Marketing Smarter

Marketing Smarter: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Use an Agile Marketing Strategy to Improve Your Marketing CampaignsJohanna Rivard
  As a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer ...
  Management, Marketing Operations, Marketing Smarter
• The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the FlyCurtis Thornhill
  To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of ...
  Customer Behavior, Marketing Smarter, Millennials, Mobile Marketing, Multichannel Marketing
• How to Spend Less Time Getting More Value From Your Marketing Communication Channels
  Keeping up with your emails, chats, and other internal communications can pull you away from doing your actual job. But there are efficiency tools that can help you spend less ...
  Career Management, Management, Marketing Smarter, Technology, Time Management
• The Fearless B2B Marketer's Guide to Auditing Your Marketing DepartmentChristine Slocumb
  Does the word "audit" give you the chills? Fear not! An audit can help your marketing team run more efficiently and make your marketing efforts more effective. And it can ...
  Marketing Operations, Marketing Smarter
• The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People DoEd King
  Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are easy-to-implement processes to free up your team and improve your ...
  Data, Management, Marketing Automation, Marketing Smarter, Time Management
• Kiss Your A/B-Testing Goodbye... Sort OfDavid Schroeder
  A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.
  AI, Landing Pages, Marketing Smarter, Marketing Strategy, Testing
• Purchasing Buyer-Intent Data: A Marketer's PrimerKen Gaebler
  If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you ...
  Behavioral Marketing, Customer Behavior, Lead Generation, Marketing Smarter, Marketing Strategy, Sales, Technology
• Three Steps to Effective Customer Content and Lasting Sales-Marketing RelationshipsJules Tompkins
  When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.
  Content, Content Marketing, Content Strategy, Management, Marketing Challenges, Marketing Smarter, Marketing Strategy, Marketing Tips, Sales, Writing
• A Smarter Approach to Link-Building: Earn Links Instead of Building ThemSenko Duras
  Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content.
  Content, Content Marketing, Content Strategy, Marketing Smarter, Search Engine Marketing, Writing
• Improve Your Multichannel Marketing Attribution With Machine-Learning
  Businesses spend billions of dollars each year on advertising—but are they spending it well? Marketers need a better way to determine which advertising activities are the true drivers of sales ...
  AI, Attribution Modeling, Marketing Smarter, Marketing Strategy, Technology