PPC Campaigns: How-to articles covering the latest marketing tactics, tips, and strategies.

• Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]Verónica Maria Jarski
  Google is fast on its way to becoming a "mobile first" company: Within a year, mobile will become the primary way users access Google. So what does Google's mobile portfolio ...
  Advertising, Content, Content Marketing, Mobile Marketing, PPC Campaigns, Search Engine Marketing, SEO, Smart Phones, YouTube
• How to Gain Subscribers Without Buying Email ListsMeghan Keaney Anderson
  Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what ...
  B2B Marketing, Content, Customer Acquisition, Email, Email Lists, Email Marketing, Inbound Marketing, Lead Generation, PPC Campaigns, Search Engine Marketing
• Five Websites Capturing 20% of all Search Result ClicksLenna Garibian
  Led by Facebook, five websites captured 20% of all search clicks from US search engines (Google, Bing, etc.) in the fourth quarter of 2012, and some 500 websites captured nearly ...
  Facebook, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• New Google AdWords 'Offer Extensions': Five Tips to Make Them Work for YouLarry Kim
  Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon or discount to their Google search ad, merging special offers ...
  Advertising, B2C, E-Commerce, Google, Local Marketing, Location-Based Marketing, Measurement, Metrics, PPC Campaigns, Promotions
• Five E-Commerce Resolutions to Improve Search Engine Visibility in 2013Anthony Piwarun
  Online marketers near and far resolved in January to get to the top of search results this year. If you're still stumped, here are a five simple yet effective tactics ...
  Advertising, Content, E-Commerce, Google, PPC Campaigns, Product Marketing, Search Engine Marketing, SEO
• Mobile Search Advertising Just Got Way Easier: AdWords Enhanced CampaignsLarry Kim
  Today (Feb. 6, 2013) Google announced some major upcoming changes that will make mobile ad campaign management exponentially simpler in AdWords. The new "Enhanced Campaigns" will be available as an ...
  Advertising, Google, Location-Based Marketing, Mobile Marketing, PPC Campaigns, Search Engine Marketing, SMBs
• Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)Larry Kim
  Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ...
  Advertising, Content Marketing, Customer Behavior, Google, Humor, Inbound Marketing, Keywords, Measurement, Metrics, PPC Campaigns
• Confusion About How Facebook, Google Make MoneyLenna Garibian
  Though 70% of online adults say they know how to post content on a Facebook wall, only 54% say they understand how the site makes money, according to a survey ...
  Advertising, Facebook, Google, PPC Campaigns, Research Summaries, Search Engines
• Tablets Surpass Smartphones in Paid Search Ad Spend, but Not CTRLenna Garibian
  Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, according to the Global Online Advertising Trends quarterly report, a ...
  Advertising, Google, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• Prepare for 2013: 10 B2B Marketing Trends and DevelopmentsUri Bar-Joseph
  Again, that time of year has come. It's predictions season... And in the spirit of the season, here are 10 marketing trends of 2012 that will grow even more prominent ...
  B2B Marketing, Content Marketing, Digital Marketing, Digital Theory, Direct Marketing, Integrated Marketing, Marketing Strategy, Measurement, Mobile Marketing, PPC Campaigns

PPC Campaigns: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: The Fundamentals of Paid SearchBroadcast on 8/9/2012 with George Michie
  In this PRO seminar, you'll learn the ins and outs of paid search, including how to set the foundation for an effective strategy, how to set budgets and goals, and much more.
  Advertising, Digital Marketing, Keywords, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Search Engines
• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 with Scott Brinker
  Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.
  Advertising, B2B Marketing, Inbound Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media
• Turbocharge Your Google AdWords and Other Paid Online Media CampaignsBroadcast on 7/1/2010 with Bill Leake
  Learn solid tactics that you can use to put a new pep in your pay per click step. Insights and concepts will be illustrated with real examples of companies like yours. You'll leave with sharp ideas that you can implement right away, and an opportunity to achieve double, if not triple, digit improvements in your monthly PPC campaigns.
  Google, Marketing Strategy, PPC Campaigns, ROI, Search Engine Marketing
• New YouTube Features That Will Make You Stand Out from the CrowdBroadcast on 6/10/2010 with Michael Miller
  Michael Miller returns to update you with the latest marketing-oriented features of YouTube. Find out which of these new features make the most sense for your organization, and how to use them to promote your business and products.
  Advertising, Community, Marketing Tips, PPC Campaigns, Videos, YouTube
• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on 11/19/2009 with Michael Goodman, Anna Talerico
  Getting them there isn't enough. Here's how you can improve the odds of converting a Web visitor into a customer.
  Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Website Design, Websites
• Cracking the Code: Web Analytics for Paid Search AdvertisingBroadcast on 6/25/2009 with Avinash Kaushik
  Are you measuring the right things in your Pay-Per-Click campaigns? It's time to find out—and easily improve your ROI.
  Marketing Smarter, PPC Campaigns, Search Engine Marketing, Testing, Web Analytics
• It's All About the Click: Fundamentals of Paid Search MarketingBroadcast on 6/4/2009 with George Seybold
  Paid search, or Pay-Per-Click (PPC), marketing isn't new. But what do you need to know if you're just getting started?
  Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing
• Post-Click Marketing: How to Make Your Landing Pages Hit, Not MissBroadcast on 9/13/2007 with Scott Brinker
  You spend good money buying clicks. Since every click leads to a landing experience—someone clicks on your ad or email link, hey, they land somewhere—you're really spending that money on generating paid landing experiences. Given that realization, how do you maximize landing experiences, with the quantitative goal of increasing conversions and the qualitative goal of building your brand?
  Customer Experience, Landing Pages, Marketing Strategy, PPC Campaigns, Testing, Websites
• Search Marketing Essentials for Online RetailersBroadcast on 2/8/2007 with Stephan Spencer, George Michie
  Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face.
  Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO
• Advanced Topics in Paid Search MarketingBroadcast on 3/9/2006 with Larry Becker, George Michie
  For those who have experience with paid search, but need to get advanced techniques and knowledge.
  Creativity, Hiring Outside Resources, Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing

PPC Campaigns: Marketing downloads for the busy professional

• Shopper's Handbook on Search Marketing Firms
  This is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
  Hiring Outside Resources, Keywords, PPC Campaigns, Search Engine Marketing, SEO
• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites