• Ad Spending Share by Medium, May 2009
  Television—Network, Cable, and Local—accounts for the vast majority of ad spending according to the latest adspend-share data from Nielsen.
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• Communications Industry Forecast: Slump, then... Growth
  Total communications spending will decline 1% in 2009, to $882.6 billion—its first spending decline since the 2001 recession—according to the latest Communications Industry Forecast (CIF) from private-equity firm Veronis Suhler ...
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• Commercial Break: M&M's Blue
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
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• Ads Interesting, Not Influential; TV Ads Most Helpful
  Despite being daily exposed to dozens of ads—including on television, in print, and on the Web—most Americans (55%) say they find advertising to be interesting ("very" or "somewhat"), though fully ...
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• Know What Happens When You Don't Advertise? Google Knows.
  It's safe to say the first batch of post-dot-com-bubble brands have come into their own. Brands like Google, eBay, and Amazon. The one thing that sets them apart? They became ...
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• Commercial Break: Target, Brand New Day
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
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• Website URLs Are so 2005
  Social network popularity is growing. So much that even TV is noticing. Major brands now list URLs not to their websites but to the social networks that they're on. "Look ...
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• Commercial Break: Get a Mac, Bean Counter
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
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• So This is What You Look Like!
  A cool thing is happening through sites like blogging service Xanga, review site Yelp, and Twitter. Some of their faithful users have started attending meet-ups, where folks who interact online and ...
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• Get Creative
  We've seen some great creative ads in the past, both online and on television. Now imagine that you could be the brains behind a nationwide ad. Well, Panasonic gives you ...
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• Commercial Break: Trust Condoms, One Love
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
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• Commercial Break: Honda's 'Cog'
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
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• Google: New Media Meets Old Media
  Google has always been considered a giant in the online world—it's even been said it rules the Internet. But one medium it hasn't ventured into is television. Until now, that ...
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• Hulu: From TV to 'Bliggedy Blogs'
  Hulu has certainly made a big splash in the online video world. It's quickly becoming a favorite way to watch TV shows and movies. But what's ironic is that traditional ...
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• Commercial Break: The Softer Side of Sears
  In this new Daily Chirp feature, personal-branding guru William Arruda digs into his vast collection of classic TV advertisements and teases out a related lesson for modern-day personal branding. First ...
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• Hold the Plastic
  Susan Boyle wowed the world when she recently debuted on "Britain's Got Talent." What are the lessons in her success for marketers?
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• Nah, That's Not Just an Ad. Is It?
  You learned in school that there's no such thing as a free lunch. But as cable TV's popularity wanes against the force of the almighty Internet, it looks like "free ...
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Television case studies, deconstructing real life examples and illustrating lessons learned

• How a Young Company's History-Making Soccer-Jersey Sponsorship Increased Sales, Brand Recognition and Moreby XanGo, LLC
  CASE STUDY - Here's how a unique Major League Soccer sponsorship helped a new beverage product score big in both sales and brand recognition. What's more, here are three lessons you can apply to your own sponsorship efforts.
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