Marketing Resources: Social Media

• The Inside Scoop on Using Twitter Lists for Profit and Sanityby Dave Wieneke
  The dirty secret of Twitter is that as helpful as it can be, it's also a time sink. Learn how properly using and cleaning up your Twitter lists can help you save time—and generate leads for your business.
  More articles on Community, Creativity, Marketing Tips, Segmentation, Social Media, Twitter
• Four Easy Tactics for Becoming a Must-Follow Account on Twitterby Slavik Volinsky
  Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry.
  More articles on Content, Location-Based Marketing, Marketing Tips, Social Media, Twitter
• Follow AMEX's Example of a Successful Facebook Campaignby Kimberly Smith
  Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement.
  More articles on Brand Loyalty, Case Studies, Content, Customer Engagement, Facebook, Marketing Tips, Social Media
• Redesigning the Site Redesign RFP: Eight Do's and Don'tsby Eric Anderson
  Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP.
  More articles on Content, Digital Marketing, Hiring Outside Resources, Mobile Marketing, SEO, Social Media, Website Design, Writing
• Seven Tips for Forging an Appropriate Online Apologyby Denise Keller
  Despite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers—the right way—and assure them that you are still worthy of their trust, confidence, and respect.
  More articles on Customer Relationships, Email Marketing, Marketing Tips, Small Business, Social Media
• Personal Branding Trends for 2012 (Part 1)by William Arruda
  Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack.
  More articles on Career Management, Forecasts, Logos, Personal Branding, Social Media
• Managing Chaos: The Marketing Approachby John Thomson
  Nowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape.
  More articles on Brand Positioning, Collaboration, Email Marketing, Marketing Smarter, Marketing Strategy, Social Media
• Four Ways to Make Local Deals Workby Amy Fowler
  Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and maintain customers, and get results.
  More articles on Customer Behavior, Local Marketing, Marketing Tips, Promotions, Social Media
• Eight Ways to Segment Link Prospectsby Ken McGaffin
  Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments.
  More articles on Blogging, Digital Marketing, Google, Links, Marketing Tips, Segmentation, SEO, Social Media
• Four Event Marketing Predictions for 2012by Kristin Veach
  Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make their events more exciting and engaging?
  More articles on Forecasts, Mobile Marketing, Smart Phones, Social Media, Trade Shows/Events, Videos
• Marketing Destination: Online Community... How to Survive and Thrive by Ronald Ladouceur, Melissa Fiorenza
  Online communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction.
  More articles on Community, Customer Engagement, Marketing Smarter, ROI, Social Media
• 10 Ways to Own Page One of the Google Search Resultsby Nathan Hanks
  With the rise of mobile search and social media, local Web-presence optimization is crucial for small businesses. Learn how to secure a top spot on Google's search results—and knock out the competition.
  More articles on Google, Search Engine Marketing, Search Engines, Social Media, Websites
• Five Marketing Trends That Only a CMO Contemplating Career Suicide Would Ignoreby Tom Shapiro
  Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore.
  More articles on Chief Marketing Officer, Customer Engagement, Digital Marketing, Marketing Strategy, Social Media
• Take Your Online Presence Global: Five Foreign-Language Online Marketing Tips by Christian Arno
  With the exponential rise of the multilingual Web in recent years, extending your online marketing strategy internationally is more timely than ever. Here are five key tips for effective global digital marketing.
  More articles on Digital Marketing, International Marketing, Local Marketing, Search Engine Marketing, Social Media, Web Analytics
• Social Media Is Only Part of the Answerby Donna Bletzinger
  The best way to embark on a social media marketing strategy is to prepare in advance. To ensure success and maximize results, learn six questions you'll need to tackle before delving into your next social strategy.
  More articles on Brand Equity, E-Commerce, Marketing Smarter, Marketing Strategy, Social Media, Websites
• What Social Media Can't Do for International Marketingby Liz Elting
  Applying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices that'll ensure the greatest ROI in localized social media.
  More articles on International Marketing, Marketing Strategy, Search Engine Marketing, Social Media
• Secrets of Case Study Winners: How B2B Marketers Can Create Successful Programsby Paul McKeon
  Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets... and this article ...
  More articles on B2B Marketing, Case Studies, Marketing Tips, Social Media
• Why Your B2B Website Needs Social Interactionby Bob Egner
  If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at your analytics. Learn why and how B2B marketers should socialize ...
  More articles on B2B Marketing, Community, Consumer Electronics, Corporate Blogging, Lead Generation, Social Media, Web Analytics, Websites
• Online Reputation Management's Top 3 Challengesby Monica Giffhorn
  Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top 3 ORM challenges, and let your brand shine.
  More articles on Community, Digital Marketing, Marketing Smarter, Measurement, Social Media, Word of Mouth
• Five Important B2B Marketing Trends in 2011 by Chris Chariton
  2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their ...
  More articles on B2B Marketing, Channel Marketing, Content, Forecasts, Market Research, ROI, Social Media, Videos

