• How to Run Your Own Successful Virtual Conference by Kimberly Smith
  Intrigued by the ease, broader reach, and lower cost of hosting a virtual event? Be aware that there are distinguishable differences in how online conferences are planned and carried out—and the technology is just the beginning. Here's how to effectively ...
  More articles on Trade Shows/Events
• Grow Your Opt-in Email List: A Five-Step Guide by Kimberly Smith
  Consistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal.
  More articles on Website Design
• Six Steps to Forging Customer Relationships at Tradeshows and Conferences by Kimberly Smith
  Tradeshow and conference sponsorships don't come cheap, but they do bring prospects face-to-face with your company and brand. In doing so, they offer a unique opportunity to establish stronger, more-personal connections with potential customers, which can, in turn, generate solid ...
  More articles on Trade Shows/Events
• Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Base by Ruth P. Stevens
  Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any B2B marketer is going to prefer using email as the ...
  More articles on Website Design
• Seven Tips for Marketing Events With Paid Search by Brian Combs
  Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.
  More articles on Websites
• Eight Fast-Acting, Low-Cost Marketing Tactics That Can Make a Difference NOW by Michael Goodman
  Effective marketing campaigns don't necessarily require big-company budgets. By being smart in the up-front planning stage, you can maximize the greatest value from your budget, regardless of its size. Here are eight low-cost tools you can use immediately ...
  More articles on Trade Shows/Events
• Face-to-Face Marketing: When Media Alone Is Not Enough by Judi Schindler
  While most people think of public relations as media relations, there are times when either you can't reach your audience through print, broadcast or the Internet, or you need to supplement your media program. That's when you need to think ...
  More articles on Trade Shows/Events
• How to Successfully Moderate a Conference Panel by Jeremiah Owyang
  Sadly, the value of most conference panels is questionable, due mostly to the lack of effective moderation. But done well, a panel can be enlightening and instructive and can serve the needs of the audience (and the speakers) equally well. ...
  More articles on Trade Shows/Events
• MarketingProfs Podcast: Networks, PURLs and a Meatball by John Wall, Christopher Penn
  Learn what Metcalfe's Law has to do with marketing and networking, hear some best practices with PURLs, and why January is Tech Geek Nirvana. All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that ...
  More articles on Trade Shows/Events
• The Experts' Guide to Becoming a Recognized Expert: Get Great Speaking Gigs to Build Your Reputation by Miles Galliford
  Your reputation can be greatly enhanced and reinforced by speaking at industry events. This article provides a checklist to help you win valuable speaking gigs. Invest some time in getting on the stage, and it will pay off many times ...
  More articles on Trade Shows/Events
• Why You Need Tradeshow Audits for Effective Measurement by Skip Cox
  Executives in every industry are demanding definitive results linking marketing spend to business impact, and tradeshows are no exception. Exhibit managers need solid data when selecting the right tradeshows for their companies.
  More articles on Trade Shows/Events
• Three 'Secrets' to a Successful Networking Event by Paul McCord
  Attending networking events can be frustrating and ultimately a waste of time for many business owners and professionals. Here are three ways to make them pay off for you.
  More articles on Trade Shows/Events
• Trade Shows on a Shoestring Budget by Jodi Bash
  Tradeshows can be one of the most expensive forms of marketing. Paying to act as an event sponsor (complete with a booth and travel for employees) often runs into the tens of thousands of dollars. But there are options to tradeshow ...
  More articles on Trade Shows/Events
• Tradeshow Tips for the Introvert by Doug Stern
  B2B events are incredibly efficient. Your clients and prospects gather there... in growing numbers. Plus, events like these blend face-to-face selling and broadcast-style marketing, giving you a shot at the best of both worlds. Provided you're smart. And, provided you can ...
  More articles on Trade Shows/Events
• Marketing Challenge: Two Tradeshow Alternatives by Hank Stroll
  For some organizations, there's no business like tradeshow business. But diversifying your marketing efforts leads to better results. So what are the alternatives to tradeshow marketing?
  More articles on Websites
• The Bill Maher of Marketing Seminars by Shelley Ryan
  MarketingProfs has gotten pretty good at producing a steady digital stream of marketing know-how for our members. But darn it, sometimes it's lonely doing everything through IP packets. Once in a while we've got to see another face, share a ...
  More articles on Trade Shows/Events
• Secrets of Tradeshow Lead Management: Quality Trumps Quantity by Ruth P. Stevens
  In tradeshow marketing, it is tempting to boast about the busy buzz at your booth and how many leads you generated. But don't succumb to temptation. You would be so much better off if you paid attention to lead quality ...
  More articles on Trade Shows/Events
• How to Quadruple the Results of Your Tradeshow Marketing by Ruth P. Stevens
  romotion is a critical leverage point in tradeshow marketing. By applying a modest effort in planning and executing promotional strategies, you can double, triple, even quadruple the results of your investment. Tradeshow marketers often get so preoccupied with designing and ...
  More articles on Trade Shows/Events
• Three Ways to Develop a Business-Event Marketing Strategy by Ruth P. Stevens
  Business events are at their most powerful when they are part of an integrated go-to-market strategy. Integration sounds logical, but how do you actually pull it off? First, you have to have control—or at least influence—over all the elements of the ...
  More articles on Trade Shows/Events
• Ten Secrets of Success in Business Event Marketing by Ruth P. Stevens
  Business marketers spend more than $20 billion annually on tradeshow marketing, and another $15 billion on proprietary corporate events, such as client conferences and road shows. But most business marketers are unclear about what value they are getting from their ...
  More articles on Trade Shows/Events

