Ad Copy

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• How to Sell on FacebookNate Gadzhibalaev
  The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as ...
  Ad Copy, Advertising, Facebook, Personalization, Social Media
• Effective Social Media Ads: How to Leverage AI-Assisted Creativity
  By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer ...
  Ad Copy, Advertising, AI, Creativity, Technology
• Content Writer vs. Copywriter: What's the Difference?Pam Berg, Katie Rottner
  When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? ...
  Ad Copy, Content, Content Marketing, Copywriting, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Web Copy, Writing
• Why Your Paid Social Is Failing, and Best-Practices for Social AdvertisingJen Kern
  Social marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads ...
  Ad Copy, Advertising, Branding, Content, Social Analytics, Social Listening, Social Media
• The Top 4 Threats to Creative Copywriting and How to Overcome ThemJessica Swanda
  Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block—and ideas for overcoming them.
  Ad Copy, Advertising, Content, Copywriting, Creativity, Web Content, Writing
• Supercharge Your Display Ad ROI With Call Attribution [Infographic]Laura Forer
  Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to ...
  Ad Copy, Advertising, Attribution Modeling, Integrated Marketing, Measurement, Metrics
• Why SEO and PPC Are More Effective TogetherRonald Dod
  Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They ...
  Ad Copy, Advertising, Digital Marketing, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites
• Three Strategies That CPG Marketers Can Learn From the World of EntertainmentMargo Chase
  Entertainment marketers are masters at grabbing an audience's attention in a split second with just one image, clip, or tweet. They do so by focusing their marketing on these three ...
  Ad Copy, Advertising, Brand Management, Brand Positioning, Branding, Content Strategy, Customer Relationships, Marketing Strategy, Sales and Advertising
• Six B2B Takeaways From Six Great Facebook AdsDaniel Kushner
  Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, ...
  Ad Copy, Advertising, B2B Marketing, Content, Facebook, Marketing Strategy, Social Media
• Why You Should Align Your Ads to Your Customers' ActivitiesManish Patel
  Getting customers' attention doesn't guarantee capturing their business. You need to present the right information to your customers at the right time. In today's advertising, context is everything.
  Ad Copy, Advertising, Content, Customer Engagement, Sales, Sales and Advertising
• Three PPC Landing Page Tips Hardly Anyone Takes Advantage OfJohnathan Dane
  In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices ...
  Ad Copy, Advertising, Customer Acquisition, Customer Behavior, Landing Pages, Lead Generation, PPC Campaigns, Testing
• The Secret to More Effective Ads on Facebook: The Science of TestingMatt Thomas
  If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad ...
  Ad Copy, Advertising, Facebook, Measurement, Testing
• Happy Sales to You: Convey Emotion to Drive Consumer Response [Infographic]Verónica Jarski
  If you don't understand how emotions drive consumer reaction toward your content, you can't build strong customer relationships.
  Ad Copy, Advertising, Brand Management, Branding, Content, Content Marketing, Content Strategy, Copywriting, Customer Engagement, Customer Insight, Marketing Strategy, Sales and Advertising, Web Content, Writing
• How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 1 of 2)Corey Zeimen
  Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to ...
  Ad Copy, Advertising, Google, Keywords, Landing Pages, Local Marketing, Location-Based Marketing, PPC Campaigns, Search Engine Marketing
• Influencer Marketing May Be the Antidote to Ad BlockingEric Dahan
  Audiences can block and skip ads, but they can't block content from people they follow on social media. So, is influencer marketing the solution to the ad-blocking problem?
  Ad Copy, Advertising, Customer Communications, Customer Engagement, Influencer Marketing, Mobile Marketing, Social Media
• The War Against Ad Blocking: Publishers Fight for Their LivelihoodLauren Pedersen
  More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control.
  Ad Copy, Advertising, Customer Behavior, Customer Experience, Marketing Strategy, Sales and Advertising, Websites
• How to Use Heuristics Marketing to Your AdvantageCam Secore
  Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets.
  Ad Copy, Advertising, B2C, Behavioral Marketing, Copywriting, Customer Behavior, Writing
• Discover Shockingly Good Returns in Native AdvertisingDaniel Wilkinson
  If you find a reputable marketplace that meets your clients' audience requirements and you combine that with valuable content, the results can be good—shockingly good.
  Ad Copy, Advertising, Content, Content Marketing, Digital Marketing, Native Advertising, Web Copy, Websites
• Three Steps to Creating an Offer That Gets Leads and SalesLeigh Hankin
  Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling.
  Ad Copy, Content, Copywriting, Customer Behavior, Lead Generation, Sales, Writing
• The Science Behind Why Native Ads Work [Infographic]Verónica Jarski
  Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do. Here's a look at the science behind that engagement.
  Ad Copy, Advertising, Content, Customer Engagement, Customer Experience, Customer Insight, Sales and Advertising