See all 235 marketing articles related to Social Media

• Six Tips for Practicing Safe Social Media [Slide Show]by Scott Oppliger
  Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure ...
  More articles on Collaboration, Content, Customer Engagement, Management, Marketing Strategy, Social Media
• Social Graph Drives Brand Lift, Direct Response Ad Metrics
  Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they generate large gains ...
  More articles on Branding, Direct Marketing, Research Summaries, Social Media
• Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down
  Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at ...
  More articles on Customer Behavior, Research Summaries, Social Media
• Gen-Y Won't Buy Without User-Generated Input
  Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, ...
  More articles on Customer Behavior, Research Summaries, Segmentation, Social Media, User-Generated Content
• Socialize Me! In Stages, Though, Please.
  The journey to complete socialization (the connected kind, not the 1984 kind) takes time, and it's okay to do it in steps. Sometimes it helps your advancement in the social ...
  More articles on Customer Engagement, Marketing Smarter, Social Media
• Blogs Top List of Social Media Investments for 2012
  Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, ...
  More articles on Branding, Forecasts, Social Media
• Six Ways to Make Your Content Shareable
  Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More ...
  More articles on Community, Content, Social Media, Social Networking
• Websites Trump Social Media for Finding Holiday Deals
  When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications ...
  More articles on E-Commerce, Research Summaries, Social Media, Websites
• Four Ways to Own the First SERP
  "When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
  More articles on Google, Marketing Tips, Search Engine Marketing, Search Engines, Social Media
• Social Media Lessons From the GOP Race
  Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching ...
  More articles on Customer Engagement, Facebook, Research Summaries, Social Media, Twitter, YouTube
• Social Media Trends With Benefits in 2012
  The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media ...
  More articles on Marketing Budgets, Marketing Strategy, Social Media
• How to Influence the Influencers [Slide Show]by Christian Gulliksen
  Getting influencers on your side is a major feat that can help exponentially amplify your message. But how can you win them over? Here is a five-point plan for effectively ...
  More articles on Customer Engagement, Keywords, Metrics, Social Media, Targeting, Websites
• Integrating Social Media Still Challenges Marketers
  Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully ...
  More articles on Marketing Strategy, Research Summaries, Social Media, Social Networking
• Top Social Networking Trends and Need-to-Knows
  Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five ...
  More articles on Content, Research Summaries, Social Media, Social Networking
• Maximizing Your Brand Presence on Google+
  Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's ...
  More articles on Brand Management, Community, Customer Engagement, Google, Social Media
• Top 5 Crowdsourcing Pitfalls That Can Sink You [Slide Show]by Wil Merritt
  Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and ...
  More articles on Advertising, Collaboration, Creative Briefs, Digital Marketing, Marketing Tips, Promotions, Social Media
• Mobile Social Media: Top Apps, Deal Sites, and More
  Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and ...
  More articles on Mobile Marketing, Research Summaries, Smart Phones, Social Media, Social Networking
• Facebook: Where Gen-Y's Personal and Work Lives Converge
  Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding.
  More articles on Demographics, Facebook, Research Summaries, Social Media, Social Networking
• Some Do's and Don'ts of Social Updating
  It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of ...
  More articles on Brand Equity, Collaboration, Community, Social Media
• Top 50 Social Brands: eBay Beats Apple, Google
  eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social ...
  More articles on Branding, Customer Engagement, Research Summaries, Social Media

