Marketing Resources: Press Releases

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Results for Press Releases

Nine Effective Tactics to Get Opt-In Email Subscribersby David Godot
The sweeter the deal, the better your chances that your visitor will become a subscriber. Many email-list managers offer a e-book or video download or special one-time discount. Those are basic techniques for email list-building. Here are nine more-advanced list-building ...
More articles on Blogging, Customer Engagement, Email Lists, Email Marketing, Marketing Tips, PPC Campaigns, Press Releases, Search Engine Marketing
How to Capture Your Company's Essence in 15 Wordsby Kathryn Roy
As a B2B company, you may never air a 15-second message on NPR. But distilling your company description to its essence is a powerful goal. It will force you to jettison the jargon and superlatives. And your message will resonate ...
More articles on Advertising, B2B Marketing, Creativity, Positioning, Press Releases
Four Steps to Writing Search-Engine-Optimized Press Releasesby Kim Cornwall Malseed
More than 90% of journalists go online to find story ideas, with 73% specifically researching press releases. With Really Simple Syndication (RSS) and free automatic email alerts from Google News so readily available, it makes sense that the Web is ...
More articles on Keywords, Marketing Tips, Press Releases, SEO
The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link Popularityby Miles Galliford
Link building is the tactic of getting other Web sites to link to your Web site. Getting inbound links from well-ranked, reputable, and relevant sites means that your Web site will receive good rankings and a lot of free traffic. Here is ...
More articles on Facebook, MySpace, Podcasting, Press Releases, Thought Leadership, Website Design, Websites, Writing
13 Winning Ways to Make Enemies in the Pressby G.A. 'Andy' Marken
Without working too hard, company management can cultivate a cadre of enemies within the press. To do the task well, however, you should follow a set of 13 simple guidelines that will ensure that you alienate many, or most, of the ...
More articles on Marketing Tips, Press Releases, Public Relations, Targeting
How to Get the Free Press You Wantby Doug Stern
More articles on Collaboration, Marketing Smarter, Marketing Tips, Press Releases, Public Relations, Writing
Call off the Funeral, the Press Release Is Alive and Wellby Chris Parente
The press release is certainly not dead, as some PR people may have you believe. Yes, it's been loaded up with jargon. Weighed down with buzzwords. Scrubbed clean of any meaningful executive quotes. But, in spite of it all, the ...
More articles on B2B Marketing, Press Releases, RSS, Social Media, Writing
How to Get the Free Press You Wantby Doug Stern
Experts say that free press is worth more, inch for inch, than paid advertising. That's because free press has the appearance of being a third-party endorsement of what you and your business have to say. So what are the dos and ...
More articles on Collaboration, Press Kits, Press Releases
The Underrated Power of the Press Releaseby Paul McCord
More articles on Marketing Tips, Press Releases, Small Business
The Underrated Power of the Press Releaseby Paul McCord
Most midsize-to-large companies have long learned the value of the press release, but the vast majority of small companies haven't. The notion seems to be that, to make it into the newspaper, companies must have some momentous news to break. But, ...
More articles on Press Releases, Small Business, Writing
Cutting-Edge, Mission-Critical Analysis: Steps to Avoiding Overused Gobbledygookby David Meerman Scott
Just as teenagers use catch phrases, certain words and phrases crop up again and again in Web sites and news releases—so much so that the gobbledygook grates against nerves. Well, duh. Like, companies, yeah, they just totally don't communicate very well, ...
More articles on B2B Marketing, High-Tech Marketing, Press Releases, Public Relations, Web Copy, Writing
Creating Branded Keywords and Driving Their Search Demand Through Buzzby Jeremy Swiller
More articles on Blogging, Keywords, Press Releases, SEO, Targeting, Word of Mouth
Creating Branded Keywords and Driving Their Search Demand Through Buzzby Jeremy Swiller
If you're marketing in a highly competitive keyword space or providing products and services with little or no name recognition, you should consider creating branded keywords and driving their search demand with buzz.
More articles on Blogging, Keywords, PPC Campaigns, Press Releases, Search Engine Marketing, Targeting, Videos, Word of Mouth
E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaperby David Meerman Scott
Done well, e-books deliver authentic thought leadership, branding an organization as one to do business with. Here are some examples of successful e-books to get your creative energy flowing....
More articles on Press Releases, Social Media, Thought Leadership, Websites, Writing
It's Time to Sell: Do You Know Where Your References Are? (Part 2 of 2)by David Sroka
A customer reference program can have a significant impact on all customer-related functions in an enterprise. To maximize and demonstrate the strategic business benefits of a program, an effective RMS needs—at a minimum—the following capabilities....
More articles on Case Studies, Collaboration, Management, Press Releases, Sales
The New Rules of PRby David Meerman Scott
More articles on Creativity, Customer Engagement, Keywords, Landing Pages, Press Releases, Public Relations, Writing
Creating Content Streams for Web Watering Holesby Jonathan Kranz
At a recent marketing association event about landing big company clients, one of the participants asked the speaker, "How do we find the watering holes where the decision makers meet?" The room burst into discussion. Some people said golf courses. Some ...
More articles on Blogging, Case Studies, Collaboration, Customer Experience, Press Releases, Web Content, Websites, White Papers
Give Away Your Research—Win Valuable PR and Marketing Prizesby Jonathan Kranz
Marketing research isn't just a way to collect opinions, measure awareness, or test positioning statements any more. Packaged correctly, your research itself can be your message. You can turn your results into media stories that attract favorable publicity and establish ...
More articles on Market Research, Press Releases, Public Relations, Thought Leadership, Writing
Beware the Stealth Interviewby BL Ochman
Thanks to the time constraints and laziness of both traditional journalists and bloggers, you may be quoted in a story (sometimes at length), without having been interviewed—the victim of a stealth interview. There was a big brouhaha when something similar ...
More articles on Blog Comments, Google, Press Releases, Search Engines, Web Copy, Writing
The New Rules of PRby David Meerman Scott
The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don't know it yet.
More articles on Keywords, Press Releases, Public Relations