See all 40 marketing articles related to Trade Shows/Events

• Marketing Budgets Safe for Rest of 2009
  Marketers are optimistic about the economy for the second half of the year. Even in the midst of a recession, 42% of nearly 1,000 global business leaders polled say they ...
  More articles on Trade Shows/Events
• How Dare You Assume That?
  When you hand someone a business card at a conference, do you assume your email address will be added to their list for marketing campaigns? Probably not. And that's why ...
  More articles on Trade Shows/Events
• Simplify, Simplify.
  In a post at the Istobe blog, Chris Herrick reports on key takeaways he picked up at the Predictive Analytics World and eTail West conferences held earlier this year. In ...
  More articles on Trade Shows/Events
• The SXSW Cheat Sheet
  "This will be my third year [at SXSW]," says Aaron Brazell in a post at Technosailor, "but I'm a bit surprised, in a down economy, how many people are going ...
  More articles on Trade Shows/Events
• Don't You Dare Disappoint 'Em
  If you attend as many conferences as Mack Collier, you'll develop a keen sense of factors that make the difference between a successful event and an also-ran. In a post ...
  More articles on Trade Shows/Events
• The Big Three
  This October, MarketingProfs is hosting the Digital Marketing Mixer in Scottsdale, Arizona, where a stellar line-up of experts will address the Big Three of online marketing: Email, Search and Social ...
  More articles on Trade Shows/Events

See all Daily Posts in our library

Trade Shows/Events case studies, deconstructing real life examples and illustrating lessons learned

• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
  More case studies on YouTube
• How OfficeMax Helped an Education-Focused Charity Increase Funding and Classroom Adoptionsby OfficeMax
  CASE STUDY: OfficeMax teamed with nonprofit Adopt-A-Classroom to create an annual event to recognize and reward standout teachers for their dedication and sacrifice. This year, OfficeMax stepped up its marketing for the program, upping classroom adoptions +800%.
  More case studies on Trade Shows/Events
• How a State Agency's Anti-Smoking Campaign Effectively Reached Teens via the Web, TV and Live Eventsby Colorado State Tobacco Education & Prevention Partnership (STEPP), a division of the Colorado Department of Public Health & Environment
  One of the more successful tobacco control programs is the "Own Your C" campaign commissioned by the state of Colorado, which has effectively found ways to resonate with this hard-to-reach demographic.
  More case studies on Websites
• A Nonprofit Crafts a Compelling DM Strategy and Exceeds Its Conference Goals by 25 Percentby The Points of Light Foundation
  The Points of Light Foundation's annual event had grown moribund, and the house list stagnant, says Chief Creative Director Todd Potochnik. But he and his team were able to boost attendance from the previous year's conference by more than 25% and garner an 85% "satisfactory or above" approval rating from attendees.
  More case studies on Trade Shows/Events

See all Case Studies in our library

Trade Shows/Events online seminar broadcasts from the best minds in marketing

• Beyond Trade Show Metrics: Improving Your Event Marketing ROIAttendee rating:  - 7/10/2008
  More seminars on Trade Shows/Events
• Small Business Series: Why Most Small Businesses Fail (and How to Avoid Being One of Them)Attendee rating:  - 5/18/2007
  More seminars on Trade Shows/Events
• Crash Course #7: Integrated Media Planning in B-to-B Direct MarketingAttendee rating:  - 2/1/2007
  More seminars on Trade Shows/Events
• Trade Show Strategies: Ways to Get Bigger Bang from Your Marketing BuckAttendee rating:  - 1/19/2006
  More seminars on Trade Shows/Events

See all On Demand Seminars in our library

Trade Shows/Events marketing downloads for the busy professional

• Direct Marketing How-To Guide: Your Template for Optimal Media Selection for B2B Marketing
  Find out what's new, what's hot and what's not in B2B marketing trends.
  More tools on Websites
• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  More tools on Trade Shows/Events

See all Tools and Downloads in our library