Marketing Resources: PPC Campaigns

• Five Quick Checks for Transforming Your AdWords Account in Less Than an Hourby Larry Kim
  Do you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you gain valuable insights into your campaigns—and save you money.
  More articles on Content, Google, Marketing Tips, PPC Campaigns, Segmentation
• A Case Study in Landing Page Optimization: How to Double the Impact of Your Budgetby Bob Hebeisen
  Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...
  More articles on Case Studies, Copywriting, Landing Pages, PPC Campaigns, Testing, Website Design
• How to Sell Ad Space on Your Websiteby David Murton
  If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad type, placement, and location can boost your website revenue.
  More articles on Advertising, Customer Acquisition, Google, Marketing Tips, PPC Campaigns, Sales, Websites
• How to Build an Effective Negative Keyword List to Increase ROIby Jill Solomon
  Using negative keywords in your paid-search campaign can help you reach ideal prospects, reduce cost per click (CPC), and increase return on investment (ROI). Learn how to select negative keywords and create your list.
  More articles on Keywords, Marketing Smarter, PPC Campaigns, ROI, Search Engine Marketing
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1)by Oli Gardner
  Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, don't coerce. Guide, don't deceive. In day one of this ...
  More articles on Landing Pages, Lead Nurturing, Marketing Tips, Measurement, Online Marketing, PPC Campaigns, Sales, Web Analytics
• Boost Digital-Ad Yield by Knowing Your Audiences and the Content They Readby John Shomaker
  How does advertising yield improve when targeting digital ads to certain audiences? How much influence does the type of content users are reading when the ad is shown have on yield? This article summarizes the results of an extensive study ...
  More articles on Advertising, Content Marketing, Marketing Smarter, PPC Campaigns, Segmentation, Targeting, Testing
• How to Avoid Online Advertising's $1 Billion Mistakeby Russell Glass
  Although most online campaigns seek to drive conversion-based goals, many still use the click or CTR as the primary metric—mainly because it has been traditionally used to measure success and because it's easy to measure. But that's no excuse for ...
  More articles on Advertising, B2B Marketing, Marketing Tips, Measurement, Metrics, PPC Campaigns
• Three Ways to Find Negative Keywordsby Larry Kim
  Keyword discovery is a huge component of pay-per-click advertising. You need to find relevant keywords so you can create topical ad groups, text ads, and landing pages. But for truly cost-effective, high-ROI PPC campaigns, it's equally important to find negative ...
  More articles on Keywords, Marketing Tips, PPC Campaigns, ROI, Web Analytics
• Search Engine Optimization or Paid Search: What Should Your Philosophy Be?by Scott Buresh
  Is there a basic philosophy regarding organic search engine optimization (SEO) and paid-search advertising? Is one tactic more favorable than another? How do you know which channel to pursue? Should you do both—and in what proportions?
  More articles on Marketing Strategy, PPC Campaigns, Search Engine Marketing, SEO
• Three Key Tactics to Ensure ROI for Your Websiteby Michael Westafer
  Successful business owners understand the value of location, and they will go to great lengths to find the right storefront. Unfortunately, many business owners do not have the same discipline in building a website. Instead, many companies slap a few ...
