• 11 Tips for Challenging Government-Marketing Myths and Reaching Buyers by Becky Sheetz-Runkle
  Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is no shortage of ways to reach government buyers, some ways are better than others. To help shatter ...
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• Growing Subscription Revenue With Triggered Emails and Online Renewals: How Three Companies Did It by Winston Bowden
  Publishers, membership-based organizations, and anyone who manages subscriptions can benefit from triggered emails by using date-based triggers to remind customers to renew. Automating this process saves time and money. Even more important, using triggered emails can significantly boost your response ...
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• Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation by Yael K. Penn
  Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider ...
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• Suiting Up for Customer Loyalty: Email That Fits by Stephanie Miller
  For every email marketer who has ever heard an executive say, "Email generates revenue, just send more email," this one is for you. Most email marketers care about their subscribers and want to provide a good experience. But sometimes, business ...
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• Four Key Components of E-Newsletter Advertising by Drew Adams
  How do companies reap solid advertising ROI from email newsletters? They incorporate four key marketing tactics into their campaigns: relevancy, list quality, design, and tactical landing pages. And then they apply them, like this....
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• Email Marketing Disobedience: Six laws of proper e-Newsletter creation, and why you should ignore every one of them by Gary Levitt
  Gems of 2008: You need an e-newsletter and you know it. But before rolling up your sleeves, please review the following six bromides from a recent how-to article phoned in by a reigning email-marketing magnate. After each, I'll explain how to ...
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• Email Marketing Disobedience: Six laws of proper e-Newsletter creation, and why you should ignore every one of them by Gary Levitt
  Within the grand taxonomy of consumer touchpoints, e-newsletters hold a sorry position. They're the longwinded busybodies who never get invited to the cool parties. Porcelain-skinned print campaigns turn up their perky, sans-serif noses at e-newsletters' frumpy templates and canned copy. ...
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• Email Marketing and Social Media, Part 1: Adding Social Media to the Email Newsletter by Anna Billstrom
  Email is not dying in the midst of the social-media revolution. In fact, the question we should be asking is: How can email marketers best leverage the new social-marketing applications?
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• Five Secrets to Email List Growth by Tom Kulzer
  Building a list of responsive subscribers via a Web site that has a bit of traffic and quality content is surprisingly easy. But sometimes, when working with users, we're surprised to see low conversion rates. So, we take a look ...
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• Six Strategies to Make Your Newsletters Work Harder by Deborah Rapacz
  Brands that deliver general interest newsletters filled with tips, tools, and advice—but not unique, brand-differentiating content—should re-think their approach. Progressive brands are making advances in their approach, tightening the focus of their relationship marketing, and now filling newsletters with more ...
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• Where to Find Good Content for Your Online Newsletter by Nick Usborne
  There are a number of rich places to find content for your newsletter. Some of it takes the form of free articles. Some of it you pay for, and you can request any kind of content you like. Whatever your industry ...
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• Six Classic Mistakes Email Newsletters Make by Mark Brownlow
  A lot has changed in marketing since 2002, but some principles still hold true. This MarketingProfs Classic, originally published January 22, 2002, is a timeless look at the mistakes email marketers make—mistakes that prevent an email newsletter from reaching its ...
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• Four Ways That the Best Newsletters Are Like Blogs by Nick Usborne
  It may seem strange to compare an e-newsletter with a blog. But it's not so strange at all, because it wasn't long ago that we turned to online newsletters -- not static Web sites -- to find interesting, engaging, timely ...
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• Direct Marketing on a Shoestring Budget by Jodi Bash
  So you've got a small marketing budget? That's OK, there's still a lot you can do to reach your audience; it just may take a little more elbow grease. The first key to stretching a budget is shrinking your focus.
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• Four Low-Cost Web Marketing Strategies by Eileen Cruz Coleman
  Web marketers don't sit in labs, mixing and testing search engine formulas. Good Web marketers form online relationships by joining discussion forums, subscribing to e-newsletters, visiting blogs, and introducing themselves to online media. So get inspired and get yourself out there.
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• Marketing Challenge: Three Ways to Score With Downloadable Products by Hank Stroll
  This week: Many businesses have succeeded in selling products online in the form of e-books, e-reports and other downloadable content. Of course, it's not as simple as posting the product on your Web site and hoping buyers will come. The ...
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• Marketing Challenge: Two Tradeshow Alternatives by Hank Stroll
  For some organizations, there's no business like tradeshow business. But diversifying your marketing efforts leads to better results. So what are the alternatives to tradeshow marketing?
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• Newsletter Co-Registration and Other Partnerships by Nick Usborne
  A couple of weeks ago I gave a short talk on building your newsletter lists with barter co-registration. Does it work? Does it ever!
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• Electronic vs. Print: The Evolution of the Company Newsletter (Part 2 of 2) by Elaine Fogel
  No communication platform has been embraced more than the simple, but effective, newsletter. What sets a great newsletter apart from simply a good newsletter? Last week, we looked at the strategy behind a solid newsletter, its title, and its content. ...
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• Electronic vs. Print: The Evolution of the Company Newsletter (Part 1 of 2) by Elaine Fogel
  Of the many marketing communications vehicles available, few have the longevity of the customer newsletter. In many organizations, it's evolved into the cost-effective and timely e-newsletter. But those who choose to use one channel exclusively over the other may not be ...
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See all 93 marketing articles related to Newsletters

