• Top Five Rules for Creating a Successful Video Blog for Business by Brent Altomare
  Blogs provide rich opportunities for organizations to interact with customers. But now marketers are wondering how to create even more dynamic content and "stickiness." That next level of intimacy has already started to emerge with video blogs, or vlogs.
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• Digital-Marketing Series: 9 Ways to Reach Digital Natives (and the Rest of Us, Too) by Ann Handley
  New media and technology have inherently changed the way the newest generations experience the world: how they learn, live, play, and communicate. So what's this mean for marketers, specifically, who want to reach digital natives... and the rest of us, ...
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• Popping the Top on Your Brand's Potential With Social Media: Q&A With Gary Vaynerchuk by Mack Collier
  There's probably no better case study on how a business leverages social media to connect with customers and grow itself than Gary Vaynerchuk's Wine Library. Here, Gary shares the reasons your company should pay attention to social media, and what ...
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• Social Media Starter Kit: The Tools You Need by Chris Brogan
  Work of any kind requires an understanding of the appropriate tools for the job, and social media is no different. Here are some suggestions for a starter set of social media tools. The actual applications will change, over time, because technology ...
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• Getting Savvy About Video Blogs: 3 Real-World Tips for Rolling Out User-Generated Content by Teri Sawers
  "User-generated content" is much more than today's most tossed-around-the-tongue buzzword. It's the difference between having a flood of site traffic or just a trickle. Empower your users to create information that their peers want to see, and your site becomes ...
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• Small Businesses and Web 2.0: A Discussion with the Creator of Duct Tape Marketing by Eric Kintz
  A new Internet gold rush has been taking hold with the emergence of social networking, blogging, podcasting, and other Web 2.0 experiments. Media companies and Internet giants have reacted promptly by acquiring many of the new players to take advantage ...
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• Tell Your Own Story
  Gary Vaynerchuk calls 'em like he sees 'em. And the irrepressible advocate for social media took to his website to ask why so many companies prepare for anticipated criticism with ...
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• Twitter + Wine = Dream Job
  With all that negativity about today's job market, a bit of lightheartedness doesn't hurt, right? Well, looks like Murphy-Goode Winery in Sonoma City, has done so by creating THE dream ...
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Video Blogs case studies, deconstructing real life examples and illustrating lessons learned

• How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand Awarenessby Lenovo
  CASE STUDY: Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and created a new level of athlete and fan interaction.
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