  More articles on Direct Marketing, Email Marketing, Landing Pages, PPC Campaigns, ROI, Social Media, Social Networking, Testing, Websites
• Nine Effective Tactics to Get Opt-In Email Subscribersby David Godot
  The sweeter the deal, the better your chances that your visitor will become a subscriber. Many email-list managers offer a e-book or video download or special one-time discount. Those are basic techniques for email list-building. Here are nine more-advanced list-building ...
  More articles on Blogging, Customer Engagement, Email Lists, Email Marketing, Marketing Tips, PPC Campaigns, Press Releases, Search Engine Marketing
• Five Paid-Search Tips to Boost Quality Score (and Drive Higher ROI)by Matt Lawson
  By using new campaign-management techniques, smart marketers can gain a sizable and lasting advantage over the competition in the auction for keywords—ensuring their ads show up high in search results without dampening ROI.
  More articles on Keywords, Marketing Tips, PPC Campaigns, ROI, Search Engines
• Your Keywords: The PPC and SEO Gold Mine in Your Own Backyardby Larry Kim
  Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic ...
  More articles on Google, Keywords, PPC Campaigns, ROI, SEO, Targeting, Web Analytics, Web Copy
• What Banner Ads Can Learn From Billboardsby Kim Stearns
  Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because they have been overrun with cheesy, annoying, misleading, and downright ...
  More articles on Advertising, Copywriting, Creativity, Marketing Smarter, Marketing Tips, PPC Campaigns
• Five Top Tips on How to Write More-Effective PPC Adsby Nick Usborne
  Contextual ads, whether delivered by Google, Yahoo, or any other company, are not standalone ads in the way that a newspaper classified ad is. In fact, your pay-per-click ad is simply the connector between a desired keyword or phrase and ...
  More articles on Copywriting, Keywords, Landing Pages, PPC Campaigns, Testing
• Use Search Queries to Save Money and Increase Conversionsby Craig Danuloff
  Search queries, the exact word or phrases a person types, are a vital clue into the objectives of the searcher and how valuable that person is to your business. Is each searcher relevant to you? Are all the search queries equally ...
  More articles on Ad Copy, Google, Keywords, PPC Campaigns, Search Engine Marketing
• Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generationby Yael K. Penn
  Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider ...
  More articles on Blogging, Digital Marketing, Landing Pages, Lead Generation, Market Research, Newsletters, PPC Campaigns, Promotions, Targeting, Web Analytics
• Code Blue: A First Aid Kit to Revive a Failing PPC Campaignby William Leake
  Perhaps your spending has spiraled out of control and your conversions haven't budged. Or, like many of us, maybe your performance is fine but your budgets have been slashed, forcing you to produce the same results with less spend. Before you ...
  More articles on Ad Copy, Landing Pages, PPC Campaigns
• Top 10 Tips to Recession-Proof Your Lead-Generation PPC Campaignsby William Leake
  by William Leake
  More articles on Keywords, Landing Pages, Marketing Tips, PPC Campaigns, Recession, Web Copy
• Eight Fast-Acting, Low-Cost Marketing Tactics That Can Make a Difference NOWby Michael Goodman
  Effective marketing campaigns don't necessarily require big-company budgets. By being smart in the up-front planning stage, you can maximize the greatest value from your budget, regardless of its size. Here are eight low-cost tools you can use immediately ...
  More articles on Advertising, Email Marketing, Marketing Tips, PPC Campaigns, Public Relations, Sponsorship, Trade Shows/Events

