Marketing Resources: New Media

• How to Market the Cloudby Joshua Shane
  Cloud computing is a revolutionary operational model that's changing how IT is managed and delivered. Successfully marketing the cloud requires understanding it and effectively communicating its benefits to prospects.
  More articles on Customer Engagement, Marketing Challenges, Marketing Tips, New Media
• The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive Efficienciesby Jacques Hart
  Cloud computing is a transformative technology that is expected to have a revolutionary impact on the business of marketing. Learn how you can gain a competitive advantage using the three platforms of cloud computing.
  More articles on B2B Marketing, Channel Marketing, Consumer Electronics, Creativity, Google, New Media
• Eight Tools to Help You Manage Social Media Content Overloadby Clay McDaniel
  Marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? Content overload. Here are eight tools to help you tame ...
  More articles on Community, Marketing Tips, New Media, Social Media, User-Generated Content
• Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?by Joseph Jaffe
  The iPad has the potential to provide an all-in-one tablet that people are going to use everywhere—on their couch, while on vacation, and from all the places in between. No doubt brands are salivating at the chance to use the ...
  More articles on Customer Experience, Marketing Tips, New Media, Podcasting, Smart Phones
• How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)by Gordon Plutsky
  The hottest trend in brand marketing right now is the very thing that has fueled traditional advertising's ongoing evolution: Brands are bypassing traditional media outlets in favor of creating their own private media platforms. That's right, brands are becoming the ...
  More articles on Advertising, Brand Awareness, Branding, New Media, Word of Mouth
• Personal Branding Predictions: Top 10 for 2010by William Arruda
  How will the world of personal branding, and business, evolve in the coming year? Here are William Arruda's top 10 predictions for 2010.
  More articles on Career Management, Google, New Media, Personal Branding, Social Networking, Videos
• Eight Ways Marketers Can Benefit From Using Alltopby Mack Collier
  In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an invaluable tool for marketers. This article shares eight ways that ...
  More articles on Blogging, Marketing Tips, New Media, Twitter, Writing
• 22 Cheap or Free Web Usability Tools, Part 2by Craig Tomlin
  In Part 1 of this series, we discussed the value of usability testing and talked about some testing tools. Here are more reviews of low-cost or no-cost usability tools.
  More articles on Marketing Tips, New Media, Web Analytics
• 22 Cheap or Free Web Usability Tools, Part 1: An Introductionby Craig Tomlin
  Usability testing can increase your website's conversion rates and improve sales. Here are some cool tools to help you do just that.
  More articles on E-Commerce, New Media, Testing, Websites
• Five Social Media Tools You Can't Afford to Ignoreby Mack Collier
  Sure, social media is big. But even if your company doesn't have the resources for a dedicated social media strategy, here are five social media sites and tools you can't afford to ignore.
  More articles on Facebook, Google, New Media, Social Media, Twitter
• Problem Solved: How Do You Convince the Boss That It's Time to Go Social?by Claire Coyne
  There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the following problem: How does Marketing convince the CEO that it's ...
  More articles on Management, Marketing Tips, New Media, Social Media
• 18 Favorite Tools of Twitter Rock Starsby Kimberly Smith
  You can immensely improve your Twitter experience and micro-blogging effectiveness with Twitter-related tools, apps, and services. But which among the more than 1,300 (and counting!) are the best tools to use? Here, we cover the "tried and true" favorites of some ...
  More articles on Marketing Smarter, New Media, Twitter
• Affiliate Marketing: How to Boost Sales and Minimize Riskby Kimberly Smith
  Affiliate marketing is in a growth stage, strengthened of late by an explosion in the number of bloggers and other site publishers who are recognizing its rewards. But an affiliate program can be catastrophic if they are not well-managed.
  More articles on Blogging, Collaboration, Feedback, Marketing Strategy, New Media, Product Marketing, Promotions, Recession, Word of Mouth
• 13 Essential Social-Media 'Listening Tools'by Clay McDaniel
  You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well ...
  More articles on Brand Loyalty, Facebook, Feedback, New Media, Social Media, Twitter, Word of Mouth
• Online Reputation Management: A View From the Topby Leslie Gaines-Ross
  The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven realities of managing online reputation in today's world—and some solutions ...
  More articles on New Media, Online Marketing, SEO, Social Media, Social Networking, Twitter, Websites, Word of Mouth
• 53 Smartphone Applications for On-the-Go Marketersby Kimberly Smith
  While games remain the most widely downloaded smartphone apps, developers haven't forgotten about those of us who have work to do. In fact, we found quite a few apps that are useful for marketers. Take a gander, and then tell ...
  More articles on Collaboration, Creativity, Mobile Marketing, New Media, SEO, Social Media, Social Networking
• MarketingProfs-cast: Cece Salomon-Lee on PR's Role in New Mediaby Paul Dunay
  The advent of new media poses some challenges for even the best PR professional.
  More articles on New Media, Public Relations
• MarketingProfs Video: Seesmic Presages Video as a Personal Communication Toolby Matt Dickman
  What do you get when you combine video, social networking, micromedia, and a very savvy French entrepreneur? You get Seesmic. Seesmic is a social network where the primary content is video. Users record video, post it to the site, and other ...
  More articles on New Media, Product Marketing, Social Networking, Videos
• MarketingProfs Videos: What Is Digg?by Matt Dickman
  What is Digg? And how does it work? This pair of videos about social-network site Digg.com is a look at the site from the inside-out... with the goal of educating marketers on this social network. Learn why you should (or ...
  More articles on Community, New Media, Social Media, Social Networking, Web Copy, Word of Mouth
• Going Global in a Web 2.0 World: A Punch List for Small Businessby Laurel Delaney
  In a world that is now fully connected, people and businesses are putting their opinions, observations, insights, thoughts, and capabilities online, via some very helpful tools. Here's what one fictitious small business did to grow its customer base, and reach ...
  More articles on Economic Crisis, International Marketing, New Media, Online Marketing, Small Business

