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Marketing Resources: Voice of the Customer

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Voice of the Customer: How-to articles covering the latest marketing tactics, tips, and strategies.

Voice of the Customer: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Voice of the Customer: Online seminar broadcasts from the best minds in marketing

Voice of the Customer: Marketing downloads for the busy professional

  • Benchmark Survey: Voice of the Customer
    Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are incorporating the voice of the customer into their marketing, their product development, and their management. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
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