Television: How-to articles covering the latest marketing tactics, tips, and strategies.

• Broadcasters' Live Online Video Outpaces On-DemandAyaz Nanji
  People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala.
  Advertising, Content Marketing, Customer Behavior, Mobile Marketing, Research Summaries, Television, TV, Videos
• Digital Video Advertisers Up Budgets, Shift Spend From Display and TVVahe Habeshian
  As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those ...
  Advertising, Digital Marketing, Digital Theory, Marketing Budgets, New Media, Research Summaries, Television, TV, Videos, Web Content
• TV, Mobile, PCs Complement Each Other for News Consumption [Infographic]Vahe Habeshian
  Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study ...
  Advertising, Customer Behavior, Mobile Marketing, Research Summaries, Smart Phones, Television, TV
• Mobile Minute [Video]: Second Screens, the App Movie, Google GlassAmanda Klohmann
  This week we cover mobile's increasing role as couch potato, its star turn in theaters, and a couple of ways Google Glass adds perspective. All in just over a minute.
  Consumer Electronics, Google, Mobile Marketing, Television, TV, Videos
• The Oscars, Social Media Buzz, and Advertising [Infographics]Vahe Habeshian
  With the Oscars all but here, audiences have been taking to social media in the past month or two to cast their "votes" for their choices of award winners.These two ...
  Advertising, Brand Awareness, Campaign Management, Measurement, Social Media, Television, Word of Mouth
• Lessons From the Greatest Marketer of All Time... Expelled From OxfordMatt D'alesio
  He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you ...
  Ad Copy, Advertising, Career Management, Copywriting, Customer Acquisition, Customer Behavior, Direct Marketing, Product Marketing, Research, Television
• 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)Jeffrey K. Rohrs
  This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI ...
  Ad Copy, Advertising, Brand Awareness, Branding, Customer Acquisition, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Direct Marketing
• #SocialSkim: Social Media Update, Weeks of December 24 and 31, 2012Angela Natividad
  Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters ...
  Advertising, Customer Engagement, Customer Experience, Facebook, Google, Social Media, Television, TV, YouTube
• Video Advertising Surging, Ad Technology Advances Playing a Role
  Advances in ad technology have helped drive dramatic increases in digital video spending in 2012: 97% of surveyed video buyers (agencies, brands, and trading desks) say their video ad budgets ...
  Advertising, Research Summaries, Television, TV, Videos
• 2012 Online Video Marketing Benchmarks and Trends
  Most brands and ad professionals say video advertising should be more aligned with TV rather than online display, and 48% are already planning TV and video together, according to a ...
  Advertising, Digital Theory, Research Summaries, Television, Videos

Television: Marketing downloads for the busy professional