Marketing Resources: Television

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Results for Television

DRTV: There's Method in the Madnessby Dave Miller, Miguel Ferry
Some of the funniest comedy skits have been spoof TV spots—and they closely follow proven DRTV principles to make their sketch more believable and more poignant: They grab your attention; they frame a problem that needs to be solved; they ...
More articles on Advertising, Creativity, Direct Marketing, Humor, Marketing Tips, Television
Email Offers Hollywood Blockbuster Marketing Opportunities—From Acquisition to Monetizationby Tony D'Anna
Movie studios are struggling to effectively reach moviegoers, who have so many other media vying for their attention. So like the plot of a blockbuster film, the studios are on a quest to find the ultimate marketing channel. But they ...
More articles on Digital Marketing, Email Marketing, Segmentation, Television
The Key to Effective Advertising? Use Analytics to Make It Personalby Dr. Michael Haydock
Analytics are especially useful in the burgeoning field of interactive ads delivered to shoppers' smartphones and other portable devices. The immediacy of those ads—their ability to spark impulse purchases—can be very powerful. But to be successful, they must be personalized—the ...
More articles on Advertising, Marketing Analytics, Marketing Smarter, Sales, Television

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3DTV Failing to Woo Television Viewers
Despite the renewed excitement in 3D entertainment over the past few years, would-be TV buyers appear to have little interest in purchasing a 3DTV set, according to a new survey ...
More articles on Customer Behavior, Research Summaries, Television
The Five Rules of Great Radio: Rule 2 [Video]by Brent Walker
Quick! Recite the first five billboards you saw on your drive to work this morning. You don't remember, right? OK, how about the first three headlines you saw on your ...
More articles on Ad Copy, Advertising, Marketing Smarter, Television
Online Video Ad Effectiveness Rivals TV's, Budgets Shifting
Ad agency executives say online video is an increasingly powerful tool to reach audiences and, largely because of video's targeting capabilities, fully six in ten say online video ads are ...
More articles on Advertising, Research Summaries, Targeting, Television, Videos
US Ad Spend Up 6.5% in 2010
Total measured advertising expenditures increased 6.5% in 2010 over 2009 levels, to $131.1 billion, according to data released by Kantar Media. Ad spending in the fourth quarter of 2010 was ...
More articles on Advertising, Research Summaries, Television
State of Media: TV Still Strong as Social Web, Smartphone Use Surges
In an environment saturated with new and evolving media platforms, TV is still king: 71% of Americans rate watching TV on any device among their favorite media activities, according to ...
More articles on Consumer Electronics, Research Summaries, Television
Google, Hulu Set Video and Ad Records
Americans viewed more than 4.6 billion online video ads in October 2010, with Hulu delivering a record 1.1 billion video ad impressions during the month on the strength of fall ...
More articles on Advertising, Customer Behavior, Research Summaries, Television, Videos
Next-Generation Media Consumers Tougher to Reach
Next-generation media consumers, or "Off the Gridders," are young, educated, and affluent, and they spend less time viewing live TV but more time viewing online and time-shifted premium video content, ...
More articles on Advertising, Customer Behavior, Research Summaries, Segmentation, Television, Videos
Most Americans Have Found TV Commercials Confusing
Regardless of age, roughly three-quarters of Americans (75%) say they have found a commercial on television confusing and 21% say they often find TV commercials confusing, according to a Harris ...
More articles on Advertising, Research Summaries, Television
US Ad Spend Increases 5.7% in 1H10
Led by television media spending, total measured advertising expenditures reached $63.6 billion in the first half of 2010, up 5.7% from the same period a year earlier, according to data ...
More articles on Advertising, Research Summaries, Television
4 Billion Web Video Ads Viewed in June
More than 177 million US Internet users watched video content in June, also viewing more than 4.3 billion video ads, with Hulu generating the highest number of ad views at ...
More articles on Advertising, Research Summaries, Television, Videos
Web Video to Eclipse Broadcast TV by 2020
The consumption of Internet video—content stored and distributed over Internet protocol (IP) architecture—is forecast to overtake the consumption of broadcast TV programming by 2020, according to a report by The ...
More articles on Customer Behavior, Forecasts, Research Summaries, Television, Videos
More TVs Than People per Home, Drama Rules Primetime
Americans now have on average 2.93 TV sets per household, up from 2.86 in 2009—the largest year-over-year increase since 2006, according to Nielsen's latest Television Audience Report. Although the US ...
More articles on Nielsen Data, Research Summaries, Television
Consumers Bothered by Louder TV Commercials
More than four in five Americans (86%) say the volume (sound) of TV commercials seems louder than that of TV shows, and among those consumers 93% say they are bothered ...
More articles on Advertising, Research Summaries, Television
Online TV Viewers Tolerate Ads Well
US Internet users who watch TV content online tolerate 6-7 minutes of online advertising per hour, substantially higher than the roughly four minutes of ads per hour currently delivered online ...
More articles on Advertising, Customer Behavior, Research Summaries, Television
Ad Spending Share by Medium, December 2009
Cable and Network television together accounted for nearly 44% of ad spending share in December 2009 , according to recently released data from the Nielsen Company. Television's share, when including ...
More articles on Advertising, Nielsen Charts, Nielsen Data, Television
Web-to-TV Viewing Growing Slowly
The adoption of Web-to-TV viewing is in its early stages but is slowly gaining market traction: 24% of US households have a television connected to the Internet, and the most ...
More articles on Customer Behavior, Research Summaries, Television
TV Ads Less Effective, Budgets Shifting Online
More than half of advertisers (62%) say traditional TV advertising is less effective than it used to be, and many plan to shift their attention––and budgets––away from traditional TV to ...
More articles on Advertising, Research Summaries, Social Media, Television
HDTVs Could Reach 74% of Homes by 2012
Nearly two-thirds (62%) of US consumers have HDTVs in their home, and another 12% are looking to purchase one within the next two years, bringing the potential market penetration to ...
More articles on Customer Behavior, Forecasts, Research Summaries, Television
Super Bowl Viewers Tune in for Ads
Over one-half (51%) of Super Bowl viewers enjoy the commercials that air throughout the game more than the game itself, according to the Nielsen Company. The remaining 49% say they ...
More articles on Advertising, Research Summaries, Television
CBS Displaces ABC as Top TV Brand
CBS is the new top "must-keep TV" brand in America , chosen by 49% of viewers, and narrowly beating its rival ABC (48%), which had led the pack as the ...
More articles on Research Summaries, Segmented Research Data, Television