See all 39 marketing articles related to Press Releases

How to Search-Optimize Your Press Release
Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment? "All communications, including press ...
More articles on Keywords, Press Releases, Search Engine Marketing, SEO
When Bad Buzz Happens to Good Companies
It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do ...
More articles on Customer Satisfaction, Feedback, Press Releases, Search Engine Marketing, Social Networking, Word of Mouth
Now That's a Good Release!
"As many of you know," begins an article in a recent edition of the Editorial Emergency newsletter, "[cofounder Julia Rubiner has] been cranking out publicity communications—bios, press releases, one-sheets, corporate ...
More articles on Press Releases, Public Relations, Small Business, Writing
Friends Help Friends Boost Rankings
"I get by with a little help from my friends." The words of that old Beatles song could well be applied to today's search marketers. After all, there's nothing like a ...
More articles on Collaboration, Google, Links, Press Releases, Search Engine Marketing, Web Content, Website Design
The Second Life of Marketing Copy
Getting your Web site's marketing copy just right takes time, effort and money. "But before you amortize your investment," says Rick Sloboda of Webcopyplus, "consider how those carefully crafted words ...
More articles on Press Releases, Small Business, Web Copy, Writing
Enough Is More Than Enough
You've just read the first draft of a press release and you can already see where you want to make a few edits. The lede needs more punch. Your audience ...
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This Press Release Is Off the Record
Most of us would agree that the entire point of a press release is getting media outlets to report on its contents. The more coverage, the better. So imagine David ...
More articles on Copywriting, Marketing Inspiration, Press Releases, Writing
What Does 'Embargo' Mean Again?
Last year, Chris Anderson of Wired magazine made news with the controversial decision to publish the email addresses of PR practitioners who consistently bombarded him with irrelevant pitches. Now, Michael ...
More articles on Marketing Inspiration, Press Releases

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Press Releases case studies, deconstructing real life examples and illustrating lessons learned

How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Businessby LocalZing
As a tiny Florida player in the field of advertising for small businesses, Karl Long knew he should consider unconventional ways to promote his company. Taking a cue from a competitor, Long launched a campaign that upped traffic to his blog 500%, raised his Google profile, and led to new business.
More case studies on Advertising, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Press Releases, Public Relations, Small Business
How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Businessby LocalZing
A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing. As a tiny Florida player in the field of advertising for small businesses, Long knew he should consider unconventional ways to promote his company. Taking his cue from the competitor, he launched a campaign that increased traffic on his blog more than 500%, raised his Google profile, and led to new business.
More case studies on Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Press Releases, Small Business