Marketing Resources: Targeting

• Four Keyword Research Mistakes to Avoid at All Costsby Lior Levin
  If you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them.
  More articles on Keywords, Marketing Tips, Search Engine Marketing, Targeting, Web Analytics
• Case Study: Why Targeting by Level of Engagement Worksby Becca Wright
  The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans.
  More articles on Case Studies, Creativity, Customer Engagement, Marketing Strategy, Targeting
• The Future of Marketing Is Crowdsourcedby Brandon Evans
  Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building a crowdsourced future..
  More articles on Branding, Customer Engagement, Marketing Inspiration, Marketing Strategy, Measurement, Targeting
• There's No One-Size-Fits-All Internet: Why Audience Should Determine Website Designby Joshua Bixby
  Do you know your audience? If you're taking a one-size-fits-all approach to website design, you could be alienating your core customers. Make sure you learn your audience's Web-usability priorities, behaviors, and preferences.
  More articles on Customer Engagement, Market Research, Targeting, Website Design
• Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile Environment by Mark Simpson
  For years, marketers have been working to perfect their sites to create just the right energy to ensure happy customers—and seamless selling. But it wouldn't be wise to transfer those same strategies and websites to the mobile space.
  More articles on E-Commerce, Marketing Strategy, Mobile Marketing, Personalization, Segmentation, Targeting
• How to Build Your Own Customized B2B Prospecting Lists for Freeby Arvind Sehtia
  A customized prospecting list is a great resource for your cold calling, direct mail, and email marketing efforts. If you prefer to "do it yourself," here are nine steps for building a free B2B marketing database for your outbound marketing ...
  More articles on B2B Marketing, Keywords, Marketing Tips, Sales, Targeting, Testing
• Variety Is the Spice of Inbox Life: Four Nonpromotional Email Message Typesby Karen Talavera
  Spice up your email campaigns. If you're sending out only promotional messaging, your campaigns could be bland. Here are four types of greetings you should include in your message stream.
  More articles on Email Campaigns, Email Marketing, Marketing Tips, Newsletters, Personalization, Targeting
• How to Find and Target Your Ideal Prospects on the Webby John Leavy
  Wouldn't it be good to know who your ideal prospects are before sending out emails, newsletters, tweets, or Facebook fan-page invites? Learn how to identify, find, and market to the right customers.
  More articles on Creativity, Customer Acquisition, Personas, Targeting, Websites
• Facebook, Twitter, LinkedIn, Blog... Where Is Your Hub?by Sally Marshall
  Is your online presence scattered about and disconnected? Learn how to centralize and connect your presence across different social sites by creating a social hub that'll get the right people to see your content.
  More articles on Community, Marketing Tips, Social Media, Social Networking, Targeting
• The Case for Ongoing Media Relations and 10 Tips and Tools to Help You Spread the Wordby Lana Sansur
  You might think you don't need a media relations program, or don't have the resources for it... but how cool would it be to have the media singing your praises? Use these tactics, and you will soon have a chorus ...
