Marketing Resources: Online Marketing

• Stop Pushing, Start Engaging: How Marketing Mimics Datingby Paolina Milana
  Just as in dating, being too pushy or too neglectful when marketing could get you dumped. Learn how to effectively woo prospects into becoming long-term committed customers who stick with you through thick and thin.
  More articles on Advertising, Customer-Centric, Customer Engagement, Online Marketing
• Four Ways to Keep Your Online Audience Interestedby Tim Eyre
  Much like an attractive store, a well-designed website will attract customers who will be happy to be there—and happy to stay. Avoid these four common mistakes that can turn visitors away and hurt your business.
  More articles on Content, Online Marketing, Small Business, Website Design
• Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active Influencersby Michael Perry
  Online marketers have a dirty little secret. They've got no idea what to do once they've earned enough social media "likes" to reach their goals. Here are five ways to turn those fans and followers into brand advocates.
  More articles on Customer Engagement, Customer Evangelists, Lead Generation, Online Marketing, Segmentation, Social Media
• How Virgin Atlantic Improved Sales Attribution and Saved Six Figures in Two Monthsby Kimberly Smith
  When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to for the sale? Learn how Virgin Atlantic Airways tackled that problem.
  More articles on Case Studies, Measurement, Online Marketing, Promotions, Sales, Testing, Websites
• Online Marketing Judo: How to Convince Influencers to Help Youby Ivy Worldwide
  To get the most out of your online marketing, don't go it alone. Get powerful influencers in your corner to help spread the word about you. Here's how to build your team of evangelists and create a winning word-of-mouth campaign.
  More articles on Blogging, Community, Content, Online Marketing, Social Media
• Snow White and the Seven Online Marketing Sinsby David Chapman
  If children learn from fairy tale characters and their actions, online marketers can learn to evaluate and improve their online campaigns—and end up with a much healthier ROI—from fairy tale antics, too.
  More articles on Content, Market Research, Marketing Strategy, Marketing Tips, Measurement, Online Marketing
• Bridge the Website Analytics Gap With Dynamic Telephone Number Insertionby Scott Buresh
  With any lead-based online marketing campaign, it's important to track the sources of your leads. Learn how a new technology, Dynamic Telephone Number Insertion (DTNI), can track website leads based on incoming sales calls—and how it falls short.
  More articles on Online Marketing, Sales, Search Engine Marketing, Web Analytics
• Three Steps to Generating Higher ROI From Content Marketingby Jim Lenskold
  Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). Here are three ways to boost ROI with content marketing.
  More articles on Content, Content Marketing, Customer Behavior, Lead Generation, Metrics, Online Marketing, ROI
• The Top Three B2B SEO Recommendations to Considerby Nick Stamoulis
  B2B and B2C marketing have commonalities—and differences. Some B2C rules apply, whereas others have to be tweaked to fit B2B. The same is true for SEO. Here are three must-know SEO tips for B2B marketers.
  More articles on B2B Marketing, Keywords, Lead Generation, Marketing Tips, Online Marketing, SEO
• You've Got New Visitors at Your Site. Now What?by Gretel Going
  Your online marketplace encompasses the vast sprawl of the Web. That means endless opportunity. But it also means that a single, centralized location point becomes more important than ever before. Learn how your website—and content—can turn visitors into loyalists.
  More articles on Content, Customer Engagement, Lead Nurturing, Marketing Strategy, Online Marketing, Websites
• How Storytelling Can Spur Business Growthby Rich Nadworny
