• Eight Ways Marketers Can Benefit From Using Alltop by Mack Collier
  In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an invaluable tool for marketers. This article shares eight ways that ...
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• 22 Cheap or Free Web Usability Tools, Part 2 by Craig Tomlin
  In Part 1 of this series, we discussed the value of usability testing and talked about some testing tools. Here are more reviews of low-cost or no-cost usability tools.
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• 22 Cheap or Free Web Usability Tools, Part 1: An Introduction by Craig Tomlin
  Usability testing can increase your website's conversion rates and improve sales. Here are some cool tools to help you do just that.
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• Five Social Media Tools You Can't Afford to Ignore by Mack Collier
  Sure, social media is big. But even if your company doesn't have the resources for a dedicated social media strategy, here are five social media sites and tools you can't afford to ignore.
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• Problem Solved: How Do You Convince the Boss That It's Time to Go Social? by Claire Coyne
  There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the following problem: How does Marketing convince the CEO that it's ...
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• 18 Favorite Tools of Twitter Rock Stars by Kimberly Smith
  You can immensely improve your Twitter experience and micro-blogging effectiveness with Twitter-related tools, apps, and services. But which among the more than 1,300 (and counting!) are the best tools to use? Here, we cover the "tried and true" favorites of some ...
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• Affiliate Marketing: How to Boost Sales and Minimize Risk by Kimberly Smith
  Affiliate marketing is in a growth stage, strengthened of late by an explosion in the number of bloggers and other site publishers who are recognizing its rewards. But an affiliate program can be catastrophic if they are not well-managed.
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• 13 Essential Social-Media 'Listening Tools' by Clay McDaniel
  You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well ...
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• Online Reputation Management: A View From the Top by Leslie Gaines-Ross
  The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven realities of managing online reputation in today's world—and some solutions ...
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• 53 Smartphone Applications for On-the-Go Marketers by Kimberly Smith
  While games remain the most widely downloaded smartphone apps, developers haven't forgotten about those of us who have work to do. In fact, we found quite a few apps that are useful for marketers. Take a gander, and then tell ...
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• MarketingProfs-cast: Cece Salomon-Lee on PR's Role in New Media by Paul Dunay
  The advent of new media poses some challenges for even the best PR professional.
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• MarketingProfs Video: Seesmic Presages Video as a Personal Communication Tool by Matt Dickman
  What do you get when you combine video, social networking, micromedia, and a very savvy French entrepreneur? You get Seesmic. Seesmic is a social network where the primary content is video. Users record video, post it to the site, and other ...
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• MarketingProfs Videos: What Is Digg? by Matt Dickman
  What is Digg? And how does it work? This pair of videos about social-network site Digg.com is a look at the site from the inside-out... with the goal of educating marketers on this social network. Learn why you should (or ...
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• Going Global in a Web 2.0 World: A Punch List for Small Business by Laurel Delaney
  In a world that is now fully connected, people and businesses are putting their opinions, observations, insights, thoughts, and capabilities online, via some very helpful tools. Here's what one fictitious small business did to grow its customer base, and reach ...
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• MarketingProfs Video: RSS—REALLY Simplified by Matt Dickman
  Marketers may be from Venus and IT might be from Mars, but marketers nonetheless need to understand what the IT guys are talking about. In a new series of short videos, Matt Dickman simplifies technobabble into a framework that marketers ...
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• Beyond the 4Ps: The 5Ts of Marketing Operations by Adrian Ott
  What constitutes marketing operations? Marketing operations adds an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and 3Cs (Customers, Competitors, Corporation), to fully round out the marketing ...
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• The Top Five Reasons Why It's 'RSS or DIE' by James Clark
  "RSS" stands for "Really Simple Syndication." In a nutshell, it is the technology that is enabling blogs, podcasts, and all major online news rooms. RSS is rapidly displacing email and Web sites as the preferred method for distributing online content. However, ...
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• Welcome to Second Life, Marketers by Greg Verdino
  Big changes are coming fast and, as marketers, we would be well advised to learn some lessons about metaverse marketing now, lest we be trumped by more nimble competitors. But we need to be smart about our approach, realistic in ...
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• RSS: What's in It for Marketers? (Part 2) by Eric Frenchman
  RSS may not ever replace email as a delivery tool. But nonetheless, it will move Web site traffic, because people can use RSS readers to receive content without having to visit a site. Here's part two of a primer on RSS, ...
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• RSS: What's in It for Marketers? by Eric Frenchman
  RSS may not ever replace email as a delivery tool. But nonetheless, it will move Web site traffic, because people can use RSS readers to receive content without having to visit a site. Here's a primer on RSS, and why ...
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See all 30 marketing articles related to New Media