See all 489 marketing Daily Posts related to Social Media

Social Media case studies, deconstructing real life examples and illustrating lessons learned

• How One Company's Thought-Leadership Content Is Driving New Business, Exposureby Roberts & Durkee, P.A.
  CASE STUDY: Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace.
  More case studies on Blogging Strategy, Case Studies, Content Marketing, Marketing Strategy, Public Relations, SEO, Social Media, Thought Leadership, Web Content, Websites
• How a Mom-and-Pop Operation Turned Itself Into a Cult Brandby Coconut Bliss
  CASE STUDY: Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers.
  More case studies on Brand Ambassadors, Case Studies, Community, Customer Relationships, Social Media
• How AAA Went to Where Its Members Needed Help: Social Media Sitesby American Automobile Association (AAA)
  CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
  More case studies on Community, CRM, Customer Engagement, Keywords, Non Profits, Smart Phones, Social Media, Twitter
• How Domino's Managed a Viral Video Nightmareby Domino's Pizza
  CASE STUDY: What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight?
  More case studies on Case Studies, Collaboration, Management, Social Media, Videos, Word of Mouth, YouTube
• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
  More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
• How Low-Cost Conversation Starters Built Community, Generated Leadsby Open Kernel Labs
  CASE STUDY: How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
  More case studies on Brand Awareness, Case Studies, Community, Creativity, Humor, Lead Generation, Marketing Budgets, Social Media, Videos, Word of Mouth, YouTube
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User Interestsby Cisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Experience, High-Tech Marketing, Humor, Marketing Budgets, PPC Campaigns, Social Media, Targeting
• Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on a Global Scaleby Microsoft Corporation
  CASE STUDY: With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring tools, social-media analytics, and the energy of influencers. Read on for valuable insights.
  More case studies on Case Studies, Customer Experience, Customer Satisfaction, International Marketing, Social Media, Twitter, Web Analytics, Word of Mouth
• Harnessing Web 3.0 to Pump Up Brand Preference and Loyaltyby ASUS (North America) and Intel
  CASE STUDY: In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer insight and in the process building not just a PC but customer loyalty.
  More case studies on Brand Awareness, Brand Loyalty, Case Studies, Customer Advisory Programs, Customer Engagement, Customer Relationships, Online Marketing, Social Media, Word of Mouth
• How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in Revenueby Help A Reporter Out
  CASE STUDY: How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge demand—and word-of-mouth and social media spread the good news like wildfire.
  More case studies on Blogging, Case Studies, Facebook, Public Speaking, Social Media, Social Networking, Twitter, Word of Mouth
• How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%by FreshBooks
  CASE STUDY: Small businesses need all the TLC they can get. Billing and invoicing online-solution provider FreshBooks knows that better than most. Its customer-centric focus is so fresh and refreshing, word-of-mouth has spread far and wide—and helped grow its user base 150%.
