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Marketing Resources: PPC Campaigns
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Results for PPC Campaigns
- Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard by Larry KimYour own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic ...
- What Banner Ads Can Learn From Billboards by Kim StearnsBanner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because they have been overrun with cheesy, annoying, misleading, and downright ...More articles on Advertising, Copywriting, Creativity, Marketing Smarter, Marketing Tips, PPC Campaigns
- Five Top Tips on How to Write More-Effective PPC Ads by Nick UsborneContextual ads, whether delivered by Google, Yahoo, or any other company, are not standalone ads in the way that a newspaper classified ad is. In fact, your pay-per-click ad is simply the connector between a desired keyword or phrase and ...
- Use Search Queries to Save Money and Increase Conversions by Craig DanuloffSearch queries, the exact word or phrases a person types, are a vital clue into the objectives of the searcher and how valuable that person is to your business. Is each searcher relevant to you? Are all the search queries equally ...
- Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation
by Yael K. PennGrowing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider ...More articles on Blogging, Digital Marketing, Landing Pages, Lead Generation, Market Research, Newsletters, PPC Campaigns, Promotions, Targeting, Web Analytics - Code Blue: A First Aid Kit to Revive a Failing PPC Campaign by William LeakePerhaps your spending has spiraled out of control and your conversions haven't budged. Or, like many of us, maybe your performance is fine but your budgets have been slashed, forcing you to produce the same results with less spend. Before you ...
- Top 10 Tips to Recession-Proof Your Lead-Generation PPC Campaigns by William Leakeby William Leake
- Eight Fast-Acting, Low-Cost Marketing Tactics That Can Make a Difference NOW by Michael GoodmanEffective marketing campaigns don't necessarily require big-company budgets. By being smart in the up-front planning stage, you can maximize the greatest value from your budget, regardless of its size. Here are eight low-cost tools you can use immediately ...More articles on Advertising, Email Marketing, Marketing Tips, PPC Campaigns, Public Relations, Sponsorship, Trade Shows/Events
- Top 10 Things You Should Be Monitoring in Your PPC Reports by William LeakeWeb analytics tools and pay per click reporting features are becoming more sophisticated, offering savvy marketers vital insights into what's working, what's not, and what needs more effort. But there is so much data available that it can become difficult ...
- MarketingProfs Podcast on Pay-per-Click: Boom or Bust? by Paul DunayIs pay-per-click losing momentum? Are people numbing to pay-per-click ads as they have to banner ads? Is growth in the channel waning, or is it just maturing? Hear Steve Rubel and Alan Rimm-Kaufman debate the issue; Alan is a fan ...
- Search Engine Marketing: Outsource or In-House? by David FelfoldiThe Search Engine Optimization market is over $10 billion in North America alone. The biggest question isn't whether you should utilize Search, but rather who will manage your campaigns. What should your organization do? It depends. When you review your options ...
- Homestyle SEO: How to Cater to a Regional Audience by Dan SkeenIf your business targets a local region, the trick is connecting with those in your own back yard. It's wonderful to rank well in search engines for a competitive search phrase, but if your product is only available to a ...
- Five Proven Ways to Waste Money With Pay-per-Click Advertising by John GrantPay-per-click advertising is the biggest lead-generation breakthrough to come about in a long time. For small and midsize companies, in particular—and thanks to its ability to narrowly target prospects, tightly manage spending, and precisely measure results—PPC is one of the ...More articles on Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Small Business, Testing
- Eight Ways Big Brands Screw up Search—A Case Study: Nike.com by Wil ReynoldsOverall, big brands typically screw up search in two big ways, and Nike is no different... .More articles on Case Studies, Landing Pages, PPC Campaigns, Search Engine Marketing, SEO, Targeting, Website Design, Websites
- Organic SEO or Pay-per-Click Advertising: Which Should You Choose? by Scott BureshWhen people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you ...
- Marketing Challenge: Two Ways to Market on a Small Budget by Hank StrollWhat's the best way to get big results from a small budget?
- From Gold Watches to Fur Coats: Driving Conversions via Unrelated Keywords by John RodkinHow do you know what product sales are driven from which keywords within your paid search efforts? Which keywords are driving the most profitable traffic? Are you doing everything to maximize your paid search ROI? A common perception within the online ...
