Marketing Resources: Newsletters

• Variety Is the Spice of Inbox Life: Four Nonpromotional Email Message Typesby Karen Talavera
  Spice up your email campaigns. If you're sending out only promotional messaging, your campaigns could be bland. Here are four types of greetings you should include in your message stream.
  More articles on Email Campaigns, Email Marketing, Marketing Tips, Newsletters, Personalization, Targeting
• How to Track Clicks in Your Email-Newsletter Campaignsby Andy Shore
  The success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged your audience is. But you need to be able to ...
  More articles on Copywriting, Email Campaigns, Landing Pages, Marketing Tips, Measurement, Newsletters
• Three Good Reasons for Marketing Automation (and Three Bad Ones)by Jep Castelein
  Marketing automation—one of the new buzzwords in marketing—bridges the gap between lead generation and the sales force. Its goal is to improve Sales and Marketing alignment by passing over only sales-ready leads. There are really good reasons why you should ...
  More articles on Collaboration, Lead Generation, Marketing Smarter, Newsletters, Sales
• How Scotts Miracle-Gro Uses Its Email Newsletter to Nurture In-Store Salesby Stephanie Miller
  Scotts Miracle-Gro Company, like many consumer packaged goods companies, has no direct online sales channel—but it finds that email-newsletter subscriptions boost purchases on average 1.5 times annually. Perhaps the reason the Scotts Lawn Care Update email newsletter is so successful ...
  More articles on Case Studies, Customer Engagement, E-Commerce, Email Marketing, Newsletters, Sales
• 11 Tips for Challenging Government-Marketing Myths and Reaching Buyersby Becky Sheetz-Runkle
  Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is no shortage of ways to reach government buyers, some ways are better than others. To help shatter ...
  More articles on Case Studies, Collaboration, Measurement, Newsletters, Public Relations, Sales, Thought Leadership, White Papers
• Growing Subscription Revenue With Triggered Emails and Online Renewals: How Three Companies Did Itby Winston Bowden
  Publishers, membership-based organizations, and anyone who manages subscriptions can benefit from triggered emails by using date-based triggers to remind customers to renew. Automating this process saves time and money. Even more important, using triggered emails can significantly boost your response ...
  More articles on Case Studies, Customer Retention, Email Marketing, Newsletters, Web Analytics
• Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generationby Yael K. Penn
  Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider ...
  More articles on Blogging, Digital Marketing, Landing Pages, Lead Generation, Market Research, Newsletters, PPC Campaigns, Promotions, Targeting, Web Analytics
• Suiting Up for Customer Loyalty: Email That Fitsby Stephanie Miller
  For every email marketer who has ever heard an executive say, "Email generates revenue, just send more email," this one is for you. Most email marketers care about their subscribers and want to provide a good experience. But sometimes, business ...
  More articles on Brand Loyalty, Customer Retention, Email Marketing, Newsletters, Testing
• Four Key Components of E-Newsletter Advertisingby Drew Adams
  How do companies reap solid advertising ROI from email newsletters? They incorporate four key marketing tactics into their campaigns: relevancy, list quality, design, and tactical landing pages. And then they apply them, like this....
  More articles on Advertising, Email Hygiene, Email Lists, Hiring Outside Resources, Marketing Tips, Mobile Marketing, Newsletters, Targeting
• Email Marketing Disobedience: Six laws of proper e-Newsletter creation, and why you should ignore every one of themby Gary Levitt
  Gems of 2008: You need an e-newsletter and you know it. But before rolling up your sleeves, please review the following six bromides from a recent how-to article phoned in by a reigning email-marketing magnate. After each, I'll explain how to ...
  More articles on Email Campaigns, Email Marketing, Newsletters
• Email Marketing Disobedience: Six laws of proper e-Newsletter creation, and why you should ignore every one of themby Gary Levitt
  Within the grand taxonomy of consumer touchpoints, e-newsletters hold a sorry position. They're the longwinded busybodies who never get invited to the cool parties. Porcelain-skinned print campaigns turn up their perky, sans-serif noses at e-newsletters' frumpy templates and canned copy. ...
  More articles on Email Campaigns, Email Marketing, Newsletters
• Email Marketing and Social Media, Part 1: Adding Social Media to the Email Newsletterby Anna Billstrom
  Email is not dying in the midst of the social-media revolution. In fact, the question we should be asking is: How can email marketers best leverage the new social-marketing applications?
  More articles on Email Marketing, Newsletters, Social Media
• Five Secrets to Email List Growthby Tom Kulzer
  Building a list of responsive subscribers via a Web site that has a bit of traffic and quality content is surprisingly easy. But sometimes, when working with users, we're surprised to see low conversion rates. So, we take a look ...
  More articles on Email Lists, Newsletters, Website Design
• Six Strategies to Make Your Newsletters Work Harderby Deborah Rapacz
  Brands that deliver general interest newsletters filled with tips, tools, and advice—but not unique, brand-differentiating content—should re-think their approach. Progressive brands are making advances in their approach, tightening the focus of their relationship marketing, and now filling newsletters with more ...
  More articles on Brand Positioning, Branding, Customer Engagement, Newsletters, Writing
• Where to Find Good Content for Your Online Newsletterby Nick Usborne
  There are a number of rich places to find content for your newsletter. Some of it takes the form of free articles. Some of it you pay for, and you can request any kind of content you like. Whatever your industry ...
  More articles on Customer Engagement, Newsletters, Web Content, Writing
• Four Ways That the Best Newsletters Are Like Blogsby Nick Usborne
  More articles on Blogging, Customer Engagement, Newsletters
• Six Classic Mistakes Email Newsletters Makeby Mark Brownlow
  A lot has changed in marketing since 2002, but some principles still hold true. This MarketingProfs Classic, originally published January 22, 2002, is a timeless look at the mistakes email marketers make—mistakes that prevent an email newsletter from reaching its ...
  More articles on Creativity, Customer Relationships, Email Marketing, Email Subject Lines, Newsletters, Permission Email Marketing
• Four Ways That the Best Newsletters Are Like Blogsby Nick Usborne
  It may seem strange to compare an e-newsletter with a blog. But it's not so strange at all, because it wasn't long ago that we turned to online newsletters -- not static Web sites -- to find interesting, engaging, timely ...
  More articles on Blogging, Customer Engagement, Newsletters
• Online Marketing on a Shoestring Budgetby Jodi Bash
  More articles on Email Campaigns, Marketing Budgets, Newsletters, Online Marketing, Surveys, Trade Shows/Events
• Direct Marketing on a Shoestring Budgetby Jodi Bash
  So you've got a small marketing budget? That's OK, there's still a lot you can do to reach your audience; it just may take a little more elbow grease. The first key to stretching a budget is shrinking your focus.
  More articles on B2B Marketing, Copywriting, Direct Marketing, Email Marketing, Newsletters, Targeting

