Marketing Resources: Public Speaking

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Results for Public Speaking

Stop Making Presentations! How PowerPoint Ruined the US Economyby Dan Sapp
Right now, in countless corporate conference rooms, otherwise productive professionals are quietly snoring during yet another PowerPoint presentation. Such presentations are costly, ineffective, and distracting.
More articles on Customer Engagement, Marketing Smarter, PowerPoint, Public Speaking
Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen Tacticby Bob Hebeisen
Many have pronounced tradeshow marketing dead. But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your marketing plan. Here are 12 ways to breathe new life into your tradeshows.
More articles on Collaboration, LinkedIn, Public Speaking, Trade Shows/Events
Get It Right When You Write (or Speak): Three Commonly Misused Wordsby Ernest Nicastro
In all your business communications, you want to put your best foot forward—and that calls for careful writing. Careful writing enhances your credibility, so avoid making these common errors and keep your copy clean.
More articles on Content, Marketing Smarter, Marketing Tips, Public Speaking
Some Secrets of Successful Presentationsby Catherine M. Wolfe
Many people detest making presentations. Such angst is unfortunate, because with preparation and practice, delivering presentations can be a great way to advance a career and positively promote a company's message.
More articles on Content, Creativity, Marketing Tips, Public Speaking
BAM! Turn Up the Heat on Your Presentations With a Few Culinary Tipsby Heidi Jackman
Like a good meal with good friends, great presentations encourage sharing, interaction, and conversation. So sharpen your knives, oil your pans, and think like a top chef preparing a meal that will stimulate the senses, invite conversation, and demand involvement.
More articles on Content, Creativity, Marketing Tips, PowerPoint, Public Speaking, Word of Mouth
Nine Ways to Elevate Your Presentation and Speaking Skills to Black Belt Levelby Mitch Joel
Whether you're just beginning to present to audiences, or are a veteran speaker—becoming a speaking champ requires attention to detail. Begin with these nine, nuanced tips to master your speaking skills.
More articles on Customer Engagement, Marketing Tips, Public Speaking
Get a Speaking Gig: How Event Producers Decide Who Gets Onstageby Helena Bouchez
Getting speaking gigs can be a mysterious and frustrating process, particularly if you don't have much experience. You know the drill: Send pithy email offering yourself up (or copiously fill out online proposal form). Hit Send. Wait. Sound familiar? Here's ...
More articles on Google, Marketing Tips, Public Speaking, Trade Shows/Events, Websites
Five Ways to Create More Value in Your Presentationsby Joseph Sommerville, PhD
During challenging economic times, buyers look for value. The more value you provide, the more likely you are to become the provider of choice. Presentations offer you excellent opportunities to provide that value at different stages of the sales cycle. ...
More articles on Customer Engagement, Print Collateral, Public Speaking, Recession
Look at Business Presentations as a Process, Not an Eventby Joseph Sommerville, PhD
If you look at creating an effective presentation as a process rather than as an event, you'll quickly realize that it isn't a Sisyphean task. A process has the advantages of being both learnable and repeatable, so once you master ...
More articles on Customer Engagement, Marketing Tips, Public Speaking, Writing
Five Ways to Maximize ROW (Return on Webinar)by Kimberly Smith
How can your webinar receive a standing ovation? In a follow-up to last week's article, here's a guide to the technical steps for ensuring your webinar becomes a smash hit... as much within your own organization as among the intended ...
More articles on Collaboration, Customer Engagement, Feedback, Interactive Marketing, Marketing Strategy, Measurement, Public Speaking, Webinars
Webinar Essentials: Five Must-Have Ingredients of Successby Kimberly Smith
For cooking up new leads or positioning a company as a thought leader and trusted industry resource, webinars serve as an effective tactic. They create dialog and tempt prospects to get to know you better. In fact, webinars can become ...
More articles on Customer-Centric, Landing Pages, Positioning, Promotions, Public Speaking, Thought Leadership, Webinars, Writing
Stand Out for the Right Reasons: Nine Memorable Conference Presenter Mistakesby Gary Cohen
When we are given the opportunity to stand out from our competitors, we must be memorable! What will standout so that people who are there will tweet positively about your company, your presentation, your product? What will they remember? What ...
More articles on Conferences, Economic Crisis, Public Speaking
How to Create Marketing Demos That Sell Productsby Amy Gesenhues
One of the biggest challenges that marketing departments face is producing marketing tools that actually get used by the sales team. You want to create marketing tools that help sell products, not collateral that sits on a shelf. So how do ...
More articles on Collaboration, Marketing Tips, Print Collateral, Product Marketing, Public Speaking
How to Successfully Moderate a Conference Panelby Jeremiah Owyang
Sadly, the value of most conference panels is questionable, due mostly to the lack of effective moderation. But done well, a panel can be enlightening and instructive and can serve the needs of the audience (and the speakers) equally well. ...
More articles on PowerPoint, Public Speaking, Trade Shows/Events
The Experts' Guide to Becoming a Recognized Expert: Get Great Speaking Gigs to Build Your Reputationby Miles Galliford
Your reputation can be greatly enhanced and reinforced by speaking at industry events. This article provides a checklist to help you win valuable speaking gigs. Invest some time in getting on the stage, and it will pay off many times ...
More articles on Conferences, Public Speaking, Targeting, Trade Shows/Events
PowerPoint, Warts and All: Relearning to Communicateby Abhay Padgaonkar
PowerPoint recently (and quietly) celebrated its 20th birthday. Why do some people love it while others passionately hate it? And how can we learn from its strength and its limitations, to be better and more effective communicators?
More articles on Marketing Smarter, PowerPoint, Public Speaking, Writing
An Insider's Guide to Creating Podcasts—Part 1by Lisa Johnson, Cheri Hanson
Podcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable. If you're thinking about podcasting, here's an insider's peek at the creation of a podcast series, complete with professional ...
More articles on Customer Engagement, Marketing Tips, Podcasting, Public Speaking
Five Quick Tips for Creating Conversations Salespeople Will Useby Jody Canavan
If you're like most marketers, you're probably struggling with the best ways to help your salespeople have more meaningful conversations with customers and prospects. Here are five quick tips for creating scripted conversations to help salespeople more effectively communicate your ...
More articles on Case Studies, Collaboration, Marketing Tips, Public Speaking, Sales, Writing
Round Three of the MarketingProfs Book Club: Q&A With 'Made To Stick' Authorsby Christina "CK" Kerley
With spring comes not only a new season but a "sticky" new segment. Book Club is back for "Round Three" with the hottest book of the year, "Made To Stick" by Chip and Dan Heath. "Made To Stick" analyzes why ...
More articles on Advertising, Creativity, Public Speaking
Six Steps to Give a Boring Product Some Buzzby Jerry Bader
There is no reason why every company can't deliver an exciting image to its audience; one that generates the kind of buzz and excitement usually associated with companies like Apple, Victoria's Secret, Benetton, Absolut Vodka, and Sony. It may seem impossible ...
More articles on Advertising, Brand Awareness, Customer Experience, Marketing Inspiration, Marketing Tips, Product Marketing, Public Speaking, Videos

