Marketing Resources: PowerPoint

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Results for PowerPoint

Stop Making Presentations! How PowerPoint Ruined the US Economyby Dan Sapp
Right now, in countless corporate conference rooms, otherwise productive professionals are quietly snoring during yet another PowerPoint presentation. Such presentations are costly, ineffective, and distracting.
More articles on Customer Engagement, Marketing Smarter, PowerPoint, Public Speaking
BAM! Turn Up the Heat on Your Presentations With a Few Culinary Tipsby Heidi Jackman
Like a good meal with good friends, great presentations encourage sharing, interaction, and conversation. So sharpen your knives, oil your pans, and think like a top chef preparing a meal that will stimulate the senses, invite conversation, and demand involvement.
More articles on Content, Creativity, Marketing Tips, PowerPoint, Public Speaking, Word of Mouth
How to Successfully Moderate a Conference Panelby Jeremiah Owyang
Sadly, the value of most conference panels is questionable, due mostly to the lack of effective moderation. But done well, a panel can be enlightening and instructive and can serve the needs of the audience (and the speakers) equally well. ...
More articles on PowerPoint, Public Speaking, Trade Shows/Events
PowerPoint, Warts and All: Relearning to Communicateby Abhay Padgaonkar
PowerPoint recently (and quietly) celebrated its 20th birthday. Why do some people love it while others passionately hate it? And how can we learn from its strength and its limitations, to be better and more effective communicators?
More articles on Marketing Smarter, PowerPoint, Public Speaking, Writing
When PowerPoint Is Not Enoughby Stanislav Kravets
More articles on Customer Engagement, PowerPoint, Public Speaking, Videos
When PowerPoint Is Not Enoughby Stanislav Kravets
Microsoft's PowerPoint long ago became one of the most popular tools for business presentations. That's likely because of its efficiency and simplicity. But what about cases when PowerPoint's resources are not enough to deliver on the goals of communication?
More articles on Interactive Marketing, PowerPoint, Public Speaking, Videos
Death by Corporate Overviewby Peter Cohan
How much of our company's corporate overview presentation should you include in a demo meeting? The answer: as little as possible! Many salespeople and technical staff feel comfortable opening a demonstration meeting with a "brief" overview of their company. Most customers ...
More articles on Marketing Smarter, PowerPoint, Sales
10 Tips for Getting the Most Out of Your Next Speaking Opportunityby Amanda Watlington
Here are 10 tips for how to maximize the business results from your next conference speaking engagement.
More articles on Conferences, PowerPoint, Public Speaking, Thought Leadership
The Cognitive Load of PowerPoint: Q&A With Richard E. Mayerby Cliff Atkinson
Many people have opinions about PowerPoint, but few can speak on the topic with the authority of psychology professor Mayer.
More articles on Marketing Strategy, PowerPoint, Writing
How to Gain Control of Your PowerPointby Cliff Atkinson
Do you control your PowerPoint, or does PowerPoint control you?
More articles on Creativity, Marketing Smarter, Measurement, PowerPoint
PowerPoint Presentations Online: No! Stop! Don’t!by Amy Gahran
When content is so cryptic as to be frustrating, it’s anti-content. It undermines the goals of both the author and the reader.
More articles on PowerPoint, Web Copy, Websites
Metrics On a ‘Need to Know’ Basisby Jim Sterne
f you want to get across just how important Web metrics can be, here's what you need to explain to your boss, depending on what type of boss you have.
More articles on Metrics, PowerPoint, Targeting, Web Analytics
Is Your Own PowerPoint Quality Really Meaningless?by Cliff Atkinson
So, is PowerPoint quality meaningless or meaningful? You decide.
More articles on Creativity, PowerPoint, Public Speaking
Why PowerPoint Quality Is Meaninglessby Michael Fischler
he difference between a good presentation and a lousy one has nothing to do with slides.
More articles on Marketing Tips, PowerPoint, Writing
Bullet Points Kill (Effective Communication)by Cliff Atkinson
Guns don’t kill communication. Bullet points kill communication. And when you use bullet points in a PowerPoint, you’re shooting yourself in the foot.
More articles on Creativity, PowerPoint, Writing
How to Addict Your Audience to Your PowerPointby Cliff Atkinson
PowerPoint can become a powerful force to addict your audience to the mind-expanding content of your presentation. Follow this three-step prescription.
More articles on Customer Engagement, Logos, Marketing Tips, PowerPoint, Writing
Let There Be Lightby Jim Sterne
n the beginning, the IT department created the Web server and the server log. And darkness was upon the face of the marketing department....
More articles on Collaboration, PowerPoint, Web Analytics, Websites
The Big Picture: The Holy Grail of Businessby Cliff Atkinson
hat’s more important than everyone in a company sharing the same "Big Picture," the same strategic vision?
More articles on Collaboration, PowerPoint, Website Design
Marketing the Marketing Departmentby Malcolm Wicks
You’ve spent weeks “negotiating” the marketing budget and you have finally received approval. But then -- business is not going as planned and cuts have to be made. Again. What now?
More articles on Collaboration, Marketing Budgets, Marketing Plans, Measurement, PowerPoint
How to Choose a Vendor by the Quality of their PowerPointby Cliff Atkinson
Maybe you can’t judge a book by its cover. But you sure can tell a great deal about prospective vendors by the quality of their PowerPoint presentations. Here's what to look for, and what it will tell you.
More articles on Creativity, Hiring Outside Resources, PowerPoint, Targeting, Thought Leadership, Time Management

See all 22 marketing articles related to PowerPoint

Seven Ways to 'Gamify' Your Online Marketing Outreach
We've talked up a storm about "gamification," and here's why: As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun ...
More articles on Creativity, Customer Engagement, Humor, Online Marketing, PowerPoint
One-Third of Adults Have Snoozed During PowerPoint Presentations
Sitting through a PowerPoint presentation appears to be one of the most dreaded office activities: More than 32% of surveyed adults say they have fallen asleep during a PowerPoint presentation ...
More articles on Customer Behavior, PowerPoint, Research Summaries
C'mon and Do the Social Slide!
OK, let's admit it. We've all sat through slide presentations monopolized by the tyranny of one conviction-ridden idea. They make us kind of crazy, right? And doesn't a more social ...
More articles on PowerPoint, Social Media, Twitter

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Benchmark Survey: Communication Skills
Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.
More tools on Career Management, Email Marketing, PowerPoint, Public Speaking, Writing

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