  When you have a fabled story attached to your business, it should be easy to succeed in social media, right? Wrong. Storytelling the right way and monitoring feedback will connect you with customers and get you results.
  More articles on Advertising, Content, Creativity, Email Marketing, Online Marketing, Social Media
• Seven SMB Marketing Trends for 2011by Niel Robertson
  This will be the year online advertising turns its attention to small and midsize businesses (SMBs). Many SMBs could get overwhelmed by the number of new online marketing tools. Here are seven trends that'll create the biggest opportunity—and confusion—for SMBs ...
  More articles on Advertising, Facebook, Forecasts, Measurement, Online Marketing, Small Business, Videos, YouTube
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1)by Oli Gardner
  Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, don't coerce. Guide, don't deceive. In day one of this ...
  More articles on Landing Pages, Lead Nurturing, Marketing Tips, Measurement, Online Marketing, PPC Campaigns, Sales, Web Analytics
• Six Ways Organic Search Can Make You Smarter About Your Businessby Jim Yu
  In an Internet business environment that expects immediate results, online marketers have overlooked the power of SEO, or organic search, as a top revenue-generating channel. It can also teach you how to run your business in a smarter way.
  More articles on Brand Equity, Lead Generation, Marketing Smarter, Marketing Tips, Online Marketing, Search Engine Marketing, SEO
• Support Is the New Marketing: Why Web Marketing Is So Different From Offline Marketingby Gerry McGovern
  On the Web, customers want details, facts, comparisons, and feedback from other customers. They avoid the fluff and waffle and marketing hype. What the Web represents, more than anything else, is a shift in power: away from organizations, toward customers. ...
  More articles on Customer Engagement, Keywords, Marketing Smarter, Marketing Tips, Online Marketing, Websites
• The Fallacy of Search Engine Marketing Onlyby Scott Buresh
  There has been much debate in the search community about whether it is proper or even hypocritical for a search engine marketing company to use other forms of advertising unrelated to Internet marketing. The naysayers generally have a common argument: ...
  More articles on Online Marketing, Search Engine Marketing, Search Engines
• What Is Marketing Automation, and Why Does It Matter to You?by Jep Castelein
  A new type of online marketing system, marketing automation has recently become popular. What is it, how does it work, and—most important—should you adopt it? Not all companies should. But if yours is among those that could benefit from marketing ...
  More articles on CRM, Email Campaigns, Lead Generation, Marketing Smarter, Metrics, Online Marketing, Web Analytics
• A Three-Step Plan for Continual Email-List Growth and Engagement (Part 1 of 3)by Karen Talavera
  In online marketing, when it comes to lists, the email-marketing list reigns supreme. But for most email marketers, continual email-list growth is the Achilles' heel of email marketing.
  More articles on Creativity, Email Lists, Lead Generation, Online Marketing, Social Media
• Yes, Facebook Is a Business Toolby Paul Chaney
  Is Facebook really a tool for business? Paul Chaney says yes. Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses. Accordingly, it ...
  More articles on Facebook, Google, Marketing Tips, Online Marketing, Search Engines
• The Surprising Evolution of Online Marketing in Software Salesby Jayson Gehri
  Online marketing is nothing new for software marketers. It's only natural that the software industry and computer-software users migrated to the Internet early on. So although the idea of online marketing isn't new, how software is marketed online continues to ...
  More articles on Marketing Smarter, Online Marketing, Personalization, Targeting