  More articles on Content, Marketing Tips, Targeting, Websites
• Go Local: Seven Steps to Running Geotargeted Campaigns Like a Proby Kfir Moyal
  This is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding process if you follow these seven steps.
  More articles on Advertising, Content, Local Marketing, Marketing Tips, Targeting, Testing
• Data Doesn't Always Equal Intelligenceby Gary Lee
  New tools are popping up each day to help marketers collect an abundance of data, but that data doesn't always translate to insight, let alone intelligence. Learn how to make the most of your time—and your data.
  More articles on Keywords, Market Research, Marketing Smarter, Measurement, Public Relations, Targeting
• Five Steps to Optimized New-Business Prospecting Listsby Jenny Vance
  Whether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, how they work the list.
  More articles on Content, Customer Acquisition, Lead Generation, Marketing Tips, Measurement, Sales, Targeting, Writing
• Five Steps to Engaging Online Communitiesby Sarah Manley
  Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. Here are five steps to engaging online communities and finding ...
  More articles on Brand Ambassadors, Community, Customer Evangelists, Marketing Tips, Social Media, Targeting, Word of Mouth
• Mobile Marketing: No Longer a Tradeoff Between Reach and Targetingby Gib Bassett
  Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI.
  More articles on Branding, Customer Engagement, Mobile Marketing, Personalization, ROI, SMS, Targeting
• How Vulnerable Are You to Customer Defection?by Laura Patterson
  Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.
  More articles on CRM, Customer Acquisition, Customer Loyalty, Customer Relationships, Marketing Tips, Measurement, Segmentation, Targeting
• Avoid the High Cost of Untargeted Marketingby Mark Smith
  Targeted campaigns have become a necessity for companies trying to meet the demand for customer personalization. Learn how to replace your mass outreach with tailored messages that'll reap results and increase brand trust.
  More articles on Consumer Electronics, Customer Experience, Personalization, Social Media, Targeting
• List Segmentation: Why It's Important and How to Do Itby Georgia Christian
  List segmentation increases the relevancy of your email messages—resulting in higher open and click-through rates and increased sales. Not sure how to get started? Here are eight factors to consider when segmenting customers.
  More articles on Customer Loyalty, Email Lists, Email Marketing, Segmentation, Targeting
• Make Your Next Tradeshow a 'Qualified' Successby Rob Murphy
  Tradeshows remain one of the most effective ways to market your brand. But it's essential to understand who your key targets are—and aren't. Implementing a well-thought-out engagement strategy will lead to qualified customers and increased event ROI.
  More articles on Community, Creativity, Lead Generation, Marketing Tips, Targeting, Trade Shows/Events
• Five Steps to Interactive Marketing Success With Behavioral Analyticsby Akin Arikan
  Many organizations struggle to capture, organize, and effectively act on Web data to drive marketing programs. Here is a five-step path to help marketers develop their capabilities and expand the use of Web analytics to deriving behavioral-insights that fuel interactive ...
  More articles on Channel Marketing, Interactive Marketing, Marketing Tips, Measurement, Targeting, Web Analytics, Website Design

