Marketing Strategy: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Nitty-Gritty of Brand Story PowerCatherine Sherlock
  Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, ...
  Content, Content Marketing, Inbound Marketing, Marketing Strategy, Videos, Writing
• 50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
  Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
  Brand Loyalty, Customer Engagement, Customer Loyalty, Digital Marketing, Email Marketing, Facebook, Gamification, Interactive Marketing, Marketing Strategy, Research Summaries
• #SocialSkim: Social Media This Week, Including a Content Marketing Children's StoryAngela Natividad
  Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. ...
  Advertising, B2B Marketing, B2C, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Pinterest
• Seven Steps You Can Take to Capitalize on the Mobile Video Viewing ShiftFrank Sinton
  Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest ...
  Content, Content Marketing, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, Smart Phones, Videos, YouTube
• Mobile Innovation (Part 6): Innovating Value Propositions Through MobileChristina "CK" Kerley
  Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three ...
  B2C, Brand Positioning, Content, Customer Experience, Customer Relationships, Digital Theory, Inbound Marketing, Marketing Strategy, Mobile Marketing, Positioning
• How to Integrate Ratings and Reviews Into Your Social Marketing ProgramsShoma Sarkar
  Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing.
  Advertising, B2C, Customer Engagement, Marketing Strategy, Product Marketing, Retail Marketing, Sales and Advertising, Social Media, Social Networking, Testimonials
• One-Third of Americans Regularly Listen to Online RadioAyaz Nanji
  One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM ...
  Advertising, Customer Behavior, Demographics, Digital Theory, Marketing Strategy, Mobile Marketing, Research Summaries, Smart Phones, Social Networking
• Mobile Minute [Video]: Why Develop for iOS First?Amanda Klohmann
  Twitter launched both Vine and its recently released #Music app with no nod toward Android. So why do brands go iOS first, even though Android dominates the smartphone market?
  Marketing Strategy, Mobile Marketing, Product Management, Smart Phones, Technology
• Build a Customer-Centric Marketing Automation StrategyMeghan Keaney Anderson
  The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have ...
  Content, Content Marketing, Customer Acquisition, Customer-Centric, Customer Insight, Customer Relationships, Email, Email Campaigns, Inbound Marketing, Lead Generation
• Mobile Innovation (Part 5): Innovating Customer Experiences Through MobileChristina "CK" Kerley
  Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.
  Content, Customer Behavior, Customer Engagement, Customer Experience, Customer Relationships, Digital Theory, Marketing Strategy, Mobile Marketing

Marketing Strategy: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms.
  Instagram, Integrated Marketing, Marketing Communications, Marketing Smarts, Marketing Strategy, Online Marketing, Public Relations, Services Marketing, Social Media
• Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community.
  Community, Customer Relationships, Marketing Smarts, Marketing Strategy, Non Profits, Public Relations, Reputation Management
• Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]by Matthew Grant
  Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold during this week's Marketing Smarts podcast got me thinking that we may be thinking about the purpose of measurement ...
  B2B Marketing, Customer Insight, Data, Forecasts, Lead Generation, Marketing Analytics, Marketing Automation, Marketing Smarts, Marketing Strategy, Measurement
• To Grow You Must Change: John Jantsch on Marketing Smarts [Podcast]by Matthew Grant
  John Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To navigate and instigate such change, business leaders need a clarity of purpose and they need to set big, audacious goals.
  Community, Customer Relationships, Marketing Smarts, Marketing Strategy, Small Business, Strategy
• Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]by Matthew Grant
  HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one!).
  B2B Marketing, Blogging, Blogging Strategy, Content Marketing, Inbound Marketing, Lead Generation, Marketing Smarts, Marketing Strategy, Social Media
• A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]by Matthew Grant
  What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts.
  Content, Content Marketing, Marketing Smarts, Marketing Strategy, Search Engine Marketing, SEO
• How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]by Matthew Grant
  In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself.
  Career Management, Marketing Challenges, Marketing Smarts, Marketing Strategy, Online Marketing
• What Is Your 'Signature Idea'? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast]by Matthew Grant
  Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a ...
  Marketing Inspiration, Marketing Smarts, Marketing Strategy, Podcasting, Thought Leadership