  More case studies on Case Studies, Customer Experience, Customer Relationships, Newsletters, Services Marketing, Social Media, Twitter, Word of Mouth
• How Twitter Helped Save Ford From a PR Disasterby Ford Motor Company
  CASE STUDY: When US Airways flight 1549 landed in the Hudson River, Twitter users broke the news, 15 minutes ahead of mainstream media. The same channel and its immediacy also helped Ford Motor Company's head of social media quell a different kind of disaster--of the PR variety.
  More case studies on Case Studies, Customer Service, Public Relations, Social Media, Twitter
• How a New Mom and Pop Pet Food Retailer Used Social Media to Achieve $2.5 Million in Sales in Under Two Yearsby K9 Cuisine
  CASE STUDY: K9 Cuisine helped fill a void created by the pet-food crisis of 2007. Since then, its annual sales have reached $2.5 million, and it expects to double that in the next 8-10 months. How? With the help of social media.
  More case studies on Blog Monitoring, Blogging, Brand Awareness, Case Studies, Google, Social Media
• How New Media Helped Auction Direct USA Boost Sales 40%by Auction Direct USA
  CASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales.
  More case studies on Blogging, Case Studies, Customer Relationships, Facebook, Mobile Marketing, MySpace, Newsletters, Sales, Social Media, Twitter
• How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral Campaignby The Blue Cross
  CASE STUDY: Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including rich media, that had people flocking to the social network.
  More case studies on Case Studies, Customer Engagement, Non Profits, Social Media, Social Networking, Targeting, Websites, Word of Mouth
• How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.
  More case studies on Brand Awareness, Case Studies, Community, Facebook, Interactive Marketing, New Media, Newsletters, Social Media, Videos, YouTube
• How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand Awarenessby GotVMail Communications, LLC
  CASE STUDY: GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign starring Gary Busey.
  More case studies on Blogging, Brand Awareness, Case Studies, Social Media, Social Networking, Videos, Word of Mouth, YouTube
• How a Software Company Generated Strong Click-Through Rates on Facebookby Serena Software
  CASE STUDY: How could a software developer call attention to its new product? Serena Software developed a video Facebook application that garnered big results and, along the way, challenged the channel's reputation for negligible return.
  More case studies on Case Studies, Facebook, Interactive Marketing, Product Marketing, Social Media
• How a Technology Firm Used Social Media to Build Awareness for Its Web-based Monitoring Productby Radian6
  CASE STUDY - How does a social-media monitoring company build excitement for its flagship product? In the case of Radian6, it leveraged (you guessed it) social media and the medium's inherent word-of-mouth properties. Here's how.
  More case studies on Blogging, Brand Awareness, Case Studies, High-Tech Marketing, Social Media, Twitter, Webinars
• How a CEO Uses Twitter to Convey the 'Sole' of His Companyby Zappos
  CASE STUDY: While others are still hashing out whether their CEO should be Twittering, blogging, or Plurking, Zappos Tony Hsieh has been using Twitter for over a year. Here, he reveals what he gets out of micro-blogging, and why he thinks it's important for his company and others to embrace social media tools.
  More case studies on Brand Awareness, Case Studies, Social Media, Social Networking, Twitter