See all 446 marketing articles related to Targeting

• How to Influence the Influencers [Slide Show]by Christian Gulliksen
  Getting influencers on your side is a major feat that can help exponentially amplify your message. But how can you win them over? Here is a five-point plan for effectively ...
  More articles on Customer Engagement, Keywords, Metrics, Social Media, Targeting, Websites
• Why Targeting Matters
  In a post at her eponymous blog, Elaine Fogel asks how frequently you receive email with content that has no relevance. "I'll bet it's a lot," she says with certainty. ...
  More articles on Email Marketing, Segmentation, Targeting
• Are You Ready for the Holidays?
  "When the weather is warm, the sun is shining and kids are out of school, I think about … the winter holidays," writes Kelly Glass at the Affinity Express blog. ...
  More articles on Marketing Smarter, Small Business, Targeting
• Three Caveats for Multicultural Marketing
  "Are your campaigns reaching the intended audiences?" asks Darren Megarry at MarketingProfs. "That's a key question facing marketing professionals, as the combined wave of technology, communication access, and spending power ...
  More articles on Marketing Tips, Segmentation, Targeting
• Three Tips for One-to-One Marketing
  "[H]ow many of us do one-to-one marketing?" asks Elaine Fogel at MarketingProfs. "I don't mean sending out personalized mass communication. I mean marketing to one person at a time." It ...
  More articles on Market Research, Social Media, Social Networking, Targeting
• Facebook: Brands Should Target Friends of Fans
  Brands that conduct Facebook marketing can gain huge benefits by targeting the friends of their Facebook fans, according to a new report by comScore and Facebook, which also found that ...
  More articles on Branding, Facebook, Research Summaries, Targeting
• How to Improve the SEO Value of Your Twitter Account [Slide Show]by Daniel Rosenhaus
  We have known for some time now that Google and Bing use Twitter as a ranking factor, so it'll pay to improve the SEO value of your Twitter account and tweets. ...
  More articles on Content, SEO, Social Media, Targeting, Twitter, Writing
• Online Video Ad Effectiveness Rivals TV's, Budgets Shifting
  Ad agency executives say online video is an increasingly powerful tool to reach audiences and, largely because of video's targeting capabilities, fully six in ten say online video ads are ...
  More articles on Advertising, Research Summaries, Targeting, Television, Videos
• Three Things You Must Do Before You Increase Email Frequency
  Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large ...
  More articles on Email Campaigns, Email Marketing, Marketing Tips, Segmentation, Targeting
• Loyalty Programs Boost Email Success
  Email campaigns that target loyalty program members are more successful at engaging their audiences, generating higher open rates, transaction levels, and revenue per email, according to a report by Experian ...
  More articles on Customer Engagement, Email Campaigns, Research Summaries, Targeting
• Most Americans Oppose Behaviorally Targeted Ads
  Most online adults (61%) say they're aware advertisers use their online browsing history to target ads to them, and roughly two-thirds (67%) say they are opposed to such tactics, even ...
  More articles on Advertising, Customer Behavior, Research Summaries, Targeting
• Three Ways to Identify Your Brand Loyalists
  On any email list, there will be three populations," writes Karen Talavera at MarketingProfs. "[T]he people who love you, the people who like you, and the group who are just ...
  More articles on Brand Loyalty, Customer Behavior, Email Marketing, Targeting
• One Thing Most Viral Campaigns Know Up Front
  As our recessionary hangover drags on, you're probably thinking of evermore-creative ways to engage customers. But Drew McLellan of the Marketing Minute blog offers this caveat: "As you are crafting ...
  More articles on Customer Engagement, Recession, Targeting
• How to Build a Content Time Bomb
  When we write for company blogs, we tend to focus on timely information that's meant to be read sooner rather than later. But Rohit Bhargava suggests the creation of "content ...
  More articles on Keywords, Small Business, Targeting, Web Content
• How Chick-Fil-A's Email Offer Brought Customers Into Stores
  In a post at the Bronto blog, Julie Waite says you may know Chick-Fil-A recently introduced a Spicy Chicken Sandwich. "What you may not have heard," she notes, "was that ...
  More articles on Email Marketing, Promotions, Targeting
• How to Get Inside Your Target Audience's Head
  It's one thing to market to people just like you. But what if you have nothing in common with your target audience? How do you get inside their head? In ...
  More articles on Customer Behavior, Small Business, Targeting
• One Easy Way to Make Your Emails More Readable
  Writing at the Retail Email blog, Chad White offers some interesting facts about the Baby-Boomer generation. First, by 2015, nearly half of the US population will be age 50 or ...
  More articles on Email Marketing, Marketing Tips, Targeting
• Four Lessons from Posh Real-Estate Agents
  If you're not in the market for luxury real estate, there's a good chance you haven't seen the glossy brochures that Christie's Great Estates and Sotheby's International Realty produce for ...
  More articles on Personal Branding, Small Business, Targeting
• Ease Their Separation Anxiety
  Conflicting views exist on the desirability of "service separation" for customers, say the authors of a new research report. Service separation occurs when a customer is "absent" from the "production" ...
  More articles on Customer Behavior, Customer Relationships, Targeting
• Stepping out (of Your Comfort Zone)
  It's hard enough to keep up with new technology, so when it comes to selling IT, you might find yourself stuck using familiar tactics, even when business challenges signal otherwise. ...
  More articles on High-Tech Marketing, Sales, Targeting

See all 68 marketing Daily Posts related to Targeting

Targeting case studies, deconstructing real life examples and illustrating lessons learned