See all 75 marketing articles related to PPC Campaigns

• Facebook Ad Spend Growth Outpacing Paid Search
  Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same ...
  More articles on Advertising, Facebook, PPC Campaigns, Research Summaries
• Tech Paid-Search Spending Exceeds Forecast
  Paid-search spending among high-tech and consumer-electronics advertisers grew 28% in the fourth quarter of 2011 over the same quarter a year earlier, and up 7% over strong spending in 3Q11, ...
  More articles on PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• Challenge the Status Quo! Take on a Dominant Market Player [Slide Show]by Louis Rix
  We all learned on the playground in elementary school that it's never a good idea to take on the big kid. But maybe you should! Learn five ways to effectively ...
  More articles on Branding, Customer Loyalty, Marketing Smarter, Marketing Strategy, PPC Campaigns, Small Business
• Email Performance Steady in 2Q11, Volumes Up Slightly
  Email campaign performance improved slightly in the second quarter of 2011: Open rates grew 0.4% over levels recorded one year earlier, while click rates were virtually unchanged, and roughly in ...
  More articles on Email Marketing, PPC Campaigns, Research Summaries
• Three Ways That Monitoring Social Media Can Help PPC Campaigns
  "Beginning at the dawn of Google, when I first got my feet wet with PPC, you could learn everything in an afternoon," writes Jared Reed at SteadyRain. "These days, it ...
  More articles on Community, Google, PPC Campaigns, Social Media
• Mobile Display Ads Up 128% in Past Two Years
  The number of US advertisers* using mobile display ad campaigns reached 689 in April 2011, up 128% from two years earlier, according to a study by comScore. Campaigns related to ...
  More articles on Advertising, Mobile Marketing, PPC Campaigns, Research Summaries
• Online Ad Targeting: Who's Most Likely to Act?
  Business professionals working in the legal, retail, and software industries are most likely to take action—such as download a whitepaper, start a free trial, or make a purchase—after clicking on ...
  More articles on B2B Marketing, Customer Behavior, Demographics, PPC Campaigns, Research Summaries
• Banner Ads Most Ignored on Web
  More than three in five Americans (63%) say they ignore or disregard Internet ads, according to a new Adweek Media/Harris Interactive Poll. Internet banner ads are the most ignored (43%), ...
  More articles on Advertising, Customer Behavior, PPC Campaigns, Research Summaries
• Digital Media Combos Drive Sales, Brand Favorability
  Exposure to impressions of organic search results, paid search results, and online display advertising—and specific combinations of such media—produces both a measurable lift in brand favorability and likelihood to purchase, ...
  More articles on Brand Equity, PPC Campaigns, Research Summaries, SEO
• Best Day for B2B Ads? It Depends
  Business professionals are more likely to click on digital ads during the weekend, but more likely to take action on such ads during the week—particularly on Wednesdays, according to a ...
  More articles on B2B Marketing, Customer Behavior, PPC Campaigns, Research Summaries, Segmentation
• Small-Biz Search Ad Growth Slows in 3Q10
  Small-business advertisers spent on average $2,373 on search advertising in the third quarter of 2010, up 43% from the $1,658 spent in the same period a year earlier, and up ...
  More articles on Customer Behavior, PPC Campaigns, Research Summaries, Small Business
• Men More Likely to Act on Ads, Women More Likely to Click
  Businesswomen deliver a 23% higher click-through rate for online ads than businessmen, who are 53% more likely, however, to take action—such as download a whitepaper, start a free trial, or ...
  More articles on Customer Behavior, PPC Campaigns, Research Summaries, Women
• 2010 US Ad Spend Forecast to Grow
  Tentative growth in the US advertising market has begun to propel the global ad recovery, prompting a revised forecast of global ad expenditure, now projected to grow 3.5% in 2010, ...
  More articles on Advertising, Forecasts, PPC Campaigns, Research Summaries
• Matching Search Strategies to Business Goals: Here's Some Help
  "The true test of pursuing either an SEO campaign or pay-per-click (PPC) advertising (or both)," writes Scott Buresh in a recent Pro article at MarketingProfs, "is knowing that it all ...
  More articles on Marketing Strategy, PPC Campaigns, Search Engine Marketing, SEO
• Display Ads Making a Comeback
  The US display ad market has made a comeback in the last few months, led by JPEG ads, which accounted for 42.4% of impressions in May, and leaderboard-style banner ads ...
  More articles on Advertising, PPC Campaigns, Research Summaries
• Debunking Top PPC Myths
  A few years ago, John W. Ellis wrote the post, "If Paid Search Isn't Working, Then You're Doing Something Wrong" at the Search Engine Land blog. Recently, now at his ...
  More articles on Advertising, Marketing Smarter, PPC Campaigns, Search Engine Marketing
• Internet Ad Revenues Rebounding, Reach $6.3B in 4Q09
  Though US Internet ad revenues were down 3.4% in 2009—to $22.7 billion from $23.4 billion in 2008—there are signs of an emergent recovery, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers ...
  More articles on Advertising, PPC Campaigns, Research Summaries
• Small Biz Search Spend Surges in 4Q09
  Small business advertisers spent on average $2,149 on search advertising in the fourth quarter of 2009, up 111% from $1,018 spent in the same period a year earlier, and up ...
  More articles on Advertising, Keywords, PPC Campaigns, Research Summaries, Small Business
• High-Tech Paid-Search Spend Up 17% in 4Q09
  Paid-search spending worldwide by US-based high-tech and consumer-electronics advertisers grew 16.6% in the fourth quarter of 2009 over third-quarter levels, after having grown 7.7% in the third quarter, according to ...
  More articles on Advertising, Consumer Electronics, High-Tech Marketing, PPC Campaigns, Research Summaries, Search Engine Marketing
• Add Some Local Flavor
  When McDonald's launched its specialty coffees earlier this year, its banner ads inviting consumers to "McCafé Your Day" were all over the Web. Great branding, but does such online advertising send ...
  More articles on Keywords, Local Marketing, PPC Campaigns, Search Engine Marketing

See all 49 marketing Daily Posts related to PPC Campaigns

PPC Campaigns case studies, deconstructing real life examples and illustrating lessons learned