Marketing Strategy: Online seminar broadcasts from the best minds in marketing

• Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts NowBroadcast on 5/23/2013 with John Wall
  This PRO seminar will provide you with a framework that will help you navigate our ever-changing field, and increase your odds of success.
  B2B Marketing, Customer Relationships, Integrated Marketing, Lead Scoring, Marketing Strategy, Sales
• Marketing Campaign Strategies for the Social and Mobile WorldBroadcast on 5/16/2013 with Rebecca Wardlow
  This PRO seminar will help you get your mobile-first plan in place by teaching you how consumers are using their mobile devices to connect with businesses!
  Digital Marketing, Integrated Marketing, Marketing Strategy, Mobile Marketing
• How to Create a Monster Fan BaseBroadcast on 4/25/2013 with Jackie Huba
  This PRO seminar will share seven of Lady Gaga's success lessons that can be applied to any brand. Be sure to tune in, and learn how to build a strong and loyal base!
  Brand Awareness, Customer Behavior, Customer Engagement, Customer Relationships, Marketing Strategy, Marketing Tips, Relationship Marketing, Social Media
• Getting Flexible: Working Content into Responsive DesignBroadcast on 4/18/2013 with Sara Wachter-Boettcher
  This PRO seminar will teach you how to incorporate your content strategy into responsive design effectively.
  Content, Marketing Strategy, Marketing Tips
• MarketingProfs University: The Expanding Facebook UniverseBroadcast on 4/11/2013 with Jeff Bullas
  In this PRO seminar, we will look at what Facebook means to the modern marketer, given its central role on an increasingly social Web.
  Customer Engagement, Customer Relationships, Facebook, Marketing Strategy, Social Media
• Sharing is CaringBroadcast on 4/11/2013 with Stephanie Filer
  In this free MPU class from our MarketingProfs University course, Cracking the Facebook Code, you'll see examples of how Facebook can be used to attract and engage clients and learn how Facebook can be a powerful tool for non-profits and for-profits alike.
  Community, Customer Engagement, Facebook, Marketing Strategy, Non Profits, Social Media, Social Networking
• How to Use a Customer Advocacy Program to Tap Into Your Customers' Hidden BudgetBroadcast on 3/28/2013 with Bill Lee
  This PRO seminar will show you how a growing number of firms are devising creative and effective ways to involve their customers in marketing and selling for them.
  Customer Behavior, Customer Engagement, Customer Evangelists, Customer Loyalty, Customer Relationships, Marketing Strategy, Marketing Tips
• Trigger Happy: The Next Level of Campaign AutomationBroadcast on 3/26/2013 with Jonathan Lagasse, Ross Miller
  Learn how to use campaign automation techniques across your welcome, order confirmation, and other communications programs to significantly lift program response and transaction rates (not to mention dramatically increase revenue). Sponsored by Experian Marketing Services.
  Campaign Management, Customer Communications, Customer Retention, Email Marketing, Integrated Marketing, Marketing Strategy, Targeting
• Five Common Pricing Roadblocks (and How to Get Around Them)Broadcast on 3/21/2013 with Heidi Cohen
  This PRO seminar will examine five major pricing challenges today's marketers face and how you can overcome them like a champ.
  Marketing Strategy, Pricing, Segmentation
• Shopping Made Smarter: Employing Smart Marketing in E-CommerceBroadcast on 3/19/2013 with Doug Broujos, Tim Brechlin
  Join us to explore strategies and tactics you can use today to improve your e-commerce efforts. You'll learn the elements of a smart online commerce program, from planning and deployment to evaluation and refinement. Sponsored by WhatCounts.
  B2C, Customer Behavior, Data, Digital Marketing, E-Commerce, Marketing Strategy, Online Marketing, Web Analytics