See all 32 marketing Case Studies related to Social Media

Social Media online seminar broadcasts from the best minds in marketing

• B2B Social Media Power HourBroadcast on 2/2/2012 11:00:00 AM
  More seminars on Content, Customer Engagement, Humor, Marketing Strategy, Public Relations, Reputation Management, Social Media
• Get into the Game: How B2B Marketers Can Engage Customers Through Social ApplicationsBroadcast on 1/25/2012 11:00:00 AM
  More seminars on B2B Marketing, Direct Marketing, Experiential Marketing, Gamification, Marketing Strategy, Social Media
• Adapt or Die: the Changing Behavior of Today's Connected CustomerBroadcast on 1/19/2012 11:00:00 AM
  More seminars on Customer Behavior, Customer Relationships, Marketing Strategy, Social Media
• 10 Ways to Generate Leads Using Social MediaBroadcast on 12/1/2011 11:00:00 AM
  More seminars on B2B Marketing, Content Marketing, Lead Generation, Search Engine Marketing, Social Media
• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 11:00:00 AM
  More seminars on Advertising, B2B Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media, Testing, Web Analytics, Website Design
• The Six Golden Rules of Location-Based MarketingBroadcast on 10/20/2011 11:00:00 AM
  More seminars on Customer Engagement, Local Marketing, Location-Based Marketing, Promotions, Social Media
• Is Your Company Ready to Respond to a Social Media Crisis?Broadcast on 9/29/2011 11:00:00 AM
  More seminars on Brand Management, Corporate Communications, Customer Engagement, Marketing Strategy, Public Relations, Social Media
• The State of the Thank You EconomyBroadcast on 9/22/2011 11:00:00 AM
  More seminars on Customer Engagement, Customer Relationships, Marketing Inspiration, Marketing Smarter, Social Media, Thought Leadership
• Measuring and Sustaining Social Media SuccessBroadcast on 8/25/2011 11:00:00 AM
  More seminars on Customer Engagement, Marketing Analytics, Marketing Operations, Measurement, ROI, Social Media
• How to Rapidly Grow Your Business by NOT MarketingBroadcast on 8/11/2011 11:00:00 AM
  More seminars on Content Marketing, Customer Engagement, Marketing Strategy, Social Media, Thought Leadership
• How to Strengthen Customer Experience on Four Social Media PlatformsBroadcast on 7/28/2011 11:00:00 AM
  More seminars on Brand Awareness, Customer Experience, Customer Service, Relationship Marketing, Social Media
• MarketingProfs University: How to Become a Content JuggernautBroadcast on 6/16/2011
  More seminars on Content, Creativity, Marketing Tips, Social Media, Writing
• Conversion in a Social World: From Likes to LeadsBroadcast on 6/9/2011 11:00:00 AM
  More seminars on Customer Acquisition, Digital Marketing, E-Commerce, Landing Pages, Lead Generation, Social Media, Websites
• Accelerating Sales with Competitive IntelligenceBroadcast on 5/19/2011 11:00:00 AM
  More seminars on Market Research, Marketing Strategy, Sales, Social Media
• MarketingProfs University: 5 Email Marketing Trends You Can't IgnoreBroadcast on 5/12/2011 11:00:00 AM
  More seminars on Content, Email Campaigns, Email Marketing, Mobile Marketing, Social Media
• Seven Keys to a Successful BlogBroadcast on 4/28/2011 11:00:00 AM
  More seminars on Branding, Content, Content Marketing, Corporate Blogging, Marketing Strategy, Marketing Tips, Social Media, Writing
• 8 Triggers that Turn Customer Distraction into TractionBroadcast on 4/14/2011 11:00:00 AM
  More seminars on Customer Acquisition, Customer Behavior, Customer Engagement, Marketing Challenges, Marketing Strategy, Mobile Marketing, Sales, Social Media
• MarketingProfs University: 11 Digital Trends to Watch in 2011Broadcast on 4/7/2011 11:00:00 AM
  More seminars on Customer Behavior, Customer Engagement, Digital Marketing, Interactive Marketing, Marketing Strategy, Research, Social Media, Social Networking
• The NOW Revolution: Make Your Business Faster, Smarter & More SocialBroadcast on 3/24/2011 11:00:00 AM
  More seminars on Community, Creativity, Digital Marketing, Marketing Strategy, Marketing Tips, Social Media, Word of Mouth
• Managing Your Reputation in a Social WorldBroadcast on 3/10/2011 11:00:00 AM
  More seminars on Brand Equity, Community, Customer Engagement, Customer Relationships, Social Media, Websites, Word of Mouth

