Marketing Budgets: How-to articles covering the latest marketing tactics, tips, and strategies.

• 4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]Ayaz Nanji
  Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report.
  Chief Marketing Officer, Digital Marketing, Marketing Budgets, Marketing Challenges, Marketing Operations, Research Summaries
• Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
  The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
  Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Email, Email Marketing, Inbound Marketing, Lead Generation, Management
• Digital Video Advertisers Up Budgets, Shift Spend From Display and TVVahe Habeshian
  As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those ...
  Advertising, Digital Marketing, Digital Theory, Marketing Budgets, New Media, Research Summaries, Television, TV, Videos, Web Content
• Digital Influence: Blogs Beat Social Networks for Driving PurchasesLenna Garibian
  Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
  Advertising, Blogging, Blogging Strategy, Community, Content, Customer Engagement, Customer Relationships, Facebook, Google+, LinkedIn
• Marketing Budgets and Staffing Levels Rising WorldwideLenna Garibian
  The outlook for marketers worldwide continues to strengthen, according to new data from Warc's Global Marketing Index. The headline GMI, a metric that combines trends observed in marketing budgets, trading ...
  Marketing Budgets, Mobile Marketing, Online Marketing, Research Summaries, Strategy, TV
• Email, Social, and Mobile Are Marketers' 2013 Budget PrioritiesLenna Garibian
  Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on ...
  Email Marketing, Facebook, Google+, LinkedIn, Location-Based Marketing, Marketing Budgets, Marketing Strategy, Mobile Marketing, Pinterest, Research Summaries
• The Contentious State of B2B Content Marketing [Infographic]Verónica Maria Jarski
  A recent content marketing study from MarketingProfs and the Content Marketing Institute found that B2B marketers are uncertain about whether they are effectively using content marketing tactics. This infographic captures ...
  B2B Marketing, Content Marketing, Marketing Budgets, Marketing Challenges, Social Media, Web Content
• 2013 B2C Content Marketing Benchmarks, Budgets, and Trends
  Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with ...
  Blogging, Content, Content Marketing, Facebook, Lead Generation, LinkedIn, Marketing Budgets, Marketing Challenges, Marketing Strategy, Newsletters
• Tech Marketing Budgets Under Pressure
  Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" ...
  Advertising, B2B Marketing, Email Marketing, Marketing Automation, Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Websites
• SMBs and Social Media: Follower Engagement, Top Channels, Budgets, Use Levels
  Does the size of a social media following matter? Though two in three SMBs (67%) say they favor quality over quantity, including a plurality (40%) who prefer very engaged followers, ...
  Facebook, Google, Google+, Marketing Budgets, Pinterest, Research Summaries, SMBs, Social Media, Twitter, YouTube

Marketing Budgets: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]by Matthew Grant
  Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution—and highlighting a critical weakness at the ...
  Advertising, Branding, Marketing Budgets, Marketing Smarts, Podcasting

Marketing Budgets: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Campaign Planning and Management FundamentalsBroadcast on 11/1/2012 with Jon Miller
  In this PRO seminar, we will go over the basics of campaign planning and management to help you create the framework for a successful campaign.
  Interactive Marketing, Management, Marketing Automation, Marketing Budgets, Marketing Inspiration, Marketing Strategy, Online Marketing
• Demolish the Roadblocks on Your Website: Clearing a Path for Customer Action, Sales and LoyaltyBroadcast on 1/21/2010 with Gerry McGovern
  Traditional marketing is about getting attention. Web marketing is about giving attention. There’s a world of difference between the two.
  Benchmarking, Management, Market Research, Marketing Budgets, Social Media, Website Design, Websites
• When the Budget Axe Falls: What to Cut, What to Keep, What to GrowBroadcast on 3/12/2009 with Pat LaPointe
  If you need to know how to make smarter cuts to preserve strength and flexibility while meeting the near-term need, check out our upcoming online seminar ...
  Marketing Budgets, Marketing Strategy, Marketing Tips, Measurement, Recession
• Small Business Series: How to Advertise on a Modest BudgetBroadcast on 10/19/2007 with Michael Goodman
  Michael Goodman has been responsible for annual advertising budgets ranging from a few thousand dollars to millions of dollars, in consumer, B2B, services, information, entertainment and not-for-profit situations. He’s learned advertising from recognized masters of the craft, and stumbled across some truths on his own.
  Advertising, Direct Marketing, Hiring Outside Resources, Marketing Budgets, Marketing Challenges, Small Business, Word of Mouth
• Small Business Series: Budgeting for the Marketing MixBroadcast on 9/14/2007 with Michael Goodman
  In this seminar, we'll deal with some of the most common questions asked by entrepreneurs and small business marketers: How much should we spend on marketing? Is it a percentage of sales? How do we get benchmarks for our industry? How do we know if we're over-spending, under-spending, or right on the money?
  Marketing Budgets, Marketing Tips, Measurement, ROI, Small Business
• Search Marketing Essentials for Online RetailersBroadcast on 2/8/2007 with Stephan Spencer, George Michie
  Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face.
  Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO
• Best Direct Marketing Strategies for B-to-BBroadcast on 4/13/2006 with Ruth Stevens
  Presenter: Ruth Stevens is author of Trade Show and Event Marketing: Plan, Promote and Profit and The DMA Lead Generation Handbook.
  B2B Marketing, Copywriting, Direct Marketing, Lead Generation, Marketing Analytics, Marketing Budgets
• CFO vs. CMO Smackdown: How to Win the Budget BattlesBroadcast on 8/4/2005 with Guy Powell
  This seminar will teach you how to monetize your conversation with the CFO and CEO so that you can prove your case, win and expand your budgets, and deliver real business impact.
  Collaboration, Management, Marketing Budgets, Marketing Smarter, Metrics, ROI
• Marketing Metrics: Linking Marketing to Financial ConsequencesBroadcast on 5/5/2005 with Professor David Reibstein
  This seminar will show you how to connect marketing spending to its financial consequences of marketing spending, and to not be satisfied with the connection to interim marketing metrics.
  Customer Acquisition, Customer Retention, Customer Satisfaction, Economic Crisis, Management, Marketing Budgets, Measurement, Metrics

Marketing Budgets: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Prioritize and Budget for Your Online ActivitiesReleased on 2/18/2011 with Michael Miller
  This 10-minute webcast gives a quick rundown of the top online marketing activities, then helps you decide which ones your business should use.
  Creativity, Marketing Budgets, Marketing Strategy, Marketing Tips, Online Marketing, Take 10

Marketing Budgets: Marketing downloads for the busy professional

• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  Blogging, Branding, Facebook, Marketing Budgets, Measurement, ROI, Social Media, Twitter
• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars
• Benchmark Research: Marketing in the Economic Crisis
  These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  Digital Marketing, Economic Crisis, Marketing Budgets, Marketing Plans
• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  Email Deliverability, Email Lists, Email Marketing, Lead Generation, Lead Quality, Marketing Budgets
• B-to-B Marketing in 2008: Trends in Strategies and Spending
  MarketingProfs research provides B2B marketers guidance for making budget and media mix allocations by exploring the issues and emerging trends in 2008.
  B2B Marketing, Economic Crisis, Market Research, Marketing Budgets
• Small Biz How-To Guide: Avoiding Key Pitfalls
  Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  Marketing Budgets, Marketing Plans, Marketing Tips, Small Business
• Benchmark Survey: Search Engine Optimization
  Link directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Marketing Budgets, Marketing Challenges, ROI, SEO, Websites