B2B Marketing

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• Get Smart About What Intelligent Content Really MeansAndrew Davies
  Intelligent content—content enriched by metadata—isn't just for content management. It can play an integral part in enabling B2B content marketers to learn about their buyers, optimize content strategy, and match ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Insight, Data, Digital Marketing, Sales
• The Most Common Insights That B2B Marketers Use and Their DrawbacksTim Riesterer
  The best insights expose inconsistencies, uncertainties, or knowledge gaps in your customers' thinking. Here are the four most popular types of insight B2B marketers use.
  B2B Marketing, Business Intelligence, Marketing Strategy, Sales
• Marketing Mean Tweets: B2B Forum Speakers Read Aloud Some Seriously Snarky TweetsRob Zaleski
  Playing off the wildly popular Mean Tweets segment from The Jimmy Kimmel Show, we pulled together a handful of B2B Marketing Forum speakers to read mean tweets about marketing, marketers, ...
  B2B Marketing, B2B Marketing Forum, Customer Behavior, Customer Relationships, Digital Marketing, Humor, Social Media, Twitter
• Which B2B Content Types Deliver Great Leads?Ayaz Nanji
  Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Lead Generation, Lead Quality, Research Summaries, Sales, Sales and Advertising, Survey Data
• Case Studies Have Real Value: Seven Tips for Writing a Success Story That SucceedsSteve Hoffman
  Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
  B2B Marketing, Case Studies, Content, Content Marketing, Lead Generation, Lead Nurturing, Product Management, Sales, Writing
• How Successful Companies Engage Customers During the New-Product Development ProcessMark Chinn
  Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process.
  B2B Marketing, Customer Engagement, Customer Relationships, Kickstarter, Marketing Strategy, Product Management, Product Marketing, Research, Surveys
• How B2B Content Marketers Are Missing the MarkAyaz Nanji
  B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• The State of B2B Product Marketing [Infographic]Verónica Jarski
  What does the state of B2B product marketing look like right now? Here's what recently surveyed senior marketers shared about current trends and practices.
  B2B Marketing, Product Management, Product Marketing
• Five Tips to Make Your Content Stand Out From the CrowdGavin Finn
  Improve your content's chances of being seen and shared by following these content marketing tips.
  B2B Marketing, Content, Content Marketing, Content Strategy, Writing
• Five Ways to Prove Marketing's Value by Saving Sales CostsAndrew Davies
  Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Quality, Sales
• Five Mighty Good Reasons to Have a Champion ProgramJoan Babinski
  The most successful and effective champion programs benefit both customers and companies. And today's technology makes creating and measuring a program easier than ever.
  B2B Marketing, Brand Ambassadors, Branding, Customer Evangelists, Customer Relationships, Sales
• #SocialSkim: Real-Time Google Trends, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Automation, Mobile Marketing, Online Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Thanks, Obama: A Special Request From a Marketing MakerJo Roberts
  Mr. President, you want us to celebrate "A Week of Making" starting June 12, encouraging folks to get their hands dirty. How'd you know we're doing the same thing, but ...
  B2B Marketing, B2B Marketing Forum, Career Management, Humor, Tradeshows/Events
• B2B Content Marketing: Top Tactics, Goals, and ToolsAyaz Nanji
  Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media.
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data, White Papers
• The State of B2B Sales and Marketing DataAyaz Nanji
  Most B2B marketing/sales databases lack key information about prospects and customers, according to a recent report from NetProspex.
  B2B Marketing, Data, Lead Quality, Marketing Strategy, Research Summaries, Sales
• Five Proven Elements of B2B C-Suite MarketingTom Whatley
  For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will ...
  B2B Marketing, Community, Content Marketing, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Management, Sales
• How to Build Sales Tools (Content and Collateral) That Actually WorkMark Yeager
  Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can ...
  B2B Marketing, Collaboration, Content, Customer Acquisition, Lead Nurturing, Print Collateral, Sales
• The Key to Successful Positioning: '3Cs' ResearchLawson Abinanti
  Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you ...
  B2B Marketing, Brand Positioning, Business Intelligence, Channel Marketing, Customer-Centric, Customer Communications, High-Tech Marketing, Marketing Strategy, Positioning, Technology, Value Propositions
• The Most Mentioned B2B Brands OnlineAyaz Nanji
  IBM is the most mentioned B2B brand online globally, according to a recent Brandwatch analysis of over 5 million online conversations.
  B2B Marketing, Brand Management, Research Summaries, Social Listening, Social Media, Social Networking, Technology
• How B2B Tech Companies Market ProductsAyaz Nanji
  Which tactics, channels, and content types do B2B technology companies use most to market products?
  B2B Marketing, Content, Content Marketing, Marketing Strategy, Product Marketing, Research Summaries, Survey Data