See all 75 marketing On Demand Seminars related to Social Media

Social Media Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10 Author Series: How to Be Bold with Your Social Business AgendaReleased on 1/27/2012 10:00:00 AM
  More Take 10 on Customer Engagement, Marketing Inspiration, Reputation Management, Social Media, Take 10 Author Series, User-Generated Content
• Take 10 Author Series: How to Inject Your Company's Voice Into ContentReleased on 10/21/2011 10:00:00 AM
  More Take 10 on Content, Customer Engagement, Digital Marketing, Marketing Strategy, Social Media
• Take 10: How to Podcast Like a RockstarReleased on 9/9/2011 10:00:00 AM
  More Take 10 on Content Marketing, Customer Engagement, Marketing Inspiration, Podcasting, Social Media
• Take 10: How to Hook More Customers with Tasty LinkbaitReleased on 9/2/2011 10:00:00 AM
  More Take 10 on Content, Copywriting, Links, Marketing Tips, Social Media, Social Networking
• Take 10: How to Deal With Negative Comments on FacebookReleased on 8/19/2011 10:00:00 AM
  More Take 10 on Community, Customer Experience, Facebook, Public Relations, Reputation Management, Social Media
• Take 10: How to Set Up and Manage Effective Facebook AdsReleased on 7/22/2011 10:00:00 AM
  More Take 10 on Advertising, Facebook, Marketing Tips, Social Media
• Take 10: How to Boost Event Attendance with Social Media MarketingReleased on 6/3/2011 10:00:00 AM
  More Take 10 on Marketing Tips, Networking, Social Media, Trade Shows/Events, Webinars, Word of Mouth
• Take 10: How to Create a Company Blog That RocksReleased on 5/27/2011 10:00:00 AM
  More Take 10 on Content, Corporate Blogging, Customer Engagement, Marketing Tips, Social Media
• Take 10: How to Add a Facebook Like Box to Your WebsiteReleased on 5/13/2011 10:00:00 AM
  More Take 10 on Brand Loyalty, Customer Engagement, Facebook, Social Media, Website Design
• Take 10: How to Reverse Engineer Your Competitors’ Customer ListReleased on 4/15/2011 10:00:00 AM
  More Take 10 on Google, Job Search, LinkedIn, Market Research, Social Media
• Take 10: How to Socialize Your Email CampaignsReleased on 3/18/2011 10:00:00 AM
  More Take 10 on Content, Email Marketing, Links, Marketing Tips, Social Media
• Take 10: How to Future-Proof Your Marketing TodayReleased on 3/11/2011 10:00:00 AM
  More Take 10 on Digital Marketing, Forecasts, Marketing Tips, Mobile Marketing, Online Marketing, Social Media
• Take 10: Create an Effective Corporate YouTube VideoReleased on 12/24/2010 10:00:00 AM
  More Take 10 on Brand Equity, Customer Engagement, Marketing Tips, Social Media, YouTube
• Take 10: Your Guide to Translating YouTube Metrics Into InsightsReleased on 11/5/2010 10:00:00 AM
  More Take 10 on Customer Engagement, Measurement, Metrics, Social Media, YouTube
• Take 10: Tips for Building Your Online Profile and Advancing Your CareerReleased on 9/3/2010 10:00:00 AM
  More Take 10 on Google, Marketing Tips, Personal Branding, Social Media
• Take 10: How to Plan a YouTube Video Shoot in 6 StepsReleased on 8/6/2010 10:00:00 AM
  More Take 10 on Marketing Tips, Social Media, Videos, Writing, YouTube
• Take 10: Build Your Reputation at LinkedIn (in a Few Minutes a Week)Released on 7/30/2010 10:00:00 AM
  More Take 10 on LinkedIn, Marketing Tips, Social Media, Social Networking
• Take 10: Optimize Your LinkedIn Profile in 11 Easy StepsReleased on 7/16/2010 10:00:00 AM
  More Take 10 on Career Management, Keywords, LinkedIn, Networking, Personal Branding, Social Media

See all Take 10 Webcasts in our library

Social Media marketing downloads for the busy professional

• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  More tools on Community, Content, Content Marketing, Marketing Strategy, Marketing Tips, SEO, Social Media, Social Networking
• A Quick Guide to YouTube & Creating Your Own YouTube Channel
  YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
  More tools on Customer Engagement, Demographics, Marketing Tips, Social Media, Videos, YouTube
• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  More tools on Case Studies, Community, Customer Engagement, Customer Loyalty, Email Marketing, Referrals, Segmentation, Social Media, Videos
• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
  More tools on Digital Marketing, Email Marketing, Facebook, Keywords, LinkedIn, Marketing Strategy, Marketing Tips, Social Media, Twitter, Websites
• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  More tools on Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  More tools on Case Studies, Collaboration, Customer Engagement, Management, Market Research, Marketing Plans, Marketing Strategy, Social Media
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  More tools on Blogging, Branding, Facebook, Marketing Budgets, Measurement, ROI, Social Media, Twitter
• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  More tools on B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars, Websites
• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
  More tools on Branding, Case Studies, Customer Engagement, Social Media, Social Networking, Twitter
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  More tools on Digital Marketing, Email Marketing, Obama, Search Engine Marketing, Social Media, Social Networking, Videos, Websites, Word of Mouth
• Add Social Media to Your Mix - listen to the podcast
  MP3 recording
  More tools on Blogging, Positioning, RSS, Social Media, Social Networking, Twitter
• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
  More tools on Blog Comments, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Social Media, Writing

See all Tools and Downloads in our library