White Papers: How-to articles covering the latest marketing tactics, tips, and strategies.

• Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 5)Sid Smith
  To answer the question of how much content you'll need for lead nurturing and marketing automation, let's look at how you pack for a long weekend of skiing with friends ...
  B2B Marketing, Content, Content Marketing, Email, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales
• 2013 B2C Content Marketing Benchmarks, Budgets, and Trends
  Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with ...
  Blogging, Content, Content Marketing, Facebook, Lead Generation, LinkedIn, Marketing Budgets, Marketing Challenges, Marketing Strategy, Newsletters
• Content Plays Critical Role Throughout Tech-Buying CycleLenna Garibian
  When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG.
  B2B Marketing, Content Marketing, Email, Facebook, Google, LinkedIn, Mobile Marketing, Research Summaries, Services Marketing, Social Networking
• How to Nurture Your Marketing Automation Leads to a Certain SaleSid Smith
  A common misconception about lead nurturing in marketing automation systems is that its purpose is to "move prospects through the sales funnel." But it's not—at least not if you want ...
  B2B Marketing, Customer Behavior, Email Campaigns, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Sales, White Papers
• Are You Ready for the Brave New World of Converged Media? [Slide Show]Christian Gulliksen
  We marketers often place media in three categories: paid, owned, and earned. But customers tend to ignore such distinctions. They're looking for the "right" media. How do you give them ...
  Advertising, Content Marketing, Customer Behavior, Digital Theory, Integrated Marketing, Marketing Strategy, Public Relations, Websites, White Papers
• Social, Interactive Options Boost Influence of B2B Content
  Prospective technology buyers who consume whitepapers and other types of tech content say they perceive marketing collateral to be more influential when it displays a social sharing option, or when ...
  B2B Marketing, Content, Research Summaries, Social Media, White Papers, Word of Mouth
• 'Don't Tase Me, Bro!' Or, How I Got an Engineer to Write a WhitepaperAri McKee-Sexton
  For some of us writerly types, content comes easy. But extracting copy from others is like pulling bad teeth. But it needn't be. Use these winning strategies to unleash the ...
  B2B Marketing, Collaboration, Creativity, White Papers, Writing Whitepapers
• Eight Ways to Create Enough Video Content to Last 18 MonthsPete Savage
  Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ...
  B2B Marketing, Case Studies, Content, Creativity, Landing Pages, Marketing Tips, Videos, Webinars, White Papers
• Three Ways to Improve Your Lead-Generation Efforts
  "Online lead generation requires you to erect just the right-sized barrier," writes Ian Lurie at Conversation Marketing. "Something [just] big enough to keep unqualified, unpromising leads out, while letting interested ...
  Lead Generation, Lead Nurturing, White Papers
• Cover the Spectrum With Whitepapers
  "Since white papers are among the most popular pieces of content for [many] buyers," notes Cheryl Goldberg at the High Tech Communicator blog, "you'll want to create a lot of ...
  Creativity, Lead Generation, White Papers

White Papers: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Content Rules! How to Create the Right Kind of ContentBroadcast on 12/3/2010 with Ann Handley, C.C. Chapman
  Your brand is a publisher now. It's not just an option to create awesome online content—it's imperative for your business to thrive. Find out why content matters and why it's right for your company with this special, FREE seminar, featuring Ann Handley and C.C. Chapman.
  Brand Awareness, Content Marketing, Customer Engagement, Social Media, Videos, Webinars, White Papers
• Generating Leads With Compelling White PapersBroadcast on 2/8/2008 with Michael Stelzner
  Do you need to drum up new business in 2008? Are you responsible for bringing prospects to the sales organization? Learn to generate continuous leads with a single well-written white paper.
  Customer Acquisition, Lead Generation, Marketing Tips, White Papers, Writing Whitepapers

White Papers: Marketing downloads for the busy professional

• Sales & Marketing Alignment - Apr. 2005
  Need a little help getting your marketing efforts in sync with your sales efforts? Look no further. A 2005 study of MarketingProfs members worldwide found that companies that successfully aligned sales with marketing perform better in many sales measures than their “unaligned” competition. Aligned companies enjoyed 5.4% faster growth, 38% more proposals closed, 36% fewer customers lost, and 40% more new business coming from marketing leads than unaligned firms. Read the complete analysis and take advantage of the recommendations from this exhaustive report.
  Collaboration, Lead Generation, Market Research, Measurement, Public Relations, White Papers
• Sales and Marketing Alignment
  Benchmark Sales Mtkg Alignment
  Collaboration, Lead Generation, Market Research, Measurement, Public Relations, White Papers