B2B Marketing

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• How to Build Marketing Content Around B2B Buying Triggers
  There are lots of ways to build your B2B content-marketing strategy. You can write to different buyer types, target stages of a buyer's journey—the list goes on. "We've seen all of ...
  B2B Marketing, Content, Marketing Strategy, Marketing Tips
• Leads via LinkedIn Groups Most Likely to Convert
  Nearly one in four visitors to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses—according to a report by LeadFormix. Among such leads, those ...
  B2B Marketing, Lead Generation, LinkedIn, Research Summaries, Websites
• Three Steps to Getting B2B Client Endorsements
  There's nothing like a good case study from a happy client to prove your worth in a public endorsement. But if you're like a lot of B2B marketers, getting clients ...
  B2B Marketing, Case Studies, Content, Customer Relationships
• Three Tips for Getting B2B Email Frequency Right
  Ardath Albee often gets questions about appropriate email frequency for B2B nurturing programs. How much is too much? How little is too little? "And, yep, wait for it—the answer is—it ...
  B2B Marketing, Content, Email Marketing, Lead Nurturing
• Six Ways Inbound Marketing Can Deliver Results for B2B Clients
  The digital revolution was a "perfect storm," says B2B marketing veteran Ron Fink in a guest post at HubSpot's Inbound Internet Marketing Blog. Seemingly overnight, marketers began struggling with how ...
  B2B Marketing, Customer Engagement, Sales
• The Top Three B2B SEO Recommendations to ConsiderNick Stamoulis
  B2B and B2C marketing have commonalities—and differences. Some B2C rules apply, whereas others have to be tweaked to fit B2B. The same is true for SEO. Here are three must-know ...
  B2B Marketing, Keywords, Lead Generation, Marketing Tips, Online Marketing, SEO
• LinkedIn Top Social Tool for B2B Marketers
  More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent and cite LinkedIn as their single most important social channel, according to ...
  B2B Marketing, LinkedIn, Research Summaries, Social Media
• Drip Marketing the Right Way
  "A drip campaign is a series of emails that are sent in a specific order at predefined intervals," writes Liz McInnis at BuyerZone. You might use campaigns to educate, nurture ...
  B2B Marketing, Email Campaigns, Marketing Tips, Sales, Smartphones
• Three Key Ways to Add Value to Your B2B Content
  "Most B2B marketers have embraced the notion that they are also 'publishers,'" says Ann Handley in a recent article at MarketingProfs. "In other words, they understand that in addition to ...
  B2B Marketing, Content, Writing
• What to Do Today, This Week, This Month to Boost Your Client List
  Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing ...
  B2B Marketing, Customer Relationships, Email Marketing, Promotions, Sales
• B2B Brands Undervalue Online Display Marketing
  Only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness, according to a ...
  B2B Marketing, Branding, Online Marketing, Research Summaries
• Five Tips for Turning a B2B Purchase Into a Relationship
  "There is a saying in sales that you should never sell past the sale," writes Jim Logan in a recent post at Saleskick. "In other words, when someone decides to ...
  B2B Marketing, Customer Relationships, Sales
• Three Ways to Transform Your Leads Into Sales
  Does your business spend time and money generating leads that languish neglected in a pipeline? "The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding," ...
  B2B Marketing, Collaboration, Lead Generation, Sales
• Secrets of Case Study Winners: How B2B Marketers Can Create Successful ProgramsPaul McKeon
  Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens ...
  B2B Marketing, Case Studies, Marketing Tips, Social Media
• Three In-House Initiatives to Improve B2B Content Marketing
  "Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent ...
  B2B Marketing, Content Marketing, Marketing Tips, Sales
• What B2B Email Marketers Want to Improve Most
  Breaking through email clutter is a top priority for B2B email marketers: 66% say they are working to improve the relevancy of the content they deliver in email marketing programs, ...
  B2B Marketing, Content, Email Marketing
• How to Create a B2B Facebook Community
  A while back, we offered a few tips from Karlie Justus on engaging B2B prospects on Twitter. And in a later post at the Social Media B2B blog, Justus turned ...
  B2B Marketing, Facebook, Sales, Social Media, Social Networking
• Rebalance B2B Marketing Budgets to Maximize SalesSean Geehan
  Rebalancing your marketing investments is the way to sustainable, predictable, and profitable growth. That's why it's crucial to analyze where your budgets are going and identify where the biggest returns ...
  B2B Marketing, Marketing Budgets, Marketing Smarter, ROI
• Four Timely Steps to Nurturing a B2B Relationship
  "You never know where you'll meet your next customer. You could be on a plane, in line for coffee or leaving a meeting with another prospect," says Mary Miller in ...
  B2B Marketing, Lead Nurturing, Marketing Tips, Sales
• Is Your Content Marketing as Effective as You Think?
  "All content is not equal in relevance or usefulness to your prospects," writes Ardath Albee at Marketing Interactions. "The overwhelming amount of content available online generates a lot of clutter ...
  B2B Marketing, Content, Content Marketing, Sales