• Ad Spending Share by Medium, December 2009
  Cable and Network television together accounted for nearly 44% of ad spending share in December 2009 , according to recently released data from the Nielsen Company. Television's share, when including ...
  More articles on Advertising, Nielsen Charts, Nielsen Data, Television
• Web-to-TV Viewing Growing Slowly
  The adoption of Web-to-TV viewing is in its early stages but is slowly gaining market traction: 24% of US households have a television connected to the Internet, and the most ...
  More articles on Customer Behavior, Research Summaries, Television
• TV Ads Less Effective, Budgets Shifting Online
  More than half of advertisers (62%) say traditional TV advertising is less effective than it used to be, and many plan to shift their attention––and budgets––away from traditional TV to ...
  More articles on Advertising, Research Summaries, Social Media, Television
• HDTVs Could Reach 74% of Homes by 2012
  Nearly two-thirds (62%) of US consumers have HDTVs in their home, and another 12% are looking to purchase one within the next two years, bringing the potential market penetration to ...
  More articles on Customer Behavior, Forecasts, Research Summaries, Television
• Super Bowl Viewers Tune in for Ads
  Over one-half (51%) of Super Bowl viewers enjoy the commercials that air throughout the game more than the game itself, according to the Nielsen Company. The remaining 49% say they ...
  More articles on Advertising, Research Summaries, Television
• CBS Displaces ABC as Top TV Brand
  CBS is the new top "must-keep TV" brand in America , chosen by 49% of viewers, and narrowly beating its rival ABC (48%), which had led the pack as the ...
  More articles on Research Summaries, Segmented Research Data, Television
• ESPN to Capture More Cable Ad Spending
  Nearly one-half (45%) of cable TV advertisers plan to increase ad spending on the ESPN Sports Network in the next 12 months, and 40% plan to allocate more spend ...
  More articles on Advertising, Research, Segmented Research Data, Television
• $2.17B: 20-Year Super Bowl Ad Spend
  Over the past 20 years (1990-2009), the Super Bowl has generated $2.17 billion of network sales from a total of 210 different advertisers and more than 1,400 commercial messages, according ...
  More articles on Advertising, Brand Awareness, Research Summaries, Television
• Americans Consume 34 Gigabytes of Info Daily
  Americans consumed 34 gigabytes––and 100,000 words' worth––of information per day in 2008, with traditional media, including radio and television, accounting for 60% of that information, according to research from University ...
  More articles on Customer Behavior, Research Summaries, Segmented Research Data, Television
• Internet Strong Amid Tepid 2010 Ad Recovery
  Annual global advertising expenditure will have declined 10.2% by the end of 2009––the worst annual drop in modern times––but is forecast to stabilize and grow 0.9% in 2010, according to ...
  More articles on Advertising, Forecasts, Recession, Research Summaries, Television
• DVR Use and Online Video Growth Strong
  In the third quarter of 2009, Americans' consumption of new media formats grew at a brisk pace: DVR use increased 21% year over year, while the use of online video ...
  More articles on New Media, Nielsen Data, Research Summaries, Social Networking, Television, Videos
• Cable TV Tops List of Moms' Must-Haves
  Cable TV, new clothes and accessories, and restaurant/bar outings are the three things that moms are most reluctant to give up in the name of saving money in this recession. ...
  More articles on Recession, Segmented Research Data, Survey Data, Television, Women
• Ad Spending Share by Medium, July 2009
  Local television retook the No. 3 spot from national magazines in July; meanwhile, cable television remained the No. 1 medium in ad spending, extending its lead over No. 2 network ...
  More articles on Advertising, Local Marketing, Nielsen Charts, Nielsen Data, Television
• Visits to TV, Sports, Education Sites Rise in Sept.
  As Americans turned to the traditional activities of the fall season—checking out the new TV lineups, watching football, and returning to school—traffic increased at TV, sports, and education sites accordingly.
  More articles on Advertising, Google, Research, Segmented Research Data, Television, Websites
• Consumers 18-34 in US vs. Canada
  Young adults 18-34 in Canada and the US agree that healthcare, education, and employment are the three most important issues facing their respective countries. But striking differences exist between these ...
  More articles on Customer Behavior, Research, Research Summaries, Segmentation, Television
• Global Ad Spend Down Nearly 10%
  Worldwide advertising expenditure in 2009 is estimated to be down 9.8% compared with 2008, a downward revision of 4 percentage points from projections issued in March, according to media communications ...
  More articles on Advertising, International Marketing, Marketing Budgets, Research Summaries, Television
• Telecoms Increased Advertising in 1H09
  Spending on advertising in Jan.-June 2009 fell 14.3% YOY, but the telecom category experienced solid growth (7.5%), with Sprint Nextel, AT&T, and Verizon increasing spending 55.3%, 6.3% and 3.1% ...
  More articles on Advertising, Brand Positioning, Research Summaries, Television
• US Ad Expenditures Down 14.3% in 1H09
  Total measured advertising expenditures in the first six months of 2009 fell 14.3% from a year earlier, to $60.87 billion, according to TNS Media Intelligence. Q2 spending was down 13.9% ...
  More articles on Advertising, PPC Campaigns, Research Summaries, Television
• Dramatic Rise in TV Show, Movie Streaming
  Streaming TV shows and movies is at an all-time high in the US, with young adults (18-24) leading the way.
  More articles on Creativity, Relationship Marketing, Research Summaries, Television, Videos, Websites
• Kids Influence Back-to-School Buys
  A recent study identifies the back-to-school items parents are most likely to buy and the best channels to use to reach kids.
  More articles on Branding, Channel Marketing, Research Summaries, Segmentation, Television

See all 36 marketing Daily Posts related to Television

Television case studies, deconstructing real life examples and illustrating lessons learned

• How a Young Company's History-Making Soccer-Jersey Sponsorship Increased Sales, Brand Recognition and Moreby XanGo, LLC
  CASE STUDY - Here's how a unique Major League Soccer sponsorship helped a new beverage product score big in both sales and brand recognition. What's more, here are three lessons you can apply to your own sponsorship efforts.
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