Press Releases: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Ways to Deliver Great PR [Slide Show]Christian Gulliksen
  Too many PR practitioners choose to ignore editorial etiquette, some going as far as demanding to see an article before it goes to print or offering bribes for positive coverage. ...
  Content, Corporate Communications, Customer-Centric, Press Releases, Public Relations
• How to Search-Optimize Your Press Release
  Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment? "All communications, including press ...
  Keywords, Press Releases, Search Engine Marketing, SEO
• How to Capture Your Company's Essence in 15 WordsKathryn Roy
  As a B2B company, you may never air a 15-second message on NPR. But distilling your company description to its essence is a powerful goal. It will force you to ...
  Advertising, B2B Marketing, Creativity, Positioning, Press Releases
• When Bad Buzz Happens to Good Companies
  It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do ...
  Customer Satisfaction, Feedback, Press Releases, Search Engine Marketing, Social Networking, Word of Mouth
• Now That's a Good Release!
  "As many of you know," begins an article in a recent edition of the Editorial Emergency newsletter, "[cofounder Julia Rubiner has] been cranking out publicity communications—bios, press releases, one-sheets, corporate ...
  Press Releases, Public Relations, Small Business, Writing
• Friends Help Friends Boost Rankings
  "I get by with a little help from my friends." The words of that old Beatles song could well be applied to today's search marketers. After all, there's nothing like a ...
  Collaboration, Google, Links, Press Releases, Search Engine Marketing, Web Content, Website Design
• The Second Life of Marketing Copy
  Getting your Web site's marketing copy just right takes time, effort and money. "But before you amortize your investment," says Rick Sloboda of Webcopyplus, "consider how those carefully crafted words ...
  Press Releases, Small Business, Web Copy, Writing
• Enough Is More Than Enough
  You've just read the first draft of a press release and you can already see where you want to make a few edits. The lede needs more punch. Your audience ...
  Press Releases, Small Business, Writing
• This Press Release Is Off the Record
  Most of us would agree that the entire point of a press release is getting media outlets to report on its contents. The more coverage, the better. So imagine David ...
  Copywriting, Marketing Inspiration, Press Releases, Writing
• What Does 'Embargo' Mean Again?
  Last year, Chris Anderson of Wired magazine made news with the controversial decision to publish the email addresses of PR practitioners who consistently bombarded him with irrelevant pitches. Now, Michael ...
  Marketing Inspiration, Press Releases

Press Releases: Online seminar broadcasts from the best minds in marketing

• Engage or Die: The Insider’s Guide to Social Media for Marketing and PRBroadcast on 8/27/2009 with Brian Solis
  Is Social Media killing PR?  Yes, if you're ignoring the communities that influence what people say about your brand.
  Customer Engagement, Marketing Tips, Metrics, Press Releases, Public Relations, Social Media
• Link Building for Online Publicity, Buzz and SEO: What's New and What's Tried and TrueBroadcast on 12/18/2008 with Stephan Spencer, Eric Ward
  Tune in to this seminar and get the insider's guide on building great inbound links to climb higher in search engine results.
  Blogging, Press Releases, Public Relations, RSS, SEO, Website Design, Websites
• Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today's Diverse ConsumersBroadcast on 4/24/2008 with Gail Z. Martin
  Traditional PR focuses on reaching mass media with a mass message. That doesn't cut it with today's multicultural consumer. Does your PR have what it takes to compete?
  Customer Engagement, Marketing Strategy, Press Releases, Public Relations, Segmentation, Targeting
• The New Rules of PR: How to Use Press Releases to Reach Buyers DirectlyBroadcast on 6/29/2006 with David Meerman Scott, Free E-Book for All Attendees, Book
  This seminar will demonstrate how savvy marketing professionals develop a direct-to-consumer PR strategy, segment buyers and write press release content to reach them, and distribute press releases via the Web.
  Press Releases, Public Relations, Search Engines, Segmentation, Thought Leadership, Websites, Writing
• Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine OptimizationBroadcast on 2/16/2006 with Eric Ward, Stephan Spencer
  Get past all the misinformation and disinformation and join two of the top-most experts on link building, as they share their favorite tips, lessons learned, tools, and success stories. This seminar will be rich with case study examples.
  Creativity, Press Releases, RSS, SEO, Web Content, Website Design, Websites, Word of Mouth