Marketing Resources: Marketing Plans

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Results for Marketing Plans

Why Marketing Needs Objectives... Not Just Goalsby Brett Johnson
Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing strong tactics to support them.
More articles on Collaboration, Marketing Plans, Marketing Smarter, Marketing Strategy
Planning Isn't Free: What Marketers Can Learn From HGTVby Laura Patterson
HGTV shows make those overnight home transformations look so easy. Many marketers approach their marketing plans the same way: a few days and a few dollars, and voila—a new marketing plan! But that won't get you results.
More articles on Collaboration, Management, Marketing Plans
Seven Simple Ways You Can Strengthen Customer Relationshipsby Stephanie Phillips
A company can successfully build its brand name in many ways, but perhaps the factor most important for its continued success is its relationships with clients. Learn to keep the magic alive—and get results.
More articles on Branding, Customer Relationships, Marketing Plans, Marketing Smarter, Marketing Tips
Five Ways to Gain Attention the 'Write' Wayby Sameer Suryakant Kulkarni
Writing is a vital component of various marketing-related tasks. Effective writing can improve sales pitches, enhance brand value, and perfect ad campaigns. Spruce up your marketing with these five tips.
More articles on Creativity, Customer Engagement, Marketing Plans, Marketing Tips, Writing
Customer Experience Leadership Survival Guide, Part 2by Jeanne Bliss
To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Here, based on working with scores of clients from around the world, is the real-world ...
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The ROI of Real-Time Marketing and PRby David Meerman Scott
In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately. But the MBA-style approach of working off spreadsheets that predict what to do months into the future is no help when news ...
More articles on Customer Engagement, Marketing Plans, Marketing Strategy, Public Relations, ROI
Marketing's Missing Linkby Laura Patterson
Perhaps because the difficult economic climate has forced marketers into a more tactical mode, with leaner teams trying to execute more with less, marketing strategy has taken a back seat. Whatever the reason, the lack of a strategy has huge ...
More articles on Marketing Plans, Marketing Smarter, Marketing Strategy, Measurement
Facebook Upgrade: How New Features Will Help Brands Connect With Fansby Aaron Strout, Kevin Tate
Although much of what you might have heard recently about Facebook likely involves privacy concerns, many of the updates coming out of Facebook's F8 Developer Conference this past April should only make it easier for marketers to engage with their ...
More articles on Community, Facebook, Marketing Plans, Social Media, Web Analytics
The Blue Ocean and Business Models: How to Go Blue and Stay Blueby Len Gingerella
Even if you business can carve out a Blue Ocean spot—avoiding the cutthroat, backstabbing bloody Red Ocean by making the competition irrelevant rather than trying to beat it—how do you stay in the Blue Ocean for long-term prosperity? Enter the ...
More articles on Marketing Plans, Marketing Strategy, Positioning, Segmentation
Five Tips for Building an Online Communityby Cynthia Francis
Building a successful online community isn't as easy as it might seem. A thriving community requires defined goals and a clear strategy. Below are five tips to help you build an online community.
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Top 5 Elements of an Annual Business Planby Donna Bletzinger
It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time to write your business plan. A business plan can be hundreds ...
More articles on Management, Market Research, Marketing Plans, Marketing Tips, Positioning, SWOT
Brand-Building: The Limits of Engagementby Joel Rubinson
Suppose you learned that most of your brand's buyers are switchers: that only 15% of your customers are highly loyal to your brand and account for maybe half of sales. The harsh reality is that that's a typical pattern for ...
More articles on Brand Equity, Brand Loyalty, Customer Engagement, Marketing Plans, Marketing Tips, Social Media
'White Swan' Marketing, or How to Focus on What Worksby Jonathan Salem Baskin
When the latest marketing answers fail to produce the results you expect, maybe it's time to start asking different questions. You don't need me to tell you that we're in a crisis of confidence: Consumers don't believe or act on the ...
More articles on Customer Behavior, Marketing Plans, Marketing Strategy, Measurement, Metrics
Five Marketing-Plan Pitfalls to Avoidby Tim Calkins
It's hard to do great marketing without a clear plan. Unfortunately, many marketing plans simply don't work very well; they add little value and end up on a shelf, collecting dust. Marketing leaders need to be aware of these five ...
More articles on Marketing Challenges, Marketing Plans, Marketing Smarter, Marketing Strategy, Marketing Tips
Six Keys to Creating a Winning Marketing Strategyby Michael Goodman
In a rush to get a new product to market, many companies don't invest the necessary time to get a solid strategy in place to ensure its success. Here are six keys to determine the right strategies to minimize the ...
More articles on Local Marketing, Marketing Plans, Marketing Strategy, Marketing Tips, Segmentation, Targeting
Your Baby's Ugly... and You've Got Bad Breathby Stephen Baker
It takes an incredible amount of intense drive, determination, and a strong ego to breathe life into a business and create products from scratch, but it's also that same ego that won't let a business owner be objective about what ...
More articles on Creativity, Marketing Plans, Small Business
Marketing Strategy Is the Foundation for Business Successby Linda Popky
Take the time to ensure you have a well-thought-out, fully developed marketing strategy. It may require more work upfront, but it will pay off in the long run. After all, about the only thing worse than not knowing where you're ...
More articles on Market Research, Marketing Plans, Marketing Strategy, Targeting, Value Propositions
Three Keys to Delivering World-Class Serviceby Jay Lipe
More articles on Customer Service, Marketing Plans, Marketing Smarter, Print Collateral
Word of Mouth Marketing in Five Easy Stepsby Andy Sernovitz
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The Bottom-Line Case for Marketing to Women (Part 2)by Gerry Myers
To design marketing plans that are effective in attracting and selling to more women, you have to know where you are today. In other words: To get the right answers, you must start with the correct questions. As your company ...
More articles on Customer Experience, Marketing Plans, Targeting, Women

See all 38 marketing articles related to Marketing Plans

Five Internet Trends to Factor Into Your 2012 Business Plan
In a post at the B2B Marketing Insider blog, Michael Brenner reports on the latest prognostications of analyst Mary Meeker. "Mary has been nailing it each year with her analysis ...
More articles on Customer Engagement, Marketing Plans, Mobile Marketing
Five Rules for Your New Company's Playbook
You're ready to strike out on your own and start a small business. But before you do, you need to create a detailed playbook. "I think of a business plan ...
More articles on Marketing Plans, Marketing Strategy, Marketing Tips
Web 2.0 Drives Effective Marketing, Market Share
Companies reporting the heaviest use of Web 2.0 technologies—particularly those deploying them beyond their own corporate walls—are deriving the greatest value, including more-effective marketing, stronger collaboration, and increased market share, ...
More articles on Management, Marketing Plans, Research Summaries, Social Media
Marketers Neglecting Demand Chain Performance
As marketers focus on creative development and campaign execution, they often overlook the operational aspects of their go-to-market processes, resulting in the inefficient delivery of marketing materials to intended audiences ...
More articles on Advertising, Chief Marketing Officer, Creativity, Marketing Plans, Marketing Smarter, Research Summaries
Three Ways to Stink at SaaS Marketing
SaaS [software as a service] companies typically spend more on sales and marketing as a percentage of revenues than their on-premise software counterparts; and for most SaaS providers, customer acquisition ...
More articles on High-Tech Marketing, Marketing Plans, Sales
The Big Picture: Consider It
These days it seems there's no time to take your foot off the accelerator—even for a few minutes—to consider the big picture: your marketing plan. But while economic uncertainty makes ...
More articles on High-Tech Marketing, Marketing Plans, Marketing Smarter, Sales
Take a Deep Breath
"The business environment is shifting so fast these days that I'm continuously seeing companies jump from one idea to the next in some kind of frenzied attempt to force results ...
More articles on Marketing Plans, Marketing Smarter, Recession
Think of It as a Club
You understand how email delivery works, but perhaps you have trouble explaining the process to your boss, a client or a colleague. If so, you're in luck. An entertaining post ...
More articles on Email Deliverability, Email Marketing, Marketing Plans
A Clearly Good Marketing Plan
"Marketing plans are essential documents for virtually any business," says Tim Calkins in an article at MarketingProfs. "[I]t is hard to do great marketing without a clear plan. Unfortunately, many ...
More articles on Marketing Plans, Small Business

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Marketing Plans case studies, deconstructing real life examples and illustrating lessons learned

How a Nonprofit Developed Marketing Materials That Spoke to Its Culturally Diverse Audience, Bringing in New Membersby San Francisco Health Plan
A nonprofit health-plan provider serving lower-income San Francisco residents was designed for and by the residents it served. The health plan said it took "pride in speaking the language" of its local residents—but the community has large Hispanic, Vietnamese and Chinese populations, as well as other ethnic groups.
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Marketing Plans Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

Take 10: How to Create a Digital Marketing Plan with 8 Key ElementsReleased on 1/28/2011 10:00:00 AM
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Marketing Plans marketing downloads for the busy professional

A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
More tools on Case Studies, Collaboration, Customer Engagement, Management, Market Research, Marketing Plans, Marketing Strategy, Social Media
Benchmark Research: Marketing in the Economic Crisis
These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
More tools on Digital Marketing, Economic Crisis, Marketing Budgets, Marketing Plans
Marketing Strategy Guide
This Guide explores the three stages of effective marketing, and how you can determine which approaches will give you the greatest bang for your buck.
More tools on Marketing Operations, Marketing Plans, Marketing Strategy
Small Biz How-To Guide: Avoiding Key Pitfalls
Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
More tools on Marketing Budgets, Marketing Plans, Marketing Tips, Small Business