Marketing Resources: Obama

• Making Twitter Success Measurableby Evan Gerber
  For new-media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing. This article will explore different ways to measure success (and mistakes) on Twitter by examining several real-world campaigns and the tools marketers can ...
  More articles on Marketing Analytics, Measurement, Metrics, Obama, Social Media, Twitter
• Special Report: How the 'Obama for America' Campaign Used Digital Media to Turn Ordinary Citizens Into Campaign Evangelistsby Kimberly Smith
  How did the Obama for America campaign do it? By its adherence to several game-changing strategies.
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• Email Marketing Insights From Obama and McCainby Morgan Stewart
  In the two weeks leading up to the November 4 election, email messages came fast and furious from the presidential campaigns of both John McCain and Barack Obama. In the last week, both supporters received at least two emails a ...
  More articles on Email Campaigns, Landing Pages, Obama, Videos
• Two Reasons Why SMS Should Be on Your Shortlistby R.J. Talyor
  Should SMS be used for every marketing message? No, definitely not. Your company must consider whether or not your intended message is urgent and determine if subscribers will appreciate receiving it in a mobile form. With that said, there are ...
  More articles on Marketing Tips, Mobile Marketing, Obama, SMS
• Get the Vote: Use Political Marketing Techniques to Power Your Campaignsby Jean Fleming
  Love 'em or hate 'em, politicians are some of the most effective marketers out there. Let's break down how they achieve their ends, and how we marketers can cop their best moves to win the vote—for our products and services.
  More articles on B2B Marketing, Blogging, Obama, Social Media, Twitter, Videos, YouTube
• Web 2.0 Politics: What Brands Can Learn From the 2008 Presidential Campaignsby Robert F. Hogeboom
  If the Internet community didn't know its place in politics back in 2004, it certainly does today. Its "place" is to engage and educate us, promote candidates, help with fundraising and more... all through the use of new social-media tools ...
  More articles on Obama, Social Media, Word of Mouth

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• Just Call It the YouHouse
  Barack Obama wowed the nation with his social media savvy when he won the bid for President on November 4—but he surprised us again when he didn't stop there. Just ...
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• Make Your Campaigns More Presidential
  As voters went to the polls on election day, Seth Godin decided to outline what we can learn from a presidential campaign that took marketing sophistication to entirely new levels. ...
  More articles on Marketing Inspiration, Marketing Strategy, Obama, Small Business
• Look at What They Went and Did!
  "In the two weeks leading up to the November 4th election, email messages came fast and furious from both campaigns," writes Morgan Stewart in an article at MarketingProfs. "I saw ...
  More articles on Email Marketing, Marketing Inspiration, Obama
• A Win-Win Scenario
  A post at the Responsible Marketing Blog highlights some companies that aligned marketing campaigns with the recent election. "With estimates of turnout exceeding 130 million people," it says, "Election Day ...
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Obama case studies, deconstructing real life examples and illustrating lessons learned

• How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and Outreachby Obama for America
  CASE STUDY: Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships with supporters. Here's how.
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Obama marketing downloads for the busy professional

• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  More tools on Digital Marketing, Email Marketing, Obama, Search Engine Marketing, Social Media, Social Networking, Videos, Websites, Word of Mouth

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