Segmented Research Data: How-to articles covering the latest marketing tactics, tips, and strategies.

• Twitter Use Higher Among Women, Minority Groups
  Some 8% of online adults—or 6% of the US adult population—say they use Twitter, but adoption levels are higher among online African-Americans (18%) and online Latinos (13%), according to a ...
  Demographics, Research Summaries, Segmented Research Data, Twitter
• Adults Texting More, but Teens Still Rule
  Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners send and ...
  Customer Behavior, Research Summaries, Segmented Research Data, SMS
• Tech-Gadget Census: Which States Own What
  The New York metro area has the highest per capita ownership of emerging technologies (iPads, netbooks, smartphones, and Blu-ray players) in the US, whereas the Phoenix metro area has the ...
  Consumer Electronics, Customer Behavior, New Media, Research Summaries, Segmented Research Data
• Most Multitask While on Facebook
  Facebook users spend an average of 7.3 hours a week using the social site—roughly one-third of the amount they spend online—and while on Facebook, most are multitasking online, such as ...
  Customer Behavior, Facebook, Research Summaries, Segmented Research Data
• Millennials Swayed by WOM, Interactive Media
  Millennials are hard to sway using traditional advertising and media channels that don't promote interaction: Only 17.7% say their favorite TV spot has led them to purchase an advertised product, ...
  Advertising, Research Summaries, Segmented Research Data, Word of Mouth
• One in Five US Drivers Unfit for Roads
  Roughly 38 million Americans—or 18.4% of drivers on the road—would not pass a written drivers test exam if they were to take one today, according to results of 2010 GMAC ...
  Customer Behavior, Research Summaries, Segmented Research Data
• Websites Fail to Protect Consumers From Fraud
  Most consumer-facing websites (92%) in the US fail to fully protect their visitors from online fraud, even as growing numbers of businesses continue to deploy online safety measures, according to ...
  Research Summaries, Segmented Research Data, Websites
• Social Network Monthly Use: 5.5 Hours
  Web audiences across 10 countries spent an average of 5.5 hours on social networking sites in February 2010, up from more than 2 hours in February 2009, but about half ...
  Nielsen Data, Research Summaries, Segmented Research Data
• Multicultural CPG Market: $520B by 2050
  By 2050, more than one-half of the US population will be non-white—African-American, Asian, or Hispanic—representing both a historic cultural shift and huge economic opportunity. The multicultural business opportunity for brands ...
  Demographics, Forecasts, Nielsen Data, Research Summaries, Segmented Research Data
• Online Security Concerns Rattle Consumers
  Consumers are uneasy about the security of their personal information online: 61% of Americans say they are concerned about the amount and security of personal online data that can be ...
  Customer Behavior, Research Summaries, Search Engines, Segmented Research Data

Segmented Research Data: Marketing downloads for the busy professional

• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  Brand Loyalty, Customer Behavior, Demographics, Research Summaries, Segmented Research Data, Social Networking, Twitter