- The State of Search Engine Marketing: Trends and Predictions by Scott BureshThe search engine marketing industry is consistently evolving, sometimes at a pace that makes it hard to believe that search engine marketing services can stay on top of all the latest developments. The one constant for search engine marketing firms, ...More articles on Google, Online Marketing, PPC Campaigns, Search Engine Marketing, Search Engines, SEO
- Stuck in Traffic? Search Mode vs. Pitch Mode in Web Marketing by Scott BrinkerTraffic is good, but ultimately it's all about conversion.
- Creating Branded Keywords and Driving Their Search Demand Through Buzz by Jeremy SwillerIf you're marketing in a highly competitive keyword space or providing products and services with little or no name recognition, you should consider creating branded keywords and driving their search demand with buzz.More articles on Blogging, Keywords, PPC Campaigns, Press Releases, Search Engine Marketing, Targeting, Videos, Word of Mouth
- Stay Tough, Stay TrendyWant to boost search results? Try benchmarking based on the latest trends, says Performics' Michael Kahn in a Chief Marketer article. An analysis by Performics of data from more than ...
- Google's News: Hope for Online AdvertisingGoogle's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular.
- Make This List, and Check It TwiceIf you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...More articles on Keywords, Market Research, PPC Campaigns, Search Engine Marketing, Targeting, Web Content
- IAB/PwC: 1H09 Online Ad Revenues Fall 5.3%US Internet revenue for the first half of 2009 came in at $10.9 billion, down 5.3% from the same period in 2008, according to the IAB Internet Advertising Revenue Report.
- It Doesn't Have to Be Either-OrA question many small businesses face when money is tight is whether to invest in pay-per-click (PPC) search marketing or search engine optimization (SEO). The answer, says Claudia Bruemmer in ...More articles on Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing, SEO, Small Business
- Google Launches DoubleClick Ad ExchangeIn a move to shove Yahoo off its display-ad perch, Google last Thursday launched its DoubleClick Ad Exchange, which the company promised would streamline and improve how display ads are ...
- US Ad Expenditures Down 14.3% in 1H09Total measured advertising expenditures in the first six months of 2009 fell 14.3% from a year earlier, to $60.87 billion, according to TNS Media Intelligence. Q2 spending was down 13.9% ...
- Image-Based Ad Impressions by Industry, July 2009The financial services industry accounted for the most online image-based ad impressions in July, with nearly 36 billion. Next were Web media and telecommunications, followed by retail goods and services, ...
- Social Networks Deliver 21% of Ad ImpressionsSocial networking sites delivered 21% of all US online display ad impressions in June 2009, according to a recent comScore study, with MySpace and Facebook together accounting for more than ...
- Wave the Banner"Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment," says Kim Stearns in an article at MarketingProfs. "So why are advertisers ...
- Ad Position, Shape More Important Than Size, Maybe: StudyOnline ads that are integrated into the content of a page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according ...More articles on Advertising, Brand Awareness, Branding, Copywriting, Creativity, PPC Campaigns, Videos
- Slam Dunks and Rebounds"At his prime," says Jeff Sexton in an article at FutureNow, "Dennis [Rodman] was pulling down a truly astonishing 18.7 rebounds per game." Impressive indeed, but you'd probably form an ...
- $55B in Interactive Marketing Spend in 2014Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% ...
- Wow! Look Who Just Stopped by!Careful: You just missed out on a great lead when you analyzed that B2B conversion rate. That's what Todd Michiels says, anyway, in a recent article at Miechiels.com. All too often, ...More articles on B2B Marketing, Marketing Analytics, Metrics, PPC Campaigns, Search Engine Marketing
- Basic Tips for Fighting Click FraudClick Forensics has released statistics for the first quarter of 2009 revealing that 13.8 percent of clicks are a result of fraudulent behavior. Although that figure is down from 17.1 ...
- Test, Test and Test Again"No matter how well your ads, emails and landing pages are performing, they can always be doing better," says Dan Zarrella in a post at the HubSpot blog. The way ...More articles on Email Marketing, Keywords, Landing Pages, Marketing Analytics, PPC Campaigns, Testing
- Spend Less, Get MoreSad fact: Even if you have an unlimited budget to spend on paid search, you may not always get the number of Google ad impressions you seek. Why? Because, no ...
