B2B Marketing

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• Five Reasons B2B Marketers Who Don't 'Do Video' Are Getting Left BehindMeryl Draper
  Think videos are just for B2C? Think again. They can be a powerful tactic in the B2B sales journey as well. Here's how to use video effectively in your B2B ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Videos
• The Top 25 B2B Products From Silicon Valley Tech CompaniesAyaz Nanji
  SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd.
  B2B Marketing, Research Summaries, Technology
• B2B Demand Generation: Marketers' Favorite TacticsAyaz Nanji
  B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report.
  B2B Marketing, Demand Generation, Marketing Strategy, Research Summaries, Sales
• Content Marketing 2018: Final Call for Boarding [Infographic]Laura Forer
  As more marketers realize the benefits of content marketing, the practice becomes even more competitive. Check out this infographic with stats from the past year and tips to help your ...
  B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Customer Communications, Marketing Budgets, Marketing Strategy
• How Emotional Marketing in B2B Drives Customers (Even If You Think It Doesn't)Tamar Weiss
  In the world of marketing, there's a perception that B2B marketing is serious and logical, whereas B2C marketing is fun and creative. Yet, the role that emotions play in both ...
  B2B Marketing, Customer Behavior
• ABM: Balancing Technology and a Human Touch to Maximize Sales SuccessDavid Ratcliff
  A lot of ABM and sales-enablement vendors talk about how companies can use technology to scale customer contact. Despite the promises about futuristic things like artificial intelligence, you'd be paying ...
  B2B Marketing, Collaboration, Content, Lead Generation, Lead Nurturing, Sales, Sales and Advertising
• The Five Top Trends That Will Shape Influencer Marketing in 2018Ismael El-Qudsi
  Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet ...
  Advertising, B2B Marketing, B2C, Customer Engagement, Customer Relationships, Influencer Marketing, Marketing Strategy
• Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing ThemMarkus Linder
  Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of ...
  B2B Marketing, Customer Acquisition, Customer Behavior, Lead Generation, Lead Quality, Personalization, Personas, Sales
• The State of B2B Programmatic AdvertisingAyaz Nanji
  Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare.
  Advertising, B2B Marketing, Marketing Strategy
• The Benefits of E-Commerce for B2B FirmsAyaz Nanji
  Most B2B decision-makers expect e-commerce to drive business growth in the coming years, according to recent research from CloudCraze.
  B2B Marketing, E-Commerce, Research Summaries, Sales
• The Use of Account-Based Marketing Among B2B AgenciesAyaz Nanji
  Two-thirds of B2B agency marketers say their firm is using an account-based marketing (ABM) approach, according to recent research from Demandbase.
  B2B Marketing, Marketing Strategy, Research Summaries, Sales
• Rise of the PPC Machines: The Search Marketer's Role in the Age of AdWords AutomatonsZack Bedingfield
  Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want ...
  Advertising, Attribution Modeling, B2B Marketing, Google, PPC Campaigns, Search Engine Marketing, SEO
• Rocket Fuel for Your Marketing Career: Getting Attribution RightMark Sullivan
  As marketers, we're all artists, and our currency is persuasion. But to become among the most sought-after, elite marketers in the world, we must know what actually persuades. And for ...
  Attribution Modeling, B2B Marketing, Career Management, Lead Generation, Lead Scoring, Multichannel Marketing
• Machine-Learning and Artificial Intelligence: The Difference, and What They're For [Infographic]Laura Forer
  Machine-learning and artificial intelligence are still growing technologies—and they aren't just passing trends. Check out the infographic to see how ML and AI are helping B2B and B2C marketers alike.
  AI, B2B Marketing, B2C, Digital Marketing, E-Commerce, Marketing Automation, Marketing Smarter, Marketing Strategy, Retail Marketing
• How to Use Personalization to Shorten the B2B Sales CycleShira Abel
  In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach ...
  Account-Based Marketing, Advertising, B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Automation, Personalization, Sales, Targeting, Technology
• Is B2B Marketing and Sales Messaging Improving?Ayaz Nanji
  Most B2B buyers say the marketing and sales communications they receive from brands have improved over the past few years, according to recent research from Dun & Bradstreet.
  B2B Marketing, Customer Behavior, Marketing Strategy, Research Summaries, Sales
• LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]Laura Forer
  B2B marketers are finding that ad targeting on LinkedIn can help them get their brands in front of just the right audiences. But where should they start when selecting those ...
  Advertising, B2B Marketing, Behavioral Marketing, Demographics, LinkedIn, Segmentation, Social Media
• How to Maximize Social Media Marketing as a B2B CompanySam Carr
  So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops ...
  B2B Marketing, Content, Facebook, Lead Generation, LinkedIn, Sales, Social Media, Twitter
• Which Factors Most Influence B2B Purchase Decisions?Ayaz Nanji
  B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports their business goals, according to recent research from ...
  B2B Marketing, Customer Behavior, Research Summaries, Sales
• Four Steps to a Winning Lead-Generation Process [Infographic]Laura Forer
  Creating a lead-generation strategy doesn't have to be complicated. This infographic walks you through four basic steps to get started.
  B2B Marketing, Lead Generation, Lead Quality, Marketing Strategy, Testing