See all 45 marketing articles related to Public Speaking

How to Be a Great Panel Moderator
Got your social strategy off the ground? Want to draw more attention to it? Consider increasing your business's profile at an industry conference. Even if you aren't ready to keynote, ...
More articles on Management, Public Speaking, Thought Leadership
What Your Online Content Can Learn From Public Speaking
In a post at Junta42, Joe Pulizzi discusses communication techniques he developed during frequent public-speaking engagements—300 in five years—and how they influence his online content. "The best idea I can ...
More articles on Content, Marketing Smarter, Public Speaking
When Wrong Grammar Is Right
If you say "this is she" rather than "this is her," or "it must have been they" rather than "it must have been them," your high school English teacher would ...
More articles on Public Speaking, Small Business, Thought Leadership
Fight the Killer Phrases
"You feel a little jittery," says Paul Williams in a post at the Daily Fix blog. "Is it the presentation? Or the pot of coffee you drank this morning while ...
More articles on Marketing Inspiration, Marketing Tips, Public Speaking
How to Blow It in Five Words or Less
Nothing irks Steve Roesler more than when a speaker diminishes himself in five words or less. What may seem like courtesy when you're making that B2B sales pitch could actually ...
More articles on B2B Marketing, Public Speaking

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Public Speaking case studies, deconstructing real life examples and illustrating lessons learned

How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in Revenueby Help A Reporter Out
CASE STUDY: How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge demand—and word-of-mouth and social media spread the good news like wildfire.
More case studies on Blogging, Case Studies, Facebook, Public Speaking, Social Media, Social Networking, Twitter, Word of Mouth

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Public Speaking online seminar broadcasts from the best minds in marketing

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Public Speaking Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

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Public Speaking marketing downloads for the busy professional

Benchmark Survey: Communication Skills
Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.
More tools on Career Management, Email Marketing, PowerPoint, Public Speaking, Writing

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