• No Escapin' This
  Ask 100 people for their opinion of social-media tools like Twitter and you'll likely get 100 different responses—ranging from extreme enthusiasm to extreme derision. However you feel about social media, ...
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• What Would We Do Without You?
  You've probably heard a lot that the days of "push" messaging—a mythical golden age when marketers could feed passive viewers whatever rigmarole the ad department pleased—are dead. So true. But for ...
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• You Don't Drive Me Nuts Anymore!
  What makes Twitter so useful is also what makes it difficult to navigate: everyone is spewing what they think, all the time, about anything imaginable. This is good for tracking ...
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• Google Wave: A Sea Change for Marketers?
  Starting today, Google will invite 100,000 users to beta-test its much-buzzed Wave. What will the hugely ambitious communication and collaboration platform mean for marketers?
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• Ad Spend Plunge Slows: Recovery in 2010, Growth in 2011
  ZenithOptimedia revised downward its forecast for global ad expenditure growth in 2009 to -8.5%, from its April prediction of -6.9%, after Q1 came in below its predictions, the firm announced ...
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• Google's Secret Weapon: Chrome OS for PCs
  "The operating systems that browsers run on were designed in an era where there was no web. So today, we're announcing a new project ... the Google Chrome Operating System. ...
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• Why Businesses Should Podcast
  "What's the deal with podcasting, anyway?" Kyla Cullinane asks Christopher S. Penn in this most recent video produced by MarketingProfs. Kyla gets to the heart of the issue immediately, and ...
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• Do It Now: Get Whitelisted
  Mailer Alert: A new Yahoo Mail feature—the "contacts button"—should make whitelisting even more important for email marketers. "You get a lot of emails, some good (from friends, family, even favorite ...
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• Be a Pocket Millionaire
  Right in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most ...
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• iComicRelief
  Apple has certainly captured the heart of consumers across the globe with the iPhone, and it recently announced new, upgraded models at the WWDC Conference this past week, after having ...
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• Streaming Music 2.0
  Top 40. Jazz. Alternative. To stream music online, you have several choices. Whether you want radio or individual songs, some of the more popular sites are radio paradise Pandora, Last.fm, ...
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• Spice Up That Limbo Space
  Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page ...
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• How Much Has Apple Really Made from iPhone Apps?
  It was just a month ago that Apple reached the prestigious mark of 1 billion downloads from its iPhone App Store—a huge milestone. The enormous number of downloaded apps elicits ...
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• Google: New Media Meets Old Media
  Google has always been considered a giant in the online world—it's even been said it rules the Internet. But one medium it hasn't ventured into is television. Until now, that ...
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• Hulu: From TV to 'Bliggedy Blogs'
  Hulu has certainly made a big splash in the online video world. It's quickly becoming a favorite way to watch TV shows and movies. But what's ironic is that traditional ...
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• Too Smart to Lose
  Last year, Southwest Airlines refused passage to two young women for obnoxious behavior. The ladies immediately went out and told the press they weren't permitted aboard because they were "too ...
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• Put a Bug on That WOM!
  Clearspring Technologies, which has helped everybody from WaPo to UCSF bring their branded wares to the mainstream, has put out a new tool that tells you how popular your widgets ...
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• Recession Marketing II: What NOT to Cut
  In Part I, we suggested a few cuts to make in your current marketing budget to help keep your bottom line healthy during these tough times. Now let's take a ...
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• How We Got Here
  If our current economic situation can teach us anything, it's that we really can't carry on in personal finance or business (or politics, for that matter) without keeping our wits ...
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• Gimme Shelter! Quick!
  The iPhone and iPod touch positively swept the Engadget Awards, winning Gadget of the Year, Smartphone of the Year, Handheld of the Year, Portable Media Device of the ...
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See all 57 marketing Daily Posts related to New Media

New Media case studies, deconstructing real life examples and illustrating lessons learned

• How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.
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• How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand Awarenessby Lenovo
  CASE STUDY: Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and created a new level of athlete and fan interaction.
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New Media online seminar broadcasts from the best minds in marketing

• Kicking Butt with Twitter: Guy Kawasaki's Marketing Tips and ToolsAttendee rating:  - 10/15/2009
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• Not Blogging Yet? What Marketers Need to Know to Get StartedAttendee rating:  - 3/26/2009
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• Mobile Marketing: How to Harness the Power of the Small ScreenAttendee rating:  - 11/20/2008
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• Twitter Like You Mean It: The Right Way to Tweet Your BrandAttendee rating:  - 11/13/2008
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• Proven Ways to Create Engaging Online Customer ExperiencesAttendee rating:  - 8/21/2008
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• Prove It: Tools and Techniques to Measure the Effectiveness of Social Media CampaignsAttendee rating:  - 7/24/2008
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• Blogs, Tubes, Twitters, and More: Emerging Media's Impact on the Customer ExperienceAttendee rating:  - 3/29/2007
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• Hitchhiker’s Guide to the Metaverse: Second Life for MarketersAttendee rating:  - 1/11/2007
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New Media marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
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• Buzz Marketing Summit - MP3
  Format: MP3 Buzz Marketing? Viral Marketing? Word-of-Mouth Marketing? Customer Evangelism? Guess what? They really aren't all synonyms! Who knew? And each one can have a different purpose and place in your marketing strategy. We gathered together seven industry experts on Buzz Marketing and got them talking. Not only will you hear pretty clear definitions of Buzz Marketing and all its sisters and cousins, you'll also get good current examples of each (and one from 1936!), you'll also get practical and actionable advice on what you can do right now. So get buzzing.
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• Buzz Marketing Summit -Transcript
  Format: Downloadable transcript Buzz Marketing? Viral Marketing? Word-of-Mouth Marketing? Customer Evangelism? Guess what? They really aren't all synonyms! Who knew? And each one can have a different purpose and place in your marketing strategy. We gathered together seven industry experts on Buzz Marketing and got them talking. Not only will you hear pretty clear definitions of Buzz Marketing and all its sisters and cousins, you'll also get good current examples of each (and one from 1936!), you'll also get practical and actionable advice on what you can do right now. So purchase your Premium membership today and get buzzing.
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See all Tools and Downloads in our library