Marketing Strategy: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: A Step-by-Step Guide to Product SelectionReleased on 5/17/2013 with Kathleen Schultz
  In just 10 minutes, we'll share a comprehensive step-by-step approach to product selection that will step up your selling success!
  Marketing Strategy, Marketing Tips, Positioning, Product Marketing, Take 10
• Take 10: Getting Started in Social MediaReleased on 5/3/2013 with Gail Z. Martin
  In just 10 minutes, you'll learn how to get started, engage your audience, choose the platforms that make sense for you, and more!
  Marketing Strategy, Marketing Tips, Social Media, Take 10
• Take 10: How to Create Mobile Friendly ContentReleased on 4/26/2013 with Jon-Mikel Bailey
  In just 10 minutes, you'll get some easy tips on how to make your content mobile-friendly and easily digestible for your customers.
  Content, Integrated Marketing, Marketing Strategy, Mobile Marketing, Take 10
• Take 10: Five Ways to Keep Your B2B Email and Customer Data CleanReleased on 4/19/2013 with Mary Ann Kleinfelter
  In just 10 minutes, you'll learn five things you should be doing right now to keep your customer data clean and up-to-date.
  Email Marketing, Marketing Strategy, Marketing Tips, Take 10
• Take 10: Five Keys to Creating Case Studies That SellReleased on 3/22/2013 with Gail Z. Martin
  In just 10 minutes, you'll learn five quick and easy ways to put case studies to use for your business. You'll walk away with tactical advice for making your case studies stand out and achieving big sales results.
  Case Studies, Content, Feedback, Marketing Strategy, Take 10, Writing
• Take 10: How to Motivate Your Customers to Take ActionReleased on 3/15/2013 with Ruth P. Stevens
  In just 10 minutes, you'll learn how to communicate best with your customers and motivate them to take action.
  Customer Behavior, Customer Relationships, Marketing Strategy, Take 10
• Take 10: Five Rhymes for STORE Merchandising SuccessReleased on 3/8/2013 with Glenda Lehman Ervin
  Join Glenda Lehman Ervin as she shares five pithy rhymes that will help you turn your retail store into the #1 choice for your busy consumers.
  Customer Behavior, Marketing Strategy, Retail Marketing, Take 10
• Take 10 Video Series: How to Integrate Social Media Into Your Marketing StrategyReleased on 3/1/2013 with Geoff Livingston
  In just 10 minutes, you'll learn four approaches for successfully incorporating social media into your marketing strategy.
  Marketing Strategy, Social Media, Take 10, Take 10 Video Series
• Take 10: How to Build a Socially Savvy BrandReleased on 2/15/2013 with Heidi Cohen
  In just 10 minutes, you'll learn how to define all aspects of your brand, from colors to images, sound, video, the tangible and intangible elements, and more.
  Brand Management, Brand Positioning, Branding, Digital Marketing, Marketing Strategy, Social Media, Take 10
• Take 10: How to Monetize Your Website with Google Ad SenseReleased on 1/25/2013 with Chloe Spencer
  In just 10 minutes, you'll discover important tips on how to get your site approved by Google.
  Ad Copy, Advertising, Digital Marketing, Google, Interactive Marketing, Marketing Strategy, Marketing Tips, Take 10, Websites

Marketing Strategy: Marketing downloads for the busy professional

• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  Community, Content, Content Marketing, Marketing Strategy, Marketing Tips, SEO, Social Media, Social Networking
• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
  Digital Marketing, Email Marketing, Facebook, Keywords, LinkedIn, Marketing Strategy, Marketing Tips, Social Media, Twitter, Websites
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  Case Studies, Collaboration, Customer Engagement, Management, Market Research, Marketing Plans, Marketing Strategy, Social Media
• Marketing Strategy Guide
  This Guide explores the three stages of effective marketing, and how you can determine which approaches will give you the greatest bang for your buck.
  Marketing Operations, Marketing Plans, Marketing Strategy
• Benchmark Survey: Voice of the Customer
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Collaboration, Management, Marketing Strategy, Voice of the Customer