Writing Whitepapers: How-to articles covering the latest marketing tactics, tips, and strategies.

• How B2B Content Impacts Buying Decisions [Infographic]Ayaz Nanji
  Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council.
  Content, Content Marketing, Digital Marketing, Research, Research Summaries, Writing Whitepapers
• Local Marketing: Promotions Spending Surges as Advertising SlipsLenna Garibian
  In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); however, in 2012, they spent a stunning 81% more on ...
  Advertising, Digital Marketing, Local Marketing, Marketing Strategy, Online Marketing, Research Summaries, Writing Whitepapers
• B2B Content Marketing: Trends and Benchmarks for 2012
  Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who ...
  B2B Marketing, Blogging, Brand Awareness, Case Studies, Content Marketing, Copywriting, Ebooks, Lead Generation, LinkedIn, Research Summaries
• 'Don't Tase Me, Bro!' Or, How I Got an Engineer to Write a WhitepaperAri McKee-Sexton
  For some of us writerly types, content comes easy. But extracting copy from others is like pulling bad teeth. But it needn't be. Use these winning strategies to unleash the ...
  B2B Marketing, Collaboration, Creativity, White Papers, Writing Whitepapers
• You Never Get a Second Chance
  "Your introduction is one of the most important sections of your white paper," says Jonathan Kantor in a post at the White Paper Pundit blog. "The degree that your introduction ...
  B2B Marketing, Sales, Writing Whitepapers
• Use Surveys to Get Close to Your CustomersJohn Wechsler
  We all know that it costs less to keep a current customer than it does to acquire a new one. As budgets continue to be pinched and resources diminish, businesses ...
  Customer Relationships, Marketing Budgets, Marketing Tips, Surveys, Writing Whitepapers
• A Splash of Color for Your Whitepapers
  Have you ever fantasized about curling up by a roaring fire with a cup of cocoa and your favorite whitepaper? Probably not. Because, while we crave the information they contain, ...
  Copywriting, Small Business, Writing Whitepapers
• Red-Hot Whitepapers
  If you're writing a whitepaper—or plan to include one in your marketing strategy—you should check out a Pro article at MarketingProfs.com in which Steve Hoffman provides an in-depth list of ...
  Small Business, White Papers, Writing Whitepapers
• Get Them Sparkling White!
  Earlier this year, Michael Stelzner predicted a jump in demand for white papers by B2B marketers. That prediction is apparently coming true: financial and Internet-service companies are just two examples of B2B ...
  B2B Marketing, White Papers, Writing Whitepapers
• How White Papers Can Turbo-Boost Your Lead-Generation CampaignMichael Stelzner
  B2B Marketing, Lead Generation, Marketing Tips, Thought Leadership, White Papers, Writing Whitepapers

Writing Whitepapers: Online seminar broadcasts from the best minds in marketing

• Generating Leads With Compelling White PapersBroadcast on 2/8/2008 with Michael Stelzner
  Do you need to drum up new business in 2008? Are you responsible for bringing prospects to the sales organization? Learn to generate continuous leads with a single well-written white paper.
  Customer Acquisition, Lead Generation, Marketing Tips, White Papers, Writing Whitepapers