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• Launch Your Own Social Media Contest: Here's Some Help
  If you're as big a fan of the Pepsi Refresh Project as we are, it's likely you recognize the power of a well-orchestrated contest to trigger engagement and enthusiasm around ...
  More articles on Customer Engagement, New Media, Social Media
• How a Customer Promoted 'Barbie Video Girl' Bigtime
  This year, Mattel launched Barbie Video Girl, a $50 version of the beloved blonde that sports a video recording device in her necklace and an LCD screen on her back. ...
  More articles on Creativity, Customer Behavior, New Media
• Five Easy Tools for Long-Distance Collaboration
  New media's about discovering savvier ways of communicating—not just with your target, but with your team as well. After all, the closer you collaborate, the better equipped you are to produce winning ...
  More articles on Collaboration, New Media, Social Media
• Tips From 'The Office' on Social-Media Customer Engagement
  The hit TV sitcom The Office has extended its brand reach and consumer appeal through clever uses of social media. "Although there are only around 23 episodes [per year] ... ...
  More articles on Brand Loyalty, Customer Behavior, New Media, Social Media
• Five Ways to Win Customers With Augmented Reality
  You know you could benefit by adding one or another new technology to your branding efforts, but how exactly? Well, it helps to look at existing examples of the latest cool ...
  More articles on Customer Acquisition, New Media, Social Media
• Flipboard for iPad: How to Use It
  With all the gizmos, apps, real-time updates and life-changing articles strewn in your path, nothing's more complicated than sorting through and finding time for everything you want to read. Tougher still ...
  More articles on Marketing Smarter, Mobile Marketing, New Media
• Unify Your Online Image: Present All Your Social Links at One Site
  When you think about it, the time you put into social media is an investment in your professional reputation: You're building (or cultivating) relationships, sharing knowledge, and providing opinions on ...
  More articles on New Media, Personal Branding, Social Media
• Partner With Peers for Profit
  More and more tech vendors are incorporating technology and service specializations into their channel programs, promising stronger partner benefits—provided specific training and business requirements are met. Meanwhile, IT customers are ...
  More articles on High-Tech Marketing, Networking, New Media, Sales
• One More New Way to Take Your Business Mobile
  In less than five years, more than 50 percent of users at any given time will be accessing the Internet from a mobile device, according to Morgan Stanley. Frankly, it feels ...
  More articles on Consumer Electronics, Mobile Marketing, New Media
• Tech-Gadget Census: Which States Own What
  The New York metro area has the highest per capita ownership of emerging technologies (iPads, netbooks, smartphones, and Blu-ray players) in the US, whereas the Phoenix metro area has the ...
  More articles on Consumer Electronics, Customer Behavior, New Media, Research Summaries, Segmented Research Data
• Four Ways to Use SlideShare to Boost Your Reach Online
  It's the social weapon you just don't hear enough about: SlideShare. At first glance, it comes across as a mere archive for uploading presentations, but oh—it's so much more than ...
  More articles on New Media, Social Media, Thought Leadership
• You Can Calculate the Value of a Customer Tweet
  Ever wonder about the true long-range value of a tweet? Now you don't have to guess. Just plug a link, phrase, hashtag or screen name into TweetReach.com to get a ...
  More articles on New Media, Social Media, Twitter
• Fashion-Forward Shoppers Spend More, Swayed by Social Media
  Consumers who describe themselves as "Fashion Forward" are at least twice as likely as other consumers to spend more on a wide range of consumer products, including apparel, and are ...
  More articles on Customer Behavior, New Media, Research Summaries, Segmentation
• Boost Customer Service With a Little Digital Magic
  Ever wanted to share a snowman in springtime, send a love letter to a stranger—or surprise a loyal customer with a gift message? Get a load of Layar, which puts the ...
  More articles on Creativity, Mobile Marketing, New Media, Smart Phones
• Four Ways to Track the People Yakking About You
  Face it: In today's world of blogs and social media, all company content—direct mail, ad copy or even personal correspondence—can become online content on view to millions. So warns Frank ...
  More articles on B2B Marketing, New Media, Sales
• Adoption of New Media Formats Soaring
  Consumer adoption of new media formats has increased at double- and triple-digit rates in the past two years, as technologies such as high-definition TV, digital video recorders, and the Internet ...
  More articles on New Media, Nielsen Data, Research Summaries
• Find Your Glory Story
  Remember Foursquare, the mobile game where users check in to gather badges and mayorships at their favorite local spots? If you're not a brick-and-mortar retailer, it's understandably hard to imagine ...
  More articles on Customer Engagement, Mobile Marketing, New Media
• It's a Virtual Love Shack!
  In March, Facebook hosted 484 million unique visitors worldwide, up 22 million from February, per comScore. On average, people log in 11 times a month, meaning a big pile of ...
  More articles on Facebook, New Media, Social Media
• A Map to Build a Dream On
  Researcher Christophe Aguiton of Orange, a mobile carrier in France, praised the merits of maps in a recent speech: "They are practical things. But at the same time, a map ...
  More articles on New Media, SMS, Social Media
• Concerns Loom Over Cloud Computing
  Most Americans (63%) say having remote access to their digital files would make life easier—but concerns remain over the security of personal information, including email, pictures, and financial records, according ...
  More articles on Customer Behavior, New Media, Research Summaries

