Sponsorship: How-to articles covering the latest marketing tactics, tips, and strategies.

• 10 Best-Practices in Planning and Marketing Virtual EventsTom Wieser
  Imagine making your events (marketing meetings, conferences, tradeshows, etc.) available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demos, provide ...
  Collaboration, Hiring Outside Resources, Positioning, ROI, Sponsorship, Webinars
• Social-Media Publishers Eager for Paid Sponsorships
  Over one-half (56%) of social-media content publishers, including Twitter users and bloggers, say they have monetized their social-media activities via advertising, sponsorships, or affiliate programs, and another one-third (32.1%) say ...
  Advertising, Research Summaries, Social Media, Sponsorship, Twitter
• Case Study: How One Website Doubled Its Ad RevenueKimberly Smith
  Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander...
• I'm Queued-up, and I Like It
  If you use Netflix, you know it provides two ways to watch movies and television shows: DVDs sent through the mail, and streaming videos (sent to your PC or TV). ...
  Customer Satisfaction, Email Campaigns, Email Marketing, Sponsorship, Targeting
• Case Study: How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales ForecastsKimberly Smith
  Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut ...
• Case Study: How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp ElectronicsKimberly Smith
  Sharp Electronics may have led the LCD revolution, but consumers don't view it as an agent of change. As part of a multichannel campaign to change consumers' minds, Sharp turned ...
• Case Study: How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand AwarenessKimberly Smith
  Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and ...
• Have You Considered an ... Open Relationship?
  Before you sign up for exclusive sponsorships, Rohit Bhargava suggests taking a hard look at what you really get out of the deal. Because if your sponsorship makes it difficult ...
  Small Business, Sponsorship
• Case Study: How a Young Company's History-Making Soccer-Jersey Sponsorship Increased Sales, Brand Recognition and MoreKimberly Smith
  CASE STUDY - Here's how a unique Major League Soccer sponsorship helped a new beverage product score big in both sales and brand recognition. What's more, here are three lessons ...
• Case Study: How a Swiss Co. Doubled US Sales by Convincing Consumers That Its Product Is Hip and Worth a PremiumLaurie Lande
  SIGG had been selling its aluminum water and fuel bottles to the US outdoor market for years at a price about twice as much as the closest competitor's. It counted ...