See all 160 marketing articles related to Online Marketing

• Ad Agencies Slow to Adapt to Online Marketing
  Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the ...
  More articles on Advertising, Customer Engagement, Online Marketing, Research Summaries
• Six Things Darwin Could Teach Marketers About Converting Browsers Into Buyers [Slide Show]by Mark Simpson
  How do passive online browsers evolve into active buyers? Here are six essential lessons—inspired by Charles Darwin—that will help marketers transform website visitors into loyal customers.
  More articles on Collaboration, Customer Behavior, Marketing Tips, Online Marketing, Testing, Web Analytics
• Seven Ways to 'Gamify' Your Online Marketing Outreach
  We've talked up a storm about "gamification," and here's why: As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun ...
  More articles on Creativity, Customer Engagement, Humor, Online Marketing, PowerPoint
• Online Lead Generation Drives Higher Growth, Profitability
  Professional services companies that generate a large proportion of business leads via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study ...
  More articles on Lead Generation, Online Marketing, Research Summaries
• Small Businesses Moving Aggressively to Online Marketing
  Small and midsize companies (SMBs) continue to move marketing dollars to digital channels, according to BIA/Kelsey, which now forecasts digital spending among US SMBs to reach $16.6 billion annually by ...
  More articles on Forecasts, Online Marketing, Research Summaries, Small Business
• What Can Your Referral Program Learn From Roku?
  "Plenty of companies have referral programs," writes Kimberly Smith, "but how many can say theirs converts at about three times the rate of other online marketing campaigns and brings in ...
  More articles on Consumer Electronics, Creativity, Marketing Inspiration, Online Marketing, Referrals
• Top 12 Overused Stock Photos [Slide Show]by Corey O'Loughlin
  A staggering amount of horrible stock photography is available online. We've all seen the pics. Heck, most of us have been guilty of using them at one point or another. ...
  More articles on Creativity, Humor, Marketing Smarter, Online Marketing
• Internet Ad Revenues Rebound to Record High in 2010
  Online advertising appears to be back on track: US Internet ad revenues reached an all-time high of $26.0 billion in 2010, up 14.9% from $22.7 billion in 2009, fueled by ...
  More articles on Advertising, Online Marketing, Research Summaries
• B2B Brands Undervalue Online Display Marketing
  Only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness, according to a ...
  More articles on B2B Marketing, Branding, Online Marketing, Research Summaries
• How to Fight Offline Decisions That Can Hurt SEO Strategies
  Everyone in marketing "has an opinion about how a website should look, function and complement offline marketing campaigns," says a post at the Resource Nation blog attributed to Geoff Kenyon, ...
  More articles on Keywords, Online Marketing, Search Engine Marketing, SEO
• An Easy Way to Manage Multiple Social Media Accounts
  If you've been shoehorned, by choice or necessity, into the role of a social community manager, your fingers must ache. It's not easy navigating a multiplicity of social media accounts for ...
  More articles on Online Marketing, Smart Phones, Social Media
• Mobile Ad Campaigns Still Beating Online
  Mobile campaigns continue to be a powerful ad channel for marketers, outperforming online advertising by roughly three times across a variety of metrics, including ad awareness, message association, and purchase ...
  More articles on Advertising, Measurement, Mobile Marketing, Online Marketing, Research Summaries
• B2B Brands Score With Online Marketing
  Only one-half (50%) of B2B marketers formally measure the return of their online marketing investments, but those who do say online is more effective than traditional marketing channels, according to ...
  More articles on B2B Marketing, Measurement, Online Marketing, Research Summaries
• Online Display Ads Bounce Back in Q3
  The US online display advertising marketing rebounded sharply in the third quarter of 2010 with $1.284 trillion worth of display ads delivered to Internet users during the period, up 22% ...
  More articles on Advertising, Online Marketing, Research Summaries
• In Email Integration, Social Media Tops Mobile
  Though the adoption of sophisticated mobile devices continues to climb, the integration of mobile marketing into email and online programs is still low: Less than one-third of marketers say mobile-optimized ...
  More articles on Email Marketing, Mobile Marketing, Online Marketing, Research Summaries, Social Media
• Caution: This Could Be a Trap
  The best that most B2B companies achieve with their online marketing programs is "average performance through a favorite tactic and/or advertising partner," states Ben Hanna in a post at the ...
  More articles on B2B Marketing, Marketing Tips, Online Marketing, Sales
• Mobile Ad Campaigns More Effective Than Online
  Mobile campaigns are emerging as powerful ad channel for marketers, outperforming online advertising by nearly five times across a variety of metrics, including unaided awareness, message association, and brand favorability, ...
  More articles on Advertising, Mobile Marketing, Online Marketing, Research Summaries
• Bored to Death
  If it's late at night and you can't get to sleep, try reading this tag line—it just might work better than a sleeping pill: "Combining the strategy, business processes, implementation, ...
  More articles on Online Marketing, Small Business, Taglines
• Tapping the Potential of Online Demos
  An online demo is a powerful tool that can connect your prospects with your software in minutes, showcasing a full array of features and helping you drive home the value ...
  More articles on High-Tech Marketing, Online Marketing, Sales
• Media and Marketing M&A Surge in 2H09
  Though M&A activity was subdued in 2009, a substantial pickup in deal-making in the latter half of the year––much of it involving marketing & interactive services and online media marketing ...
  More articles on B2B Marketing, High-Tech Marketing, Interactive Marketing, Mobile Marketing, Online Marketing, Research Summaries, Segmented Research Data

See all 38 marketing Daily Posts related to Online Marketing

Online Marketing case studies, deconstructing real life examples and illustrating lessons learned