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• How Would You Register Existing Subscribers for a New Newsletter?
  When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic? In a post at ...
  More articles on Email Marketing, Marketing Tips, Newsletters
• Three Tips for Gaining Excellent Click-Through Rates
  Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
  More articles on Content, Email Marketing, Email Subject Lines, Newsletters, Testing
• Three Ways to Reach Readers Who'd Rather Be at the Beach
  During the hot summer months, email marketers often despair of subscribers whose minds are somewhere else. "So how can you make your email marketing messages matter to office workers counting ...
  More articles on Customer Engagement, Email Marketing, Newsletters
• Frankly, You're a Disappointment
  As a longtime reader of GQ magazine, Dylan Boyd subscribed to The Hound—the magazine's recently launched email newsletter—with high expectations. "So as I opened the email and took a gander," ...
  More articles on Customer Engagement, Email Marketing, Marketing Tips, Newsletters
• How Dare You Assume That?
  When you hand someone a business card at a conference, do you assume your email address will be added to their list for marketing campaigns? Probably not. And that's why ...
  More articles on Email Marketing, Marketing Tips, Newsletters, Trade Shows/Events
• Analyze This
  When analyzing the success of your email campaigns, you might be staring right at useful data that goes unused. Take, for instance, the amount of newsletter copy used to tease ...
  More articles on Email Marketing, Marketing Analytics, Newsletters, Testing, Writing
• How'd He Do That?
  When you first arrive at the Blue Penguin website, it looks much like any other—with a logo, navigation buttons, a subscription link and some written content in the center. But ...
  More articles on Marketing Inspiration, Newsletters, Videos
• Keep in Touch This Summer, OK?
  As summer approaches, and your subscribers begin to go on holidays, you might wonder whether you should scale back your email campaigns. But in a post at the Email Experience ...
  More articles on Brand Awareness, Email Campaigns, Email Marketing, Newsletters
• Why Can't We Still Be Friends?
  In a recent post at her Flooring the Consumer blog, C.B. Whittemore discusses the frustrations of transferring newsletter subscriptions from one email address to another. "It's really easy to unsubscribe," ...
  More articles on Customer Experience, Email Marketing, Newsletters, Writing
• This Space For Rent
  Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it.  In a recent article at MarketingProfs, Drew Adams ...
  More articles on Advertising, Email Lists, Email Marketing, Newsletters, Targeting
• Do What I Say AND What I Do
  When David Greiner decided to redesign the Campaign Monitor newsletter—rather than give it a simple facelift—he first studied the advice his company gave to customers. "Turns out we were breaking ...
  More articles on Email Marketing, Newsletters, Preview Pane
• Talk to Me—Less
  Another Monday. Another newsletter to crank out. You've built a decent subscriber list, and your clients are happy to receive your ramblings. So why aren't you that happy to produce ...
  More articles on B2B Marketing, Copywriting, Newsletters