- Paid-Search PrescriptionIs your paid-search campaign on life support? "Perhaps your spending has spiraled out of control and your conversions haven't budged," says William Leake in an article at MarketingProfs. "Or, like ...
- Seek and Ye Shall Find Our EventWhen you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...More articles on Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting
- Quantitative Conversion Data Isn't Everything"I'm finding that all too often marketers are deciding to spend either more or less money based solely on the conversion rate of how a certain search phrase, ad creative, ...
PPC Campaigns case studies, deconstructing real life examples and illustrating lessons learned
- How One Website Doubled Its Ad Revenueby PlanningFamily.comCASE STUDY: Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander...More case studies on Advertising, Case Studies, Newsletters, PPC Campaigns, Sponsorship, Value Propositions, Websites
- A Facebook Experiment in Ad Targetingby One Day, One JobCASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network.More case studies on Advertising, Case Studies, Facebook, PPC Campaigns, Referrals, Targeting, Websites
- How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User Interestsby Cisco SystemsCASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.More case studies on Advertising, Case Studies, Customer Engagement, Customer Experience, High-Tech Marketing, Humor, Marketing Budgets, PPC Campaigns, Social Media, Targeting
- How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Salesby Fairytale BrowniesCASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings.More case studies on Case Studies, Corporate Blogging, Customer Engagement, Customer Relationships, Facebook, Keywords, PPC Campaigns, Search Engines, Twitter, Writing
- How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, Conversionsby Divers DirectCASE STUDY: Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that perception.More case studies on Case Studies, Customer Behavior, PPC Campaigns, Sales, Targeting, Testing, Websites
- How a Small Internet Publisher Doubled Its Email Database & Reduced Marketing Spend With Cost-per-Leadby Tripmela, Inc.CASE STUDY: Earlier this year, when online travel publisher Tripmela was in startup mode, CEO Jared Blank determined that he needed to achieve a $1.50 cost per acquisition if he was going to lead this fledgling to profitability. Here's how he did it.More case studies on Advertising, Case Studies, Collaboration, E-Commerce, Email Campaigns, Email Marketing, Lead Generation, Metrics, PPC Campaigns, ROI, Websites
- How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalizationby Company: Continental WarrantyContinental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads.More case studies on Case Studies, Customer Engagement, Landing Pages, Lead Generation, Personalization, PPC Campaigns, Sales, Search Engine Marketing, Targeting
- How a Dental Office Attracted Clients Using SEO and Other Internet Marketing Strategiesby Synergy Dental CenterSynergy Dental Center of Portland, Oregon, wanted to increase its client base, which Dr. Anthony Newkirk had inherited from the previous practitioner in 2003. He hired a marketing firm to develop a client-acquisition strategy, with a goal of 25 new patients a month. Here's how the Internet-based campaign played out.More case studies on Case Studies, Customer Acquisition, Online Marketing, PPC Campaigns, Search Engine Marketing, SEO, Targeting
PPC Campaigns online seminar broadcasts from the best minds in marketing
- Cracking the Code: Web Analytics for Paid Search AdvertisingAttendee rating:
- 6/25/2009 - It's All About the Click: Fundamentals of Paid Search MarketingAttendee rating:
- 6/4/2009More seminars on Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing - Post-Click Marketing: How to Make Your Landing Pages Hit, Not MissAttendee rating: - 9/13/2007More seminars on Customer Experience, Landing Pages, Marketing Strategy, PPC Campaigns, Testing, Websites
- Search Marketing Essentials for Online RetailersAttendee rating:
- 2/8/2007More seminars on Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO - Advanced Topics in Paid Search MarketingAttendee rating: - 3/9/2006More seminars on Creativity, Hiring Outside Resources, Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing
- Essentials of Paid Search MarketingAttendee rating: - 3/8/2006More seminars on Advertising, Copywriting, Google, Keywords, Measurement, PPC Campaigns, Search Engine Marketing, Search Engines
- Paid Search Advertising: Successful Campaigns Using Google and OvertureAttendee rating:
- 2/3/2005More seminars on Advertising, Copywriting, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing, Search Engines
PPC Campaigns marketing downloads for the busy professional
- Shopper's Handbook on Search Marketing FirmsThis is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
- Paid Search Advertising TemplateIf you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.More tools on Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites
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