• How Pioneer Achieved a Whopping 60%+ Click-Through Rate for Its Online Adsby Pioneer Electronics (USA) Inc.
  CASE STUDY: Here's how Pioneer Electronics earned amazing click-through rates on its targeted online ads.
  More case studies on Case Studies, Community, Copywriting, PPC Campaigns, Targeting, Web Analytics
• How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for Samsungby Samsung Electronics Canada
  CASE STUDY: When your product competes with the iPhone, you have to get creative. Which is just what Samsung did.
  More case studies on Advertising, Brand Awareness, Case Studies, Smart Phones, Targeting, Videos
• A Facebook Experiment in Ad Targetingby One Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network.
  More case studies on Advertising, Case Studies, Facebook, PPC Campaigns, Referrals, Targeting, Websites
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User Interestsby Cisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Experience, High-Tech Marketing, Humor, Marketing Budgets, PPC Campaigns, Social Media, Targeting
• How Kodak Generated Marvelous Results by Turning Users Into Superheroesby Kodak Imaging Network
  CASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Customer Engagement, Facebook, Interactive Marketing, Targeting, Videos
• How a Women's Clothing Retailer Bucked the 2008 Downturn, Upped Revenues via Emailby Intermix
  CASE STUDY: Today's economy has earnest marketers scrambling for consumer attention. As inboxes become inundated with yet more marketing messages, the bar continues to inch higher for those attempting to stand out from the clutter. Here's how one retailer tweaked its email program to grow revenue, even in this market.
  More case studies on Case Studies, Email Marketing, Segmentation, Targeting, Women
• How a Targeted Lead-Development Program Earned an IT Company 34% Yearly Growth for Five Years (and Counting)by CenterBeam
  CASE STUDY: For IT company CenterBeam, sales is indeed a numbers game, but not in the traditional sense. Rather than trying to engage as many leads as possible, the company's sales force instead nurtures a smaller quantity of well-qualified prospects.
  More case studies on Case Studies, Email Marketing, Lead Generation, Lead Nurturing, Targeting
• How a Medical Imaging Company Helped a New Sales Team Establish Client Relationships and Surpass Sales Goalsby Toshiba America Medical Systems, Inc.
  CASE STUDY: In tough economic times, one company set out to care for its people in a unique way. Toshiba America Medical Systems efforts to align and nurture its sales team means the team is now on track to exceed sales goals.
  More case studies on Case Studies, Customer Relationships, Direct Marketing, Sales, Targeting, Telemarketing
• How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, Conversionsby Divers Direct
  CASE STUDY: Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that perception.
  More case studies on Case Studies, Customer Behavior, PPC Campaigns, Sales, Targeting, Testing, Websites
• How Intrigue and Personalization Helped a Marketing Firm Connect With Handpicked Leadsby Babcock & Jenkins
  CASE STUDY: Relationship-marketing firm Babcock & Jenkins didn't tell prospects what it could do, it gave them a taste. Its campaign, launched with a package of brownies from a mystery source, showed how it uses intrigue, personalization, humor, and the soft-sell to establish and advance client relationships. Results: A tasty 50% response rate.
  More case studies on Brand Awareness, Case Studies, Creativity, Customer Relationships, Lead Generation, Personalization, Targeting, Websites
• How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral Campaignby The Blue Cross