• How Dare You Assume That?
  When you hand someone a business card at a conference, do you assume your email address will be added to their list for marketing campaigns? Probably not. And that's why ...
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• Analyze This
  When analyzing the success of your email campaigns, you might be staring right at useful data that goes unused. Take, for instance, the amount of newsletter copy used to tease ...
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• How'd He Do That?
  When you first arrive at the Blue Penguin website, it looks much like any other—with a logo, navigation buttons, a subscription link and some written content in the center. But ...
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• Keep in Touch This Summer, OK?
  As summer approaches, and your subscribers begin to go on holidays, you might wonder whether you should scale back your email campaigns. But in a post at the Email Experience ...
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• Why Can't We Still Be Friends?
  In a recent post at her Flooring the Consumer blog, C.B. Whittemore discusses the frustrations of transferring newsletter subscriptions from one email address to another. "It's really easy to unsubscribe," ...
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• This Space For Rent
  Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it.  In a recent article at MarketingProfs, Drew Adams ...
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• Do What I Say AND What I Do
  When David Greiner decided to redesign the Campaign Monitor newsletter—rather than give it a simple facelift—he first studied the advice his company gave to customers. "Turns out we were breaking ...
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• Talk to Me—Less
  Another Monday. Another newsletter to crank out. You've built a decent subscriber list, and your clients are happy to receive your ramblings. So why aren't you that happy to produce ...
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Newsletters case studies, deconstructing real life examples and illustrating lessons learned

• How One Website Doubled Its Ad Revenueby PlanningFamily.com
  CASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander...
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• How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%by FreshBooks
  CASE STUDY: Small businesses need all the TLC they can get. Billing and invoicing online-solution provider FreshBooks knows that better than most. Its customer-centric focus is so fresh and refreshing, word-of-mouth has spread far and wide—and helped grow its user base 150%.
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• How New Media Helped Auction Direct USA Boost Sales 40%by Auction Direct USA
  CASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales.
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• How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.
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• How a Nonprofit Used Member Resources to Increase Brand Awareness Across Multiple Marketsby Oregon Sports Authority
  The nonprofit Oregon Sports Authority (OSA) was striving to bring new sporting events, teams, and tourist dollars to the state. It also wanted to become the official sports resource for state residents. An overhaul of its promotions and more compelling communication of its brand were the ambitious goals that the four-employee nonprofit set for itself--and achieved, with a little help from a capable member base, which included the likes of Nike.
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Newsletters online seminar broadcasts from the best minds in marketing

• Create Once, Deliver Twice: Spreading Content Across Social NetworksAttendee rating:  - 9/3/2009
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• How to Develop Quality e-Newsletter Content Without Breaking the BankAttendee rating:  - 4/19/2007
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• e-Newsletters: Get Attention and Build LoyaltyAttendee rating:  - 2/22/2007
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Newsletters marketing downloads for the busy professional

• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
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