Scenarios: How-to articles covering the latest marketing tactics, tips, and strategies.

• Don't Just Script... Teleprospecting Done RightPeter Gracey
  The way teleprospectors phrase their questions and emphasize key messaging can be the difference between a fully qualified lead or a dial tone. But don't fall into the common trap ...
  Content, Customer Acquisition, Sales, Scenarios, Telemarketing, Writing
• Good Design Doesn't Just Happen
  Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result ...
  Keywords, Personas, Scenarios, Search Engine Marketing, Testing, Writing

Scenarios: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast]by Matthew Grant
  Has your organization ever created buyer personas? If so, did you ever use them? Many don't—because they don't create truly useful personas in the first place. Ardath Abee lays out key elements of personas you can really use.
  B2B Marketing, Content Marketing, Customer Behavior, Marketing Smarts, Personas, Scenarios, Writing

Scenarios: Online seminar broadcasts from the best minds in marketing

• Scaling Social Business: How Brands Can Build Their Business Now (and Position for What's Next in Social Media)Broadcast on 5/13/2010 with Jeremiah Owyang
  This presentation with one of marketing's most forward-thinking leaders addresses how companies should be looking at their current social media strategy and objectives, with an eye on the future.
  Brand Positioning, Customer Behavior, Digital Theory, Forecasts, Marketing Challenges, Marketing Strategy, Scenarios, Social Business, Social Media