• Secrets of Viral Video: Three Keys to Launching a Campaign That Resonates by Kimberly Smith
  Video viewing is way up, but so are video postings. These days, it takes more than a dancing baby to attract eyeballs and gather viral momentum. Here's a straightforward guide for netting your audience's attention, with advice from organizations that ...
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• Three Steps to Making Valuable Customer Connections on Facebook by Kimberly Smith
  Facebook provides marketers the ability to directly connect with customers, and potential customers, on a deep and personal level. If you're not leveraging that opportunity to cement relationships and differentiate yourself in the mind of the consumer, you're opening the door ...
  More articles on Community, Customer Relationships, Facebook, Feedback, MySpace, Social Media, Social Networking
• What Is Your Social Networking Strategy in 2008? by David Nour
  Are you LinkedIn? Do you Spoke, Ryze, Jigsaw, or ZoomInfo? In 2008, will you get a Second Life? If these social-networking concepts are not on your radar, you are ignoring a dynamic trend that could have a profound impact on ...
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• MarketingProfs Video: A Tutorial on the Subtleties of LinkedIn by Matt Dickman
  In the face of mounting competition and hype from rival networks Facebook and MySpace, LinkedIn has stayed true to its mission of creating a network for business professionals. I've been a member of the service for years, but until recently it ...
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• The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link Popularity by Miles Galliford
  Link building is the tactic of getting other Web sites to link to your Web site. Getting inbound links from well-ranked, reputable, and relevant sites means that your Web site will receive good rankings and a lot of free traffic. Here is ...
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• MarketingProfs Video: A Tutorial on the Subtleties of LinkedIn by Matt Dickman
  LinkedIn doesn't pretend to be MySpace or Facebook. In the face of mounting competition and hype from rival networks, LinkedIn has stayed true to its mission of creating a network for business professionals. In this video tour, Matt Dickman focuses ...
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• Dynamite Branding by Martin Lindstrom
  As YouTube, Google and MySpace announce that video advertising will become a key driver in their future revenue strategies, the glitzy, anonymous ads we have been used to for years will have to change course. Ads need to be intriguing in ...
  More articles on Advertising, Branding, Google, MySpace, Videos, Word of Mouth, YouTube
• Successful Networking Through Personal Branding by Daniel Schawbel
  Some 80% of available jobs are never advertised, and over half of all employees obtain their jobs through networking. The most important component of a successful job search is your network, consisting of friends, family, neighbors, acquaintances, teachers, and coworkers.
  More articles on Career Management, Facebook, Job Search, MySpace, Personal Branding, Social Networking
• MySpace Marketing Tips, Tricks, and Hints by Luke Bodley
  Luke runs MySpace marketing campaigns on a daily basis. Here, he shares his real-world experiences and tips, including the best way to leverage MySpace to zero in on your target market.
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• Top 10 Online Marketing Predictions for 2007 by Ryan Buchanan
  With 2007 in full swing, here are our online marketing predictions for the rest of the year to come. We busted out our omniscient crystal ball, and this is what it told us... .
  More articles on Email Marketing, LinkedIn, MySpace, Social Networking, Videos, Word of Mouth
• Q&A: PETA's 'Gorilla' Marketing Tactics by Ann Handley
  No matter how you feel about PETA, as an entity or a cause, you probably know its marketing. Even those don't admire it, in other words, are likely aware of it. Pointed, outrageous, admired and criticized, PETA's messaging is the ...
  More articles on Collaboration, MySpace, Online Marketing, Social Media, Videos, Word of Mouth, YouTube
• Marketing on MySpace by Stephan Spencer
  The cardinal rule in MySpace is the same one as in the blogosphere: Keep it real. Before you leap in to MySpace as a marketer, you'd best understand it. Because if you don't, the MySpace community can turn on you the ...
  More articles on Customer Acquisition, E-Commerce, MySpace, Word of Mouth
• Satisfying the 10 Cravings of a New Generation of Consumers (Part 2 of 2) by Lisa Johnson, Cheri Hanson
  Some of the most recent cultural touch points—groups riding the underground buzz on YouTube; MySpace selling music from indie bands; and the skinny jeans fashion trend—show a new market code at work. The young, tech-savvy members of a new generation ...
  More articles on Branding, Customer Advisory Programs, MySpace, Targeting, Word of Mouth, YouTube
• Marketing to the MySpace Generation (and the Economics of Social Networking), Part 1 of 2 by Cliff Kurtzman
  The growth of MySpace has been front and center in the media over the past 12 months, in part because of the continued incredible growth of the venture but also because of social outrage generated by those who view it ...
  More articles on Facebook, MySpace, Social Media, Social Networking
• How to Make the Online Community Your Marketing Partner by Mack Collier
  Marketers have a choice: You can continue using the same marketing methods you have always used to reach your customers, or you can try something revolutionary. You can join them. You can stop trying to guess what your customers are ...
  More articles on Blog Monitoring, Blogging, Customer Engagement, Mobile Marketing, MySpace, Social Networking, Word of Mouth, YouTube

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• Moms, Media, and Marketing
  Women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults, according to a newly released survey. They're big on word-of-mouth, and some 15.3% ...
  More articles on Advertising, Facebook, MySpace, Promotions, Twitter, Women, Word of Mouth
• Social Networks Deliver 21% of Ad Impressions
  Social networking sites delivered 21% of all US online display ad impressions in June 2009, according to a recent comScore study, with MySpace and Facebook together accounting for more than ...
  More articles on Facebook, Market Research, MySpace, PPC Campaigns, Social Networking, Surveys
• Facebook Connect Lifts Facebook Past MySpace
  The launch of Facebook Connect fueled Facebook's surge to the front of the social networking pack, leaving MySpace in the dust.
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• Social Media Users Profiled
  Marketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. But who are these consumers using social media, what ...
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• Top 15 US Websites, July 2009
  Search, social-media, and Web-based email sites feature prominently in the top 15 US websites (among all categories) for July 2009.
  More articles on Email, Facebook, Google, MySpace, Social Media, Surveys, YouTube
• It's as Easy as 123456
  All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In ...
  More articles on Advertising, B2B Marketing, Blogging, Facebook, LinkedIn, Marketing Tips, MySpace, Social Media, Twitter, YouTube
• Don't Just Use It, USE It!
  On the weekend it launched, Apple sold one million iPhone 3Gs—and not just to early adopters and hipsters: stats from ChangeWave suggest iPhone's moving in on the smartphone (read: ENTERPRISE!) ...
  More articles on Interactive Marketing, Mobile Marketing, MySpace, New Media, Social Media

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MySpace case studies, deconstructing real life examples and illustrating lessons learned

• How New Media Helped Auction Direct USA Boost Sales 40%by Auction Direct USA
  CASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales.
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• How Goodwill Attracted Hip Customers via Social Networking, a Virtual Fashion Showby Goodwill of Greater Washington
  Goodwill Industries receives generous donations of clothing, many in good shape and by popular brands, but is perceived as a purveyor of low-quality, outdated merchandise. With a social-media marketing campaign, the nonprofit was able to change that perception and connect with young professional women who buy vintage clothing.
  More case studies on Blogging, Brand Positioning, Case Studies, MySpace, Non Profits, Social Media, Social Networking, Twitter

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MySpace online seminar broadcasts from the best minds in marketing

• How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer PlaygroundAttendee rating:  - 7/25/2007
  More seminars on Advertising, Customer Behavior, Facebook, LinkedIn, Marketing Tips, MySpace, Targeting, Word of Mouth

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