• Harnessing Web 3.0 to Pump Up Brand Preference and Loyaltyby ASUS (North America) and Intel
  CASE STUDY: In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer insight and in the process building not just a PC but customer loyalty.
  More case studies on Brand Awareness, Brand Loyalty, Case Studies, Customer Advisory Programs, Customer Engagement, Customer Relationships, Online Marketing, Social Media, Word of Mouth
• How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, Salesby Diapers.com
  CASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big.
  More case studies on Case Studies, E-Commerce, Keywords, Online Marketing, Search Engines, SEO, Testimonials, Website Design
• How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales Forecastsby NHL.com
  CASE STUDY: Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut through the clutter and delivered the brand message. Here's how.
  More case studies on Branding, Case Studies, Collaboration, Online Marketing, Sales, Sponsorship, Websites
• How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
  More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design
• How a Consultant's Internet Radio Show Led to New Business, New Sources of Revenueby CRM Essentials LLC
  Atlanta management consultant Brent Leary launched a radio show in 2006 to help small and mid-sized businesses understand technology. It proved so popular that he evolved the show into a series of online podcasts, bringing new business and (ultimately) new revenue to his 15-year-old consulting business.
  More case studies on Case Studies, Customer Acquisition, Keywords, Online Marketing, Podcasting, Small Business, Web Analytics
• How a Dental Office Attracted Clients Using SEO and Other Internet Marketing Strategiesby Synergy Dental Center
  Synergy Dental Center of Portland, Oregon, wanted to increase its client base, which Dr. Anthony Newkirk had inherited from the previous practitioner in 2003. He hired a marketing firm to develop a client-acquisition strategy, with a goal of 25 new patients a month. Here's how the Internet-based campaign played out.
  More case studies on Case Studies, Customer Acquisition, Online Marketing, PPC Campaigns, Search Engine Marketing, SEO, Targeting
• How an Office Furniture Company Tripled Its Sales by Optimizing for Searchby Panel Systems Unlimited
  Office furniture dealer Panel Systems Unlimited found its sales lagging during an economic recession, and knew that it had to act quickly to position itself for the inevitable recovery. Partnering with Medium Blue Search Engine Marketing, it focused on upping its search engine exposure. The result: sales tripled.
  More case studies on Case Studies, Online Marketing, ROI, SEO
• How an Insurance Company Web Site Achieved Significant Increases in Click-Throughs and Conversionsby American International Underwriters (AIU)
  By dynamically changing content on its start page to targeted segments of site visitors, along with testing the placement of additional product offerings within the transaction funnel, American International Underwriters upped the conversion rates of several of its products.
  More case studies on Case Studies, Customer Acquisition, Online Marketing, Websites
• How a Technology Services Company's Online Marketing Campaign Generated a 30-Times ROIby BearingPoint, Inc.
  BearingPoint, a global provider of management and technology services, had won a major contract to implement a complicated voice over Internet protocol (VoIP) system for a financial company and wanted to leverage off that success. But it was competing with larger telecommunications brands to educate potential new customers about the new technology. By using multiple channels to get potential customers to visit its Web site and fill out a "BearingPoint VoIP Readiness Assessment Tool," the company was able to educate customers, gain sales leads, and often accelerate the typical nine-month period it took to close a large sale.
  More case studies on Brand Awareness, Case Studies, Lead Generation, Online Marketing, ROI

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Online Marketing online seminar broadcasts from the best minds in marketing

• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 11:00:00 AM
  More seminars on Advertising, B2B Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media, Testing, Web Analytics, Website Design
• Eight Critical SEO MetricsBroadcast on 7/21/2011 11:00:00 AM
  More seminars on Measurement, Metrics, Online Marketing, Search Engine Marketing, SEO, Websites
• The Seven Deadly Sins of Landing Page DesignBroadcast on 11/11/2010 11:00:00 AM
  More seminars on Landing Pages, Online Marketing, Web Content, Website Design, Writing
• Don't Be a Report Monkey: Three Steps to Optimizing Online MarketingBroadcast on 9/16/2010 11:00:00 AM
  More seminars on Marketing Tips, Measurement, Metrics, Online Marketing, Web Analytics
• Multi-Channel Analytics: Tackling the Toughest Measurement ChallengeBroadcast on 6/3/2010 11:00:00 AM
  More seminars on Channel Marketing, Marketing Analytics, Marketing Strategy, Marketing Tips, Measurement, Online Marketing, Web Analytics
• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on 11/19/2009 11:00:00 AM
  More seminars on Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Website Design, Websites
• YouTube for Business, Part 1: Making YouTube Part of Your Online Marketing StrategyBroadcast on 12/11/2008 11:00:00 AM
  More seminars on Marketing Strategy, Online Marketing, Social Media, Videos, YouTube
• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationBroadcast on 11/6/2008 11:00:00 AM
  More seminars on B2B Marketing, Blogging, Copywriting, Customer Relationships, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sales, Social Networking
• Proven Ways to Create Engaging Online Customer ExperiencesBroadcast on 8/21/2008
  More seminars on Customer Behavior, Customer Engagement, Customer Experience, Customer Retention, New Media, Online Marketing
• Using e-Metrics to Optimize Your All-Around Marketing StrategyBroadcast on 4/3/2008
  More seminars on Customer Behavior, Marketing Strategy, Online Marketing, Positioning, ROI, Segmentation, Web Analytics, Websites
• Promotions: Instant Gratification for Small Business MarketersBroadcast on 12/14/2007 11:00:00 AM
  More seminars on Marketing Plans, Measurement, Online Marketing, Promotions, Sales, Small Business
• Publicity Power Tool: Building a Great Online Press KitBroadcast on 11/15/2007
  More seminars on Online Marketing, Press Kits, Public Relations, Writing
• Crash Course #5: The Wide World of Direct Marketing on the WebBroadcast on 1/18/2007 11:00:00 AM
  More seminars on Advertising, Channel Marketing, Copywriting, Direct Marketing, Landing Pages, Online Marketing, Web Analytics, Website Design
• Best Practices in Web Content: Beauty Doesn't Matter (much)Broadcast on 12/7/2006 11:00:00 AM
  More seminars on Customer Experience, E-Commerce, Online Marketing, Search Engines, Web Content
• Demystifying Website Usability: Rapid Research for MarketersBroadcast on 7/25/2006 11:00:00 AM
  More seminars on Customer Experience, Market Research, Online Marketing, Testing, Websites
• Conducting Online Research the Right WayBroadcast on 6/1/2006 11:00:00 AM
  More seminars on Hiring Outside Resources, Market Research, Marketing Tips, Online Marketing, Surveys, Writing
• Branding On-line: What Works and Why?Broadcast on 4/7/2005 11:00:00 AM
  More seminars on Branding, Customer Experience, Email Marketing, Marketing Tips, Online Marketing

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Online Marketing Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create Home Page Content That Engages VisitorsReleased on 10/28/2011 10:00:00 AM
  More Take 10 on Content, Customer Engagement, Marketing Tips, Online Marketing
• Take 10: How to Monitor Conversations with Free Online ToolsReleased on 3/25/2011 10:00:00 AM
  More Take 10 on Brand Equity, Marketing Tips, Online Marketing, RSS, Word of Mouth
• Take 10: How to Future-Proof Your Marketing TodayReleased on 3/11/2011 10:00:00 AM
  More Take 10 on Digital Marketing, Forecasts, Marketing Tips, Mobile Marketing, Online Marketing, Social Media
• Take 10: How to Set Up an A/B Experiment in Google Website OptimizerReleased on 3/4/2011 10:00:00 AM
  More Take 10 on Google, Landing Pages, Marketing Tips, Online Marketing, Testing, Website Design
• Take 10: How to Prioritize and Budget for Your Online ActivitiesReleased on 2/18/2011 10:00:00 AM
  More Take 10 on Creativity, Marketing Budgets, Marketing Strategy, Marketing Tips, Online Marketing

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Online Marketing marketing downloads for the busy professional

• Online Research How-To Guide
  Set clear objectives and a realistic scope to online research projects. These are just two of the steps that this comprehensive, step-by-step planning guide will help you to accomplish to insure your online research results in the most relevant and useful information possible.
  More tools on Market Research, Measurement, Online Marketing, Surveys, Testing
• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  More tools on Advertising, Customer Service, Online Marketing, Segmentation, Targeting, Website Design

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