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Newsletters case studies, deconstructing real life examples and illustrating lessons learned

• How One Website Doubled Its Ad Revenueby PlanningFamily.com
  CASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander...
  More case studies on Advertising, Case Studies, Newsletters, PPC Campaigns, Sponsorship, Value Propositions, Websites
• How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%by FreshBooks
  CASE STUDY: Small businesses need all the TLC they can get. Billing and invoicing online-solution provider FreshBooks knows that better than most. Its customer-centric focus is so fresh and refreshing, word-of-mouth has spread far and wide—and helped grow its user base 150%.
  More case studies on Case Studies, Customer Experience, Customer Relationships, Newsletters, Services Marketing, Social Media, Twitter, Word of Mouth
• How New Media Helped Auction Direct USA Boost Sales 40%by Auction Direct USA
  CASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales.
  More case studies on Blogging, Case Studies, Customer Relationships, Facebook, Mobile Marketing, MySpace, Newsletters, Sales, Social Media, Twitter
• How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.
  More case studies on Brand Awareness, Case Studies, Community, Facebook, Interactive Marketing, New Media, Newsletters, Social Media, Videos, YouTube
• How a Nonprofit Used Member Resources to Increase Brand Awareness Across Multiple Marketsby Oregon Sports Authority
  The nonprofit Oregon Sports Authority (OSA) was striving to bring new sporting events, teams, and tourist dollars to the state. It also wanted to become the official sports resource for state residents. An overhaul of its promotions and more compelling communication of its brand were the ambitious goals that the four-employee nonprofit set for itself--and achieved, with a little help from a capable member base, which included the likes of Nike.
  More case studies on Brand Awareness, Case Studies, Collaboration, Newsletters, Non Profits, Videos

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Newsletters online seminar broadcasts from the best minds in marketing

• Create Once, Deliver Twice: Spreading Content Across Social NetworksBroadcast on 9/3/2009
  More seminars on Community, Marketing Tips, Newsletters, Social Networking, Videos, Word of Mouth
• How to Develop Quality e-Newsletter Content Without Breaking the BankBroadcast on 4/19/2007
  More seminars on Creativity, Customer Engagement, Email Lists, Marketing Tips, Newsletters, Writing
• e-Newsletters: Get Attention and Build LoyaltyBroadcast on 2/22/2007 11:00:00 AM
  More seminars on Creativity, Customer Engagement, Customer Retention, Email Marketing, Measurement, Newsletters, Writing

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Newsletters marketing downloads for the busy professional

• E-Newsletter How-To Guide
  The e-newsletter has become ubiquitous. Almost a dime a dozen. How do you make yours not only stand out in the inbox, but make a positive impact on your bottom line? This guide will show you how.
  More tools on Branding, CAN-SPAM, Email Campaigns, Email Marketing, Newsletters, Websites, Writing

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