasts containing in-depth interviews with smart marketers from all walks of life.
Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]by Matthew GrantOver the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution—and highlighting a critical weakness at the ...
Marketing Budgets: Online seminar broadcasts from the best minds in marketing
- How to Use Metrics to Achieve Greater Results From Your Next ExhibitBroadcast on 10/16/2014 with Joe FederbushIn this PRO seminar, we'll share how exhibitors, regardless of size or budget, can develop and execute an effective and strategic event marketing measurement strategy. You'll learn how to use the right tools to justify your event's budget, and take away tried-and-true tips such as how to calculate the optimal booth size and number of personnel needed to achieve maximum results.
- MarketingProfs University: Campaign Planning and Management FundamentalsBroadcast on 11/1/2012 with Jon MillerIn this PRO seminar, we will go over the basics of campaign planning and management to help you create the framework for a successful campaign.
- Demolish the Roadblocks on Your Website: Clearing a Path for Customer Action, Sales and LoyaltyBroadcast on 1/21/2010 with Gerry McGovernTraditional marketing is about getting attention. Web marketing is about giving attention. There’s a world of difference between the two.
- When the Budget Axe Falls: What to Cut, What to Keep, What to GrowBroadcast on 3/12/2009 with Pat LaPointeIf you need to know how to make smarter cuts to preserve strength and flexibility while meeting the near-term need, check out our upcoming online seminar ...
- Small Business Series: How to Advertise on a Modest BudgetBroadcast on 10/19/2007 with Michael GoodmanMichael Goodman has been responsible for annual advertising budgets ranging from a few thousand dollars to millions of dollars, in consumer, B2B, services, information, entertainment and not-for-profit situations. He’s learned advertising from recognized masters of the craft, and stumbled across some truths on his own.
- Small Business Series: Budgeting for the Marketing MixBroadcast on 9/14/2007 with Michael GoodmanIn this seminar, we'll deal with some of the most common questions asked by entrepreneurs and small business marketers: How much should we spend on marketing? Is it a percentage of sales? How do we get benchmarks for our industry? How do we know if we're over-spending, under-spending, or right on the money?
- Search Marketing Essentials for Online RetailersBroadcast on 2/8/2007 with Stephan Spencer, George MichieStephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face.
- Best Direct Marketing Strategies for B-to-BBroadcast on 4/13/2006 with Ruth StevensPresenter: Ruth Stevens is author of Trade Show and Event Marketing: Plan, Promote and Profit and The DMA Lead Generation Handbook.
- CFO vs. CMO Smackdown: How to Win the Budget BattlesBroadcast on 8/4/2005 with Guy PowellThis seminar will teach you how to monetize your conversation with the CFO and CEO so that you can prove your case, win and expand your budgets, and deliver real business impact.
- Marketing Metrics: Linking Marketing to Financial ConsequencesBroadcast on 5/5/2005 with Professor David ReibsteinThis seminar will show you how to connect marketing spending to its financial consequences of marketing spending, and to not be satisfied with the connection to interim marketing metrics.
Marketing Budgets: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: How to Prioritize and Budget for Your Online ActivitiesReleased on 2/18/2011 with Michael MillerThis 10-minute webcast gives a quick rundown of the top online marketing activities, then helps you decide which ones your business should use.
Marketing Budgets: Marketing downloads for the busy professional
- Social Media ROI Success StoriesLearn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
- B2B Marketing in 2009: Trends in Strategies and SpendingGet the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
- Benchmark Research: Marketing in the Economic CrisisThese economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
- Email Marketing Benchmark Report 2008This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
- B-to-B Marketing in 2008: Trends in Strategies and SpendingMarketingProfs research provides B2B marketers guidance for making budget and media mix allocations by exploring the issues and emerging trends in 2008.
- Small Biz How-To Guide: Avoiding Key PitfallsLet's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
- Benchmark Survey: Search Engine OptimizationLink directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.