  CASE STUDY: Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including rich media, that had people flocking to the social network.
  More case studies on Case Studies, Customer Engagement, Non Profits, Social Media, Social Networking, Targeting, Websites, Word of Mouth
• How a Controversial Book Became a Bestseller via an Aggressive Web Campaignby Vanguard Press
  CASE STUDY: When the current POTUS is the villain of your book, it doesn't matter that you're a best-selling author... because the mainstream media will find it too hot to touch. So what do you do? You go to the Web.
  More case studies on Blogging Strategy, Brand Awareness, Case Studies, Targeting, Websites, Word of Mouth
• How a Technology Company Leveraged March Madness Live Streaming to Increase Visibility for Its Own Productby eTelemetry
  CASE STUDY: When CBS Sports announced that it would once again live-stream the NCAA March Madness tournament during regular business hours, eTelemetry jumped at the chance to use the event as a prime backdrop for its own campaign.
  More case studies on Advertising, B2B Marketing, Brand Awareness, Case Studies, Positioning, Targeting
• How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and Collateralby Weekly Reader
  CASE STUDY: Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked to increase the response rate and orders for the fall school year.
  More case studies on Case Studies, Copywriting, Customer Retention, Direct Marketing, Targeting
• A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site Experienceby Sydney's Closet
  Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach.
  More case studies on Case Studies, Customer Behavior, E-Commerce, Personalization, Segmentation, SEO, Targeting, Websites
• How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalizationby Company: Continental Warranty
  Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads.
  More case studies on Case Studies, Customer Engagement, Landing Pages, Lead Generation, Personalization, PPC Campaigns, Sales, Search Engine Marketing, Targeting
• How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
  More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design
• How a Dental Office Attracted Clients Using SEO and Other Internet Marketing Strategiesby Synergy Dental Center
  Synergy Dental Center of Portland, Oregon, wanted to increase its client base, which Dr. Anthony Newkirk had inherited from the previous practitioner in 2003. He hired a marketing firm to develop a client-acquisition strategy, with a goal of 25 new patients a month. Here's how the Internet-based campaign played out.
  More case studies on Case Studies, Customer Acquisition, Online Marketing, PPC Campaigns, Search Engine Marketing, SEO, Targeting
• How the Kimpton Hotel Group's Affinity-Based Email Program Boosted Bookings Revenue Fivefoldby Kimpton Hotels
  Kimpton Hotels had successfully created a loyalty program, but its email program was lagging. By implementing an email strategy that focused on segmentation and targeting individual preferences, and by adding a corporate branding strategy, the company increased email bookings fivefold.
  More case studies on Brand Loyalty, Case Studies, Customer Retention, Email Campaigns, Segmentation, Targeting
• How a Web-based B2B Niche Service Increased Revenue per Sales Rep by 9.3%by ShareBuilder401k
  Online service ShareBuilder 401(k) provides retirement plans exclusively for small businesses. But retirement plans are usually sold in person, not virtually. Here's how ShareBuilder discovered a way to market to this niche that upped its number of sales made via the Internet.
  More case studies on B2B Marketing, Case Studies, Sales, Targeting

