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Break Down Marketing Silos Now: Build Engagement With Cross-Channel Marketing by Ron Person
Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing is difficult. But creating a successful cross-channel marketing organization is ...
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Strategy Is Fun Too, You Know (Well, Fun-ish) by Pete Gaioni
It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts.
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Content Marketing Trends for 2012: What's in and What's Out by Pawan Deshpande
No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising. But what's in store for 2012?
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Why Marketing Needs Objectives... Not Just Goalsby Brett Johnson
Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing strong tactics to support them.
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Case Study: Why Targeting by Level of Engagement Worksby Becca Wright
The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans.
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Managing Chaos: The Marketing Approachby John Thomson
Nowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape.
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Six Steps for Rebuilding Your Brand After a Crisisby Larry Berg
It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and after a crisis—that'll help rebuild customer confidence.
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Why Predictive Modeling Is Hot... and Five Things You Should Know to Do It Wellby Chris Diener, Patricia Kidd
If you want to better predict the relationship between marketing inputs and customer behavior, predictive modeling may be your answer. Here are five essential tips to consider before you get started.
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The Evolution of Marketing Agencies and Consultanciesby Paul Roetzer
The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization.
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What to Do When E-Books and Round-Up Posts Just Won't Cut It by Danny Iny
How effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these six tips for producing unique, compelling content.
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Are You 'Messaging It Great'?: Five Lessons From Malcolm Gladwell and Morton Grodzins (Who?)by Tim Riesterer
How did an author make millions writing about a stuffy academic concept someone else discovered? He messaged it great. Here are five key lessons on messaging your ideas, offerings, and strengths to appeal to customers.
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Nine Essential Skills for Any Public Relations Professionalby Ford Kanzler, H. Buford Barr
If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.
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The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore by Michelle Boockoff-Bajdek
Today's B2B marketers can't focus only on generating leads and turning them over to Sales. To get results, they need to create effective, targeted programs that hit the right people via the appropriate channel. Here how.
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Five Marketing Trends That Only a CMO Contemplating Career Suicide Would Ignoreby Tom Shapiro
Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore.
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Social Media Is Only Part of the Answerby Donna Bletzinger
The best way to embark on a social media marketing strategy is to prepare in advance. To ensure success and maximize results, learn six questions you'll need to tackle before delving into your next social strategy.
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What Social Media Can't Do for International Marketingby Liz Elting
Applying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices that'll ensure the greatest ROI in localized social media.
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SMS Marketing: How to Harvest Your Customers' Mobile Detailsby Bill Hilton
SMS marketing is a huge growth area for all businesses. It's cheap, easy to track, direct, and personal. Interested? Learn how to collect your customers' mobile numbers—and keep them open to receiving texts.
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Content vs. Messaging: How the Digital Customer Narrative Is Changing Marketing by Jen Evans
Content is more than just words. Content experiences that are strategic, planned, structured, and measured can develop a new customer narrative that'll bring companies and customers closer than ever.
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The Future of Marketing Is Crowdsourcedby Brandon Evans
Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building a crowdsourced future..
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25 Keys to Getting Waaaaay More Out of Your Social Media Marketingby Tom Shapiro
Social media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans if you use it the right way. So why are so many businesses still treading water with social media marketing?