• How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online Adsby Pioneer Electronics (USA) Inc.
  CASE STUDY: Here's how Pioneer Electronics earned amazing click-through rates on its targeted online ads.
  More case studies on Case Studies, Community, Copywriting, PPC Campaigns, Targeting, Web Analytics
• How One Website Doubled Its Ad Revenueby PlanningFamily.com
  CASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander...
  More case studies on Advertising, Case Studies, Newsletters, PPC Campaigns, Sponsorship, Value Propositions, Websites
• A Facebook Experiment in Ad Targetingby One Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network.
  More case studies on Advertising, Case Studies, Facebook, PPC Campaigns, Referrals, Targeting, Websites
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User Interestsby Cisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Experience, High-Tech Marketing, Humor, Marketing Budgets, PPC Campaigns, Social Media, Targeting
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Salesby Fairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings.
  More case studies on Case Studies, Corporate Blogging, Customer Engagement, Customer Relationships, Facebook, Keywords, PPC Campaigns, Search Engines, Twitter, Writing
• How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, Conversionsby Divers Direct
  CASE STUDY: Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that perception.
  More case studies on Case Studies, Customer Behavior, PPC Campaigns, Sales, Targeting, Testing, Websites
• How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.
  CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.
  More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites
• How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalizationby Company: Continental Warranty
  Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads.
  More case studies on Case Studies, Customer Engagement, Landing Pages, Lead Generation, Personalization, PPC Campaigns, Sales, Search Engine Marketing, Targeting
• How a Dental Office Attracted Clients Using SEO and Other Internet Marketing Strategiesby Synergy Dental Center
  Synergy Dental Center of Portland, Oregon, wanted to increase its client base, which Dr. Anthony Newkirk had inherited from the previous practitioner in 2003. He hired a marketing firm to develop a client-acquisition strategy, with a goal of 25 new patients a month. Here's how the Internet-based campaign played out.
  More case studies on Case Studies, Customer Acquisition, Online Marketing, PPC Campaigns, Search Engine Marketing, SEO, Targeting

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PPC Campaigns online seminar broadcasts from the best minds in marketing

• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 11:00:00 AM
  More seminars on Advertising, B2B Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media, Testing, Web Analytics, Website Design
• Turbocharge Your Google AdWords and Other Paid Online Media CampaignsBroadcast on 7/1/2010 11:00:00 AM
  More seminars on Google, Marketing Strategy, PPC Campaigns, ROI, Search Engine Marketing
• New YouTube Features That Will Make You Stand Out from the CrowdBroadcast on 6/10/2010 11:00:00 AM
  More seminars on Advertising, Community, Marketing Tips, PPC Campaigns, Videos, YouTube
• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on 11/19/2009 11:00:00 AM
  More seminars on Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Website Design, Websites
• Cracking the Code: Web Analytics for Paid Search AdvertisingBroadcast on 6/25/2009 11:00:00 AM
  More seminars on Marketing Smarter, PPC Campaigns, Search Engine Marketing, Testing, Web Analytics
• It's All About the Click: Fundamentals of Paid Search MarketingBroadcast on 6/4/2009 11:00:00 AM
  More seminars on Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing
• Post-Click Marketing: How to Make Your Landing Pages Hit, Not MissBroadcast on 9/13/2007 11:00:00 AM
  More seminars on Customer Experience, Landing Pages, Marketing Strategy, PPC Campaigns, Testing, Websites
• Search Marketing Essentials for Online RetailersBroadcast on 2/8/2007 11:00:00 AM
  More seminars on Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO
• Advanced Topics in Paid Search MarketingBroadcast on 3/9/2006 11:00:00 AM
  More seminars on Creativity, Hiring Outside Resources, Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing
• Essentials of Paid Search MarketingBroadcast on 3/8/2006 11:00:00 AM
  More seminars on Advertising, Copywriting, Google, Keywords, Measurement, PPC Campaigns, Search Engine Marketing, Search Engines
• Paid Search Advertising: Successful Campaigns Using Google and OvertureBroadcast on 2/3/2005 11:00:00 AM
  More seminars on Advertising, Copywriting, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing, Search Engines

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PPC Campaigns marketing downloads for the busy professional

• Shopper's Handbook on Search Marketing Firms
  This is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
  More tools on Hiring Outside Resources, Keywords, PPC Campaigns, Search Engine Marketing, SEO
• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  More tools on Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites

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