• How to Successfully Moderate a Conference Panel by Jeremiah Owyang
  Sadly, the value of most conference panels is questionable, due mostly to the lack of effective moderation. But done well, a panel can be enlightening and instructive and can serve the needs of the audience (and the speakers) equally well. ...
  More articles on Trade Shows/Events
• PowerPoint, Warts and All: Relearning to Communicate by Abhay Padgaonkar
  PowerPoint recently (and quietly) celebrated its 20th birthday. Why do some people love it while others passionately hate it? And how can we learn from its strength and its limitations, to be better and more effective communicators?
  More articles on Writing
• When PowerPoint Is Not Enough by Stanislav Kravets
  Microsoft's PowerPoint long ago became one of the most popular tools for business presentations. That's likely because of its efficiency and simplicity. But what about cases when PowerPoint's resources are not enough to deliver on the goals of communication?
  More articles on Videos
• Death by Corporate Overview by Peter Cohan
  How much of our company's corporate overview presentation should you include in a demo meeting? The answer: as little as possible! Many salespeople and technical staff feel comfortable opening a demonstration meeting with a "brief" overview of their company. Most customers ...
  More articles on Sales
• 10 Tips for Getting the Most Out of Your Next Speaking Opportunity by Amanda Watlington
  Here are 10 tips for how to maximize the business results from your next conference speaking engagement.
  More articles on Thought Leadership
• The Cognitive Load of PowerPoint: Q&A With Richard E. Mayer by Cliff Atkinson
  Many people have opinions about PowerPoint, but few can speak on the topic with the authority of psychology professor Mayer.
  More articles on Writing
• How to Gain Control of Your PowerPoint by Cliff Atkinson
  Do you control your PowerPoint, or does PowerPoint control you?
  More articles on PowerPoint
• PowerPoint Presentations Online: No! Stop! Don’t! by Amy Gahran
  When content is so cryptic as to be frustrating, it’s anti-content. It undermines the goals of both the author and the reader.
  More articles on Websites
• Metrics On a ‘Need to Know’ Basis by Jim Sterne
  f you want to get across just how important Web metrics can be, here's what you need to explain to your boss, depending on what type of boss you have.
  More articles on Web Analytics
• Is Your Own PowerPoint Quality Really Meaningless? by Cliff Atkinson
  So, is PowerPoint quality meaningless or meaningful? You decide.
  More articles on Public Speaking
• Why PowerPoint Quality Is Meaningless by Michael Fischler
  he difference between a good presentation and a lousy one has nothing to do with slides.
  More articles on Writing
• Bullet Points Kill (Effective Communication) by Cliff Atkinson
  Guns don’t kill communication. Bullet points kill communication. And when you use bullet points in a PowerPoint, you’re shooting yourself in the foot.
  More articles on Writing
• How to Addict Your Audience to Your PowerPoint by Cliff Atkinson
  PowerPoint can become a powerful force to addict your audience to the mind-expanding content of your presentation. Follow this three-step prescription.
  More articles on Writing
• Let There Be Light by Jim Sterne
  n the beginning, the IT department created the Web server and the server log. And darkness was upon the face of the marketing department....
  More articles on Websites
• The Big Picture: The Holy Grail of Business by Cliff Atkinson
  hat’s more important than everyone in a company sharing the same "Big Picture," the same strategic vision?
  More articles on Website Design
• Marketing the Marketing Department by Malcolm Wicks
  You’ve spent weeks “negotiating” the marketing budget and you have finally received approval. But then -- business is not going as planned and cuts have to be made. Again. What now?
  More articles on PowerPoint
• How to Choose a Vendor by the Quality of their PowerPoint by Cliff Atkinson
  Maybe you can’t judge a book by its cover. But you sure can tell a great deal about prospective vendors by the quality of their PowerPoint presentations. Here's what to look for, and what it will tell you.
  More articles on Time Management
• Turn Hollywood Secrets into Blockbusters Sales (Part 1) by Cliff Atkinson
  Like a movie, every sales presentation you give is a performance. You are the talent, your PowerPoint is your media, and your potential client is the audience. When you give your business performance, what do you do to make your ...
  More articles on Writing
• What Can You Learn About PowerPoint from Television? by Sean D'Souza
  Ever wonder why some PowerPoint presentations are head and shoulders above others? Why do some have amazing powers of persuasion while others simply bore you to death? Here's the secret to PowerPoint pizzazz.
  More articles on Testimonials

See all marketing articles in our library

See all Daily Posts in our library

PowerPoint online seminar broadcasts from the best minds in marketing

• Behind the Online Curtain: Secrets for Building a Successful Webinar ProgramAttendee rating:  - 4/23/2009
  More seminars on Writing
• Extreme PowerPoint Makeover: Transform Your Data-Driven Presentation Beyond Bullet PointsAttendee rating:  - 4/9/2009
  More seminars on Writing
• Eleven Big Ideas, with Seth GodinAttendee rating:  - 8/8/2006
  More seminars on Word of Mouth

See all On Demand Seminars in our library

PowerPoint marketing downloads for the busy professional

• Benchmark Survey: Communication Skills
  Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.
  More tools on Writing

See all Tools and Downloads in our library