See all 22 marketing Case Studies related to Targeting

Targeting online seminar broadcasts from the best minds in marketing

• What Matters Next: Doing Business in 2010, with Seth & GuyBroadcast on 1/7/2010
  More seminars on Creativity, Management, Marketing Smarter, Marketing Strategy, Targeting
• Email Customization: Getting Personal to Deepen Relationships, Generate Additional Sales, and MoreBroadcast on 5/22/2008
  More seminars on Customer-Centric, Customer Relationships, E-Commerce, Email Deliverability, Email Marketing, Personalization, Segmentation, Targeting
• Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today's Diverse ConsumersBroadcast on 4/24/2008
  More seminars on Customer Engagement, Marketing Strategy, Press Releases, Public Relations, Segmentation, Targeting
• Telling a Story that Sells: Case Studies with HeartBroadcast on 2/14/2008
  More seminars on Case Studies, Customer Engagement, Marketing Tips, Print Collateral, Sales, Targeting, Writing
• Buyer Personas: A Smart Way to Align B2B Sales and MarketingBroadcast on 1/17/2008
  More seminars on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Personas, Sales, Targeting, Web Content
• Tighten Up Your Marketing Plan: The Nuts and Bolts of Market SegmentationBroadcast on 8/2/2007 11:00:00 AM
  More seminars on B2B Marketing, Customer Behavior, Marketing Plans, Marketing Tips, Segmentation, Targeting
• Ten Cravings of Generation X and Y: Satisfying This Young and Lucrative MarketBroadcast on 7/26/2007
  More seminars on Brand Awareness, Brand Positioning, Marketing Plans, Marketing Tips, Targeting
• How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer PlaygroundBroadcast on 7/25/2007 11:00:00 AM
  More seminars on Advertising, Customer Behavior, Facebook, LinkedIn, Marketing Tips, MySpace, Targeting, Word of Mouth
• Segmenting the Hispanic Market: What the Numbers Really MeanBroadcast on 7/12/2007
  More seminars on Advertising, Hispanic Marketing, Marketing Tips, Measurement, Segmentation, Targeting
• How to Tell Your Story to the MediaBroadcast on 6/21/2007
  More seminars on Marketing Tips, Public Relations, Targeting, Word of Mouth, Writing
• Customer Message Management 2: Confuser or Clarifier? Creating Customer-Relevant MessagingBroadcast on 6/8/2007 11:00:00 AM
  More seminars on Collaboration, Creativity, Customer-Centric, Measurement, Targeting, Value Propositions, Writing
• Personas 2: Using Mental Images of Customers for Better Product Planning, Branding and MessagingBroadcast on 3/8/2007
  More seminars on Branding, Creativity, Customer Engagement, Personas, Targeting
• Crash Course #4: Integrated Media Planning in Direct Marketing to ConsumersBroadcast on 12/14/2006 11:00:00 AM
  More seminars on Direct Marketing, Marketing Tips, Measurement, ROI, Targeting, Testing
• Crash Course #3: How to Craft a Compelling Direct Marketing Offer and Call-to-ActionBroadcast on 11/30/2006 11:00:00 AM
  More seminars on Copywriting, Customer Engagement, Direct Marketing, Lead Generation, Marketing Tips, Targeting, Testing
• Hispanic Marketing EssentialsBroadcast on 11/16/2006 11:00:00 AM
  More seminars on Hispanic Marketing, Marketing Tips, Public Relations, Segmentation, Targeting
• BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer WomanBroadcast on 10/26/2006 11:00:00 AM
  More seminars on Customer Engagement, Marketing Tips, Targeting, Women
• How Marketers Win Friends and Keep Profitable Customers Through ROI AnalysisBroadcast on 9/21/2006 11:00:00 AM
  More seminars on Customer Acquisition, Customer-Centric, Customer Experience, Customer Retention, Marketing Analytics, Metrics, ROI, Targeting
• The Ultimate Question, with Fred ReichheldBroadcast on 7/11/2006 11:00:00 AM
  More seminars on Customer Experience, Customer Relationships, Customer Satisfaction, Metrics, Net Promoter, Referrals, Segmentation, Targeting
• Hispanic Marketing: Effective Strategic Planning ProcessesBroadcast on 3/30/2006 11:00:00 AM
  More seminars on Hispanic Marketing, Market Research, Marketing Strategy, Segmentation, Targeting
• Reach the Big Spenders: How to Market to Women from 50 to 75Broadcast on 12/1/2005 11:00:00 AM
  More seminars on Customer Behavior, Customer Engagement, Marketing Tips, Measurement, Targeting, Women

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Targeting Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create a Lead Generation Form in MailChimpReleased on 1/13/2012 10:00:00 AM
  More Take 10 on Copywriting, Email Lists, Email Marketing, Lead Generation, Sales, Targeting
• Take 10: Should You Have a Facebook Group, a Fan Page or Both?Released on 9/3/2010 10:00:00 AM
  More Take 10 on Facebook, Marketing Tips, Targeting
• Take 10: Everything You Need to Know About LinkedIn GroupsReleased on 7/16/2010 10:00:00 AM
  More Take 10 on Community, LinkedIn, Marketing Tips, Targeting, Thought Leadership

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Targeting marketing downloads for the busy professional

• B2B Direct Marketing How-To Guide
  Direct marketing is one of the fastest changing disciplines within marketing today. What worked 10 years ago, isn't working today. Heck, what worked last week sometimes doesn't even work today, so keep your skills sharp with his How-To guide, focusing on the B2B market.
  More tools on B2B Marketing, Copywriting, Direct Marketing, Lead Generation, Targeting
• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  More tools on Advertising, Customer Service, Online Marketing, Segmentation, Targeting, Website Design

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