See all 96 marketing Daily Posts related to New Media

New Media case studies, deconstructing real life examples and illustrating lessons learned

• How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.
  More case studies on Brand Awareness, Case Studies, Community, Facebook, Interactive Marketing, New Media, Newsletters, Social Media, Videos, YouTube
• How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand Awarenessby Lenovo
  CASE STUDY: Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and created a new level of athlete and fan interaction.
  More case studies on Blogging, Brand Awareness, Case Studies, Collaboration, Facebook, New Media, Sponsorship, Twitter, Video Blogs, YouTube

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New Media online seminar broadcasts from the best minds in marketing

• Selling Social to the C-SuiteBroadcast on 7/15/2010 11:00:00 AM
  More seminars on Collaboration, Management, Marketing Tips, Measurement, New Media, Social Media, Testing
• Bing Isn't Google: The Differences That Matter for Search MarketingBroadcast on 2/18/2010 11:00:00 AM
  More seminars on Google, Measurement, Metrics, New Media, Search Engine Marketing, Search Engines, Website Design, Websites
• Go Beyond Google: How to Gather Free B2B Competitive IntelligenceBroadcast on 2/4/2010 11:00:00 AM
  More seminars on B2B Marketing, Benchmarking, Marketing Strategy, New Media
• Kicking Butt with Twitter: Guy Kawasaki's Marketing Tips and ToolsBroadcast on 10/15/2009 11:00:00 AM
  More seminars on Marketing Tips, New Media, Twitter, Word of Mouth, Writing
• Not Blogging Yet? What Marketers Need to Know to Get StartedBroadcast on 3/26/2009 11:00:00 AM
  More seminars on Blog Comments, Blogging, Creativity, Customer Engagement, New Media, Social Media
• Mobile Marketing: How to Harness the Power of the Small ScreenBroadcast on 11/20/2008 11:00:00 AM
  More seminars on Benchmarking, Branding, Customer Engagement, Customer Relationships, Email Marketing, Measurement, Mobile Marketing, New Media, SMS, Word of Mouth
• Twitter Like You Mean It: The Right Way to Tweet Your BrandBroadcast on 11/13/2008 11:00:00 AM
  More seminars on Brand Awareness, New Media, Social Media, Twitter, Word of Mouth
• Proven Ways to Create Engaging Online Customer ExperiencesBroadcast on 8/21/2008
  More seminars on Customer Behavior, Customer Engagement, Customer Experience, Customer Retention, New Media, Online Marketing
• Prove It: Tools and Techniques to Measure the Effectiveness of Social Media CampaignsBroadcast on 7/24/2008 11:00:00 AM
  More seminars on Marketing Tips, Measurement, New Media, Social Media
• Blogs, Tubes, Twitters, and More: Emerging Media's Impact on the Customer ExperienceBroadcast on 3/29/2007 11:00:00 AM
  More seminars on Blogging, Interactive Marketing, New Media, Social Media, Twitter, Videos, Website Design, YouTube
• Hitchhiker’s Guide to the Metaverse: Second Life for MarketersBroadcast on 1/11/2007 11:00:00 AM
  More seminars on Marketing Tips, New Media, Second Life, Social Media

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New Media Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: 8 Must-Have Apps for Showcasing Your Expertise on LinkedInReleased on 10/8/2010 10:00:00 AM
  More Take 10 on LinkedIn, Marketing Smarter, New Media
• Take 10: How to Set Up Website Profiles in Google AnalyticsReleased on 8/27/2010 10:00:00 AM
  More Take 10 on Google, Marketing Tips, New Media

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New Media marketing downloads for the busy professional

• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites

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